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2011

100% Latino -owned & -operated Serving Hawaii's 120,842 Hispanic Residents

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October

Volume 10, Number 10

www.hawaiihispanicnews.org

Latin Business Hawaii and Hawaii Hispanic News attend Hispanic chamber convention in Miami By José Villa, Senior Editor

MIAMI, Florida – From September 18 – 21 nearly 5,200 representatives of the most influential, and fastest-growing, segment of the nation’s business community descended upon Miami. They were there to attend the 32nd Annual U.S. Hispanic Chamber of Commerce (USHCC) Convention & Business Expo, which took place in the Fontainebleu Hotel and Miami Convention Center. Members of Latin Business Hawaii and our Hawaii Hispanic In this Issue: Business: ConAgra Foods, Inc. hosts "The New Face of Hispanic Involvement" NHCC member meeting in Omaha pg. 2 Government: Two City Year alumni represent organization At White House pg. 6 Community: Fourth Annual Hawaii Hispanic Achievement Awards pg. 11 Education: Higher Education Hall of Champions Inducts First Honoree pg. 19

News staff were there. convention and expo? In a The U.S. Hispanic word: “Awesome.” How Chamber of Commerce was our team received? It is a coalition of over 200 was Unbelievable. Hawaii local Hispanic chambers still holds a mystique in the U.S. and Puerto in the global Hispanic Rico – including Latin community. Our team Business Hawaii. It networked not only with represents the interests the leaders of many of the of nearly three million 200 Hispanic chambers in Hispanic-owned the nation, but also with businesses in the U.S. the senior management that generate over $400 of the convention’s major billion annually. The corporate sponsors. By the USHCC was established time we left, many people in 1979 and is the most were asking: “When is influential Hispanic this convention going to business organization take place in Hawaii?” We in the nation. would respond: “Tell your In an effort to start regional board members bringing major Hispanic you want it in Hawaii. Nina Vaca-Humrichouse, Gloria Estefan, Javier Palomarez, Jeanette Hernandez Prenger conventions of this caliber They decide.” to Hawaii, three Latin The major convention Business Hawaii (LBH) current president Jose Villa – attended had an exhibitor’s booth right s p o n s o r s i n c l u d e d m a n y or former board members – the convention. To leverage our next to the LBH booth in the that have local affiliates or board member former president presence there, Smith, president convention’s Business Expo. companies in Hawaii. The How would we describe the Mari Villa, David Smith and of Pacific Corporate Solutions, SEE MIAMI PG.4

It’s time to talk about it in our Latino community: Male Breast Cancer By Capt Eduardo Wilson, Alaska Airlines Pilot

KAPOLEI, Hawaii -- I am a 58-year-old male airline pilot, who recently underwent a left modified radical mastectomy for breast cancer. T2, N1, M0. Are these the codes for the engine stages on the Boeing 737-900? No, they are the codes

that describe the stages of my breast cancer. (Editor’s Note: According to the American Cancer Society: “The TNM staging system classifies cancers based on their T, N, and M stages: • The letter T, followed by a number from 0 to 4, describes the tumor's size and spread to the skin or to the chest wall

under the breast. Higher T numbers mean a larger tumor and/or wider spread to tissues near the breast. • The letter N, followed by a number from 0 to 3, indicates whether the cancer has spread to lymph nodes near the breast and, if so, how many lymph nodes are affected. • The letter M, followed by

a 0 or 1, indicates whether the cancer has spread to distant organs -- for example, the lungs or bones.) In June of 2000, while on a layover, I felt a stinging sensation under my left nipple. The sensation disappeared the following day. A few months later, I felt a hardness in the SEE MALE BREAST CANCER PG.21


Hawaii Hispanic News

Page 2 - October 2011 Publisher/Senior Editor José Villa Editor Marí Roma Villa Entertainment Editor Ray Cruz Contributing Writer Priscilla Cabral-Perez Translator: Maritza López-Holland The Hawaii Hispanic News is published the first week of every month. Editorial input submission deadline is 20th of month. Advertising reservation deadline is 20th of month. Editorials and advertising are on a space availability- and timeconstrained basis after these dates. Subscription rates are $30.00 (U.S.) Reproduction or use of editorial or graphics content without permission is prohibited. HAWAII HISPANIC NEWS PMB 344 PO Box 30800 Honolulu, Hawaii 96820 Telephone: (808) 744-7225 Fax: (808) 440-1385 Office Hours: Monday - Friday 8:00 a.m. - 5:00 p.m. E-mail: info@hawaiihispanicnews.org Web site: www.hawaiihispanicnews.org Correction Box: In last month’s story ‘Iolani School’s Guia Melo is National Spanish Teacher of the Year, our quote was “…her mother thought studying Spanish was useless…” should have read: “…her mother thought studying Japanese would be more useful in Hawaii than Spanish due to the tourist industry.”

BUSINESS

ConAgra Foods, Inc. hosts “The New Face of Hispanic Involvement” NHCC member meeting in Omaha member meetings to include concurrent tracks that enable a variety of individuals WASHINGTON, DC -- The National to attend from their respective companies Hispanic Corporate Council (NHCC), a to benefit from the relevant and timely non-profit organization, has partnered information obtained at our conference," with corporate America since 1985. It said Pat Martinez, President & Chief provides its member Executive Officer. "This companies a multifall we will have concurrent layered approach tracks in marketing and and resources employee resource groups. to maximize the We also have incorporated diversity of the a leadership development Hispanic market. session customized for our NHCC will hold membership attending the its 2011 Fall conference in conjunction Member Meeting with our Think Tank.” & Think Tank, on She continued: “We Tuesday, October added additional value 4th and Wednesday, at the conference by October 5th in incorporating an informal Omaha, Nebraska. recruiting session with This twoentry-level Hispanic day conference professionals from local will highlight universities. It will add the "The New another vital component ConAgra headquarters in Milton, Pennsylvannia, Photo by David Neubert Face of Hispanic to our goal of pipeline Involvement." Hispanic talent development. Hispanics are becoming the leading consumer segment will allow NHCC We hold a unique space in leadership indicator for company growth and members to be extremely relevant in the development and we continue to provide activities, and are having a direct impact form of employee resource groups. our membership the resources and on the bottom line. The adoption of "In response to our membership’s best practices so they can drive their social media shows their interest in growing needs, we have reformatted our SEE CONAGRA FOODS PG.26 By José Villa, Senior Editor

staying informed and helping to write the story as well. The meeting will share best practices on where they are and how companies can tap into marketing to this diverse group. In addition, unique insights into the fastest-growing

American Advertising Federation - Hawaii

National Association of Hispanic Journalists

U.S. Hispanic Chamber of Commerce

Latin Business Association

Society of Professional Journalists

National Council de La Raza


Hawaii Hispanic News

Page 3 - October 2011

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Hawaii Hispanic News

Page 4 - October 2011

Miami

Top Reasons to Attend the Hispanic Chamber Convention: Connect, Strategize and Grow!

Wherever our Hispanic-, Minority-, Woman- or Disabled Veteran businesses are in the nation, getting nationally certified greatly increases our chances (Editor’s Note: This is the way the U.S. Chamber of Commerce Convention of getting local, regional and/or national Continued from page 1 promoted its annual convention. Having attended, I can confirm that it met corporate contracts. And yet -- in every one of these objectives): corporate representatives our team had Hawaii -- very few Hispanic-, Minority-, • Access C-Level Executives! Connect with senior level executives who are one-on-one meetings with included: Woman- or Disabled Veteran companies looking to connect with diverse companies like yours. American Express; American Red are nationally-certified as such. They’re • Walk away with capable suppliers! Participate in business matchmaking Cross; AT&T; Coca Cola; Comcast; missing out on tremendous business sessions and meet with top Hispanic Business Enterprises that can fill your Ford; General Electric; IBM; Johnson opportunities. contracting needs. Mari Villa, former LBH President, & Johnson; JPMorgan Chase; MGM • Showcase Your Business! Put your brand in front of industry decisionResorts International; Miller-Coors; said: “This four-day event is the makers at the USHCC Business Expo. NASA; PGA (Pro Golfers Assn); Shell largest gathering of Hispanic business • Network Your Way to the Next Partnership! Capitalize on the numerous Oil; Sodexo; Sprint; State Farm; Target; professionals and the Fortune 100/500 opportunities to make connections with leading corporations and fellow corporations in the nation. It provided Verizon; Visa; and Wells Fargo. entrepreneurs. Many Fortune 500 corporations four days of non-stop educational • Earn Credit! Attend the Chamber Training Institute and earn professional are searching for certified Minority-, workshops, town halls, receptions, development credit from the University of Notre Dame. Women-, and Disabled Vet-Owned business matching opportunities and • Go Green! Save money and increase revenue for your business by learning companies to do business with. Smith many other resources critical to the green techniques at the USHCC Foundation Green Builds Business program. had 15 fifteen-minute appointments with continued growth and success of the • See the Queen of Latin Pop! Gloria Estefan will accept the 2011 Ultimate most of the major corporations listed in Hispanic business community. That Latina Award. the paragraph above that his e-waste community now numbers more than • Reinvigorate Your Business! Learn new social media and B2B marketing three million businesses nationwide.” company was matched with. techniques. She continued: “There are Most of the major corporations many of us are familiar with above are in the approximately 25 major Hispanic U.S. Hispanic Chamber of Commerce’s conventions, conferences and meetings “Million Dollar Club.” That means they in the U.S. every year. None of those is Gloria Estefan, World-Renowned Robert Unanue, President, Goya Foods, have each spent between 25 million and held or has been held – in Hawaii. With Entertainer, Businesswoman and Inc. 500 million in contracts for Hispanic over 55 million people, Hispanics are Philanthropist Luis Lobo, Regional President, BB&T businesses in the last year. Even in now the nation’s largest minority. Our Hilda Solis, U.S. Secretary of Labor Amber Simpson, VP/Manager of National these recessionary times, the top three buying power is over $1 trillion. These Marco Rubio, U.S. Senator (R-Florida) Multicultural Markets, U.S. Bank corporate members – Walmart, Target conventions can well afford to come to Bill Nelson, U.S. Senator (D-Florida) Henry Fletches, Co-Founder, President/ and Pfizer – each still spent over 500M Hawaii, but they don’t. We’re going to Mel Martinez, (former U.S. Senator), CEO, United Data Technologies Chairman of Florida, Mexico, Central Virginia Sanchez, VP Corporate Relations, in contracts with Hispanic-Owned change.” Villa added: “We’re part of the America and the Caribbean, JPMorgan Diageo companies. In the past year, these three corporations alone spent 1.5B in contracts global ‘Hispanic Nation,’ many of us Chase Luis Ramirez, CEO GE Energy Industrial with Hispanic-Owned companies. Not to are bilingual/bi-cultural native Spanish David Hinson, National Director, Solutions mention all the other corporations in the speakers, and we love Hawaii. That was Minority Business Development Ricardo Barrientos, Senior Director 25M - 499M dollar range! And these are our message at the Miami convention Agency Supplier Diversity, PepsiCo, Inc. Julián Castro, Mayor of San Antonio, Orlando Cruz, President Investor Channel, just the contracts they gave Hispanic- and it proved to very effective.” Texas Owned companies! ING Indivisible Retirement

