Issuu on Google+

Media Report | Spring 2012 2011 Preseason Media Coverage


TREK

PEGORETTI

BREEZER

2012 buyer’s guide

SPECIALIZED

GIANT PIVOT

YETI

JAMIS

ORBEA

DEVINCI

BOARDMAN

LOOK C Y FAC

TIME

SPOT

GT

LITESPEED

MONGOOSE

S C AT TA N T E

LAPIERRE

R O C K Y M O U N TA I N

THE BEST NEW BIKES aNd GEaR

CERVéLO

WA B I

GLOBE

ELLIS

RIDLEY

TIME

BH

NAKED

FOCUS

SCHWINN

S A N TA C R U Z

CIVIA

FUJI

iPad!

NEILPRYDE

enhanced for

BIANCHI

Enhanced for iPad!

SCOTT

F E LT

WILIER

ELECTRA

NINER

RALEIGH

CANNONDALE

BMC

PINARELLO


Bicycling Buyer’s Guide


Reaching the Masses Don’t want to go all Lance Armstrong but want a top-tier two-wheeler? That’s fine. Raleigh’s Cadent I11 is a light, stiff-enough ride for bombing around town. For speeding (and easy maintenance) its 11-speed internal hub will get you anywhere you’ve got to go. For stopping, you don’t get better than its Shimano hydraulic disc brakes. It’s even outfitted with full fender and rack mounts, so it’s a perfect commuter during your triathlon off-season. This is your bulldog of bikes.

How Do You Triathlon?

If you’re a sucker for that classic styling—and a lot of us are—you can pick up a used steel frame at any garage sale. Or you can get that classic styling built with modern technology in the Raleigh Grand Prix. “Steel is real,” the bike critics say, and after a ride on a classic beast like this, you’ll be nodding along with them.

High-style value Raleigh Detour City Sport DL: $930. (800)222-5527. raleighusa.com

Likes: Looks great and leaves almost nothing out. Fenders, derailleur-free Shimano Alfine internal 8-Speed, rear rack, 3-watt generator light, suspension seat post, disk brakes, kickstand — even a bell. A chain guard keeps your pants oil-free. The lower-end City Sport model ($820) has the same frame and most features; it lacks a generator light and has a conventional derailleur-style drivetrain with 21-speed Shimano Acera gearing.

Dislikes: No taillight.


All Built Up Without trying to be some sort of hybridthe Port Townsend is a very versatile bike. Out of the box it would make a great commuter or town bike. It comes with a cute little front rack- and full fenders giving it a bit of a randonneur feel. Come fall- you can even take advantage of the fact that the PT has a very similar geometry to the Raleigh RX1.0 and get out on the cyclocross course. I also love the Port Townsend paint details- a gloss black frame with white lettering and frame bands- even a little pink- which would go very well with your Rapha kit- or your Soft Like Kitten kit… My interest in the Port Townsend was for weekend trips and to maybe get out on a few rando rides with some of my Soft Like Kitten teammates.

If you’ve seen the current issue (#15) of Cyclocross Magazine, then you’ve heard of the Fountain brothers. Or maybe you’ve had the pleasure of lining up with JT or Louie Fountain in an Elite race in the Northwest only to get schooled by the singlespeed-spinning brethren. For a quick intro, check out our report on the amazing event that the Fountains promote every year at Sky Ranch, their family’s property in Moscow, Idaho.

The Singlespeed event, now an official title event for just the second time, will be the first race at Nationals in Madison with a jersey on the line. J.T. will be among the favorites – he took second last year behind pro rider Adam Craig. We got an up close look at his Raleigh RXC Pro bike, an interesting choice since it’s not purpose-built as a singlespeed rig. Get a good look at it now, since it’ll be a blur of speed come the SS race on Wednesday, January 4th.


