Hawaii Hispanic News November 2011 Issue

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100% Latino -owned & -operated Serving Hawaii's 120,842 Hispanic Residents

Hawaii Host Committee hospitality gifts to APEC attendees showcase local products By APEC Host Committee Media Office

HONOLULU, Hawaii – The APEC 2011 Hawai‘i Host Committee is pleased to announce that 14 local companies have been selected to provide local products that will be included in 9,500 hospitality gift boxes. In the spirit of ho‘okipa, the gifts will be presented to government In this Issue: Business: Hidden or unexpected fees top reason working poor close bank accounts pg.2 Government: Statement by Senator Daniel Akaka at Hispanic Task Force Summit’s Opening Session pg.6 Community: Congresswomen Hirono meets with members of Hispanic community pg.8 Education: Fighting the War on Poverty with Early Childhood Education pg.19




Volume 10, Number 11

Fourth Annual Hawaii Hispanic Achievement Awards

officials, business leaders and global media during the APEC 2011 Leaders’ Week. Following a Request for Qualifications (RFQ) issued in By Marí Villa, Senior Editor Awards on Thursday, October kicked-off by the evening’s July, the selection of companies Master of Ceremonies -- well13th, at the Plaza Club. who have provided items for HONOLULU, Hawaii -- As The LBH board of directors known Waikiki entertainer the hospitality gifts part of this year’s Hispanic recognized and celebrated Augie Rey Fernandez – our includes: Aloha Heritage Month celebration, Hispanic individuals in Hawaii favorite “Cuba-Rican” (Cuban/ Kine; Fujifilm Hawaii; Hawaiian Airlines; Hawaiian Body Products, Inc.; Hawaiian Host, Inc.; Hawaiian Springs, LLC.; HPC Foods, Inc. (Taro Brand); Island Vintage Coffee Company; Kahala Fresh /Umeke Market; Oils of Aloha; Big Island Bee Company; Hawaiian Chip Company, LLC.; Honolulu Cookie Company; Indigenous Soap Company; Mountain Apple Company; and Tori Richard, Ltd. “These Hawai‘i companies were able to provide a wide variety of products to create truly unique hospitality gifts for our APEC guests,” said Peter Ho, Hawai‘i Host Committee Chair. “This is a wonderful opportunity José Villa, Jesús Puerto, Pat Harprite, David Smith, Mari Smith, for each of our guests to bring Dr. Maya Hoover, Ray Cruz, Star Miranda, CAPT José Acosta, Jerome Ramos, Sandra Ahn and Herman Stern. a little bit of Hawai‘i back home, and share with others the individual products that Latin Business Hawaii (LBH), that are have made significant Puerto Rican). Augie carried represent the aloha spirit and the Hawaii Hispanic News contributions, not only to the out his duties with his usual, hospitality of our islands.” - in conjunction with “Gold Hispanic community, but to the inimitable flair. He had the The selection of gifts will Sponsor” Soul De Cuba - co- greater mainland Hawaii society attendees laughing in no time. be presented in a box specially sponsored the Fourth Annual as a whole. CAPT (Dr.) José Acosta, Hawaii Hispanic Achievement SEE ACHIEVEMENT AWARDS PG.13 The evening’s event was SEE APEC PG.26

Hawaii Hispanic News

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Publisher/Senior Editor José Villa Editor Marí Roma Villa Entertainment Editor Ray Cruz Contributing Writer Priscilla Cabral-Perez Translator: Maritza López-Holland The Hawaii Hispanic News is published the first week of every month. Editorial input submission deadline is 20th of month. Advertising reservation deadline is 20th of month. Editorials and advertising are on a space availability- and time-constrained basis after these dates. Reproduction or use of editorial or graphics content without permission is prohibited. HAWAII HISPANIC NEWS PMB 344 PO Box 30800 Honolulu, Hawaii 96820 Telephone: (808) 744-7225 Fax: (808) 440-1385 Office Hours: Monday - Friday 8:00 a.m. - 5:00 p.m. E-mail: info@hawaiihispanicnews.org Web site: www.hawaiihispanicnews.org


Hidden or unexpected fees top reason working poor close bank accounts By José Villa, Senior Editor

bank accounts (13 percent) than opening them (8 percent) last year. The study notes a safe, affordable bank account enables families to save money securely, pay bills and better plan for their future

LOS ANGELES, California -"Hidden or unexpected fees" were cited as the number one reason Greater Los Angeles' working poor – those who are employed yet remain in relative poverty– closed bank accounts in the past year, surpassing job loss or lack of money, according to a survey of predominately H i s p a n i c , low-income households released by the Pew Health Group's Safe B a n k i n g Opportunities Project. The report, "Slipping Behind: Low-Income Los financial needs. Among the reasons Angeles Households Drift Further survey participants cite for leaving banks From the Financial Mainstream," finds were unexpected or unexplained fees (32 the ranks of the "unbanked"— those percent), followed by job loss or lack of without checking or savings accounts funds (27 percent). "In today's economy, where every – increased, with more families closing

penny counts, more needs to be done to bring low-income families into the financial mainstream," said Susan Weinstock, project director at the Pew Health Group. "This data points to a real need for banks to better disclose their fees in a concise, easy-to-understand format." The report notes those who live without a bank account expose themselves to risks of theft of unsecured cash and high costs associated with alternative financial services (AFS) providers, such as check-cashing operations. Pew's data show that lowincome respondents who left banking in the past year either conduct business entirely in cash (59 percent) or rely on both cash transactions and check-cashing institutions (26 percent). The project also finds that some SEE BANK FEES PG.26

American Advertising Federation - Hawaii

National Association of Hispanic Journalists

U.S. Hispanic Chamber of Commerce

Latin Business Association

Society of Professional Journalists

National Council de La Raza

Hawaii Hispanic News

November 2011 - Page 3

MicroTech CEO Tony Jimenez recognized as Most Influential Hispanic in America By José Villa, Senior Editor

VIENNA, Virginia -- MicroTech President & CEO Tony Jimenez has been named to the 2011 Top 100 Most Influential Hispanics in America. The list is made up of prominent Hispanic movers and shakers in the areas of diversity, arts & entertainment, academic, and government. Jimenez is making his first appearance in this elite group, highlighting his impact in the corporate field. The exclusive feature is published in the October 2011 edition of Hispanic Business Magazine. Jimenez is at the helm of awardwinning MicroTech, the Fastest-Growing Hispanic-Owned Business in the U.S. for the last three years. MicroTech provides Technology Services, Systems Integration, Product Solutions, Unified Communications & Collaboration,

Cloud Computing, and Innovation & Integration to the public sector and Fortune 500 enterprises. A prime contractor on more than 100 Federal projects and 28 procurement vehicles, MicroTech offers access to over 2500 vendors and over a million tech products and services across the MicroTech President Anthony Jimenez government. " This is a r eal honor to make such a prestigious list of helping others, including Hispanics, notable Hispanics in America," said Tony become successful entrepreneurs. Jimenez, President & CEO of MicroTech. America is truly the land of opportunity "My business goals have always included and I share my influence with the

Hispanic community by mentoring and teaching others, and by setting a good example of how to overcome obstacles of prejudice and poverty and achieve business success." The individuals that make up the annual most influential list are drawn from several sources, mainly submissions from readers and visitors to HispanicBusiness.com, and from the publication's editorial and research staff. In addition to Tony Jimenez, this year's notable recipients include the NBAAtlanta Hawks owner Alex Meruelo, Jack In the Box Inc. Chairwoman, CEO SEE TONY JIMENEZ PG.26