Hispanic Chamber Convention Guest Speakers:

Where to find the Hawaii Hispanic News:

www.hawaiihispanicnews.org


Hawaii Hispanic News

Page 5 - October 2011

USHCC recognized Top 20 Hispanic enterprises, businessman and businesswoman of the year Business Expo is the largest gathering of Hispanic business leaders in America. MIAMI BEACH, Florida -- The The National Convention took place United States Hispanic Chamber of September 18th - 21st at the Fontainebleau Commerce (USHCC) recognized the Hotel in Miami Beach. Those of us that Top 20 Largest Latino & Latina owned attended joined the USHCC, Fortune 500 businesses and companies, announces Hispanic the Hispanic Business Businessman and Enterprises Businesswoman ( H B E s ) of the Year. The and local ceremony took Chambers of place at the HBE Commerce Elite Luncheon at in Miami the USHCC 32nd to connect, Annual National strategize and Convention grow. & Business "These Expo in Miami entrepreneurs Beach, Florida have acted on September 20, as pioneers 2011. in their Founded industries, in 1979, the stimulating USHCC actively l o c a l promotes the economies economic growth a n d and development spearheading of Hispanic community entrepreneurs development and represents initiatives," the interests said Javier of nearly three Palomarez, million HispanicPresident owned businesses & CEO of in the U.S. that USHCC. combined to " T h e i r generate in excess business of $400 billion achievements Javier Palomarez, President of the USHCC annually. It also exemplify serves as the how Hispanic umbrella organization for more than business owners drive economic growth 200 local Hispanic chambers in the by creating employment opportunities U.S. and Puerto Rico – including Latin nationwide." Business Hawaii. Veronica Edwards, President and SEE USHCC PG.26 The Annual National Convention & By José Villa, Senior Editor

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Hawaii Hispanic News

Page 6 - October 2011

GOVERNMENT

Two City Year alumni represent organization at White House By Marí Roma Villa, Editor

BOSTON, Massachusetts -- Two young alumni of City Year, an educationfocused national nonprofit that unites young people for a year of service in high-need urban schools, will represent the organization at the White House today in Honor of Hispanic Heritage Month. The White House "Champions of Change" (http://www.whitehouse.gov/ champions) initiative is honoring young Latino change makers this week, two of whom served in high-need urban schools as City Year corps members in New York and Los Angeles. The "Champions of Change" initiative honors ordinary Americans for the extraordinary things they do in their communities to out-innovate, out-educate, and outbuild the rest of the world.

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Carlos Mendoza, 25 and Kathy Sanchez, 24, travelled to Washington, DC for a tour of the White House, a roundtable

discussion with White House officials, and other photo and networking opportunities and to be honored as "Champions of Change." Both Kathy and Carlos blogged about their experiences in transforming kids' lives that will be included as a part of the White House blog. Carlos and Kathy were also each featured as "Agentes de Cambio" by MTV Tr3s, an initiative that honors Latino community members, leaders, and celebrities making a difference in their communities. Carlos Mendoza "When I look into the eyes of the students that I work with, I see myself," said Carlos Mendoza. "Not too long ago, I was in their shoes. The least I can do is to give back and make them see that education is the gateway to better opportunities, to the world." Born in Nicaragua, Carlos and his family moved to the United States when he was nine years old. As a non-English speaker, Carlos struggled t h r o u g h school initially. Through a teacher mentor, Carlos excelled in school and became involved in extracurricular activities, eventually graduating from high school and later from Cornell University as a Gates Millennium Scholar. Carlos served as a Senior Corps Member with

City Year New York 2008-2010 and Raised in South Central Los Angeles currently serves on the staff of City Year in a single parent Mexican household New York. along with her six siblings, Kathy's Kathy Sanchez mother stressed the importance of "Education is something we should education. Kathy has become the first invest in, because of the difference it in her family to go to college, attending can make in young people," said Kathy UCLA and graduating in 2009. She Sanchez. "A lot of the students in my served as a tutor, mentor, and role model community are students I can relate to. as a corps member with City Year Los We have the same odds against us. I want Angeles in 2009-2011, and currently to show them that despite those things, serves on the staff of City Year Los they can be successful." Angeles.

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Hawaii Hispanic News

Page 7 - October 2011

U.S., Canada and Mexico join forces to strengthen consumer product safety across North America By Marí Roma Villa, Editor

BETHESDA, Maryland – On September 28, the U.S. Consumer Product Safety Commission (CPSC), Health Canada, and the Consumer Protection Federal Agency of the United Mexican States (Profeco) concluded a first-ofits-kind consumer product safety Summit aimed at strengthening the protections for children and consumers throughout North America. The three federal agencies, with jurisdiction over consumer products in the United States, Canada, and Mexico, issued a joint statement promoting greater cooperation and engagement in ensuring the safety of products made and sold across North America. According to the U.S. Trade Representative, the North America Free Trade Agreement (NAFTA) - among the U.S., Canada, and Mexico - created the world's largest free trade area. It linked 450 million people producing $17 trillion worth of goods and services. The increasing volume of global trade and the complexity of global supply chains require cooperation among consumer product safety authorities. The organizations agreed to explore further opportunities for collaboration in the following six areas: -- consultation on proposed regulations and voluntary standards, -- cooperation on risk assessment, -- cooperation on import and market surveillance, -- cooperation on training and outreach within and outside North America, -- coordinated consumer awareness campaigns, and -- consultation on potential joint recalls or corrective actions.

"We are facing common challenges and opportunities to promote product safety, and we can be more effective in protecting consumers in the United States and across North America through

"If products can be regulated in a harmonized manner and emerging hazards can be addressed swiftly, then consumers in all three countries can benefit," said Chairman Tenenbaum. The joint statement was issued during the First North America Consumer Product Summit hosted by the CPSC. The Summit provided an opportunity for product safety leaders of these countries to lay out their shared visions for enhanced consumer product safety cooperation. Chairman Tenenbaum also noted that the Summit serves as a practical demonstration of support for the principles behind President Obama's Regulatory Cooperation Council initiatives between the United States and Canada and the United States and Mexico. During the Summit, CPSC also renewed its Memorandum of Understanding (MOU) with Profeco. The MOU describes a framework of cooperation with the goal of reducing the unreasonable risks of injuries and deaths associated with consumer products collaboration and being proactive," CPSC already has a MOU with Health s a i d C P S C ' s C h a i r m a n I n e z Canada in effect. Tenenbaum. "Having real intelligence to identify product safety risks is vital to reassure the consumers of our countries that we have secure borders, and companies that are committed to the consumer," said Profeco's Federal Consumer Attorney, Bernardo Altamirano Rodriguez. Imports from Mexico and Canada accounted for the second and third largest shares, respectively, of imported consumer products likely to be under CPSC jurisdiction. Both countries share major land borders with the U.S. and products produced in or imported from outside North America to any of our three countries may easily find their way into another partner's jurisdiction.

The U.S. Consumer Product Safety Commission is charged with protecting the public from unreasonable risks of injury or death associated with the use of the thousands of consumer products under the agency's jurisdiction. Deaths, injuries and property damage from consumer product incidents cost the nation more than $800 billion annually. The CPSC is committed to protecting consumers and families from products that pose a fire, electrical, chemical, or mechanical hazard. CPSC's work to ensure the safety of consumer products such as toys, cribs, power tools, cigarette lighters, and household chemicals – contributed to a significant decline in the rate of deaths and injuries associated with consumer products over the past 30 years. Under federal law, it is illegal to attempt to sell or re-sell any recalled product. To report a dangerous product or a product-related injury, call CPSC's Hotline at (800) 638-2772, teletypewriter at (800) 638-8270, or visit www.cpsc. gov/talk.html. Consumers can obtain this press release and recall information at www.cpsc.gov. To join a free e-mail subscription list, please go to www.cpsc. gov/cpsclist.aspx.


