BLOOM OF OF BLOOM NATURALSCIENCE NATURALSCIENCE Living made simple through minimal use of technology; only as a means of be8ering our lives Connec:ng with the power of nature and science in an a8empt to be8er our lives Rebuilding of rela:onships with the beauty, power and sense of nature and contemporary living Rediscovering 21st century nature as the only pure thing in this world Regaining memories through the power of mind, nature and science Engaging in our senses, through the explora:on of science and nature, in order to create experiences and stories
OUR CONSUMER CONSUMER OUR The urge to move forward and evolve Contemporary lifestyle A want for reconnec:on to real life issues, people and interac:on Looking to be inspired, educated and mo:vated Op:mis:c outlook on the world Very wholesome and ethical living Strong working ethic with a desire to achieve posi:ve things Searching for a more balanced life Finding and sharing the be8er things in life Apprecia:ve of technology that be8ers lives rather than confuses, complexes or disturbs them Can leave technology to one side, happy to go without from :me to :me Looking for good value quality, sustainable products
THINK TANK TANK THINK Cra$smanship As a seminar group craJsmanship was one of the stronger macro trends with the poten:al to develop. We looked into the ideas of personalised, hand craJed goods ac:ng as a new luxury as well as the concept of bringing old with new to create specially craJed products. Science/Space Hipster science, space and science celebri:es demonstrate another poten:al trend for the growth/impact of science and space. Science acts as the new cool whilst space and scien:ﬁc discovery is shaping the way we think. New Luxury Experiences The new luxury is growing towards the concept of experience rather than product. We want memories and adventures over materialis:c expenses. Evidently space travel illustrates this with 500 people having already booked a place to space for $200,000. -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ -‐ Our Consumer Iden:fying our consumer lead us to a clear idea of what our macro trend should be; we wanted to Science and Nature
Imagery STAGE THREE Digital Work PresentaGon
MACRO TREND TREND MACRO Spirituality We are living in an impossible period of :me. In the future, we will be searching for new iden::es and for a way to make our lives meaningful. Memory Before the digital era, forgeVng was easy. We are now in an age of endless image reproduc:on, where there is no longer a need to remember. Technology Technology can be8er things but it can also distort and confuse aspects of our lives. We want to look forward and use technology only as a means of improving the world. When we don’t want it… we want to leave it behind. Nature Reconnec:ng with nature and our surroundings. We have a need to recognise and appreciate the world more and we aim to establish this through several aspects of our lives. Science We are forever discovering new and some:mes beau:ful things at the hand of science; space travel, new planets and resources. Science is fascina:ng yet cool and develops our world into a be8er place.
Bart Hess and Lucy McRae A fashion tex:le and body architectural collabora:on using new and exis:ng materials and built structures around the body, re-‐ shaping the human silhoue8e innova:vely, tapping into two worlds. Mirrored Bear Structure Featured in the pop-‐up genera:on exhibi:on which focused on design between dimensions. Eldelkoort uses this images as a means of describing our genera:on as one which jumps from 2D to 3D; reality to ﬁc:on. She wants us to see that there is more to 2D, reality, than we might think. Digital Flowers From the Distor:on and Flowers exhibi:on these images, for us, capture the essence of our macro trend. The ﬂowers blossom and dance when the music is played. This is an illustra:on of how technology and nature can work when in sync. Broken Flowers
Employment We have recognised that there was an increase in employment from June to August of this year with a record high of 29.6 million. This supports the concept of op:mism, be8ering lives and looking at what is important. The Planet President Obama is pushing for a Na:onal Bioeconomy Blueprint which outlines new ways in which we can use science and technology to be8er our lives and planet. Floriade 2012 This project works with their government to respond to the demand for safe space, clean air and clean water. Enabling the Netherlands to shape their future. Product Quality Price and quality have topped the polls for the most important reason as to why we shop. With 25% of people saying quality acts as a main driver for shopping at certain retailers, it can be argued that people are looking towards a be8er life.