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Hawaii Hispanic News

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Asia-Pacific Business Symposium adds speakers, panels and offers reduced registration impacting Asia-Pacific economies; • Energy security and solutions; • Green growth strategies, including HONOLULU, Hawaii – The AsiaPacific Business Symposium, scheduled new building materials and innovative for Nov. 9-10 during APEC Leaders’ energy technologies, and smart grids; • Investment interests of the People’s Week, and open to the public, has discounted its participation fee. Due Republic of China • Disaster preparedness; to generous funding support from the • Food security and safety; and APEC 2011 Hawaii Host Committee • The recently added session on together with other community leaders, registration is now $375. To register for investing in health as a driver of economic the two days of seminars, lunches and an evening cocktail reception, go to www. APBSymposium.com. “The symposium provides an extraordinary occasion for Hawaii and regional small businesses and other groups to meet with world business and government leaders who are here for the APEC CEO Summit and other APEC Leaders’ Week events,” said Peter Ho, Hawaii Host Committee Chair. “I am growth in APEC. Speakers include economic and trade pleased that the Hawaii Host Committee and other donors are able to make ministers, CEOs and specialists drawn this rare opportunity available for the from the networks of the sponsoring Hawaii community at such a reasonable organizations. Featured speakers include: price. This is the first time a forum for a • Craig Emerson, Australian Minister local community has been developed to accompany an APEC leaders meeting.” for Trade, will speak on why the global Sponsored by the Pacific Basin trading system and APEC matters to Economic Council (PBEC) and the small and medium sized enterprises; • Mark Spiegel, Vice President of East-West Center (EWC), the AsiaPacific Business Symposium will feature International Research and Director of the Center for Pacific Basin Studies at the sessions on: • Current trends and challenges Federal Reserve Bank of San Francisco By APEC Host Committee Media Office

featuring Economic Insights and Trends International Services, American Red of the APEC Economies; Cross; • David Robson, Chairman, President • Qiang Yao, Ph.D., Professor, and Chief Executive Officer, Tethys Department of Thermal Engineering Petroleum Limited, United Kingdom, Tsinghua University, People’s Republic will speak on sources of clean fuel to of China; power the Pacific. • Amy Searight, Senior Policy Advisor • Keith Williams, President and CEO, for Asia, USAID; Underwriters Laboratories will discuss • Diane Wang Shutong, CEO and public-private partnerships to foster a Chair, DHgate.com, China; sustainable future; and • Chris Tindal, Deputy Director • Yu Ping, Vice Chairman, China for Renewable Energy, Deputy Asst. C o u n c i l f o r t h e P r o m o t i o n o f Secretary of the Navy; International Trade will address the • Stephen J. Ubl, President and CEO, audience on the implications of AdvaMed; China’s 12th Five Year Plan. • Derek Williams, Executive Vice O t h e r r e c e n t l y a d d e d President, Oracle; panelists include: • Wilfred Wong, Executive Deputy • David Cepla, Managing Chairman, Hsin Chong Construction Director, Envergent Technologies; Group, Hong Kong; • Margaret Davidson, Director of • Zhang Dongxia, Deputy Director Coastal Services, NOAA; of Development Strategy Research • Jim Fletcher, IBM Distinguished Center, China Electric Power Research Engineer, Chief Architect, Tivoli Institute. Industry Solutions and Smarter Buildings Attendance to the Symposium is Architecture; limited. Expected participants include • Volker Hartkopf, Director, Carnegie individuals from business, government, Mellon Center for Building Performance academia and non-profit organizations, and Diagnostics; Chair, United Nations including senior executives from multiEnvironment Programme Sustainable national corporations and small- and Building Construction Initiative; medium-sized businesses from Asia, • Ned Harvey, CEO, Rocky Mountain the U.S. and the Pacific, as well as local Institute; business executives and CEOs. For a • Johann Kellerer, CEO, Waste and complete schedule of events and to Energy Solutions, Korea; register, go to www.APBSymposium. • David Meltzer, Senior Vice President com.

Where to find the Hawaii Hispanic News:


Hawaii Hispanic News

November 2011 - Page 5

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Hawaii Hispanic News


Statement by Senator Daniel Akaka at Hispanic Task Force Summit’s Opening Session In 1838, at the request of Kamehameha particularly because our state’s population the Third, Spanish-Mexican vaqueros is dominated by so-called minorities. (Editor’s note: Senator Daniel came from California to teach Hawaiians I know that for Akaka made these remarks at Hispanic how to manage our wild cattle herds. every community Task Force’s October 5, 2011 meeting.) The vaqueros became paniolo, a word of color, even in WASHINGTON, D.C. – Hola and Aloha! derived from español. The name was H a w a i i , e v e n It is wonderful to see so many of you also given to the new Hawaiian cowboys, in modern-day gathered here today for our shared goal some of whom you can see roaming the A m e r i c a , w e – economic empowerment for the Latino Hawaii ranchlands on horseback today. face cultural and community to create opportunities for a I was surprised to learn that, even language barriers new generation of leadership; to better within the diverse communities that to basic health the lives of the hardworking men and make up our islands, Hispanics are a and education, women in our country; and to pave a fast-growing population. According to and government bright future for our children. the Census, Hispanics make up nearly services. We You might be surprised to learn that ten percent of the state’s population. also face societal Hawaii’s history is intimately linked to In Hawaii, we are used to facing the c h a l l e n g e s t o earlier Hispanic-Americans. challenges of diversity and inclusivity, reaching our full potential - the glass ceiling. We must also make sure that Let Me Do Your Business Writing! the systems and programs that are designed to help mainstream, Main Street America, are Business Plans fully accessible to Latino businesses Non-Profit Grants and workers. That is what you are here Creating Non-Profit (501c 3) to discuss today - the critical issues of the day: access to capital, creation and SBA 8(a) Federal Contractor Apps By Senator Akaka’s Communications Director

Woman Business Enterprise Apps Minority Business Enterprise Apps

NEW: Help Companies Locate/Bid On Federal Contracts! Government statistic: “Only 1% of companies eligible for government contracts apply.”

Call: José Villa (808) 744-7225

growth of small businesses, lending issues, and procurement. With more than 2.3 million businesses, Hispanic-owned enterprises represent one of the fastest growing segments of the U.S. economy. If any federal initiative is going to be successful, we must be sure that it works for you. And we must as be vigilant in providing the opportunities for our children to access and continue a quality education that will lead them to prosperity, and position them to be leaders – community leaders and national leaders. Those are some of the reasons why I am so honored to join you here today for this important dialogue. Mahalo, and Gracias for being here with us today.

Hawaii Hispanic News

Hawaii Hispanic News wants to salute all our men and women in uniform who fight for our way of life!! HOORAH!

November 2011 - Page 7

Hawaii Hispanic News

Page 8 - November 2011

Congresswomen Hirono meets with members of Hispanic community some of Hispanic community issues and concerns. In turn, the Congresswoman apprised us of her initiatives on today’s most pressing national issues, including: jobs; education; the economy; the Republicancontrolled U.S. House, etc. She also specifically addressed her initiatives and participation with national Hispanic

workers. Rep. Hirono is also a member of HONOLULU, Hawaii – On October the Transportation and Infrastructure 19, members of Hawaii’s Hispanic Committee. It is primarily concerned community had an hour-long meeting with ensuring our nation’s transportation with Congresswoman Mazie Hirono in systems and infrastructure (including her Honolulu Federal Building office. roads, highways, bridges and ports) are The purpose of the meeting – essentially safe and secure. And that infrastructure - was to allow her, and her staff, and our is adequate to relieve congestion, keep community leaders to apprise each America competitive and other of what we do, how we do it improve the daily lives of and how we can help each other. our citizens. The committee The call from staff requesting also addresses global climate the meeting was the type of call change and our nation’s our local Hispanic community has commitment to clean water, always wanted to get-but never energy independence, and used to because we’ve never had environmental stewardship. “a seat at the (community) table.” During her talk with our Why? Because - at least in the community, Rep. Hirono said: 25 years I’ve been here - our “I’m glad to see your Latin Hawaii Hispanic community, in chamber has placed such an general, has been invisible to the emphasis on staying apprised mainstream society here. of – and monitoring – statewide We have traditionally been Hispanic issues and concerns. comprised of various diverse It makes it easier for my staff cultural groups – Mexicans, Puerto and me to assist in those areas Ricans, Cubans, Colombians, where we can. Please keep us Brazilians, etc – that functioned informed of those areas where in vertical “silos” or “stovepipes” you think we may be able to with very little cross-cultural, help. My staff will also keep macro-level contact between you apprised of areas where the groups. The annual Hispanic we may need your help.” Festival was the exception. It was It was a tremendous honor the one time each year when the for this dedicated, talented Lauren Montez, Sandra Ahn, Rep. Mazie Hirono, David Smith, José Villa, Herman Stern and Priscilla Cabral-Pérez. members of many Hispanic cultural and charismatic congressional groups worked together to provide leader meet with members samples of their country’s entertainment state director of the U.S. Department organizations and Hispanic-related issues. of our local Hispanic community. For and food, but then we would all go back of Agriculture; the directors of the These included her strong advocacy for – many other communities here, this to our individual cultural silos. Democratic and Republican Parties; and and support of -- the DREAM Act, which type of personal attention from a highFor the last four years, Latin Business other community leaders. we applauded her for. level elected official is a common Hawaii (LBH - our Hispanic chamber Congresswoman Mazie Hirono occurrence. Hispanic community members that of commerce - and the Hawaii Hispanic participated in the meeting with Rep. serves on many committees and subFor our statewide community, News (HHN) have been working Hirono included four LBH directors: committees that help her advance however, it is further evidence of that collaboratively to help Hawaii’s Latino Herman Stern; Sandra Ahn; David the interests of the people of Hawaii. our community’s recent – and positive – communities coalesce and encourage Smith; and me. Priscilla Cabral-Pérez She’s on the Education and Workforce initiatives have helped get us that “seat us to work together. And now that also attended. Committee. It oversees federal programs at the table” that we’ve traditionally the Census Bureau has documented It was a far-ranging and interesting and initiatives that deal with education lacked. It marks another step in the that there are 120,000 Hispanics in discussion. Our team: reviewed the at all levels. The Committee also has new relationship where the input of our Hawaii – almost 9% of the state’s history of Hispanics in Hawaii; apprised jurisdiction over workforce initiatives Hispanic community is sought and our population – Hawaii community leaders the Rep. Hirono of the community’s that focus on strengthening health care, opinions are valued. It was a memorable and agencies are increasingly interested current demographics; and discussed job training, and retirement security for occasion. By José Villa, Senior Editor