Hawaii Hispanic News

Page 8 - October 2011

Siempre Mujer Magazine announces 6th annual list of Inspiring Hispanic Women in October/November Issue By Marí Roma Villa, Editor

NEW YORK, New York -- For the 6th year in a row, Siempre Mujer magazine honors "Always Inspiring" Hispanic women in its signature Siempre Inspiran October/November feature, which hits newsstands today. The 2011 honorees –Selena Gomez, Pamela Silva Conde, Ana Maria Irazabal, Barbara Palacios, Angelina Ramirez, and Virginia Isaias – were chosen for their hands-on commitment to important causes in the Hispanic community. This year's honorees include: - Cover Star, Selena Gomez – In 2009, this Disney starlet started channeling her energy into giving back by becoming a UNICEF Ambassador, the youngest in the United States. Since then, Selena has taken an active role in advocating for the world's most vulnerable children by participating in multiple campaigns, events and projects for the U.S. Fund for UNICEF. With Selena's support, the U.S. Fund for UNICEF has already raised $4 million and attracted extensive attention due to her involvement. - Executive, Ana Maria Irazabal – As the marketing director of Pepsi, Ana Maria and her team sparked a national

grassroots volunteerism movement, York City neighborhood. Angelina's reinvent Washington Pepsi Refresh Project in 2010. Through goal is to into one of the Pepsi Refresh Project, Ana Maria's Heights York's team mobilized individuals to develop N e w community projects that would make a b e s t difference in their hometowns. Thanks to Ana Maria's leadership, Pepsi has sponsored over 1,000 ideas and provided up to 1.3 million grants per month to date. - Former Miss Universe, Barbara Palacios – Building off her 1986 Miss Universe title, Barbara has since used her celebrity for the greater good. Last year she wrote a self- help book called La belleza de saber vivir and founded BP Inspiracion, a company dedicated to help people find their path to self improvement and a better quality of life. Barbara is also an advocate for holistic lifestyle. - Non Profit Executive, Angelina Ramirez – As the executive director of the Washington Heights Business Improvement District, Angelina is responsible for promoting the small businesses and rebuilding the economic development of this New

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De tus palabras de hoy depende su mañana. Las palabras de un padre son las que ayudan a construir el futuro de sus hijos. El Hispanic Scholarship Fund tiene la información para ayudar a que tus hijos vayan a la universidad. Es gratis y en español. Visita TusPalabrasdeHoy.org o llama al 1-877-HSF-8711.

touristic attractions. As the result of her work, the organization has been able to help over 250 smallbusiness owners flourish within their community. - Human Survivor, Virginia Isaias – Virginia was able to overcome her devastating past as a victim of human trafficking, and help others through founding the Fundacion de Sobrevivientes de Trafico Humano. Her tragic past almost cost her and her six month-old baby's lives. Today, she is a source of inspiration to the 2.5 million victims of human trafficking in the world. - TV Anchor, Pamela Silva Conde – As an investigative journalist, the new co-host of Univision's Primer Impacto, and six-time Emmy Award winner, has

been able to raise awareness on the issue of child sex trafficking. Pamela is also an active volunteer at St. Jude Children's Hospital and Amigos for Kids. "Each year, it is a pleasure for us to celebrate renowned Latina women who are beautiful inside and out and are channeling t h e i r energy into causes that are making real differences within the H i s p a n i c community," says Editor in Chief of Siempre Mujer Maria Cristina Marrero. "I am thrilled to be able to celebrate these women who lead by example and are exceptional role models for young Latina women." T h i s y e a r, S i e m p r e Mujer is also teaming up with COVERGIRL and Pantene to host a special "Women Who Inspire" Facebook event. The Facebook page will feature a selection of women chosen by Siempre Mujer editors who are making a difference in Hispanic communities across the country. Visitors will have the chance to vote on their favorite honoree's cause. The honoree with the most votes will receive $10,000 for the charity of their choice. The contest runs from September 22, 2011 to November 21, 2011. Visitors can vote at Siempre Mujer Facebook page. In addition to the Facebook contest, the editors of Siempre Mujer are expanding the Siempre Inspiran feature beyond the pages of the magazines through robust online-only content, available today.SiempreMujer.com will feature a brand-new sub-channel featuring behindthe-scenes video content and interviews with the honorees. For more information, check out the October/November issue of Siempre Mujer on newsstands now.


Hawaii Hispanic News

Page 9 - October 2011

NextEra Energy named to Hispanic Business Magazine’s 2011 “Best Companies for Diversity” list By José Villa, Senior Editor

JUNO BEACH, Florida -- For the second consecutive year, NextEra Energy, Inc., parent company of Florida Power & Light Co., has been named one of the nation's best companies for diversity practices by HispanicBusiness magazine. The annual list honors companies for their commitment to Hispanic hiring, promotion, marketing, philanthropy and supplier diversity. "At NextEra Energy, we recruit and develop a diverse and talented workforce that's committed to our customers and the company. We're proud of our strong commitment to diversity in recruiting and advancement, and we're grateful for the recognition from HispanicBusiness magazine," said NextEra Energy Executive Vice President of Human Resources Shaun Francis. NextEra Energy draws talent from a diverse pool of qualified candidates and welcomes them as a part of a work environment that values people with varied backgrounds and perspectives and leverages their unique contributions. Last year, nearly one-third of NextEra Energy's newly hired employees were from minority groups. "We believe it is important to have a workforce whose perspectives and experience enable us to be responsive to the diverse needs of our Florida customers," said Armando J. Olivera, president and CEO of Florida Power & Light. FPL focuses on Hispanic markets as part of its advertising program and sponsors a wide range of social, economic development, educational and community involvement initiatives in Hispanic communities. In addition, FPL purchased more than $315 million of goods and services from small-business and minority suppliers during the last fiscal year. With more than 960,000 readers, HispanicBusiness reaches all industry sectors, including finance, green

economy, law, accounting, technology, for 2011 is available at: http://www. automotive, education, health care and hispanicbusiness.com/news/2011/9/9/ engineering. best_companies_for_diversity_directory. To compile the annual "Best htm Companies for Diversity" list, Earlier this year, NextEra Energy HispanicBusiness contacts the top was honored as one of the top 10 most Fortune 1,000 companies, American socially responsible companies in the subsidiaries of Global 500 companies world by Fortune magazine's annual and large U.S. companies. The list "World's Most Admired Companies" list.

NextEra Energy was also named one of the "World's Most Ethical Companies" by Ethisphere magazine in 2011 for the fifth consecutive year. For more information on many of NextEra Energy's social responsibility initiatives, please view the company's latest sustainability report at www. NextEraEnergy.com.

Leeward Community CoLLege theatre presents

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Saturday, October 8, 8 pm $25 adults//$20 stu, sen, mil//$18 With UH ID// $15 under 12 • Prices higher at door eTicket Hawaii Hotline: 944-2697 • www.eticketHawaii.com Also available at most UH Ticket Outlets (Rainbowtique, Stan Sherrif, UHM Campus Center)

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Page 10 - October 2011

José Villa “This Week In The Hispanic Nation” news segments air during the “Sabor Tropical” Salsa music radio show. Saturdays, 5pm – 8pm. With your host, known to friends as “Señor Salsa,” Ray Cruz Hawaii Public Radio KIPO/FM-89.3 Listener-Supported “Radio With Vision” 738 Kaheka St Honolulu, HI 96814

Hawaii Hispanic News


Hawaii Hispanic News

Page 11 - October 2011

COMMUNITY

Fourth Annual Hawaii Hispanic Achievement Awards California to teach the Hawaiians the art of cattle ranching. And between HONOLULU, Hawaii -- In September 1900 and 1901, 5,000 Puerto Ricans of 1968, Congress authorized President were brought here by the Hawaii Sugar Johnson to proclaim National Hispanic Planters Association to work on the sugar Heritage Week. The observance was plantations. expanded in 1988 into a month-long The Census Bureau has documented celebration (September 15 to October that at 55 million – and counting -15). Each Hispanics are year America t h e n a t i o n ’s celebrates the largest minority. culture and We are 16.6% traditions of of the nation’s U.S. residents population. who trace In addition, their roots as of July 1, to the 20 2010, there Spanishwere 120,842 speaking H is p an ics in nations in Hawaii, almost Europe, 9% of the state’s Mexico, population. Central Our people. America, Hispanics/ S o u t h Latinos. We’re America not a monolithic and the entity. We’re Caribbean. not all the Sept. 15 same. We’re a was chosen heterogeneous a s t h e global ethnic Mari & David Smith starting point population that because it is the is comprised of anniversary of independence of five 22 different nations or areas. Some of Latin American countries: Costa Rica, our Spanish is different. Some of our El Salvador, Guatemala, Honduras and food is different. Some of our traditions Nicaragua. In addition, Mexico and are different. But one thing is the same Chile celebrate their independence days for all of us: Mami, Papi, Abuelita on Sept. 16 and Sept. 18, respectively. and Abuelito. Our parents and our Hispanics have been in Hawaii since grandparents. It’s about familia. They 1794, when the first Spaniard became are our kupuna. a resident of Honolulu. In 1830, King As part of this year’s Hispanic Kamehameha III (Kauikeaouli) brought Heritage Month celebration, Latin two hundred Mexican vaqueros from Business Hawaii (LBH), the Hawaii By José Villa, Senior Editor

Hispanic News, and The Plaza Club - in The current emphasis on protecting the conjunction with “Gold Sponsor” Soul Earth’s resources and ecosystems has De Cuba - are co-sponsoring the Fourth increased the incentives for recovering Annual Hawaii Hispanic Achievement recyclable materials after use. David and Aw a r d s o n Mari Smith T h u r s d a y, are CEO and October 13th, president, at the Plaza respectively, Club. of Pacific The LBH Corporate board of Solutions, a directors will three-year-old recognize company in and celebrate Halawa Valley Hispanic that provides individuals appropriate in Hawaii recycling that are solutions for have made all types of significant electronics contributions, equipment not only to (e-waste). the Hispanic P a c i f i c community, Corp offers but to the recycling g r e a t e r solutions that mainland are fullyH a w a i i scalable and society as a cost-effective. Jerome Ramos whole. It also provides This year s e c u r e , the board is honored to have CAPT certified and bonded Department of (Dr.) José Acosta. U.S. Navy, Deputy Defense-level shredding of data storage Commander Clinical Services at Tripler devices, such as hard disk drives and Army Medical Center, as our keynote back-up tape media. This husband-andspeaker and making the presentations. wife company is the only Latino-owned The board is also privileged to have company in Hawaii to have earned several well-known Waikiki entertainer Augie national certifications, including: MBE Rey Fernandez emceeing the event. (Minority Business Enterprise); WOSB This year’s outstanding nominees (Woman-Owned Small Business); and are not only succeeding in the Hawaii’s Small Disadvantaged Business. Their mainstream society, but they are also WBE (Woman Business Enterprise) and making Hawaii a better place: SBA 8(a) certification applications are SEE FOURTH ANNUAL PG.12 - Businesspersons of the Year Award:


Hawaii Hispanic News

Page 12 - October 2011

with Latin dancing. At 9, he was shot in the leg and realized dance might not in-progress. be there forever, so he needed a good - Educator of the Year Award: Carol education. By age 11, he was travelling Beresiwsky is recently-retired Professor with dance groups. At 14, he performed of Spanish from Kapio’lani Community in Japan. That’s where his desire to travel College and previously Leeward the world dancing started. By combining Community College. She taught Spanish two passions – dancing and education (and some French) for 30 years. Besides – he created a dance program for kids. her dynamic, passionate and dedicated He entered that plan in a business plan teaching, she worked tirelessly to help competition against hundreds of high Hispanic students. She was much more school contestants and won a scholarship than an engaged and exciting teacher. to Hawaii Pacific University. There he She served earned a MBA. as a mentor He is leaving to numerous his “footprint” Hispanic to improve the students over quality of lives the years. She of thousands of developed people around independent the world who studies to love to dance allow Hispanic Salsa! students to - Media work with the Advocate of the Spanish faculty, Year Award: For helped them 21 years, Ray earn credits, Cruz has been and gave them at the forefront special growth o f H a w a i i ’s opportunities. Latin music She involved scene. He: was them in a percussionist working with with various technology as local bands; she spearheaded operated a Ray Cruz the first Spanish business selling classes taught over Olelo in Hawaii. Latin accessories; and in 1990, he She included Hispanic students in the started the Sabor Tropical radio show planning and implementation of many at KTUH, the UH radio station. Then cultural and language activities. She in 1991, he moved the show to Hawaii also created numerous Hispanic cultural Public Radio. He also served as MC for celebrations. She also was faculty advisor various Latin concerts here, including: for Sigma Delta Mu, the Spanish Honor Tito Puente; Celia Cruz; Eddie Palmieri; Society for community colleges. Fania Legends; Marc Anthony; and, most - Entertainer of the Year Award: recently, the Afro Cuban All Stars. He Jerome Ramos, the “Global Ambassador has MC’ed various Hispanic festivals of Salsa” – who has taught Salsa in and events, including the: Hispanic Copenhagen, China, Hong Kong, Prague, Heritage Festivals; 1998 Miss Universe Germany and Hawaii, etc. – grew up on Pageant; and Annual Salsathon at McCoy the mean streets of the Bronx. At age 6, Pavilion. On the mainstream community his Puerto Rican parents enrolled him side, he is the first Latino in Hawaii to in dancing classes and he fell in love anchor National Public Radio’s “All Continued from page 11

Carol Beresiwsky

DENNIS MANARCHY © 2006 UNCF ALL RIGHTS RESERVED

Fourth Annual

Things Considered.” In good times, and in bad, he has been the “voice” of Latin music in Hawaii – and now he is the “voice” of Hawaii Public Radio. The event will feature heavy pupus, entertainment and a no-host bar. Donation: $40.00 per person. There is limited seating and should be an outstanding event. For more info or to RSVP, please call (808) 744-7225 of email: josevilla@latinbusinesshawaii. com. Our sincere congratulations all the awardees. Special thanks to “Gold Sponsor” Soul De Cuba for their participation; and to the Plaza Club management and staff for allowing us to hold our event there again this year.

®

UNCF helps thousands of deserving students. But we have to turn away thousands more. So please give to the United Negro College Fund. Your donation will make a difference. Visit uncf.org or call 1-800-332-8623.


Hawaii Hispanic News

USHCC selects Small, Medium and Large Hispanic Chambers of the Year

Page 13 - October 2011

Let Me Do Your Business Writing! Business Plans Non-Profit Grants Creating Non-Profit (501c 3) SBA 8(a) Federal Contractor Apps Woman Business Enterprise Apps Minority Business Enterprise Apps

The Small, Medium and Large Hispanic Chamber of the Year Awards MIAMI, Florida – On September 19, honor accomplished Hispanic chambers the United States Hispanic Chamber of of commerce that serve fewer than 249 Commerce (USHCC) recognized three members, between 250 and 499 members, outstanding Hispanic chambers from and over 500 members, respectively. NEW: Help Companies Locate/Bid On The Small Hispanic Chamber of the across the country at the 2011 Chamber Federal Contracts! Awards breakfast. Senator Bill Nelson Year Award was presented to the Irving (D-FL) and San Antonio Mayor Julian Hispanic Chamber of Commerce (IHCC), Government statistic: “Only 1% of companies Castro addressed the audience, along led by Chamber President Asuséna eligible for government contracts apply.” with Antonio Mora of Good Morning Reséndiz. The IHCC was founded in 1998 and chartered in 2001 as a 501(c) America who emceed the event. The Small, Medium and Large 6 voluntary organization of dedicated C h a m b e r Aw a r d Wi n n e r s w e r e individuals and businesses who have selected from Hispanic Chambers and come together to advance the commercial, (808) 744-7225 Professional Trade Associations from financial, educational and civic interests cities throughout the country. They were of the growing Hispanic Community in judged on a variety of criteria including, Irving. The mission of the IHCC is to leadership, community service and serve as a resource center and forum advocacy for local Hispanic enterprises. to advocate for Hispanic and Minority owned businesses, as well as businesses that would respond to the various seeking to serve needs of the growing Hispanic business “The success t h e H i s p a n i c community. The GPHCC is a not-forof the Hispanic market. To learn profit organization devoted to promoting b u s i n e s s m o r e a b o u t the advancement and economic growth of community in IHCC, visit www. Hispanic businesses and professionals in America is largely IrvingHCC.com the greater Philadelphia region, through due to the strength, The Medium educational programs, and a broad range dedication and Hispanic Chamber of services and special events. For more determination of the Year Award information about the GPHCC, visit of our local went to the Greater www.philahispanicchamber.org. chambers,” says Philadelphia The Large Hispanic Chamber Javier Palomarez, Hispanic Chamber of the Year Award was presented to USHCC President o f C o m m e r c e the Statewide Hispanic Chamber of and CEO. “Today ( G P H C C ) , l e d Commerce of New Jersey (SHCC), and we recognize by President & President & CEO, Daniel Jara. The three chambers C E O Va r s o v i a mission of the SHCC is to promote the for their business Fernandez. The continued growth and development of acumen, and G H P C C w a s New Jersey business while upholding their instrumental established in 1990 the highest standards of conduct and efforts in by a committed excellence. That mission is accomplished helping create group of Hispanic by helping members (both Hispanic and opportunities b u s i n e s s non-Hispanic) find expanded business for businesses in p r o f e s s i o n a l s opportunities - through networking their cities. This and individuals and mutual support and encouraging, type of local in response to and facilitating mutually beneficial ties leadership is what t h e p r e s s i n g between the private and public sectors. will drive national Asusena Resendiz (Irving, Texas) accepting 2011 Small Hispanic Chamber award, need to create To learn more about the SHCC, visit e c o n o m i c Nina Vaca-Humrichouse, USHCC Chair, Javier Palomarez, USHCC CEO, an organization www.shccnj.org. and Nelson Soler 2010 Small Hispanic Chamber awardee (Wisconsin) recovery." By José Villa, Senior Editor

Call: José Villa


Hawaii Hispanic News

Page 14 - October 2011

Latin Business Hawaii attended U.S. Hispanic Chamber Convention in Miami

Nina Vaca-Humrichouse, USHCC Chairman of the Board opened the convention

Earnie Ellison, Jr., Professional Golfers Association, Director, Business & Community Relations

David Hinson, National Director, Minority Business Development Agency

Workshops on various business topics were presented

Schedules of the concurrent sessions and programs were displayed in the lobby

A Notre Dame professor presented a series of social media workshops

U.S. Senator Marco Rubio (R-Florida) was a keynote speaker

The opening reception was attended by a few thousand people

San Antonio Mayor Julian Castro was one of the keynote speakers


Hawaii Hispanic News

Page 15 - October 2011

Miami Convention featured 150 corporations looking for Hispanic Suppliers

Former SBA Director Hector Barreto, Jr. was one of the VIP attendees

Andrew Ysiano, Publisher/Founder, Latino Times with Julian Canete

Varsovia Fernandez, Nina Vaca-Humrichouse, Javier Palomarez, and Francisco Sotelo

Jose Niño, El Nino Group; Hector Galvan, Sprint; and Dr. Ruben Martinez Michigan University

Jose Ruano, MillerCoors, Manager – Multicultural Relations

MyLatinoVoice’s Rosa Alonso and Mari Roma Villa (notice kukui nut leis we gave away)

Jeanette Hernandez Prenger, Robert Unanue (Goya Foods) Javier Palomarez, and Nina Vaca-Humrichouse

Gloria Estefan’s Bongo’s Cuban Café offered great Cuban food and Salsa dancing

Diva Herazzo (Biomedent), Mark Madrid (Houston Hispanic COC, and Maria Rios (Nation Waste, Inc.)


