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Neenah Paper: Embrace the Blues

This project was a new and innovative way to showcase paper stocks. Prototyped in a limited number of pages, the book functions as a normal book, flipping page after page displaying the blank stocks. When the book is closed, the magnetic clasp along the spine releases, inviting the viewer to explore what they have found. The book opens to an accordion fold format to allow for easy compairison between the paper options. Due to the pocket sized format, the key is laid out such that each paper used has its complete information, and also a QR code linking to the Neenah site with additional color options. With this system the viewers can easily compare options, blank and inked, and quickly order them with direct access to Neenah.

4 blues  
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