in our community. As a result, in the last two years, our LBH/HHN team has briefed or provided data on the current demographics of Hawaii’s statewide Hispanic community to: members of Hawaii’s congressional delegation; the state and federal directors of the U.S. Occupational Safety & Health Administration (OSHA); the

Hawaii Hispanic News

November 2011 - Page 9


2010 U.S. Census numbers 120,842 Hawaii Hispanic Residents

If you believe that the United States Department of Agriculture (USDA) improperly denied farm loan benefits to you between 1981 and 2000 because you are Hispanic or because you are female, you may be eligible to apply for compensation. This means you may be eligible if:

U.S. Hispanic Buying Power

1. You sought a farm loan or farm-loan servicing during that period;

(annual disposable income):

2. The loan was denied, provided late, approved for a lesser amount than requested, approved with restrictive conditions, or USDA failed to provide an appropriate loan service; and

3. You believe these actions were based on your being Hispanic or your being female. In 2011, a claims administrator will begin mailing claims packages to those who have requested one through the Call Center or website. The claims package will have detailed information about the eligibility and claims process.

$ 1,000,000,000,000 (Trillion)

Ages 21-65: 73,000 Hawaii Hispanic residents 98% of registered Hispanic voters in Hawaii voted in 2008

If you want to register your name to receive a claims package, access the Hispanic and Women Farmer and Rancher Call Center or website:

What are you doing

Call Center: 1-888-508-4429 Website: www.farmerclaims.gov

to reach this market?

For guidance, you may contact a lawyer or other legal services provider in your community. USDA cannot provide legal advice to you. If you are currently represented by counsel regarding allegations of discrimination or in a lawsuit claiming discrimination, you should contact your counsel regarding this claims process. United States USDA is an equal opportunity provider and employer. June 2011

Department of Agriculture

Call us now! (808) 744-7225

Hawaii Hispanic News

Page 10 - November 2011

2011 Hawaii Hispanic Heritage Festival & Health Fair Photos provided by James Lopez

The enthusiastic staff of a Puerto Rican food booth

A wide variety of Latin accessories were available

Soul De Cuba was in the house

Pastor Jorge Torres is flanked by family and friends

Sandra Ahn and Mario Nanguse

Dr. Maya Hoover, Jose Villa and Grissel Benitez-Hodge

Blas Silva and lovely volunteers

Yvonne from AlohaColombia.org

The Chili in Hawaii booth

Hawaii Hispanic News

November 2011 - Page 11

2011 Hawaii Hispanic Heritage Festival & Health Fair Photos provided by James Lopez

. A Puerto Rican food booth

Traditional Puerto Rican music – Kachi-Kachi - musicians

Authentic Mexican food was in high demand

. Son Caribe band leader Eddie Ortiz

. A young Colombian musician

JosĂŠ Torres from Tropi-Jazz

. A Boricuas de Hawaii folkloric dancer exuded joy

Priscilla Cabral-Perez and Tropi-Jazz bandleader Rodney Perez (no relation)

The intensity of this musician was palpable

Hawaii Hispanic News

Page 12 - November 2011


Enrique Iglesias to Kick Off 120th Anniversary of Salvation Army Red Kettle Campaign at Dallas Cowboys Thanksgiving Day Game By Marí Roma Villa, Editor

NEW YORK, New York – On November 4, Pop superstar Enrique Iglesias announced, during his sold out Euphoria tour stop at Madison Square Garden, that he will be the featured performer for The Salvation Army's 15th annual Red Kettle Kickoff during halftime of the Dallas Cowboys Thanksgiving Day game against the Miami Dolphins on November 24, 2011 (4:15 p.m. ET; CBS). Enrique's live nationally televised performance will mark the start of the 120th anniversary of the Army's iconic Red Kettle Campaign, which began in San Francisco in 1891. The kettle campaign is the largest and longest running fundraiser of its kind and raised a record $142 million in 2010, with more than $1.4 billion raised since the Dallas Cowboys Thanksgiving Day partnership began. To celebrate the 15th anniversary of this iconic musical partnership, fans will have an opportunity to win an expense-paid trip to see the Cowboy's game and halftime show performance by signing up to be an online virtual bell ringer at http://www. OnlineRedKettle.org. "This is a great opportunity – to spend Thanksgiving in Dallas where music, football and helping others truly comes together," said Enrique. "The Dallas Cowboys and The Salvation Army have a great partnership - throw in some great music, and I know we can get viewers dancing. We will also encourage donors to give generously this Christmas when so many need a hand up." One of the most celebrated and recognized Latin artists of all time,

Iglesias has sold more than 65 million albums worldwide. Most recently, he was on a sold-out arena tour in support of his 2010 smash-hit album, Euphoria. The album has sold 4 million copies worldwide and includes the hits "I Like It," "Tonight (I'm Lovin' You)"; and the new single "I Like How it Feels" featuring Pitbull. Iglesias has won a Grammy and a Latin Grammy, as well as 16 Billboard Music Awards, 23 Billboard Latin Music Awards, 5 American Music Awards and 7 World Music Awards. As part of the announcement, Iglesias was presented with a special Dallas Cowboys jersey with "Enrique" and the number 67 on the back to highlight the 67 #1 spots on the Billboard charts Enrique has had over his career. He also met with children from The Salvation Army's Harlem Temple Corps in New York City, who were presented with special Dallas Cowboys jerseys. "We are more than excited to have superstar artist Enrique Iglesias kickoff the Red Kettle Campaign. We know he will put on a halftime performance that will commemorate the 15th anniversary of the Cowboys partnership with The Salvation Army in style," said Charlotte Jones Anderson, Dallas Cowboys' executive vice president of brand

management and Chairperson of The Kettle Campaign. From its humble origin as a fundraiser Salvation Army's National Advisory started by a Salvation Army captain Board. Donations to the Red Kettle in San Francisco in 1891, the Red Campaign allow The Salvation Army Kettle Campaign has grown into one to serve 30 million people in 5,000 of the most recognizable and important communities nationwide each year. charitable campaigns in the United States. Previous halftime performers that helped As part of the campaign, more than 25,000 Salvation Army workers and volunteers spread throughout the country to ring bells daily and solicit spare change donations to the iconic red kettles from holiday shoppers. In 2010, the campaign raised more than $142 million nationwide, a new record supported by the public's nickels, dimes, quarters, dollars, credit cards (and the occasional diamond ring or bring awareness to the campaign include gold tooth) all collected and used to Keith Urban, Daughtry, Jonas Brothers, help people in the communities where Kelly Clarkson, Carrie Underwood, they were raised. Last year, the funds Sheryl Crow, Destiny's Child, Toby helped The Salvation Army provide food, Keith, LeAnn Rimes, Creed, Jessica clothing, toys and other assistance to 30 Simpson, Billy Gillman, Clint Black, million Americans in need. For more information on The Randy Travis and Reba McEntire. In addition to giving to traditional Salvation Army and the Red Kettle and online kettles, supporters can give Kickoff, please visit http://blog. through the Army's text-to-give program. salvationarmyusa.org/, http://www. Donors can text the word "GIVE" to facebook.com/salvationarmyusa or http:// 80888 to make a $10 donation to the Red www.twitter.com/salvationarmyus.