Hawaii Hispanic News

Page 16 - October 2011

Latin Business Hawaii attended U.S. Hispanic Chamber Convention in Miami

Gloria Estefan’s Bongo’s Cuban Café has congas as tables

Convention attendees enjoyed great Cuban food and drinks at Bongo’s

After the food everybody busted out their best Salsa moves and got the party started

Wells Fargo was a major convention sponsor

Toyota was a major convention sponsor

BB&T was a major sponsor

The U.S. Postal Service had their Latin Musical Stars Stamp Collection

Sprint was a major convention sponsor

UPS was a major sponsor


Hawaii Hispanic News

Page 17 - October 2011

Miami Convention featured 150 corporations looking for Hispanic Suppliers

The “Inca Cola Girls” were in the booth across from ours…

Anthony Jimenez, USHCC Board Member, and a Chamber member from New York City

David Smith, Pacific Corporate Solutions, and José Villa, Latin Business Hawaii

Ivette Mayo has a line of bilingual (Spanish/English) greeting cards

Mila and Juventino Cano, Owners, Cano Container Corp (Chicago)

Former U.S. Senator and HUD Secretary Mel Martinez was a keynote speaker

Izzy and Elisa Gonzales (US Bank)

One of the guests wtih the LBH President José Villa

David Ruiz, UPS President Florida District, and Hispanic News Editor Mari Roma Villa


Hawaii Hispanic News

Page 18 - October 2011

Colgate-Palmolive celebrates Hispanic Heritage Month with kick-off of this year's “Haz La U” Scholarship Program By José Villa, Senior Editor

NEW YORK, New York -- In celebration of Hispanic Heritage Month, Colgate-Palmolive is reinforcing its commitment to the Hispanic community by presenting "Haz La U" ("Make the U"), an annual scholarship initiative for HispanicAmerican students pursuing higher education. In the program's third year, Colgate is partnering with the Hispanic Scholarship Fund, the nation's leading Hispanic scholarship organization, to award these educational grants. For decades, there has been growing concern about the educational achievement gap documented within minority populations, especially among Hispanic-American students. In 2011,

significant improvement was recorded like 'Haz La U' and reinforces our by the Pew Hispanic Center. Analysis of commitment to continue this initiative," data released by the U.S. Census Bureau said Carla Kelly, General Manager s h o w s a 2 4 % of Multicultural Marketing, Colgateincrease in Hispanic Palmolive. "Colgate has long been active e n r o l l m e n t a t in supporting the Latino community i n s t i t u t i o n s o f and we're proud to celebrate Hispanic higher education Heritage Month with the Hispanic in a single year. In Scholarship Fund." 2010, Hispanics From now until December 31, 2011, a c c o u n t e d f o r high school seniors can apply to Colgate's 1 5 % o f o v e r a l l "Haz La U" scholarship program by e n r o l l m e n t o f visiting http://www.colgate.com/hazlau. young adults in One grand prize winner will be awarded a two or four year one-time, $15,000 educational grant and colleges, setting a 10 second place winners will be honored record for both number and share of with a one-time $2,500 educational grant. students enrolled ages 18 through 24. Eligible candidates must demonstrate "Recent news of an increase in Hispanic strong academic performance in addition enrollment at higher learning institutions to a commitment to the community.* is a testament to the success of programs Through resources like "Haz La

U", the Hispanic Scholarship Fund has been a driving force in creating a path towards educational achievement for young Hispanic-Americans for the last 36 years. "Our ongoing mission is to strengthen America by advancing the college education of Hispanic-Americans," said Frank Alvarez, President and CEO, Hispanic Scholarship Fund. "We are proud to be a part of Colgate's "Haz La U" scholarship program once again, in an effort to further support young Latinos in America who aspire to achieve higher education goals." For more information about Colgate's "Haz La U" scholarship program, please visit the Company's website at http:// www.colgate.com/hazlau. *All entries must comply with the program rules and guidelines.

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Hawaii Hispanic News

Page 19 - October 2011

E D U C AT I O N Higher Education Hall of Champions Inducts First Honoree

association's founding to recognize Antonio, located at 600 E. Market St. Trevino, a 7:30 p.m. dinner program, and the achievements of individuals who The gala begins at 6:30 p.m. with a a 9 p.m. dance. Reservations, individual SAN ANTONIO, Texas -- The have made a lasting contribution to silent auction of a limited edition print or by table, can be made online at Hispanic Association of Colleges & Hispanic education," said http://www.hacu.net or by Universities (HACU) will host a Silver HACU President & CEO contacting 210-692-3805. Anniversary Gala in Texas this month to Antonio R. Flores. "We At the gala, HACU will commemorate the association's founding are very honored that also recognize its founding as the nation's voice on behalf of Hispanic- our first inductee will board of directors. Listed Serving Institutions. At the gala, Antonio be Dr. Antonio Rigual with the titles they held Rigual, Ph.D., HACU founder and the who has demonstrated in 1986, these individuals association's first executive director, will h i s c o m m i t m e n t t o are: Gilbert Sanchez, be the first inductee to HACU's newly- championing Hispanic president, New Mexico higher education success created Hall of Champions. Highlands University; The Hispanic Association of Colleges as a professor of Spanish, Steven Altman, president, and Universities (HACU) was established university administrator, Texas A&I University; in 1986 with a founding membership of and a pioneer of Hispanic Max Castillo, president, 18 institutions. Today, HACU represents higher education on a San Antonio College; more than 400 colleges and universities national level. We look the late Sister Elizabeth committed to Hispanic higher education forward to celebrating Anne Sueltenfuss , success in the U.S., Puerto Rico, Latin this milestone moment president, Our Lady of America, Spain and Portugal. HACU is in San Antonio, the city the Lake University; the only national association representing where the association was Gus Cardenas, national Hispanic Association of Colleges and Universities existing and emerging Hispanic-Serving founded." l i a i s on for Hispanic President and CEO Antonio R. Flores delivers the opening remarks at the DREAM Act Summit (photo provided by DREAM Coalition) The fundraising event Institutions. affairs, Xerox Corporation; "We established the HACU Hall of will take place on Monday, Raul Cardenas, president, Champions during the 25th year of the Oct. 31, 2011 at the Grand Hyatt San by internationally renowned artist Jesse South Mountain Community College; Jose Garza, director of affirmative action, Premark International, Inc.; and Carlos Plazas, president, St. Augustine College. HACU's pursuit of its mission to "Champion Hispanic Success in Higher Education" has resulted in the awarding of more than $2.6 million in scholarships and more than 9,500 paid internships. Through the association's collaborative efforts, HACU has secured more than $1.7 billion in federal funding for capacity building at Hispanic-Serving Institutions nationwide. The HACU Silver Anniversary Gala is made possible by the contributions of higher education supporters, members, and sponsors. Gala lead sponsors are MillerCoors and Sodexo. By JosĂŠ Villa, Senior Editor


Hawaii Hispanic News

Page 20 - October 2011

FA M I L Y & H E A L T H Study: Latinos face major health risks from delays of EPA air pollution rules Source: Natural Resources Defense Council

WASHINGTON, DC -- Latinos are among those facing the greatest risk from efforts to block the Environmental Protection Agency (EPA) updates to health safeguards protecting Americans from ozone, mercury and other dangerous air pollutants. This is according to a major new report from the National Latino Coalition on Climate Change, Natural Resources Defense Council (NRDC), the Center for American Progress, and the National Wildlife Federation and released with the National Hispanic Medical Association. Finding that one out of two Hispanic Americans living in counties that frequently violate air pollution standards, the report, which is titled "U.S. Latinos and Air Pollution: A Call to Action," came out just days after President Obama pulled back the EPA's stronger standard for ozone, and shortly before a series of votes planned for the U.S. House to block additional safeguards to protect public health from power plants, cement kilns and other industrial plants. The report highlights air pollution in states that are home to more than 75 percent of Hispanic Americans: Arizona, California, Colorado, Florida, Illinois, Massachusetts, Nevada, New Jersey, New York, Pennsylvania, and Texas. "Latinos want clean air and a strong economy," said Jorge Madrid, research associate at the Center for American Progress. "We are the fastest growing group of voters in the U.S., and we need to know our leaders in Washington are

fighting to protect our health and grow jobs - those two things are not mutually exclusive." Dr. Elena Rios, president and CEO of the National Hispanic Medical Association, said: "One out of two Latino Americans already live in counties where

kids to learn in school and harder for parents to provide for their loved ones," said Andrea Delgado, National Latino Coalition on Climate Change (NLCCC) fellow and senior policy analyst at the Labor Council for Latin American Advancement (LCLAA).

the air is frequently unsafe for kids and adults to breathe. We need clean air, and blocking efforts to strengthen air pollution safeguards hits Hispanic Americans who pay the price for dirty air. The growing U.S. Latino population, which includes millions who are uninsured, faces serious health and financial burdens brought on by air pollution." "Again and again Washington policymakers are ignoring the issues that really matter to Latinos and clean air is one of them. Dirty air is attacking our families, it makes it harder for

"Latinos are especially vulnerable because they live in regions with the worst air contamination and air-related illnesses mean missed school and work days, emergency room visits, and jobs lost," said Adrianna Quintero, advisor to Voces Verdes and senior attorney with NRDC. "Americans can't afford this burden on their wallets in these hard times. The administration cannot keep putting profits before people." Key findings in the report include the following: Hispanics became the largest minority

group in 191 metropolitan districts last year, with the highest expansion in areas of concentrated vehicle traffic, industry, and power plant activity. Roughly one out of every two Latinos live in areas that frequently violate clean air rules. As of 2008, 4.7 million Hispanics had been diagnosed with asthma. In their lifetime, Latinos are three times more likely to die from asthma than other racial or ethnic groups. Exposure to air pollution can aggravate preexisting health problems – especially respiratory problems like asthma. For millions of uninsured Latinos, this can lead to additional emergency room visits in the absence of primary care. The pending EPA mercury rule is critical to public health and would protect the nearly 40 percent of Latinos living within 30 miles of a power plant. Clean air rules are good for health and the health of our economy. The EPA projects that the proposed mercury and air toxics standards will create up to 31,000 short-term construction jobs and 9,000 long-term utility jobs, as workers are hired to bring power plants into compliance. Considering that, on average, Hispanic workers occupy two out of every three new construction jobs in the United States, these standards could bring relief to thousands of Latino families suffering under the economic downturn. The new report is available o n l i n e a t h t t p : / / w w w. n r d c . o rg / media/2011/110920.asp.