Top Ten 29ers of 2011: Talus 29 Carbon Pro

Number One: Raleigh Talus 29 Carbon Pro: Raleigh, a company known for its steel heritage, has had 29ers in the line up since ’07, also primarily made from steel. However; they have been making some nice carbon road bikes in the last few years and for 2012, decided to bring that technology over to their 29er bikes. The Talus 29 Carbon Pro and Elite models share the same frame, but we got to test out the higher end Pro for a short term test late in the year. For my other posts on this bike see here, here, and here. Why It Made The List: In 2011, we knew it would be “The Year of the Carbon Fiber Hard Tail”, and we have not been disappointed in that prognostication. There were so many carbon hard tails introduced, it was difficult to keep track of all of them. Most of these were, of course, light weight XC/race oriented, high performance machines. Not to wonder at that, since it makes a lot of sense to pursue that sort of design and handling with regard to carbon fiber, but the Talus 29 Carbon Pro isn’t really one of those bikes. It is the culmination of what Raleigh has been trying to achieve all along with its 29er line up, and this is why I felt it stuck out as being something unique in the sea of carbon XC/race bikes introduced in 2011.


Web Reviews Given Raleigh’s penchant for singlespeed shenanigans, the brand was a logical fit. And their new XXIX comes equipped with Gate’s carbon belt drive, something else I’ve been wanting to test. My test model arrived on a sunny Monday afternoon which was promptly followed by a solid week of rain and wet trails. Nonetheless, I got the new bike assembled and waited for a clear day to hit the trails. While I was waiting on the weather I had the opportunity to weigh the bike and take some pictures of the belt drive system. Hit ‘more’ for Specs, Weight and First Ride Review… How does it ride? All that said, the bike rode almost exactly like you’d expect any race-level $6500 carbon road bike to ride; really well. There was nothing exceptional about it, but I had no complaints either. It weighed less than 15 lbs. with Speedplay X2 pedals. It climbed fast (I was hardly off my best times on a couple climbs, and I normally ride a compact) and went wherever I pointed it. The handling was a little twitchier than I’d like, no riding off the bars to eat, but given the spec and sizing fit, this is obviously aimed at the racers.

The Raleigh Carbon Capri was designed specifically for women, with a 980g frame and lightweight components. They have increased the seat angle and longer chainstays, which offer predictable cornering - this bike fills a vital gap for serious endurance girls who are looking to outspring the inferior!


DealerTools/Demo Fleet Launch


Tour of the Battenkill

For the first time since its re-foundation in 2010, Raleigh’s thriving UK-based race team will compete in the US for the eighth annual Tour of the Battenkill, April 14-15, in Battenkill Valley, New York. Tour organizers have announced Raleigh as the official bike sponsor of the race, thanks in part to the brand’s recent partnership with BikeMS and its continued dedication to cause-ride initiatives. The Tour of Battenkill is America’s largest one-day Pro/Am cycling race. Riders will pedal over 64 miles of rolling terrain on both dirt and paved roads as they travel through the world famous Battenkill Valley. As tradition would have it, the race will start and finish in the scenic village of Cambridge, New York, and course through covered bridges, family farms, and rural villages along the many challenging backcountry roads. “Training camps are now over for our riders and it’s time to get their race on,” said Raleigh Marketing Manager, Brian Fornes. “This season is looking to be the one we’ve all been waiting for. The talent on the squad is the strongest it’s ever been and expectations are high.“ Team Raleigh will race on the latest of Raleigh America’s carbon racing series, the Militis 3. The Militis features High Modulus carbon and is mitered with Raleigh’s proven Direct Connect technology, which molds the headtube and downtube as one piece for optimal handling. Weighing a mere 880g and coupled with SRAM Red components and extremely light Ksyrium SLR rims, the Militis is a nimble and powerful weapon for the team to wield.