Hawaii Hispanic News

November 2011 - Page 13

Achievement Awards (and some French) for 30 years. Besides in Japan. That’s where his desire to travel her dynamic, passionate and dedicated the world dancing started. By combining U.S. Navy, Deputy Commander Clinical teaching, she worked tirelessly to help two passions – dancing and education Services at Tripler Army Medical Center, Hispanic students. She was much more – he created a dance program for kids. was our keynote speaker and helped than an engaged and exciting teacher. She He entered that plan in a business plan make the award presentations. He served as a mentor to numerous Hispanic competition against hundreds of high used his Puerto Rican upbringing to students over the years. She developed school contestants and won a scholarship substantiate how his parents’ insistence independent studies to allow Hispanic to Hawaii Pacific University. There that he get a good education had resulted students to work with the Spanish he earned a MBA. He is leaving his in his subsequent naval/civilian medical faculty, helped them earn credits, and “footprint” to improve the quality of lives careers. He is an accomplished storyteller gave them special growth opportunities. of thousands of people around the world and his story had many attendees near She involved them in working with who love to dance Salsa! technology as she spearheaded the first - Media Advocate of the Year Award: tears. This year’s outstanding winners are Spanish classes taught over Olelo in For 21 years, Ray Cruz has been at the forefront of Hawaii’s Latin not only succeeding in the music scene. He: was a Hawaii’s mainstream society, percussionist with various but they are also making local bands; operated a Hawaii a better place: business selling Latin - Businesspersons of the accessories; and in 1990, he Year Award: The current started the Sabor Tropical emphasis on protecting radio show at KTUH, the the Earth’s resources and UH radio station. Then in ecosystems has increased 1991, he moved the show the incentives for recovering to Hawaii Public Radio. recyclable materials after use. He also served as MC for David and Mari Smith are CEO various Latin concerts here, and president, respectively, of including: Tito Puente; Celia Pacific Corporate Solutions, Cruz; Eddie Palmieri; Fania a three-year-old company in Legends; Marc Anthony; Halawa Valley that provides and, most recently, the Afro appropriate recycling solutions for all types of electronics “Gold Sponsor” Soul De Cuba owner Jesús Puerto welcomed the attendees Cuban All Stars. He has MC’ed various Hispanic equipment (e-waste). Pacific Corp offers recycling solutions that are Hawaii. She included Hispanic students festivals and events, including the: fully-scalable and cost-effective. It also in the planning and implementation of Hispanic Heritage Festivals; 1998 Miss provides secure, certified and bonded many cultural and language activities. Universe Pageant; and Annual Salsathon Department of Defense-level shredding She also created numerous Hispanic at McCoy Pavilion. On the mainstream of data storage devices, such as hard cultural celebrations. She also was community side, he is the first Latino disk drives and back-up tape media. faculty advisor for Sigma Delta Mu, the in Hawaii to anchor National Public This husband-and-wife company is Spanish Honor Society for community Radio’s “All Things Considered.” In good times, and in bad, he has been the the only Latino-owned company in colleges. - Entertainer of the Year Award: “voice” of Latin music in Hawaii – and Hawaii to have earned several national certifications, including: MBE (Minority Jerome Ramos, the “Global Ambassador now he is the “voice” of Hawaii Public Business Enterprise); WOSB (Woman- of Salsa” – who has taught Salsa in Radio. The Latin Business Hawaii board of Owned Small Business); and Small Copenhagen, China, Hong Kong, Prague, Disadvantaged Business. Their WBE Germany and Hawaii, etc. – grew up on directors would like to extend its sincere (Woman Business Enterprise) and SBA the mean streets of the Bronx. At age 6, congratulations all the awardees. They 8(a) certification applications are in- his Puerto Rican parents enrolled him all extend their special thanks to: “Gold in dancing classes and he fell in love Sponsor” Soul De Cuba; to Pedro Valdez, progress. - Educator of the Year Award: Carol with Latin dancing. At 9, he was shot GM of Joint Base Pearl Harbor – Hickam Beresiwsky is recently-retired Professor in the leg and realized dance might not Television Station for videotaping the of Spanish from Kapio’lani Community be there forever, so he needed a good AHHAA; to Priscilla Cabral-Pérez, of College and previously Leeward education. By age 11, he was travelling Hola Hawaii, for videotaping the event Community College. She taught Spanish with dance groups. At 14, he performed for Olelo Community Television. Continued from page 1


Verduras Coma verduras crujientes como merienda en la escuela.

Granos integrales Consuma como merienda cereales integrales listos para comer o galletas integrales.

Frutas Coma frutas variadas. Las frutas tienen diferente contenido nutricional.

Leche Como merienda tome leche sin o baja en grasa.

Carnes y legumbres Escoja sándwiches de pavo, pollo, rosbif o jamón.

El éxito en la escuela no sólo depende de tener lápices, libros y borradores adecuados. Los estudios muestran que una dieta rica en verduras, frutas y granos integrales, junto con un estilo de vida saludable, puede ayudar a que su hijo tenga éxito. Descubra cómo la buena nutrición puede llevar a grandes cosas en MyPyramid.gov.

Hawaii Hispanic News

Page 14 - November 2011

LBH and HHN 's Annual Hawaii Achievement Awards 2011 sponsored by Soul De Cuba Photos provided by Salsero Loco

JesĂşs Puerto, Brian, Sandra Ahn and Amanda Zamora

The Hispanic Achievement Awards

Bobbe and Augie Rey Fernandez

. JosĂŠ Villa, president of Latin Business Hawaii

Janeen Villa and Antonio Oliveira

Brian Blanton, Star Miranda, Galen Lemke and Maritza Lopez-Holland

Orlando Alfaro and Paul Herran

The Plaza Club put on a great spread

Brian, a young Latino, was very enthusiastic of his first LBH meeting

Hawaii Hispanic News

November 2011 - Page 15

LBH and HHN 's Annual Hawaii Achievement Awards 2011 sponsored by Soul De Cuba Photos provided by Salser Loco

. Star Miranda and Amanda Zamora

The program was designed by Maritza Lopez-Holland

Janeen Villa and grandfather JosĂŠ Villa

Monique, David, Jr., David and Mari Smith (winners)

Ray Cruz (winner) and son Antonio Cruz

Pat Harprite and friend Carol

Attendees enjoyed the networking

CAPT JosĂŠ Acosta delivered an excellent keynote address

Naomi Cooper and Jerome Ramos (winner)

Hawaii Hispanic News

Page 16 - November 2011

LBH and HHN 's Annual Hawaii Achievement Awards 2011 sponsored by Soul De Cuba Photos provided by Salsero Loco

Barett and Maya Hoover, Paul Herran and Samantha Hass

Lauren Montez, a guest and Jeannie Yukitomo

The awardee plaques exemplified the contributions of the awardees

Plaza Club Membership Director Star Miranda

Place setting awaited the arrival of our guests

Another great dish by the Plaza Club

Awardees Mari and David Smith

Awardee Ray Cruz

Brian Blanton, Samantha Hass and Martin Tadlas

Hawaii Hispanic News

José Villa “This Week In The Hispanic Nation” news segments air during the “Sabor Tropical” Salsa music radio show. Saturdays, 5pm – 8pm. With your host, known to friends as “Señor Salsa,” Ray Cruz Hawaii Public Radio KIPO/FM-89.3 Listener-Supported “Radio With Vision” 738 Kaheka St Honolulu, HI 96814

November 2011 - Page 17

Hawaii Hispanic News

Focusing on the Needs of Latino Students By Manuel Hernandez-Carmona, University of Phoenix, Puerto Rico Campus

FAJARDO, Puerto Rico -- Schools teaching Content Standards must provide for the diverse academic needs assessment of each community. Ever since No Child Left Behind was created in 2001, the school population in many districts across America has changed drastically. The Latino population continues to surge, but the law has stagnated and must be changed! I define “focusing on the needs of Latino students” as aligning the Content Standards, and grade-level expectations, of each state and school community. Although there are different versions of the book, the core values of the tome Christians call the “Bible,” are the same. Much like those who interpret the Bible, it is the responsibility of state and city school communities to align their Content Standards with the needs assessment of the specific school they serve. That alignment must not only be made in words, it must also be implemented by appropriate actions. The New York City Board of Education serves a multi-ethnic and diverse school community with millions of students spread across five different boroughs. Puerto Rico’s Department of Education serves primarily Puerto Rican students in 78 municipalities organized in 28 mega-school districts. Two different school communities -- with diverse and unique academic interests -- but both adhere to content standards and grade level expectations. The Content Standards provide an academic platform. School districts and teachers interpret the standards and adjust accordingly. When the Content Standards do not meet the expectations of the school communities, the results are not only reflected in city and statewide testing, but they put a strangle hold on student achievement. How can an English teacher from

Chicago teach Shakespeare to a recentlyarrived 17-year-old immigrant from Guatemala? This type of situation occurs in hundreds of school districts in cities across America. Thousands of immigrant children are not only threatened with deportation, but they lack the reading and mathematical skills needed to pass city and statewide examinations. Speaking Spanish at home does not -- necessarily -- mean that the school’s Spanish classes will be easy for those students. The school standard is “Castellano,” the language of Spain. That may be very different from the version the students speak at home. Since NCLB has not advanced, Latino students continue to have higher retention and suspension/expulsion rates than Whites, but lower than those of Blacks. Regardless of the lower numbers of dropouts, Latino students still have higher high school dropout rates, and lower high school completion rates, than White or Black students. The role of culturally-competent teachers has been part of the remarkable strides that have been made in educating Latino students. Research shows that talented and dedicated teachers are the single biggest contributor to the educational development of these children -- especially in areas where role models are far and few between. President Barack Obama has encouraged Congress to work towards comprehensive changes in the NCLB 2001 Law. Latino leaders have been shy about Obama’s desire to change the 10year-old law. Focusing on the needs of Latino students is making an academic commitment to help improve the quality of instruction of Latino children. The 21st century has focused America’s eyes on terror, war and the economy. The empowerment of children in America is focusing on the improvement of the education of Latino children -- and all American children, as well.