Hawaii Hispanic News

Page 21 - October 2011

Male Breast Cancer Continued from page 1

same area, but it was not permanent. I asked my doctor about this problem. He informed me that it might be a condition called gynecomastia - enlargement of male breast tissue. At my next physical, I told my doctor I wanted the tissue removed. It was removed and felt fine with just a little soreness under my nipple area. The following week I surprised to learn that the pathology report indicated some cancerous cells. The diagnosis revealed infiltrating ductal carcinoma, the most common type of breast cancer. The news of this report was both numbing and overwhelming. But I wasn’t alone. The report also surprised my doctor. He wanted to proceed with surgery as soon as possible. My first reaction was that I needed more time to comprehend all of this, as the initial impact was bewildering. I also wanted to consult with other specialists regarding my cancer. I had SO many questions and was torn between wanting to know and not wanting to know the answers: How could a guy get breast cancer? Was it something I did? What was the prognosis? and - the worst of all - What were my chances? During the next two weeks I had several consultations with doctors and an oncologist regarding my case. The most difficult day for me was the day I went to pick up my pathology results from the lab. When I received the slides, I remember feeling the weight of a

bowling ball in my hands. I went to my removed, and the pathology report male breast cancers are positive for this car and just sat in it for several minutes. verified, treatment options followed. hormone. Today I continue with hormone The slides had a case identification My treatments consisted of: 12 weeks therapy, which helps reduce the amount number and – though I wished it wasn’t of chemotherapy using two drugs; then of estrogen in my body. An oncologist -- I knew that this number was mine. 12 weeks with a different drug, in three- determined I was not a candidate for I underwent the modified radical week intervals. My test revealed that I radiation therapy. mastectomy. (Editor’s The actor Richard Note: According to Roundtree, well-known for WebMD – “During the film “Shaft,” underwent a modified radical a mastectomy several years m a s t e c t o m y, t h e ago and has spoken about surgeon removes the male breast cancer on several breast (including the talk shows. His article in the skin, breast tissue, April 24, 2000 issue of People areola, and nipple) magazine is a very interesting and most of the one. I have had the pleasure lymph nodes under of corresponding with Mr. the arm. The lining Roundtree via e-mail and over the large muscle telephone. in the chest, called Male Breast Cancer is the pectoralis major, rare, but not as rare as one is also removed. would think. (Editor’s Note: However, this surgery According to cancer.gov: spares the pectoralis “Estimated new cases and major muscle itself.) deaths from breast cancer I kept thinking (men only) in the United about this very States in 2011: New cases – big word – 2,140 / Deaths – 450”). MASTECTOMY -I have been fortunate and and what it meant. will attest that faith, family, How would I look? and friends have been the Would I feel different? The surgery itself was estrogen receptor-positive. (Editor’s cornerstone to my recovery. There have was fast and my entire family was there Note: According to Breastcancer.about. been many scientific advances in the for support. The surgeons removed all of com: “Estrogen Receptor positive (ER+) treatment of breast cancer since the the remaining cancerous area along with means that estrogen is causing your beginning of my case in 2000. While this five lymph nodes. Only one of the nodes tumor to grow, and that the cancer should had been my case, don’t let it be yours. was positive. respond well to hormone suppression Early detection is the key! If you have Once the surgery was complete, the treatments.”) any question or the slightest concern, go road to recovery began. With the cancer Approximately 85 percent of all get checked!


Hawaii Hispanic News

Page 22 - October 2011

Latina uses the power of the Internet to empower our Hispanic communities By, José Villa, Senior Editor

BALTIMORE, Maryland – Elianne Ramos is Principal/CEO of Speak Hispanic Communications, and ViceChair of Communications and PR for Latinos in Social Media (LATISM). She is also the editor of the LATISM blog and hostess of the LATISM Twitter chats. She was: recently nominated as a “2011 US Latino Leader of Year” by the Miller Coors Leadership Program; selected by Ford as a spokesperson for their “De dónde eres?” campaign; and was one of 150 Latino Leaders in the country to participate in The White House Hispanic Policy Conference. Ramos was born and raised in the Dominican Republic. She attended Catholic schools there. When she graduated from high school at 16, her family moved to the U.S. She then enrolled in the City College of New York, where she majored in communications, film and video -- with a concentration in advertising and public relations. She said: “While at the university, I had done an internship for one of the largest advertising agencies in the world. At the end of the internship, they hired me – right in the middle of my junior year. I worked for them for a while. Then I moved to London for about six months to get more experience. While there I earned a certification as teacher of ESL (English-as-a-Second-Language) from Regents College in London, United Kingdom.” Ramos continued: “When I returned, I started my own company for production and TV commercials. I now have about 15 years of experience in communications, advertising and public relations. I’ve done everything from creative direction, copywriting to TV commercials, etc. Along the way I’ve been fortunate enough to work with top-tier companies like: Proctor & Gamble; Panasonic; SlimFast; Chivas Regal; HSBC Bank and AARP.” She added: “While I running my

company, I was involved in a joint venture as the VP, creative director and co-founder of i3 Creative Group. I was managing production teams that were working concurrently in the U.S., Mexico, Uruguay and Argentina. It was a truly international operation and kept me travelling all the time.” Her wide-ranging experience, training and language skills allowed her to share her industry insights at international marketing conferences. She has led creative workshops and lectures in collaboration with international universities, such as the: University of Management, Finance and Technology (EAFIT University); University of Medellín; Arts Institute of Colombia (Ideartes); and other universities in South America. In addition to corporate magazines, TV and radio spots, her writing appeared in the 2007 English edition of Chicken Soup for the Network Marketing Soul, and other publications. As the Hispanic Business columnist for the Examiner.com newspaper, she covers issues that affect the Latino business community in the Washington/Baltimore Tristate area. Her commentaries, profiles and interviews have appeared in TV, radio, print and web media, including: CNN; Voice of America; The Huffington Post; Latina Style Magazine; Fox News Latino; and many others. Ramos said: “I got heavily involved with social media because - as a journalist - I knew asking questions provides you insights into what people think. Social media expanded this concept exponentially and took it a new level. I could start a conversation with many people, ask a question and get many responses. This opened a real-time, unfiltered window into what people thought about a particular subject. I was both intrigued and inspired by this new-

found capability and found incredibly powerful.” She continued: “Up to that point in 2008, my whole career had been focused on the Latino community. Back then social media wasn’t that popular, so I found myself in this new arena – on this new playing field – and feeling like I was the only Latina in that universe. But I would ask a question and instantly get 25, 50 or 100 answers, so I started using those mediums more and more. And little

Elianne Ramos

by little, I started meeting the people I was corresponding with.” She added: “One of the people I met was Ana Roca-Castro, the founder of LATISM. She was working on her own producing apps for her clients. One of them asked her to find Latinos on-line. So one day she sent out a tweet saying: ‘Where are my Latinos?’ She got over 300 responses and the entity has grown ever since. I was doing Twitter chat for her. At one point, she decided to formalize the organization and asked me to serve

on her board.” What does she see as her “job”? Ramos responded: “I feel privileged to have the opportunity to gather all that wonderful positive Latino/a energy that in on-line and channel it into positive action and initiatives that can help our Latino community.” Then what’s the purpose of LATISM? She said: “It’s actually multifaceted. In general, it provides a platform for Latinos/ as to network and discuss issues. But I would categorize the mission as twofold. It’s a platform that facilitates communications; raises awareness; and then, hopefully, prompts positive action. We have been focused on education, technology, economic development, and other key community issues.” She continued: “The second part of the mission is to provide our community the tools they need, and empower them, so they become agents of change. We serve as connectors. For example, we were invited to the Hispanic Policy Conference at the White House. While we are a non-partisan organization, we are still able to provide our community access to government officials and vice versa. We can also help our community provide elected officials the relevant inputs.” Ramos added: “A third part of the mission is to help educate our community. To-date we’ve had six conferences around the country and the LATISM Annual National Conference is coming up in Chicago, November. 9 to 11, 2011. We have also established chapters in the major Hispanic community centers around the nation. So, essentially, the virtual network we’ve created on the web, has helps us create an actual network we can use to effect change in our local Hispanic communities. It’s a privileged to be involved.”


