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BLOOM OF OF BLOOM NATURALSCIENCE NATURALSCIENCE Living made  simple  through  minimal  use  of  technology;  only  as  a   means  of  be8ering  our  lives   Connec:ng  with  the  power  of  nature  and  science  in  an  a8empt   to  be8er  our  lives   Rebuilding  of  rela:onships  with  the  beauty,  power  and  sense  of   nature  and  contemporary  living   Rediscovering  21st  century  nature  as  the  only  pure  thing  in  this   world     Regaining  memories  through  the  power  of  mind,  nature  and   science     Engaging  in  our  senses,  through  the  explora:on  of  science  and   nature,  in  order  to  create  experiences  and  stories      

OUR CONSUMER CONSUMER OUR The urge  to  move  forward  and  evolve     Contemporary  lifestyle     A  want  for  reconnec:on  to  real  life  issues,  people  and   interac:on     Looking  to  be  inspired,  educated  and  mo:vated     Op:mis:c  outlook  on  the  world     Very  wholesome  and  ethical  living     Strong  working  ethic  with  a  desire  to  achieve  posi:ve  things     Searching  for  a  more  balanced  life     Finding  and  sharing  the  be8er  things  in  life     Apprecia:ve  of  technology  that  be8ers  lives  rather  than   confuses,  complexes  or  disturbs  them     Can  leave  technology  to  one  side,  happy  to  go  without  from   :me  to  :me     Looking  for  good  value  quality,  sustainable  products          

THINK TANK TANK THINK Cra$smanship As  a  seminar  group  craJsmanship  was  one  of  the  stronger   macro  trends  with  the  poten:al  to  develop.  We  looked  into  the   ideas  of  personalised,  hand  craJed  goods  ac:ng  as  a  new  luxury   as  well  as  the  concept  of  bringing  old  with  new  to  create   specially  craJed  products.     Science/Space   Hipster  science,  space  and  science  celebri:es  demonstrate   another  poten:al  trend  for  the  growth/impact  of  science  and   space.  Science  acts  as  the  new  cool  whilst  space  and  scien:fic   discovery  is  shaping  the  way  we  think.       New  Luxury  Experiences   The  new  luxury  is  growing  towards  the  concept  of  experience   rather  than  product.  We  want  memories  and  adventures  over   materialis:c  expenses.  Evidently  space  travel  illustrates  this  with   500  people  having  already  booked  a  place  to  space  for   $200,000.   -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐  -­‐   Our  Consumer   Iden:fying  our  consumer  lead  us  to  a  clear  idea  of  what  our   macro  trend  should  be;  we  wanted  to       Science  and  Nature      

Imagery   STAGE  THREE     Digital  Work     PresentaGon      

MACRO TREND TREND MACRO Spirituality We  are  living  in  an  impossible  period  of  :me.  In  the  future,  we   will  be  searching  for  new  iden::es  and  for  a  way  to  make  our   lives  meaningful.         Memory   Before  the  digital  era,  forgeVng  was  easy.  We  are  now  in  an  age   of  endless  image  reproduc:on,  where  there  is  no  longer  a  need   to  remember.       Technology   Technology  can  be8er  things  but  it  can  also  distort  and  confuse   aspects  of  our  lives.  We  want  to  look  forward  and  use   technology  only  as  a  means  of  improving  the  world.  When  we   don’t  want  it…  we  want  to  leave  it  behind.       Nature   Reconnec:ng  with  nature  and  our  surroundings.  We  have  a   need  to  recognise  and  appreciate  the  world  more  and  we  aim  to   establish  this  through  several  aspects  of  our  lives.     Science   We  are  forever  discovering  new    and  some:mes  beau:ful  things   at  the  hand  of  science;  space  travel,  new  planets  and  resources.   Science  is  fascina:ng  yet  cool  and  develops  our  world  into  a   be8er  place.      

Bart Hess  and  Lucy  McRae   A  fashion  tex:le    and  body  architectural  collabora:on  using  new   and  exis:ng  materials    and  built  structures  around  the  body,  re-­‐ shaping  the  human  silhoue8e  innova:vely,  tapping  into  two   worlds.       Mirrored  Bear  Structure   Featured  in  the  pop-­‐up  genera:on  exhibi:on    which  focused  on   design  between  dimensions.  Eldelkoort  uses  this  images  as  a   means  of  describing  our  genera:on  as  one  which  jumps  from  2D   to  3D;  reality  to  fic:on.  She  wants  us  to  see  that  there  is  more  to   2D,  reality,  than  we  might  think.       Digital  Flowers   From  the  Distor:on  and  Flowers  exhibi:on  these  images,  for  us,   capture  the  essence  of  our  macro  trend.  The  flowers  blossom   and  dance  when  the  music  is  played.  This  is  an  illustra:on  of   how  technology  and  nature  can  work  when  in  sync.     Broken  Flowers            

Employment We  have  recognised  that  there  was  an  increase  in  employment     from  June  to  August  of  this  year  with  a  record  high  of  29.6   million.  This  supports  the  concept  of  op:mism,  be8ering  lives   and  looking  at  what  is  important.     The  Planet   President  Obama  is  pushing  for  a  Na:onal    Bioeconomy   Blueprint  which    outlines  new  ways  in  which  we  can  use  science   and  technology  to  be8er  our  lives  and  planet.     Floriade  2012   This  project  works  with  their  government  to  respond  to  the   demand  for  safe  space,  clean  air  and  clean  water.  Enabling  the   Netherlands  to  shape  their  future.     Product  Quality   Price  and  quality  have  topped  the  polls  for  the  most  important   reason  as  to  why  we  shop.  With  25%  of  people  saying  quality   acts  as  a  main  driver  for  shopping  at  certain  retailers,  it  can  be   argued  that  people  are  looking  towards  a  be8er  life.          

Bloom of Natural Science  

A presentation for a macro trend project named the bloom of natural science focussing on craftsmanship, science and space.

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