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Corporate Colors Corporate colors - In the logo Blue, gives a sense of authority and security; qualities associated with schools.

C: 90 , K: 70 Pantone: 004763 G : 70, B : 100 H : 200, S : 100, B : 40

- Blue would also compliment green, the schools existing color. - The use of Grey along with Blue gives the logo a corporate look, apt for a school.

K: 60 Pantone: 808285 R : 130, G : 130, B : 130 H : 220, S : 10, B : 50

K: 80 Pantone: 58595B R : 90, G : 90, B : 90 H : 220, S : 10, B : 40

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Logo Clearspace Logo Clearspace To ensure the legibility of the logo, a margin must be left around the logo when placed on any poster or composition.This isolates the logo from competing elements such as photography, text or back ground, patterns that may distract attention and lessen the overall impact. Using the logo in a consistent way across all applications helps establish and reinforce immediate recognition of the Nasra School identity. Unit “X” is used as the measuring unit. In the Nasra School identity, the letter “N,” from the name “Nasra School” is considerd X.

10 x 2.5 x 7.5 x

X 1.75 x

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Logo Clearspace

Unit “X” is used as the measuring unit. In the Nasra School identity, the letter “N,” from the name “Nasra School” is considerd X.

X

X

X

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Acceptable Usage Acceptable usage The logo has the following two variations. Either of the two variations may be used, keeping in mind the application.

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The logo may be placed on a darker backdrop only if the color reverse option is used, ensuring the legibility of the type is maintained.


Acceptable Usage

The following grey scale versions of the logo may be used when colored printing is not available or required.

The symbol or logo type may be used exclusive of each other, if deemed appropriate for the application by the designer.

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Acceptable Usage

The following colors of the logo may only be used when representing the red, yellow, blue and green house teams of the student body.

C= 12 M=100 Y= 74 K= 4 R=204 B=51 Pantone: CC0033

M=21 Y= 93 R=255 G=204 Pantone: FFCC00

C= 95 M=87 R=51 G=51 B=153 Pantone: 333399 C= 90 M=33 Y=96 K=26 G=102 B=51 Pantone: 333399

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Unacceptable Usage Unacceptable usage The following applications of the logo are strictly not allowed.

Applying gradients onto the logo, or placing the logo on a background with a gradient.

Placing the colored logo onto backgrounds of high saturation that causes lack of visability.

Using color schemes other than the aforementioned color palette.

Disproportionate stretching of the logo.

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Typography

- We use Georgia, a Serif Font for the logo type - This gives the logo an official feel, & Serif’s are associated with an academic setting - Franklin Gothic Book is the web typeface whereas, Helvetica is print/body text typeface.

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Aa Aa Aa


Stationery


Business Card

The logo should appear exactly as shown here. The Left-aligned on top. The card should be in a landscape format. The same dimensions and color palette should be followed by the designer in the future. 3.5” 0.25”

0.75” 0.25” 0.75” 2.0”

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Letterhead 8.3” 1.0”

2.0” 2.0” 0.25”

The letterhead shall be made on the dimensions of an A4 sheet, i.e.; 8.27 inches by 11.69 inches. The logo should be aligned to the cenetr and placed on the top. There must be a band on the bottom to write the contact information on. The color palette is minimal, apart from the logo.

11.6”

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0.25”

55, Depot Lines, Saddar, Karachi-74400. Contact no. 021-32234042, 021-32253005 Dar-us-Salam Co-op, Housing Society Ltd. Sub Sector F.Korangi, Karachi Contact no. 021-35052009, 021-35070776 37/2-3, Hansabad (Rafe-e-Aam Society) Malir, Karachi-75210. Contact no. 021-34506989, 021-34407753 Sector 3-B, Scheme 33, Super Highway, Gadap Town, Karachi. Contact no. 021-36830118, 021-36830147 Plot No. ST-2, Sector 5-J, North Karachi. Contact no. 021-35436333, 021-3206125


Envelope

9.0”

These are the dimensions used in placing the logo on the envelop.

0.25”

2.0”

1.5” 0.25” 4.5”

Aga Khan III Road, Soldier Bazar, Garden, Karachi. TEL: +92212224818

4.0”

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Receipts

No.2134

Date

Received by

. www.nasraschool.pk

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Application


Application School Van

TH E INTE LLE

CT SC H O

OL

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Application Uniform Pocket

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Application Award Cup

Embossed

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Application House Badges

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Application Ribbon Tags

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Application Notebook

NOTEBOOK

SCHOOL

NAME CLASS SUBJECT

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Application Office File

OFFICE FILE

SCHOOL

NAME

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Application C.D. Cover

For details, visit: www.nasraschool.pk

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Application C.D.

For details, visit: www.nasraschool.pk For details, visit: www.nasraschool.pk

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Application Website - Top-left aligned. - On the home page and all the other sectional pages of the website, the logo should be placed on the top-left of the page, maintaining the clearspace around it.

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Promotion & Signages


T-Shirts

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Signage System

LAB

LIBRARY

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PRINCIPAL’S OFFICE

TOILET

TOILET

CANTEEN

MUSIC ROOM

BOARD ROOM


Web Signages

INTRODUCTION

i

TRUSTEE’S MESSAGE

FILL A FORM

CALENDAR

HISTORY

MISSION

CONTACT

JUN

07

REQUIREMENTS

FOUNDERS

ACHIEVEMENTS

F.A.Q.

STRUCTURE

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Merchandise

Mug

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Bag


Contact


Contact

Charlotte D’ Souza Marketing Manager

Phone: 0331 3265679 Email: charlottedsouza@nasra.edu.pk

Mrs. Nasra Wazir Chairperson

Phone: 0331 3265679 Email: nasrawazir@nasra.edu.pk

Mrs. Shaista Hussain Principal

Phone: 0331 3265679 Email: shaistahussain@nasra.edu.pk

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