Hawaii Hispanic News

Page 23 - October 2011

El Ratoncito Perez seeks Miami 2010 smile for the cover of his new book U.S. Census is a sweepstakes activity that will allow children to be photographed with the MIAMI, Florida -- In celebration of Ratoncito Perez character and enter Hispanic Heritage Month, Delta Dental for a chance to be featured in Delta Insurance Company will team up with Dental's children's coloring book "Las Aventuras del Ratoncito Navarro Discount Pharmacy to launch Perez" (The Tooth "La Feria de Sonrisitas" (The Fair of Fairy's Adventures). Little Smiles), a two-month dental "Dental disease, in educational initiative to provide free spite of being 100 screenings and oral education to percent preventable, members of the Miamipersists among Dade community. children at an The campaign unacceptably launched on high rate," October 1st during an event said Solomon at the Navarro Discount R o m a n o , Pharmacy located at Hispanic 4410 W 16 Ave Hialeah, marketing Florida. manager for Miami-Dade Delta Dental. County Commissioner "La Feria Esteban Bovo appeared de Sonrisitas at the October 1 launch demonstrates Delta in support of the Dental's commitment to educational activities teaching children in the Miami planned for children community about the importance of the community, who will learn about the importance of dental hygiene. of regular dental cleanings and checkups, The Ratoncito Perez -- Hispanic as well as daily brushing and flossing in counterpart of the Tooth Fairy -- began order to achieve and maintain a healthy his search for "La Sonrisita de Miami" smile." Commissioner Esteban Bovo believes (Miami's Little Smile) at the event. This By MarĂ­ Roma Villa, Editor

communities need better information with respect to oral health so that children can have healthier smiles and lead healthier lives free from dental pain. "That is why we are supporting this important initiative to provide education, health screenings and community participation throughout Miami-Dade," said Commissioner Bovo. According to the American Association of Pediatric Dentistry (AAPD), tooth decay is the most common childhood disease, affecting nearly 60 percent of children. Of the 4 million children born each year, nearly half will get their first cavity by the time they reach second grade, according to estimates. For minorities and children from lowincome families, the statistics are even grimmer. Throughout the months of October and November, Delta Dental's "La Feria de Sonrisitas" campaign will occur at 17 participating Navarro Pharmacy locations throughout South Florida. The events will feature games, food stands, coloring workshops, temporary tattoos, storytelling with the Ratoncito Perez and free dental screenings to all attendees. For more information on Delta Dental's "La Feria de Sonrisitas," please visit www.feriadesonrisitas.com.

Where to find the Hawaii Hispanic News:

www.hawaiihispanicnews.org

numbers 120,842 Hawaii Hispanic Residents

U.S. Hispanic Buying Power (annual disposable income): $ 1,000,000,000,000 (Trillion)

Ages 21-65: 73,000 Hawaii Hispanic residents 98% of registered Hispanic voters in Hawaii voted in 2008

What are you doing to reach this market? Call us now! (808) 744-7225


Hawaii Hispanic News

Page 24 - October 2011

E N T E R TA I N M E N T New Miami morning radio show features Latin superstar Rey Ruiz

By MarĂ­ Roma Villa, Editor

MIAMI, Florida -- Spanish Broadcasting System Inc., (SBS) just announced the launch of the new morning show hosted by the internationallyrecognized artist Rey Ruiz, "El Rey de la Manana,"(The King of the Mornings) a new morning show for the radio station WXDJ El Zol 95.7FM. This new show will be hosted by the pleasant and cheerful trio with strong local ties to the South Florida community. It hosted by the charismatic Ruiz, the popular Betzy "La Gatita" Vazquez, and the incredible Colombian comedian and troubadour Saulo Garcia. The show began October 6 and will air Monday to Friday from 6am to 10am. The show debuted with an incredibly strong line-up that includes entertainment, news, variety, comedy, interesting stories, sex and much more. It will feature the Latin superstar in a fun and fast-paced lifestyle show with a format that allows him to touch on different topics, as well as informative segments about issues facing Latinos today. The show will also include a great variety of music, picked specifically for this audience. Rey Ruiz will play charttopping songs, debut new music and take request as he welcomes listeners. Broadcasting live from Miami, Florida, he'll also discuss music and entertainment as well as feature candid conversations with music artists and celebrities He will be working on the morning show and on his music career simultaneously. He has an upcoming album release scheduled for 2012. It will include his beloved salsa songs, along with new ballads destined to captivate

his large fan base. "Signing Rey Ruiz is very much in line with our strategy of delivering the biggest stars and the best content possible," said Jesus Salas, EVP of Programming for Spanish Broadcasting System, Inc. "The 'El Rey de la Manana' show will reflect Rey's range, popularity and star appeal, providing a terrific platform for him to connect one-to-one with his fans through the power and magic of radio." Regarding the new partnership, Rey Ruiz commented, "I feel very happy and optimistic with this new phase. I believe that all artists have within themselves a social communicator because through art we interact with our audience. My intention is to be a little closer with the people in their day-to-day lives and have a great time, while I entertain and inform them. I thank SBS for the invitation to join this great family and for their confidence in me. Every morning I promise to give 100% of myself to offer the listeners a phenomenal morning show." Ruiz also stated: "Spanish Broadcasting System, Inc. (SBS) is providing me with a wonderful opportunity to create an entertaining and positive program on the radio. I will be joined by experts, entertainers, musical

artists and colleagues from all around the world. The show will be fun, upbeat, interactive and in-tune with the Latin community. Each show will be a new experience for our listeners." He is now living one of the most important moments of his career. Adding

to his 17 years of international experience and the youthful joy that remains in his face and in his songs, the internationallyacclaimed artist presents his latest music production titled "Mis Preferidas." His music has caused a sensation over the years and today he has over 10 million registered views of his videos online for his famous hits like "Mi Media Mitad," "Creo en el Amor," among others. The Salsa performer was born in Havana, Cuba and has been a prominent figure in the romantic Salsa scene since the early 1990's. He established an

impressive reputation in the Salsa scene, even earning the title of the "Elvis of Salsa" by some and "Bombon de la Salsa" by others. He demonstrated a keen interest in becoming a Salsa singer since he was a young boy. He made his debut as a performer at a very young age and was often showcased on Cuban television as a child, singing typical children's songs. Ruiz had his parents' full support in his musical endeavors; he later enrolled to Havana's Conservatorio de Musica S c h o o l . Eventually, he made his way to headlining a show at the Habana Libre Hotel. In his long trajectory within the music industry, he has been hailed as a romantic and passionate artist whose music creates fervor wherever he goes. This passion for his art has garnered him award after award, achievement after achievement. His records have gone gold and platinum. His talent has been recognized at the prestigious Premios Billboard de la Musica Latina and Premio Lo Nuestro. During his career, three of his albums have been # 1 on Billboard charts, "Mienteme Otra Vez," "Creo en el Amor," and "No me Acostumbro."


Hawaii Hispanic News

Page 25 - October 2011

The Latin Recording Academy, Eventus and Univision kick off multi-city tour MIAMI, Florida -- The Latin Recording Academy, Eventus and Univision announce the schedule and roster for the upcoming 2011 Latin GRAMMY Street Parties. Running strong in its ninth year, the "Street Parties" promise an unforgettable cross country road-trip leading up to the 12th Annual Latin GRAMMY Awards. They began on Sunday, September 25th in Washington Heights, New York at Inwood Hill Park. This six-market tour will continue onto top Hispanic communities, including: Chicago on October 2nd; South Florida on October 9th; Los Angeles on October 16th; Houston on October 23rd; and will culminate in Dallas on October 30th. This month-long celebration brings the excitement, enthusiasm, and energy of the 12th Annual Latin GRAMMY Awards to diverse local Latino communities in the U.S. The awards show will be broadcast live from Mandalay Bay Events Center in Las Vegas, Thursday, November 10 from 8 – 11 p.m. ET/PT (7 p.m. Central) on the Univision network. "As we celebrate another great year of amazing music, we are proud to bring the excitement of the Latin GRAMMY to cities across the country through our annual Latin GRAMMY Street Parties," said Gabriel Abaroa, President of The Latin Recording Academy. "These festivals allow us to create a bond between music lovers and the Latin GRAMMYs, through the power of music, and the talented artists that make an impression along the way. We look forward to another successful year." The Latin GRAMMY Street Parties capture the excitement surrounding the awards by offering an interactive

traveling festival for Hispanics, which includes live entertainment, sponsor display areas, and product sampling. This leading national Latin music festival series continues to feature performances by some of Latin music's established artists, while serving as a launching platform for emerging talent representing various genres, including Reggaeton, Regional Mexican, pop, Rock en Español, and Tropical, among others. "We take great pride in offering Hispanic communities nationwide with an unmatched cultural experience via the Latin GRAMMY Street Parties," said Nelson Albareda, Eventus President and CEO. "As the premiere Hispanic music series, the Street Parties have become an annual entertainment staple for hundreds of thousands of Latinos across the largest U.S. Hispanic markets. As always it is a pleasure working with The Latin Recording Academy, Univision and our sponsors to continue making this series a success." The 2011 Latin GRAMMY Street Parties are presented by McDonald's, 7UP, and Walmart. The official sponsor is the Las Vegas Convention and Visitors Authority, which will give away a VIP trip to Las Vegas to experience the 12th Annual Latin GRAMMY Awards ceremony first-hand. Registration for the trip giveaway is available at Latin GRAMMY Street Parties in New York, Chicago, Miami, Los Angeles, Houston and Dallas. Dodge is also on board as official sponsor in selected markets. In addition to its U.S. broadcast, the 12th Annual Latin GRAMMY Awards will be broadcast in approximately 100 countries worldwide. For a list of all the Latin Grammy street parties log into http://www.latingrammy. com/en/events/50-latin-grammy-streetparty for more information.

LA ESQUINA DE RAY (RAY'S CORNER) Aloha!..Ray Cruz

(Ray Cruz is the host of the Sabor Tropical Salsa music show on Hawaii Public Radio's 89.3 FM KIPO. Ray plays the best Salsa music from yesterday and today.) Every month in this column I'll provide you a list of the must - have music for your collection. These are my picks for this month. They are in no particular order, but should be included in a Salsa connoisseur's music collection. 1.8Y Mas - Que Mas 2.Joe Rizo - Mongorama 3.Our Latin Thing 40th Anniversary Limited Edition 2-CD's & 1 DVD 4.Fajardo Y Sus Estrellas - The Best of Jose Fajardo & His Charanga

5.Cromalatina - Vuela 6.Various – Grandes Maestros De La Salsa Live! #3 7. Lucky 7 Mambo - Chapter 1 8. Jorge Alberto - Mi Tumbao 9 . F r a n k i e M o r a l e s - N o Te Equivoques 10.Mambo Legends Orchestra - Watch Out! Ten Cuidao! Please visit our website for a complete list: www.salsaafterdark.com. And listen to "Sabor Tropical" on Hawaii Public Radio KIPO 89.3 FM, Saturdays from 5-8pm. On-Air request line: (808) 792-8241. Listen "Live" via the web at www. hawaiipublicradio.org.