Page 18 - November 2011


UNCF helps thousands of deserving students. But we have to turn away thousands more. So please give to the United Negro College Fund. Your donation will make a difference. Visit uncf.org or call 1-800-332-8623.

Hawaii Hispanic News

November 2011 - Page 19


Fighting the War on Poverty with Early Childhood Education By Jennifer Rokosa, Center for American Progress

WASHINGTON,D.C. – (October 20, 2011) This week, the Elementary and Secondary Education Act—the largest federal program designed to improve education, particularly for disadvantaged students—is up for revision in the Senate. This review gives Congress a unique opportunity to improve our education system and to make significant strides against the record numbers of children in poverty by expanding federally funded early childhood education programs. This column examines how millions of children living in poverty are falling behind academically and how increasing the availability of early childhood education, or preschool, can help.

More children than ever are living in poverty A striking number of children in the United States are poor. The latest Census data reveal that in 2010 more than one out of every five U.S. children lived in poverty conditions. Minority children show the highest rates, with nearly 40 percent of black children and 35 percent of Hispanic children falling below the poverty line. Latino children comprise the single-largest ethnic group in poverty, with 6.1 million children in poverty in 2010. These young children suffer in the classroom: Poverty-stricken youth show higher rates of academic failure and an increased probability of grade retention. Children from poor families are twice

as likely to repeat a grade, and they are about 10 times as likely to drop out of high school. These outcomes are likely due to the fact that poverty saddles children with a seemingly insurmountable disadvantage at perhaps the most critical time in their

access to preschool programs even though they expanded at a promising rate over the past decade. For instance, only 40 percent of four-year-olds are currently enrolled in state-funded early childhood education programs. This figure is even lower for three-year-olds. In fact, 10

Dany Chhy, left, leads a drill as preschoolers line up before lunch break at a federally funded Head Start Program in Hillsboro, Oregon. (Source: AP/Greg Wahl-Stephens)

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lives. Early childhood is the single states still have no publicly funded most prolific period of development for preschool programs of any kind. children—90 percent of a child’s brain It is hardly surprising, then, that in growth occurs between birth and the age low-income communities children enter of three. Children in poverty, however, school an average of 12 to 14 months frequently do not have access to the same behind their peers from higher-income educational and developmental resources brackets. These statistics are especially as their counterparts from higher-income troubling because academic success is an families during this vital time. important indicator of children’s future Researchers estimate, for example, income and crime rates. that children from professional families How early childhood education can are exposed to 45 million words by the help. High-quality preschool programs age of four, while children from working- are proven to raise academic performance class families only hear about 22 million. and give children the skills and tools to Children in poverty, however, are be successful and contribute to society. exposed to a scant 13 million.[1] Further, The results of early childhood more than two-thirds of poverty-stricken education programs speak for themselves. households do not possess a single book Adults who participate in ECE programs developmentally appropriate for a child show lower crime rates, and both under five. participants and their parents enjoy The inequality is startling, and this higher median income rates than their early disadvantage is only compounded counterparts who were not afforded the by these children’s lack of access to same opportunity. ECE participants are quality preschool education. also significantly more likely to graduate Much remains to be done to improve SEE EARLY CHILDHOOD EDUCATION PG.27

Hawaii Hispanic News

Page 20 - November 2011

FA M I L Y & H E A L T H Susan G. Komen for the Cure launches major outreach to improve breast cancer outcomes in Latinas By Marí Roma Villa, Editor

DALLAS, Texas – last month Susan G. Komen for the Cure, the world's leading breast cancer organization, launched a major new outreach to dramatically improve cancer screening, education and outreach in the Latina community, where breast cancer is the leading cause of cancer death. Telenovela actress Angelica Maria, and her daughter, actress-singer Angelica Vale, are among the Latina celebrities helping to launch Komen's Lazos que Perduran (Bonds that Last) outreach in October. Lazos emphasizes screening, education and support programs to stem breast cancer deaths in women in the nation's fastest-growing population group. More than 14,000 of the estimated 200,000 cases of breast cancer expected in the U.S. this year will occur in Latinas; more than 2,200 women of Latin origin will die. Angelica Maria, one of Mexico's most

well-known telenovela personalities, is a breast cancer survivor. Her daughter appeared with her in many performances and was a great support during her cancer diagnosis and treatment. " W e ' r e v er y p leas e d that these well-known celebrities are getting behind this outreach effort to Latinas," said Elizabeth Thompson, president of Susan G. Komen. "We're very concerned that T:7”

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diagnosed at later stages of breast cancer, when the disease is often more difficult to treat and outcomes tend to be much poorer. Early detection can literally be the difference between life and death for so many Latinas in the U.S." Komen Executive Vice President and Chief Marketing Officer Katrina McGhee said Lazos que Perduran extends the reach of the Komen global community. "This is the embodiment of the Susan G. Komen Promise -- to reach out to every community, with all the resources of our global family, to end suffering from breast cancer," McGhee said. The bilingual campaign targets Latinas 20-39 years old, the next generation of Latinas facing breast cancer. "These women are strong advocates for their families and their communities; we know that they will be active messengers

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for breast health in the women they care about," McGhee said. Developed by Bromley, Lazos que Perduran includes multiple media and touch points, including TV and print public service announcements, digital engagement including http://www. LazosQuePerduran. org, media partnerships and alliances with national non-profits and women's organizations on both a national and local level. Th e in itiative augments Komen’s existing programs geared to the Hispanic community, including more than $83 million to community programs and scientific research benefitting Latinas for the past two years. The research includes $8 million in research grants to understand genetics, societal and other issues affecting breast cancer incidence and mortality in Latinas. Komen also is involved in several large-scale initiatives in Central and South America that may help scientists understand genetics issues that may give rise to breast cancer in Latin American women, with implications for Latinas there and in the U.S. Additionally, the organization and its partner the Caterpillar Foundation have launched a $2 million initiative to encourage breast cancer advocacy and screening in Latin American countries.

Hawaii Hispanic News

November 2011 - Page 21

Kraft Foods nurtures the next generation of Dominican cocoa farmers with launch of cocoa partnership facing today's cocoa farmer cannot be solved by any one company or NORTHFIELD, Illinois -- Kraft organization. Only by working together Foods is launching its successful Cocoa – public and private sectors along with Partnership to the Dominican Republic in a five-year commitment with the United States Agency for International Development (USAID). Working together, the Cocoa Partnership and USAID hope to increase the yield and quality of Dominican cocoa, while improving farmer livelihoods and communities. The program will reach 10,000 small- farmers and civil society – will we scale cocoa farmers of the Conacado be able to make the difference that's cooperative with training on farming needed." techniques, post-harvest practices and "Public-private partnerships like supplemental income opportunities. this one are a key part of USAID's The Cocoa Partnership – established development strategy in the Latin by Cadbury in 2008 – has committed 45 American and Caribbean region, because million pounds Sterling (approximately it has benefits for all the stakeholders," $70 million) to invest in cocoa farming said Mark Feierstein, USAID's Assistant in Ghana, India, Southeast Asia and the Administrator for Latin America and Caribbean over 10 years. The program is the Caribbean. "Small farmers earn already in 100 Ghanaian more money, businesses have access to c o m m u n i t i e s , a higher quality product, and USAID with plans to leverages its resources so that we can double in reach more people. W e By José Villa, Senior Editor

face many challenges – low productivity, pests and disease, market inefficiencies and limited access to quality education and healthcare. Not surprisingly, fewer younger people are choosing to take up cocoa farming. Increasing O r g a n i c Fairtrade Cocoa Supplies Sustainable c o c o a production in the Dominican Republic is important to Kraft Foods and important to the success of brands like GREEN & BLACK'S.

