Hawaii Hispanic News April 2012 Issue

Page 1



100% Latino -owned & -operated Serving Hawaii's 120,842 Hispanic Residents www.hawaiihispanicnews.org



Volume 11, Number 4

`Iolani Palace: The Hawaiian icon and the man in charge of its preservation By José Villa, Senior Editor

(Editor's Note: Some of the historical notes in article were obtained from the Iolani Palace's website: www.iolanipalace.org) HONOLULU, Hawaii – Many Oahu residents have walked by or driven by the `Iolani Palace. As the only palace on U.S. soil, it is a prime tourist destination for visitors to our island. To enter the Palace, cloth booties are worn over one’s shoes to protect the beautiful wooden floors. I experienced a feeling of In this Issue: Business: MillerCoors Grants $125,000 to Small Businesses. pg.2 Government:New benefits for unemployed Veterans. pg.6 Community: Beyond the language, Hispanic Group describes the six types of Latinos pg.12 Education: How Students Can Find the Real Price of College. pg.18 Heath: Sex Abuse Treatment Center focuses on child sexual abuse during April, pg.22

reverence when I entered. I had the Hawaiian government Assembly. In December of that demolished in 1874, the name the privilege of interviewing appropriated funds to build a year King Kalākaua and Queen `Iolani Palace was retained for Kippen de Alba Chu, the part- modern palace. The cornerstone Kap`iolani took up residence in the building we see today. Hawaiian The new `Iolani executive Palace was outfitted director of with the most upthe Palace. to-date amenities, T h e including indoor Palace plumbing. Gas `Iolani chandeliers, installed Palace, the when the Palace official was first built, were residence replaced by electric of Hawaii’s lighting five years m o n a r c h y, later (less than seven is a marvel years after Edison of opulence, invented the first innovation, practical incandescent and political bulb). The King also intrigue. installed a modern Meticulously communications restored to system that included its former the recently invented grandeur, telephone. this National David Kalākaua Historic is remembered as Landmark in "the Merrie Monarch" downtown because he was a patron Honolulu of culture and arts, and `Iolani Palace tells of a time enjoyed socializing when their Majesties, King was laid on December 31, 1879 their new home. and entertaining. Although the Kalākaua, who built it in 1882, with full Masonic rites. The first palace was known King and his Queen Kap`iolani, and his sister and successor, Despite a quick succession as Hale Ali`i (House of the used several residences, `Iolani Queen Liliuokalani, walked its of three architects, work Chief). Kamehameha V changed Palace was the residence celebrated halls. progressed at the hands of its name to `Iolani Palace in where they: performed official The Palace has a very locally-obtained contractors, honor of his late brother and functions; received dignitaries interesting history. Why was artisans, and laborers. The predecessor. `Io is the Hawaiian and luminaries from around it built? In the 1870s, in order building was complete enough hawk, a bird that flies higher the world; and entertained often to enhance the prestige of by August of 1882 that King than all the rest and lani denotes and lavishly. It was the center of Hawaii overseas, and to mark Kalākaua held a luncheon for heavenly, royal or exalted. social and political life for the SEE IOLANI PALACE PG.20 her status as a modern nation, members of the Legislative Although the old palace was

Page 2 - April 2012 Publisher/Senior Editor José Villa Editor Marí Roma Villa Entertainment Editor Ray Cruz Contributing Writer Priscilla Cabral-Perez Translator: Maritza López-Holland The Hawaii Hispanic News is published the first week of every month. Editorial input submission deadline is 20th of month. Advertising reservation deadline is 20th of month. Editorials and advertising are on a space availability- and time-constrained basis after these dates. Reproduction or use of editorial or graphics content without permission is prohibited. HAWAII HISPANIC NEWS PMB 344 PO Box 30800 Honolulu, Hawaii 96820 Telephone: (808) 744-7225 Fax: (808) 440-1385 Office Hours: Monday - Friday 8:00 a.m. - 5:00 p.m. E-mail: info@hawaiihispanicnews.org Web site: www.hawaiihispanicnews.org

