1.a) How have you used media language in your music video?
This is the first shot in the music video, used to establish the protagonist of the narrative part of the music video. It was shot to provide insight into the character's daily life, to help connect and relate to the audience. This is a long shot, used to present the mise en scene, such as the props, books, headphones, bass guitar, sketchpad which show her interests and present her as a creative teenage girl and allows the audience to project themselves onto her, finding common interests. The second shot is framed with the main character in the middle surrounded by white light from the window, illustrating the protagonist's hopefulness. The bright morning light implies freshness and a new day, symbolising youth, linking to themes from the narrative of the video, such as young love. In addition, her central position in the frame presents her as the focus of the video and the protagonist in the story The brightness of these shots from the light outside and the pastel colourful setting is in slight contrast with the second part of the video, as this scene implies content and a normal day for this character. This is reinforced by the slow editing pace and steady camera, which suggest calmness.
The extreme close up in this section of the music video was used to create an aesthetically pleasing image, with warm colours and shallow focus. The closeness of the shot to the hands with the background blurred creates a sense of intimacy and comfort with the warm colours. In addtion, the purple lipstick and nail varnish helps to characterise the video as part of the rock genre, as dark makeup is often used for rock products, music videos and or on stage etc. This scene was partly inspired by the beginning of Cherry Glazerr's music video 'White's Not My Colour This Evening', which presents a more grungy putting on lipstick or getting ready scene to suit the rock genre it's part of, whereas for my music video, it suits the indie and pop aspects of the song to have cleanness and warmth in the shot. So the combination of rock elements, indie and pop elements in this shot helps to illustrate the song's genre.
In the first shot, there is a bright glow from the natural light from the door on the boots to suggest hope for the protagonist in the narrative. Also, the closeness of the camera in this shot presents the boots as significant, likely as narrative drivers with the action of walking out of the frame which reinforce this and signal change and movement to the next part of the video. At this point the editing is still slow to illustrate the calmness of the situation at the moment and the calmness of the song before the chorus. There is a hint of warmth in the second shot from the natural lighting and time of day, which continues the theme of comfort and hope, as the character is still happy at this point to be meeting up with her boyfriend. The warm colour tone suggests this, as well as creating a visually pleasing shot which is in contrast with shots later on in the video. The shallow focus of the camera and the close shot to the foot emphasises the shoes and walking as a narrative driver, to move on the narrative as they are a recurring feature in the video. Shots of the boots in parts of the music video help to create a link between the music and the visuals, walking down the stairs, walking to the beat or tapping to the beat were all incorporated to illustrate the drum and bass of the song by presenting them visually with the boots. In addtion, this piece of mise en scene help to convey the genre of the music, to conform to characteristics of the rock genre. Black boots like this were also used in Cherry Glazerr's 'White's Not My Colour This Evening', which a few items of the costume and makeup was inspired by to make these aspects of the mise en scene identifiable as part of the rock genre.
The dark background and central positioning of the singer keeps the focus on her, it makes her stand out against the background and highlight her importance in the music video. This was inspired by Mitski's 'Your Best American Girl', which uses a plain background to keep the focus on the character, rather than any background details. It also makes the picture look pleasing to the viewer, as it is minimalistic. In my video specifically, the dark background contrasts with singer, and also links to the genre, as well with the purple lighting which makes the shot look similar to what you might see at a rock concert. Inspiration for the performance shots came from pictures of live performances by Mitski and the band of the chosen song, Pom Pom Squad. The close up of the bass guitar linked with the instruments in the song for my music video. These shots were filmed to be matched up so it looked like she was playing the guitar, and so amplifies the music during the close ups and extreme close ups of the singer playing the guitar. The purple lighting in both shots could represent the femininity of the song and link to representation in this music video, which has a few feminine symbols such as aspects of the mise en scene, the purple lighting, the make up and the costume of the character and singer. Having a young woman as the lead in an indie rock music video with feminine mise en scene portrays femininity as positive and aspirational to the viewer, especially within the target audience. In this section of the music video, the editing picks up in pace to match the intensity of the song at this point, with quicker cuts and shorter shots. This is a noted convention of music videos highlighted by Andrew Goodwin, who said that there is usually a relationship between the music and the visuals, in this case the cuts to the beat which match the pace of the song at this point amplify the music. This is a convention used throughout the video, with parts of the music being illustrated by action, such as tapping feet to the beat or walking.
This is the first shot where the camera doesn't follow the protagonist as she walks away, which implies that she is lost as the camera sticks to the location the story takes place, while she walks away from it. This is also implied by the leading lines of the boardwalk, which disappear around the corner, covered by the trees. This helps to convey the character's confusion and lost feeling, as the lines in the frame lead out of sight without a completely clear end direction or end point. This long shot also symbolises isolation because of the large space around the character, with a space to her right which could also represent the character's distance and less of a connection with the audience in the disequilibrium of the narrative, where the character faces hardship before a resolve. This is reinforced as she walks away with her back turned to the camera, as well as the next shot, an over the shoulder shot which both suggest a lack of intimacy with the audience that was present in the beginning of the narrative parts of the video. And this also contrasts with the first section of the narrative in the video, which focused more on warmth and close ups, extreme close ups and shallow focus shots.
This shot contrasts with some of the first shots in the music video, with the positioning of the character and the colours. The tone of this shot is very different from the first few, with darker light because of the later time of day to show a long passing of time emphasising how long the character had to wait in the narrative. It also presents the image as quiet and isolated, especially with the calm water, large space to the right of the character and lack of movement around her, as there are no people around. This creates a lonely picture. In addition, the handheld camera for this shot implies insecurity and discomfort, contrasting the stable and steady shots from the start of the video. The slight movements from this handheld shot present the situation as unsure and unstable, illustrating the situation of the character at this point. This is reinforced by where the character is placed in the frame. She is placed off to the side, as well as near to the ground, which implies her situation is no longer comfortable within her daily life, as well as to show the character at a low point in her life. Also, the phone in this shot is of significance in terms of the narrative as well as symbolically, as in this shot it could imply that the source of the protagonist's isolation and insecurity is the phone.