2011-12 MEDIA COVERAGE PUBLISHED Date

Media

Story

Featured

Circulation

Link

April

Shape

Print Publications Monthly give-away features

WRX 1.0

1,657,000 Hayterpr.com

Jan

Men's Health

Improve your workout

Photo of Raleigh Militis 2

1,893,000 HayterPR.com

Dec

ROAD

Feature Story

Raleigh/Hodala

Nov

Popular Mechanics

Spokes Person: New bike gear

One Way

Nov

Whole Living

Photoshoot w/Raleigh

Alley Way

746,400 HayterPR

Oct

Fox 13 Utah

Broadcast Bicycling in Utah - moving into winter Revenio 4

4,714,600 FOXnews

March

Online LA Times (online and print) New Commuters of Choice

Detour City Sport DLX

March

Sporting Goods Intell.

Tour of the Battenkill Release

Militis 3

9,500 SGI.com

March

BRAIN

Tour of the Battenkill Release

Militis 3

8,900 BRAIN

March

Snewsnet.com

Tour of the Battenkill Release

Militis 3

March

Men's Health Online

All sorts of Tri-bikes

Cadent i11, Grand Prix

March

Sporting Goods Intell.

DealerTools/Demo Fleet Release

Road Models

March

ROAD Online

DealerTools/Demo Fleet Release

Road Models

40,000 ROAD

March

BRAIN

DealerTools/Demo Fleet Release

Road Models

8,900 BRAIN

March

Snewsnet.com

DealerTools/Demo Fleet Release

Revenio, Road

5,000 Snewsnet

March

Ayusheda.com

LA Travel Feature: Bike Review

Detour Brooks Ed, Carbon Capri 1,400,000 Ayusheda.com

March

Bikerumor.com

Bike Review

Militis 3

March

Urbanvelo.com

Bike Review

Roper

March

SwitchbackMTB.com

Bike Review

Carbon Talus 29er

Feb

BikeRumor.com

Bike Preview

XXIX

50,000 BikeRumor.com

Jan

gomeansgo.com

Touring Product Review

Port Townsend

10,000 GoMeansGo

Jan

CXMagazine.com

JT Fountain Build Feature

RCX

15,000 CXMAG.com

Jan

Bikerumor.com

Product Drop, Review

XXIX

50,000 Bikerumor.com

Dec

29inches.com

Best New Product of the Year

Carbon Talus Pro

Dec

Coolhunting.com

In-Store Gifts

Clubman

900,000 Coolhunting

Dec

Coolhunting.com

Holiday Gift Guide

Clubman

900,000 Coolhunting

Dec

PodiumCafe.com

Raleigh x Dealercamp release

none

40,000 PodiumCafe

Dec

Bikerumor.com

Raleigh x Dealercamp release

none

50,000 BikeRumor

Dec

Malakye.com

Raleigh x Dealercamp release

none

15,000 Malakye

Dec

BRAIN

Raleigh x Dealercamp release

none

Dec

BloodSweatandCheers.com Contest Giveaway

Revenio 2 (two models)

Dec

PopularMechanics.com

Holiday Gift Guide

Raleigh One Way

Dec

BikeLaneLiving.com

Raleigh x BikeMS Partnership

Reasons to Ride Vid, press release

Nov

BikeMonkey.com

Raleigh x Bike MS Release

none

15,000 BikeMonkey

Nov

ROAD Online

Raleigh x Bike MS Release

none

40,000 ROAD

Nov

Sporting Goods Intell.

Raleigh x Bike MS Release

none

9,500 SGI.com

Nov

Malakye.com

Raleigh x Bike MS Release

none

15,000 Malakye

Nov

BikingBis.com

Raleigh x Bike MS Release

none

Nov

BRAIN

Raleigh x Bike MS Release

none

Nov

Rails To Trails Conserve.

Raleigh x Bike MS Release

none

Nov

Texbiker.com (Texas local) Raleigh x Bike MS Release

none

2,500 Texbiker

Nov

BicycleTrips.com

Raleigh x Bike MS Release

none

2,500 BicycleTrips

Nov

BikeConversations.com

Raleigh x Bike MS Release

none

2,500 Bikeconvos

Nov

National MS Society

Raleigh x Bike MS Release

none

Nov

Bikerumor.com

How to break into CX

Carbon CX, RX

Oct

SportsOneSource.com

Raleigh Restructures Sales Dept

none

1,400 SOS.com

Oct

Nutsbike.com

Raleigh Restructures Sales Dept

none

2,500 Nutsbike.com

Oct

Silobreaker.com

Raleigh Restructures Sales Dept

none

2,500 Silobreaker

Oct

Snewsnet.com

Raleigh Restructures Sales Dept

none

5,000 Snews

Oct

BicycleCritics.com

Raleigh Restructures Sales Dept

none

Oct

Malakye.com

Raleigh Restructures Sales Dept

none

15,000 Malakye

Oct

Sporting Goods Intell.