Hawaii Hispanic News


MillerCoors Grants $125,000 to Small Businesses Larry Waters, Director of Multicultural Relations for MillerCoors."The entrepreneurs involved in MUES are CHICAGO, Illinois -- MillerCoors dynamic and innovative business owners. granted $125,000 to four small business Our support and guidance gives them the owners through its MillerCoors Urban motivation and Entrepreneurs resources they S e r i e s need to take their (MUES). The business to new grand prize heights." A recent winner, Ola study by Hiscox Ayeni, CEO Small Business of Dining Insurance Dialog, which reveals that 47% helps food of emerging and beverage business owners companies are optimistic grow their about their growth, customer with 8% reporting base, received that they plan on a $50,000 hiring new staff investment for 2012[1]. grant and The business three runnersplan competition up will receive was established $25,000 each. in 1999 as a "This is a valuable resource big step for (from left) Benjamin Lamson, WeDidIt; Larry Waters, Director of Multicultural Relations for MillerCoors; Sulamain Sanni, WeDidIt; Luis Montanes, Black and Denim; Ola Ayeni, Dining Dialog; for entrepreneurs me and my Joanne Tabellija-Murphy, Multicultural Relations Manager for MillerCoors; Roberto Torres, to grow their business," said Black and Denim; Daymond John, ABC's Shark Tank; Jamien Sills, Neimaj. (PRNewsFoto/MillerCoors) businesses, create Ayeni. "This jobs and make a will help me get the resources I need to succeed and $2.5 billion with minority-owned and powerful impact in their communities. MUES has awarded nearly $1.7 million one day do the same thing MillerCoors women-owned suppliers by 2015. is doing—help other entrepreneurs bring "We believe these emerging businesses in grants to more than 100 emerging their businesses to life." and the jobs they are creating are the businesses and offers fundamental The ultimate goal of the MUES key to growing and developing urban r e s o u r c e s f o r a l l p a r t i c i p a t i n g SEE MILLER-COORS PG.26 program is to create a pipeline of communities across the U.S.," said By José Villa, Senior Editor

potential MillerCoors suppliers. Supplier diversity, community investment and economic empowerment are priorities for MillerCoors. The brewer has set a target to cumulatively spend more than

American Advertising Federation - Hawaii

National Association of Hispanic Journalists

U.S. Hispanic Chamber of Commerce

Latin Business Association

Society of Professional Journalists

National Council de La Raza

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April 2012 - Page 3

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New U.S. Census numbers

120,842 Hawaii Hispanic Residents - 40% increase since 2000 U.S. Hispanic Buying Power (annual disposable income): $1,000,000,000,000 (Trillion)

What are you doing to reach this market? Call us now! (808) 744-7225

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“Launch Your Dreams into Reality” 2012 Hawai Small Business Fair

Saturday, April 28, 2012 Registration 8:30 am Workshops 9:00 am – 12:20 pm Exhibitors from 8:30 am – 1:00 pm Leeward Community College, Theatre Courtyard 96-045 Ala Ike Road, Pearl City Free Parking

9:00 am - 10:00 am Forming & Registering Your Business Financing Options eb Designing Basics Business Plan Basics State & Federal Tax Basics Exporting Opportunities Customer Service

10:10 am - 11:10 am Starting a Home Care Business Financing Options Social Media Basics Accounting Basics State & Federal Tax Basics Contracting Certifications Brand Imaging

11:20 am - 12:20 pm Energy Conservation/Renewal Options Specialty Loans-OHA, Microloans, etc Social Media Basics QuickBook Basics Marketing Basics Contracting Certifications Who Are Your Customers?

Workshop topics subject to change without prior notice

8th session: Business Plan Basics

Organizing Committee: US Small Business Administration, Leeward Community College, Ewa Beach Community Based Development Organization, US Dept of Housing & Urban Development, Internal Revenue Service, Business Action Center, Department of Business Economic Development & Tourism, SBDC (Small Business Development Center), First Hawaiian Bank. Additional Exhibitors: SCORE, Hawaii Pacific Export Council, State Department of Transportation, US Rural Development, Office of Hawaiian Affairs, US Postal Service, lending institutions, and many more. Register by April 21, 2012 to reserve your seat. Walks-ins accommodated on space available basis. Exhibits are open 8:30am - 1pm. To reserve your seat, fax this form to 945-1432, e-mail to andra.carroll@hisbdc.org, or Mail to: SBDC; 1833 Kalakaua Avenue, Suite 400; Honolulu, HI 96815 For information, call 945-1430.