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Hawaii Hispanic News

Page 26 - October 2011

ConAgra Foods resource groups. This session will help attendees explore how employee companies successfully." resource groups, affinity groups leaders Track 1 of the member meeting and members connect their programs, event will include a focus on social activities and events to the organization's media: "The State of the Latinosphere" strategic imperatives. Learn how specific presentation. Giovanni Rodriguez, systems and programs can be leveraged of Deloitte Consulting LLP, will to support the organization's diversity highlight a groundbreaking report that strategy, grow business, and increase credibly outlines the new opportunity engagement of employees at all levels. for engaging Latinos in the post Web The moderator will be Angela Jones, 2.0 world. It will provide corporate Vice President, ConAgra Foods, Inc. The members with key insights on how to panelists are: Lupe Alcala, Operations tap into Latino markets and how this new Manager, State Farm Insurance; Edgar communication vehicle can be used in a Quiroz, National Director, Workforce corporate setting. In addition, Rodriguez Diversity, Kaiser Permanente; Todd will provide an inter-active discussion on Sheldon, Senior Vice President, General leveraging the social media landscape to Counsel and Corporate Secretary, and meeting corporate business objectives SUPERVALUE Inc. and goals. The afternoon will highlight an Track 2 will include panel discussions Interactive Leadership Workshop by by top diversity experts on employee Southern Methodist University – Cox Continued from page 2

USHCC Continued from page 5

CEO of InGenesis, Inc., was recognized as the 2011 Hispanic Businesswoman of the Year. InGenesis is a diversified healthcare solutions firm based out of San Antonio, Texas, which specializes in sourcing, recruiting and managing healthcare providers. The company employs over 635 people and services 80 client facilities in 34 states. Edwards is the sole proprietor of InGenesis and under her leadership the company achieved significant growth during one of the worst economic downturns in U.S. history. InGenesis increased revenues from $5 million in 2008 to over $51 million in 2010. Marcelo Claure, Founder, Chairman and CEO of Brightstar Corp., was the recipient of the 2011 Hispanic Businessman of the Year Award. Since its founding in 1997, Marcelo Claure has transformed Brightstar Corp., from

School of Business. Presenters: Professor Mickey Quinonez, O. Paul Corley Distinguished Chair in Organizational Behavior; and Dr. Frank Lloyd, Associate Dean, Executive Education. They will explore best practices that support transfer of learning and behavior change in executive leadership development to the workplace. Come sample the NHCC Corporate Executive Development Program highlights as they address the business case for preparing high potential Hispanic leaders for the topmost levels of corporate responsibility. The NHCC Think Tank, focused on Business Ethics in Diversity & Inclusion, which will be showcased on Wednesday, October 5th, will offer a new answer to "what is equality." It will provide new insights into how equality in the workplace can be pursued and achieved. Covering theoretical debates

a small start up into one of world's The Related Group of Florida, Jorge largest wireless distribution corporations Perez and a leader in global services to the International Bancshares Corp, Dennis wireless industry. Brightstar, which Nixon originally started in America, now Quirch Foods Co., Guillermo Quirch has a local presence in 50 countries Greenway Ford Inc., Frank Rodriguez across six continents with over 43,000 The Diez Group, Gerald Diez customers, enabling more than 90,000 Ruiz Foods Inc., Bryce Ruiz points of sale on a daily basis. In a Group O Inc., Gregg Ontiveros world where business transactions are Gensis Networks Enterprises LLC, increasingly more dependent on constant James Goodman connectivity, these wireless services Latina-owned Businesses: have become a crucial resource for SDI International Corp., Carmen businesses worldwide. Castillo The Hispanic Businessman and Ole Mexican Foods Inc., Veronica Businesswoman of the Year were chosen Moreno from a list of exceptional applicants from Pinnacle Technical Resources, Nina across the country and selected by an Vaca-Humrichouse independent judging panel. Elder Automotive Group, Irma Elder Also recognized at the ceremony PS Energy Group, Livia Whisenhunt were the USHCC's Top 20 Hispanic The Alamo Travel Group, Patricia Pliego Business Enterprises. These companies Stout represent the largest HBEs in America, Argent Associates Inc., Beatrice as identified by Hispanic Business Manetta Magazine's Top 500 list. The honorees Navarro Research & Engineering, Susana included: Navarro-Valenti Latino-owned Businesses: Nexgen Information Service Inc., Maria Brightstar Corp., Marcelo Claure del Carmen Jacob MasTec Inc., Jose Mas InGenesis Inc., Veronica Edwards

and practical applications, this discussion will demonstrate real-world practices. To reflect the broad nature of current businesses, attendees will look to discuss implications of workplace equality for multinational corporations both globally and locally. The NHCC Think Tank will be moderated by Daniel Gutierrez, international business consultant, radio personality and renowned motivational spokesperson. Increasing the pipeline includes the engagement of entry-level employees. Through this afternoon's initiative, NHCC will connect a pool of highlytalented Hispanic college students with NHCC member companies to fill entrylevel jobs and internship opportunities. The panel discussion on "Increasing the pipeline of Hispanic Talent" will take place right after Think Tank and then followed by a networking session. The NHCC members will address the need and responsibility of corporate America to engage talent at all levels of business in effort to sustain the pipeline.

New U.S. Census numbers

120,842 Hawaii

Hispanic Residents 40% increase since 2000

What are you doing to reach this market? Call us now! (808) 744-7225


Hawaii Hispanic News

Page 27 - October 2011

United States Marine Corps launch Values 2.0

Q U A N T I C O , Vi r g i n i a - - I n observance of Hispanic Heritage Month, the United States Marine Corps (USMC) has extended its successful 2010 campaign, "Family Values," and launched "Values 2.0" – a celebratory multimedia campaign. The campaign, which runs from September 15 through October 15, celebrates the strong positive ideals shared by Hispanic Americans and the Marine Corps and features the personal testimonials of Latino men and women currently serving in the Corps. "Honor, courage and commitment are what we live by in the Marine Corps," said Lieutenant Colonel Ronald Peterson, assistant chief of staff for advertising, Marine Corps Recruiting Command. "Just like our Latino brothers and sisters who hold these values in high esteem, we instill these traits so that every new generation of Marines can return as proud members of their community." "Values 2.0" offers a window into the lives of Hispanic Marines and demonstrates the ways in which the fundamental values of Hispanic 11086A01 Americans and the Marine Corps are one. Latinos of various ages and ranks are featured throughout the campaign and are banded together by the shared beliefs of honor, courage and commitment. 2.062" Among the Marines highlighted in the campaign is Warrant Officer Jorge Dimmer, who shares his thoughts on the importance of commitment: "I saw my parents were dedicated to raising me in the type of environment that was going to help me succeed." He goes on to say, "It is important to all Marines to stay

committed to the mission, committed to each other and committed to ensuring we are successful." "To earn the title of United States Marine is to become part of an extended family whose roots go back over two hundred years," said LtCol Peterson. "Every one of our Marine brothers and sisters brings with them a rich history and a desire to accomplish success as a group rather than as an individual. We recognize and honor that passion not only during Hispanic Heritage Month, but 365 days a year." To e n h a n c e t h e " Va l u e s 2 . 0 " campaign experience for the public, a Website has been developed and will be accessible throughout Hispanic Heritage Month. Visitors can go to http:// www.marines.com/hispanicheritage to watch testimonials, hear Marines tell their stories and learn more about the elite fighting force. Snippets of the testimonials and in-depth profiles can also be accessed on YouTube as well as on Facebook. "Values 2.0" was developed by leading multicultural advertising agency, UniWorld Group, Inc. For more information on the Marine Corps, its legacy and opportunities available, please visit http://www.marines.com or call 1-800-Marines.

La Cocina

Arroz con Dulce - Coconut Rice Pudding Arroz con Dulce, or coconut rice pudding, is a favorite dessert all over Latin America. And no wonder: Tender, creamy rice is infused with the warm flavors of cinnamon, clove, and fresh ginger. Try this sweet treat – warm, or chilled – coconut will surely become one of their very favorite pudding flavors, in no time! Ingredients 1½ cups Medium Grain Rice 6 Whole Cloves 1 inch piece f r e s h g i n g e r, peeled 1 Cinnamon Stick 1 tsp. Salt 1 can (15.5 oz.) Coco Cream of Coconut ½ cup raisins Whipped cream (optional) Ground cinnamon (optional) Berries (optional) Directions 1. In medium bowl, add rice and enough cold water to cover by 2”. Let rice soak 1 hour; drain; set aside.

2.Meanwhile, in medium saucepan over medium-high heat, bring to boil 4 cups fresh water, cloves, ginger, cinnamon and salt. Lower heat to medium low; simmer 10 minutes. Remove and discard spices. Reserve water in saucepan. 3.Stir cream of coconut into reserved water; bring to boil. Add reserved rice and raisins. Lower heat to medium low; simmer, covered, until rice is soft and liquid is absorbed, 15-20 minutes. Transfer rice pudding to l a rg e c a s s e r o l e dish; transfer to refrigerator to cool. 4. To serve, scoop pudding onto serving plate. Serve with whipped cream, ground cinnamon and berries, if desired. Serves 8 Prep time: 5 min. Total time: 30 min., plus soaking and cooling time. For more delicious recipies go to www. goya.com

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Hawaii Hispanic News October 2011 Issue  

News about and for Latinos and Latinas in Hawaii, U.S. Continent, and Internationally

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