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APRIL MEDIA TRACKING


SMITH OPTICS | PIVLOCK V2

SMITH OPTICS | GIBSON THE BEST GEAR FOR YOUR STYLE The gear you buy depends on who you are. Whether you’re the type to entertain guests, the guy who’s been to every continent, the back-country explorer or all of the above, your equipment reflects your lifestyle. If you’re looking to stock up on the best gear this season—no matter how you identify yourself—look no further. Part 2 of our 2012 Spring Gadget and Gear Guide (Part 1 here) has it all. You shouldn’t leave home without your shades, much less hop on a plane and jet across the globe without them. Smith’s Gibson glasses are polarized for added ocular protection, and are available in a variety of colors so you can find the right pair for you.

MAINSTREAM MEDIA

THE TIME CRUNCHED TRIATHLETE These performance shades will stay in place and give full coverage when you’re leaping through a trail run or tucking into your aerobars, according to Aaron Hersh of Triathlete magazine. The shield-style glasses have three lens types that can easily be changed in a quick twostep process. A rimless design allows for a wide vision range and added protection.


This week, one poll participant will receive Smith Optic’s PivLock V2 sunglasses. We’ll pick the winner via random number generator (and announce it here) — all you have to do to enter is vote and leave a comment so we have your email to contact you. Contest ends Sunday, May 6, at mid-

GEAR FOR TRI-JUNKIES

The swim-bike-run game of triathlon is on the rise, with more than 2 million aerobic addicts each year toeing a tri starting line in the United States. That stat is from USA Triathlon, an organization that also cites sprint races, which are favored by newbies, to be on the uptick. In our article this week for Outside magazine we highlight a spread of tri gear for first-timers, “The Top 10 Triathlon Essentials for Beginners.”

We leaned on three key experts for this article: Ray Maker, founder of the popular endurance blog DCrainmaker.com; Aaron Hersh, an editor at Triathlete magazine; and store owner Kevin O’Connor at Gear West Bike & Triathlon in Long Lake, Minn. If you’re a tri aspirant, or currently in training for a race this spring, the gear below will get you to the start line then swimming, biking and running to the end.

ADVENTURE/OUTDOOR

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SMITH TERRACE

MOTHER’S DAY GIFT GUIDE: UNDER $100

Here is a guide for those moms who really LOVE to get out there and get dirty! But of course, they will be doing it in great style using the best gear! If your mom loves packs, tents, sunglasses, and great performance clothing, this is the guide for you. Not only are there things for mom, but even a few things to help mom keep the kids happy.

BROOKLYN: Not too

big. Not too small. Sized just right. A modern, refined shape that is at home on the streets or wherever your weekend takes you. Smooth clean lines are complemented by rich branding and performance details.

ADVENTURE/OUTDOOR

Smith is rooted in stylish eyewear that doesn’t sacrifice on performance. The Terrace is just the latest set of sunglasses from this iconic Idaho company to follow those founding tenets. The sleek frame is action-inspired with a fast profile. The shades will look stylish on Main Street, but the polarized carbonic TLT lenses and hydrophilic megol nose and temple pads ensure that you’ll be able to see when it counts and that they’ll stay on no matter what the mountains throw at you.


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OPTICAL OUTLETS


Smith Spring Tracking