Beyond farmer training, the Cocoa Partnership's expansion into the Dominican Republic will work to increase the supply of organic Fairtrade cocoa and provide an additional social premium for community investment and productivity improvements. Kraft Foods is already the world's largest buyer of Fairtrade cocoa and organic Fairtrade cocoa. And by the end of 2011, the entire GREEN & BLACK'S organic block bars and beverages will be Fairtradecertified. To learn more about Kraft Foods' agricultural sustainability efforts around the world – including video from a visit to Fairtrade cocoa-growing communities in Ghana, and downloadable highresolution photos – please visit http:// bit.ly/ijIp0n. And check out Kraft Foods' Creating a Delicious World Report at kraftfoodscompany.com/responsibility.

My name is Emily, size by year- e n d . The Partnership has forged successful alliances with The Ghana Cocoa Board and Kuapa Kokoo, a Fairtrade co-op comprised of 60,000 farmers and their families. "As we've seen in Ghana, the Cocoa Partnership's success depends on the collaborations we establish," said Bharat Puri, Senior Vice President, Global Chocolate, Kraft Foods. "The challenges

couldn't ask for a better

alliance." Nurturing the Next Generation of Cocoa Farmers The Dominican program will focus on nurturing the next generation of cocoa farmers. Of the 40-50 million people around the world who depend on cocoa for their livelihoods, only about five million are cocoa farmers today. And their numbers are dwindling. Most cocoa farmers are smallholders who

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Page 22 - November 2011

Hawaii Hispanic News

Death of the Hispanic Adult Demo as We Know It By, José Villa, Senior Editor

MIAMI, Florida -- Tr3s: MTV, Musica y Mas, the bilingual/bicultural network for Latinos in the U.S., unveils a new comprehensive research study coined Death of the Hispanic Adult Demo as We Know It, as part of the brand's mission to continue providing insight on the rapidly growing Hispanic Millennial generation. Since 2007, Tr3s has been leading the market's knowledge bank on this segment, surveying nearly 10,000 Latinos 14-34 to date. The latest study reveals the implications of USborn Hispanics now dominating the 18-29 adult demographic, which are estimated to make up 65% of this demo by 2015, revolutionizing the Hispanic adult demo as we know it. Key findings were presented by Nancy Tellet, SVP of Research for Tr3s at the 2011 AHAA conference in Miami. "This research helps us understand the massive changes taking place within the Hispanic adult segments, especially 18-34s, as US-born Hispanic Millennials begin to dominate the 18-29 segment," said Nancy Tellet, SVP of Research for Viacom International Media Networks. "We need to develop strategies that consider this demo, to better serve the Hispanic market and deliver results." Methodology The Death of the Hispanic Adult Demo as We Know It study reflects a comprehensive, hybrid approach to the methodology that includes traditional, non-traditional and social media techniques. Resources include national online surveys, texting and Facebook interaction, as well as local focus groups and in-home studies in Los Angeles, New York and Houston. Key Findings • Hispanic Millennials respect parental authority, unlike many of their nonHispanic Millennial counterparts. And they anticipate doing the same with their children (although maybe a little less strict). • Hispanic Millennials are living at home even longer: Large majorities of

2nd generation Hispanic Millennials live RELUCTANTLY adopted the American • Hispanic Millennials are stressed at home. A combination of the recession, "Live to Work" mentality to achieve the for success. They know they will get the "American" delayed marriage and long term achievement goals they and there, but it comes with a lot of stress. kids life-cycle mentality, and already their parents have for them. The stress comes from their parents having a tendency as young Hispanics • Hispanic Millennials have become who have told them it's their duty to to live at home longer is a recipe the tech police with their older family succeed, from non-Hispanics who tell for a long extended stay them they can't succeed, at home... which includes from the economy which collaborative sharing among isn't providing the jobs many of the responsibilities they have worked for and and purchasing dynamics of finally, for most of them, the household. they are often the first • Hispanic Millennials in their family to take prefer old-fashioned, real this path and there is no life romance. They have roadmap for success. rejected the "passionless" • Hispanic Millennials contractual nature of try to be and expect others "friends with benefits" and to be authentic and "real". virtual pairing trends of To them, 'authentic and many overall Millennials. real' is rooted in a rejection • Hispanic Millennials of elitist and hierarchical prefer brands, but are more "Brands members. They feel that technology culture in favor of embracing workingwith Benefits" than their 1st generation is their "Millennial turf" and TRY to class values. They appreciate straight counterpart especially in the food and control and dole out technology to family talk, "warm" interacting over "cool" and cleaning categories. Although, Hispanic members by keeping it to the basics such many are choosing career paths that they Millennials overall still prefer brands as texting although they admit they often describe as being healers, heroes and over usage of store brands. do not succeed. rescuers i.e. doctors, nurses, medical • Hispanic Millennials have adopted • Life is tough... but Hispanic lab techs, police, soldiers, firemen, American open-mindedness. They can Millennials are tougher. The recession small business owners, animal rescuers, partner up on their own terms, when has hit them hard and their destiny may teachers, social workers, etc. they want to, how they want to and with be delayed a little, but their struggles are • Hispanic Millennials want to stand whom they want to (even partners of nowhere near the struggles their parents out and be noticed... but in a normal way. the same gender). Old rules no longer had to go through and they made it They don't want to be remembered as the apply. through just fine. They have faith in their "person who dances on tables". They want • Hispanic Millennials have VERY own perseverance. to be "unique" but not a "freak".

Where to find the Hawaii Hispanic News:


Hawaii Hispanic News

November 2011 - Page 23

Hispanics Still Believe in the American Dream, but Say Competing Financial Priorities Stand in the Way By MarĂ­ Roma Villa, Editor

SPRINGFIELD, Massachusetts -- Hispanics continue to believe in education as the route to the American Dream; almost twothirds (64 percent) say that a college education is key to making it happen. Yet, Hispanics are nearly twice as likely (22 percent) as the general population (13 percent) to say they struggle between saving for their children's college education and their own retirement, and more than half are expected to care for aging parents (52 percent), as well. Those are among the key findings of the second nationwide survey in Massachusetts Mutual Life Insurance Company's (MassMutual) State of the American Family series. "The survey shows that Hispanics, like everyone else, are feeling the stress of supporting themselves financially while also making sure plans for both their parents and the next generation are in order," said Chris M. Mendoza, assistant vice president, multicultural market development, MassMutual. "Professional guidance can help individuals balance

these priorities, yet Hispanics are nearly twice as likely as the general population to say they don't know where to go for sound financial advice. Seeking out information from a qualified financial

professional is the first step toward taking control and moving in the direction of your financial dreams." According to the survey, Hispanics place great importance on education. They are more likely than the general population (77 percent vs. 72 percent) to desire that their children receive at least a bachelor's degree, and nearly twice as likely to expect them to receive at least a master's degree (39 percent vs. 27 percent). Yet, nearly a third of Hispanics (26 percent) say they know they should

be saving for their children's college education, but they don't have the money to set aside, right now. This tension may be one reason why Hispanics are 50 percent more likely than the general population to say that their finances are the leading stressor in their life. Another finding indicative of the strain on Hispanic families is that nearly half (49 percent) of Hispanics are members of the "sandwich generation," compared to only 29 percent of the general population. Of Hispanics who say they face the financial burden of needing to simultaneously support their children and their aging parents, 21 percent don't know how they can care for their parents, even though they know they are being counted on to do so. Other findings from the research include: Seeking More Control During Tough Times -- Similar to the general population, three in ten Hispanics feel they should be

New U.S. Census numbers

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doing more to save for the future, but are currently struggling to get by (22 percent and 28 percent, respectively). -- Both Hispanics and the general population wish they were more confident and in control of their financial decisions (20 percent and 26 percent, wish they had more control and 22 percent and 27 percent wish they were more confident, respectively). Concerned About Meeting LongTerm Financial Goals -- More than 38 percent of Hispanics are worried about being able to meet their long-term financial goals, compared to 27 percent of the general population. -- Like the general population, only 34 percent of Hispanics are confident that they are doing a good job of financially preparing for retirement. -- More Hispanics (42 percent) than the general population (30 percent) worry about out-living their retirement savings. Strongly Value Financial Literacy -- Nearly double the amount of Hispanics (42 percent) compared to the general population (26 percent) say their parents never talked about money with them and wished they had taught them more about it. -- An astounding 84 percent of Hispanics say it is important to educate children on finances to ensure a strong economy in the future, compared to 78 percent of the general population.

