BA (Hons.) GRAPHIC DESIGN
FINAL MAJOR PROJECT
FINAL MAJOR PROJECT STATEMENT OF INTENT Name: Hazel Gage Blog Address: http://h-gage0912-fmp.blogspot.com Rationale A print based investigation into publications within the culture sector with a focus on hand-drawn fonts. Primary focus of my design practice is font development with the application of these to deliverables and tangible products in order to add contextual purpose to the type. The development of my fonts come from hand-drawn letters and a more manual approach than digital processes. The fonts will be digital in the end so they are usable and can be sold on font foundry websites. Print application of the fonts is secondary but necessary to show context. I am interested in mechanical printing techniques where you donâ€™t get dirty hands such as when screen printing. High end print processes interest me as well as lo-fi, however it is not a driving factor and will take on any budgeted project. It is beneficial for me to take on a range of printed work of varying budgets and requirements to show breadth. A passion of mine is for booklets and especially pagination. An opportunity where the physical form and audience interaction with the turning of each page can be explored is of interest to me. Digital application does not interest me, however this will have to be taken into consideration if I am to become successful. As a structure led designer, I like grids and guides. Also knowing that there is a reason why something works, not going off on too much of a tangent, but just enough so that it is different to the norm. Research helps me think of another creative avenue, especially primary research and theoretical readings. My dissertation has altered my perception of production methods of my designs and helps me encompass the best of manual and digital creativity. My intentions are to work in a small design studio in the Manchester area, working on small collaborative projects outside of work to develop a name for myself as a designer as well as in a team. This can be done also by entering competitions and attending exhibitions.
Subjects / Themes The culture sector is an area of interest to me, politics is not, I am more of a philosophical individual. I do not necessarily want my designs to have longevity, the culture sector is always current and a good area to have a grasp of many topics of interest to me. - galleries - exhibition guides, identity, promotion - journals - headline font, layout - font foundry - specimen booklet, promotion Another subject or theme I could design for, but with not as much enthusiasm as retail, although not for fashion and not including packaging as a focus (unless simple). - retail - identity, price tags, bags, simple packaging - restaurants - identity, menus, napkins, crockery
Design Disciplines / Creative Development Typography for sale on font foundry websites Independent publishing Identity for exhibitions Budget appropriate print processes
Practical Skills / Workshops â€“ what, why and when? Practical skills to develop: Fontographer - in order to digitise and make my typefaces usable Photography - as a documentary tool and to visually show my work to a high standard in my portfolio Practical skills to obtain: Manual development of letters - how to be more creative and knowledgeable with type design High end print - such as foiling to demonstrate a high-end print process Low end print - such as stamping to demonstrate a low-end print process Layout - understanding layout in a detailed academic way, not purely on an aesthetic level Client contact - more discussions with the client and build a relationship, exploring and giving the client a range of solutions Professional skills to develop and/or obtain: Time management - push myself harder at the beginning of a project to open more avenues of possibility Innovation - Push designs further
Brief 1: Yearbook proposal
Rationale: Understanding of print processes suitable for budget. Layout development.
Brief 2: Practical investigation into aura
Rationale: Link between dissertation and design practice. Development of typefaces and print processes demonstrating aura.
Brief 3: Twofold magazine submission
Rationale: Design presence and development of type for printed publication.
Contextual references / Designers / Studios / Companies (specific) Studios: Playtype Process Type Foundry You Work For Them Colophon A2/SW/HK Is Not Magazine Elephant Studio Makgill Eskimo Creative Print: Mass produced modern print practices Induction into methods of production at LCA such as foiling, laser cutting, letterpress and book binding Themes: Visits to exhibitions/museums/galleries Editorial; books, booklets, zines, journals