Raleigh Restructures Sales Dept

none

9,500 SGI.com

40,000 Raleigh.com 1,219,000 Hayterpr

18,900,000 LATimes.com

5,000 Snewsnet 7,600,000 Men'sHealth 9,500 SGI.com

50,000 BikeRumor.com 120,000 UrbanVelo.com 5,000 SwitchBackMTB

5,000 29inches.com

8,900 Brain 18,000 BloodSw&Ch 1,114,340 PopularMech BikeLaneLiving

7,700 Bikingbis.com 8,900 BRAIN 150,000 RtoTconserve

NationalMS 50,000 BikeRumor

2,500 BikeCrits


Oct

BRAIN

Raleigh Restructures Sales Dept

none

Oct

Gearjunkie.com

Treasure Hunt: Roanoke VA

Revenio 3

150,000 Gearjunkie

Oct

OutsideOnline

Interbike Feature: CX, Commuters

Furley SS

565,000 OutsideOnline

Oct

Bicycle Times

First Impression:

Raleigh Roper

12,000 BicycleTimes

Oct

Gear.com

Product Review: Bags

Rain City Waterproof Pannier

50,000 Gear.com

Sept

Bicycle Times

Interbike Ride Feature

Cadent i11

12,000 BicycleTimes

Sept

Bicycle Times

Interbike Recap/Mycyclingevent.com

Record Ace, Furley, road

Sept

Bikerumor.com

Interbike Recap

Talus Carbon, Furley, RCX Pro

627,000 BikeRumor.com

Sept

Bikerumor.com

Interbike Recap: Road

Carbon Revenio, Capri

627,000 BikeRumor.com

Sept

29inches.com

Interbike Recap: 29ers

XXIX,

Sept

Velonews.com

Interbike Dirt Demo Photocap

Militis 3

Sept

Radcollector.com

9.11 Tribute Ride

One Way, DB Insight

Sept

CXMagazine.com

Interbike Recap: CX

All new CX Models

August BRAIN

Interbike stories at Raleigh Sales Campnone

April

Outside Buyer's Guide

ANTICIPATED COVERAGE Spring cycling coverage Furley, Revenio Carbon,

Sarah Shea

Contributor for LA Travel Pages

TOTAL Impressions:

Eva 29er Sport

8,900 BRAIN

12,000 BicycleTimes

5,000 29inches.com 1,100,000 Velonews.com 500,000 Radcollector 15,000 CXMAG.com 8,900 BRAIN 45,642,840 400,000 17,171,579

Summer Radcollector.com

Mike Cohen for a series of distance rides Grand Prix

500,000

Summer Gearjunkie.com

CX Roundup

59 Furley Requested

150,000

April

Outside gear guide

Carbon Capri 54

675,000

Summer GearPatrol.com

MTB Review

Wants Talus Carbon 29er

Summer Self

Mountain Bike Feature

Still choosing bikes…

1,545,000

June

1,893,000

Berne Broudy

Men's Health

500,000

Road bike feature

Grand Prix

Summer PodiumCafe.com

Series of bike reviews…

55 Furley Requested, Revenio

July

Men's Health

Beginner Race Setup

Revenio Carbon 3

1,893,000

July

Men's Health

July Giveaway

Revenio 4

1,893,000

April

FOX&Friends

This weekend!! Tune in to bike seg.Revenio, Furley, Detour 3.5

250,000

1,000,000


Raleigh Spring Media Report 2012