Hawaii Hispanic News

Page 24 - November 2011

E N T E R TA I N M E N T SiriusXM Introduces SiriusXM Edge, the First 2.0 Satellite Radio to Support the Expanded Channel Lineup, Including New Latin Channels By JosĂŠ Villa, Senior Editor

NEW YORK, Oct. 17, 2011 / PRNewswire-HISPANIC PR WIRE/ -- Sirius XM Radio (NASDAQ: SIRI) today introduced the SiriusXM Edge Dock and Play Radio, the first satellite radio able to receive an expanded lineup of commercialfree music channels, sports, and comedy, as well as SiriusXM Latino, a new suite of Spanishlanguage channels. The launch of SiriusXM Edge is part of the first phase of SiriusXM 2.0, a major upgrade and evolution of SiriusXM's satellite and Internet delivered service that will ultimately span hardware, software, audio, and data services. By employing highly efficient modulation and compression techniques introduced as part of 2.0 technology that effectively delivers 25% more bandwidth capacity, SiriusXM will expand its audio and data services without affecting the broadcast quality of existing channels. SiriusXM Edge will be sold in stores nationwide and is available at www.shop.siriusxm.com at an MSRP of $139.99. "We are excited to begin the SiriusXM 2.0 rollout with the new Edge radio," said Jim Meyer, President, Operations and Sales, SiriusXM. "Edge will be available at 2,500 retail locations by the holiday shopping season. Additional radios and features in upcoming phases of 2.0 will bring even more content and capabilities

to our satellite and internet platforms, all providing exciting complements to our core radio services for subscribers." The easy-to-use SiriusXM Edge receives all of the channels of previous satellite radios, allows customers to

one-touch access. -- Lock and unlock channels with mature content using easy-to-use parental control. -- One-Touch Jump™ to traffic and weather conditions to the most congested

pause, rewind and replay live satellite radio programming, and boasts a large color graphic display to view artist name, song or show title, and channel information. Edge also offers features for enjoying satellite radio, including: -- Browse other channels while listening to the current one. -- Store up to 10 favorite channels for

cities, or back to the previous channel. SiriusXM Edge comes with a complete PowerConnect vehicle kit plus its universal docking capability makes it easy to transfer between compatible docks and sound systems for the home, office, a second vehicle or portable use. SiriusXM Edge receives the expanded channel lineup from SiriusXM, including new commercial-free music channels

plus new sports and comedy channels including channels created with the Rock and Roll Hall of Fame, ESPN SportsCenter, comedy legend George Carlin and Upright Citizens Brigade. SiriusXM Edge receives the full SiriusXM Latino channel lineup. SiriusXM Latino is the most comprehensive Latin programming lineup available to radio listeners, including exclusive commercial-free music channels and a wide variety of music genres, including tropical, salsa, merengue, Latin pop hits, Latin hip-hop, Latin rock classics and more. Listeners will also get 24/7 news and talk from RadioFormula Mexico, the leading radio broadcaster from Mexico; sexy, smart, refined and exclusive adult programming showcasing Latin talent on Playboy Radio en Espanol; and Spanish-language coverage of world-class professional sports on multiple Deportes en Vivo channels. SiriusXM Latino will also include Cristina Radio from Iconic talk show host Cristina Saralegui, and featuring lifestyle, health and family programming for Latinas. Cristina Radio, produced by National Latino Broadcasting, is launching in the coming months. For more information on the new channel lineup in English and Spanish, please visit www.siriusxm.com/ newchannels and www.siriusxm.com/ latino.

Hawaii Hispanic News

November 2011 - Page 25

Virtual Marketplace provides opportunity for Hawaii businesses to highlight products and services, connect with delegates By APEC Host Committee Media Office

HONOLULU, Hawaii – On October 17, The APEC 2011 Hawaii Host Committee and the Chamber of Commerce of Hawaii launched the Hawaii Virtual Business Marketplace (HVBM), designed to provide businesses the opportunity to advertise and market their products and services, and engage with global audiences through a virtual medium. The platform will help connect local Hawaii businesses with the 21 APEC Economies and U.S. mainland companies. “The Host Committee looked at unique ways to provide opportunities for businesses to market themselves to an audience they wouldn’t normally have access to,” said Peter Ho, Hawaii Host Committee Chair. “Companies will be able to easily upload their information to build their virtual booth. Delegates will be able to log in to the site from their own laptops and also through tablets available at the Hawaii Convention Center during Leaders’ Week.” HVBM is a virtual campus that will provide a variety of buildings and venues that cater to separate focus areas including elements such as an exhibition hall featuring individual companies’ booths; a Hawaii Industry Showcase Hall highlighting the state’s key industries of Clean Energy, Ocean, Earth & Sky Sciences, Health & Life Sciences, and Corporate Conventions; a resource center providing a knowledge bank of important and useful resources to help enable the easy exchange of information and promote seamless business transactions; and a networking lounge where informal dialogues can take place through real-time chats. Interested Hawaii businesses can

submit applications to qualify for a booth now by visiting www.apec2011hawaii. com/virtual.html. The cost for each booth is $525. Post-APEC Leaders Week, prices are subject to change. For more information, please contact virtual@ apec2011hawaii.com. Unisfair, a provider of virtual platforms for business environments, was awarded the contract to produce the HVBM following a Request for Proposals (RFP) that was issued by the Host Committee on June 13, 2011. The APEC 2011 Leaders’ Week will take place in Honolulu on Nov. 7-13 with the Leaders’ Meeting on Nov. 12 and 13, and is the culmination of a series of events held throughout the year in the United States. The Leaders’ Meeting is expected to attract approximately 20,000 attendees including the leaders of the 21 APEC economies, ministers, business leaders and news media.

New U.S. Census numbers


Hawaii Hispanic

Residents - 40% increase since 2000 What are you doing to reach this market?

Call us now! (808) 744-7225


(Ray Cruz is the host of the Sabor Tropical Salsa music show on Hawaii Public Radio's 89.3 FM KIPO. Ray plays the best Salsa music from yesterday and today.) Every month in this column I'll provide you a list of the must - have music for your collection. These are my picks for this month. They are in no particular order, but should be included in a Salsa connoisseur's music collection. 1.8Y Mas - Que Mas 2.Joe Rizo - Mongorama 3.Our Latin Thing 40th Anniversary Limited Edition 2-CD's & 1 DVD 4.Fajardo Y Sus Estrellas - The Best of Jose Fajardo & His Charanga

5.Cromalatina - Vuela 6.Various – Grandes Maestros De La Salsa Live! #3 7. Lucky 7 Mambo - Chapter 1 8. Jorge Alberto - Mi Tumbao 9 . F r a n k i e M o r a l e s - N o Te Equivoques 10.Mambo Legends Orchestra - Watch Out! Ten Cuidao! Please visit our website for a complete list: www.salsaafterdark.com. And listen to "Sabor Tropical" on Hawaii Public Radio KIPO 89.3 FM, Saturdays from 5-8pm. On-Air request line: (808) 792-8241. Listen "Live" via the web at www. hawaiipublicradio.org.

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Page 26 - November 2011


Bank Fees

on cash have been victims of cash loss, including theft. The average amount lost designed by Jon Duarte of Jon Duarte banked customers favor AFS providers was $729, equal to nearly two weeks Design Group. The box will feature over banks because they offer a suite of the respondents' average household the word makana, Hawaiian for “gift.” of products (e.g. money orders, check- expenses. "Slipping Behind" builds on Pew's Throughout Leaders’ Week, local cashing and bill-paying services) and companies will also be providing snacks because deposited checks are quickly 2010 report, "Unbanked by Choice," at the Hawai‘i Convention Center in the processed, providing faster access to which examined the types of services cash. These factors draw many away used by low-income households in Hawai‘i Exhibit Hall. These companies include: Diamond from banks, despite respondents ranking Greater Los Angeles and the factors Bakery Co.; Hawaiian Chip Company, banks higher than AFS providers in that affected their participation in LLC.; Hawaiian Host, Inc.; Hawaiian customer service (79 percent) and the financial marketplace. This study Springs, LLC.; Ito-En (USA) Inc.; offering more convenient locations (59 analyzed the financial progression from 2009 to 2010 of these families, including Mauna Loa Macadamia Nut Corp.; and percent). Other key findings from the report: 1,000 households with at least one bank the Honolulu Cookie Company. -- More people closed bank accounts account and 1,000 households with no In addition to the hospitality gift boxes, each of the leaders from the 21 than opened them. Despite local efforts bank accounts. "The Consumer Financial Protection APEC economies -- including President to bank the unbanked, more families left Barack Obama -- will be receiving a banking than joined it between 2009 and Bureau can bring more families into the one-of-a-kind framed painting created by 2010. The project finds slightly greater financial mainstream by issuing rules to local artist Kelly Sueda, who’s painting adoption of banking and significantly make checking accounts safer and more encompasses images of Kailua Bay with less movement out of banking in the transparent," Weinstock continued. "The neighborhoods targeted by Bank on bureau can require banks to issue a onethe Ko‘olau mountains in the distance. The APEC 2011 Leaders’ Week will LA, a public–private initiative to bring page disclosure of pertinent checking account information and stop the unfair take place in Honolulu on Nov. 7–13 families into banking. -- Banked individuals use AFS practice of processing transactions with the Leaders’ Meeting on Nov. 12 and 13. It’s a the culmination of a providers because of liquidity concerns. from highest dollar amount to lowest Almost one-third (31 percent) of dollar amount, which can lead to more series of events held throughout the year in the United States. The Leaders’ banked individuals supplement their overdraft fees." The report points to a number of Meeting includes leaders of the 21 APEC banking relationships with services from economies, ministers, business leaders AFS providers. Four in ten (43 percent) opportunities for banks to capture of these customers that use AFS bill pay this market share. Banks can improve and news media. services are concerned about timing of the speed with which funds are made transaction posting and cash liquidity. available, lower the minimum balance Over a third of these individuals (37 for opening an account and offer services percent) indicate that they can pay bills that the working poor want at competitive faster at a store-front check casher than prices. Banks can also leverage their at a bank. apparent advantage in location and -- Unbanked families are finding customer service to better appeal to this it more difficult to come up with the low-income population. Employers and minimum balance needed to open an government agencies can encourage the account. Fifty percent of the unbanked use of direct deposit to bank accounts. cite an inability to deposit the minimum Public-private collaborations, such as the since 2000 balance as the primary impediment to Bank on LA initiative, can also work to What are you doing opening an account, compared with 30 set safer terms for starter accounts and percent last year. reach the unbanked. to reach this market? -- People who are banked are more "Slipping Behind" is the second in a Call us now! (808) 744-7225 able to save and are less likely to suffer series of reports tracking the financial cash loss. Nearly all banked respondents behavior of low-income households in (94 percent) keep at least some "extra" Greater Los Angeles. The first phase of money in a bank account and nearly the survey was conducted between July nine out of 10 (88 percent) have at least and September 2009 and the second one savings account. Close to one-fifth phase between May and September (18 percent) of people who rely solely 2010. Continued from page 1

New U.S. Census numbers

120,842 Hawaii

Hispanic Residents 40% increase

Continued from page 2

Hawaii Hispanic News

Tony Jimenez Continued from page 3

and President Linda A. Lang, Nevada Governor Brian Sandoval, and Florida Senator Marco Rubio. Since launching MicroTech at his kitchen table in 2004, Jimenez has grown his business into a profitable quarter-ofa-billion-dollar company. A passionate advocate for the Hispanic community, organizations like Deloitte, Ernst & Young, U.S. Chamber of Commerce, the Small Business Administration, U.S. Hispanic Chamber of Commerce, and NASDAQ have all acknowledged his extraordinary success. Recognized numerous times by government agencies and watch groups honoring individuals who have played pivotal roles in the government tech community, Jimenez has advised the last two U.S. Presidents on economic matters. Recently, he met one-on-one with former President Clinton, and traveled to Puerto Rico for a historic meeting with President Obama. He serves as an advisor to the White House on the U.S. Department of Commerce National Advisory Council on Minority Business Enterprise. Jimenez is a recipient of the U.S. Hispanic Advocacy Association "Bravo Award" for a commitment to diversity and has received numerous awards for his efforts including Veteran Champion of the Year; CEO of the Year; Executive of the Year; National Corporate Advocate of the Year; and Minority Business Leader of the Year. He is a published author and has been featured on several top television news networks and in a number of nationally recognized newspapers and magazines. He serves on a number of boards including the U.S. – Mexico Chamber of Commerce and Virginia Hispanic Chamber of Commerce. His charity efforts have led to recognition as the "Top CEO Philanthropist" in the Washington DC region. Earlier this year, Hispanic Engineer & Information Technology Magazine named Jimenez as one of the "Most Influential Hispanics in Technology."

Hawaii Hispanic News

Page 27 - November 2011

Early childhood education numbers of children are living in poverty, from high school and are 2.5 times programs with proven and demonstrable more likely to continue on to higher effectiveness such as early childhood education are of the utmost importance. education. Recommendations Building up early childhood education The revisions to ESEA must work to programs is also one of the smartest investments we can make. Various align preschool programs with the K-12 studies determine that on average, educational continuum so that children society sees a return of $7 for every $1 transition seamlessly between preschool invested in early childhood education and kindergarten and continue to build upon skills learned in preschool. programs. Legislators can begin by making This figure can be broken down in the Title I funds, which are meant to provide following ways: • Costs to our already overtaxed assistance to schools serving low-income public school system drop significantly populations, more readily available to as participants in ECE programs are less preschool programs. As it stands, only 3 likely to repeat grades and require costly percent of Title I funds are used for early childhood education. special education programs. Legislators can also support preschool • Decreased crime rates translate to programs by implementing accountability less expense for our justice system. • ECE participants’ higher income standards that more accurately track rates result in greater contributions to preschool achievement. (Standardized testing, for example, is not an effective the tax system. • ECE participants tend to consume way of tracking the complex social, less governmental social services such emotional, and intellectual growth that takes place in preschool years.) as welfare. Other ways to build high-quality But this number can be even higher. In one longitudinal study of at-risk preschool programs include provisions children, participants in a high-quality for professional development that preschool program—the High Scope specifically address the concerns and Perry Preschool in Ypsilanti, Michigan— challenges of early childhood educators, were more successful in academics than and incentivizing the creation of highthe control group by age 19, and they performing preschool programs in school also developed stronger social skills districts across the country. and looked forward to greater economic prospects. By age 27, participants boasted lower arrest rates, higher income levels, and greater rates of high school completion. The benefits only grew as the participants aged, and they compounded by age 40. The researchers estimated that over the course of the participants’ lifetimes every $1 invested in early childhood education programs yielded more than $17 in returns to society. Quality early childhood education programs also carry marked benefits for the parents and families of young children by allowing them to participate more productively in the workforce. The research is clear: ECE programs can combat poverty and make a significant difference in our school system’s success. At a time when record

Continued from page 19

La Cocina

Pozole - Pork & Hominy Soup Pozole, or pork and hominy soup, is originally from a western state of Mexico, Guerrero. It is prepared differently in each region ranging from just pork, to pork and chicken, to some with just fish. It is also made with different types of chiles. Ingredients 1 2-1/2 lb. chicken, cut into pieces 1 lb. boneless pork shoulder 2 medium onions, chopped 2 tbsp. Goya Minced Garlic or 4 cloves garlic, minced 1 packet Goya Cubitos En Polvo - Powdered C h i c k e n Bouillon 2 sprigs cilantro 3 quarts cold water 2 tsp. Goya Adobo All-Purpose Seasoning with Pepper 2 cans (15.5 oz.) Goya White Hominy, drained Garnish: 1 cup finely chopped onion 4 thinly sliced radishes

2 limes, cut into wedges 3 tbsp. dried oregano Goya Hot Pickled Peppers (Aji Picante) Directions 1. In a large pot with cover, combine all the ingredients except the garnishes. Bring to a boil on medium high. Skim off the foam that rises to the top during the first few minutes. Partially cover, reduce heat to medium low and simmer for 1 hour until the chicken and pork are very tender. 2. Carefully remove the chicken and pork, and allow to cool. When meats are cool enough to handle, remove skin and bones from chicken and discard. Roughly shred the chicken and pork using two forks. 3. Return the shredded meats to the pot, and continue to simmer for 30 minutes. 4. Serve the soup in individual bowls, and pass the garnishes at the table.

Where to find the Hawaii Hispanic News:


Latin Business Hawaii Christmas Party and

Toys For Tots Collection LBH Members $15/Non-Members $20 Bring a new, unwrapped toy and get a $5 discount! Latin Music / Great Cuban Food / Door Prizes / Networking / No Host Bar To RSVP or pay in advance by debit/credit card: (808) 744-7225 / jose@hawaiihispanicnews.org