Hawaii Hispanic News

Hispanic National Bar Association to Host Conference and National Moot Court Competition throughout the Conference. The HNBA Board of Governors, JERSEY CITY, New Jersey -- New Jersey Governor Chris Christie, Bienvenidos, welcome to "New Jersey: U.S. Senators Robert Menendez (D-NJ) Gateway to America." As it celebrates and Frank Lautenberg (D-NJ), Midyear its 40th Anniversary, the Hispanic Conference Co-Chairs Miguel Alexander National Bar Association (HNBA) Pozo, Esq. and Nuris E. Portuondo, proudly announced its 3rd Annual Esq. and HNBA Regional President Midyear Corporate Counsel Conference, Anna Maria Tejada, Esq., Hispanic Bar which will was held Association of New March 28-31 in Jersey Jersey (HBA-N) City, New Jersey. President Daniel The four-day super Mateo, Esq., and conference took place were all thrilled at the Westin Newport to welcome Jersey City. participants to the "The HNBA's 2012 Garden State! Midyear Conference In addition was hugely successful to the many event, not only because educational aspects of the impressive of the Midyear programming, but Conference, the also because this many exciting year marks the 40th highlights included Anniversary of the a reception at HNBA," said Benny the historic Ellis Agosto, Jr., HNBA Island Immigration National President. Museum featuring "In celebration, the keynote speaker Benny Agosto, Jr., Midyear leadership HNBA National President United States put together a landmark conference that S e n a t o r R o b e r t M e n e n d e z , a n d offered all of our members and guests a spectacular, sold-out Gala which an extraordinary lineup of educational featured keynote remarks by New Jersey programs, networking opportunities, and Governor Chris Christie. destination receptions." This year's Conference also boasted The Midyear Conference provided an impressive roster of keynote speakers a unique setting to connect Corporate and panelists: Jersey City Mayor America and the HNBA, offering Jerramiah Healy; Susan Blount, Senior opportunities for outside counsel to Vice President and General Counsel meet counsel from numerous Fortune of Prudential Financial; Carlos Ortiz, 500 Companies. Participants had a General Counsel of Goya Foods, Inc.; once-in-a-lifetime opportunity to take Sam Reeves, Senior Vice President and advantage of invaluable educational Division General Counsel of Wal-Mart; SEE NATIONAL HISPANIC BAR PG.26 and networking programs provided

April 2012 - Page 5 H O N O L U L U




By José Villa, Senior Editor

05-694(;065(3 *644<50;@ 4,,;05.: The Honolulu Authority for Rapid Transportation (HART) will present a series of five informational community updates on the Honolulu Rail Transit project. The public is welcome to attend and learn up-to-date details from project experts, experience informational displays, and ask questions of HART representatives. URBAN HONOLULU Tuesday, May 1, 2012 6:00 p.m. – 8:00 p.m. Mc Kinley High School Cafeteria 1039 South King Street

WAIPAHU Tuesday, May 8, 2012 6:00 p.m. – 8:00 p.m. Waipahu Int. School Cafeteria 94-455 Farrington Highway

SALT LAKE Wednesday, May 2, 2012 6:00 p.m. – 8:00 p.m. Radford High School Cafeteria 4361 Salt Lake Boulevard

MILILANI Wednesday, May 9, 2012 6:00 p.m. – 8:00 p.m. Mililani High School Cafeteria 95-1200 Meheula Parkway

KALIHI Thursday, May 3, 2012 6:00 p.m. – 8:00 p.m. Farrington High School Cafeteria 1564 North King Street

For more information, contact (808) 566-2299 or email us at info@HonoluluTransit.org

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Hawaii Hispanic News


Hawaii Hispanic News

April 2012 - Page 7

North American Product Safety Agencies Team Up in the Name of Poison Prevention Source: U.S. Consumer Product Safety Commission

WASHINGTON, DC -- As the United States marked the 50th anniversary of National Poison Prevention Week from March 18-24, the U.S. Consumer Product Safety Commission (CPSC) teamed-up with product safety counterparts in Canada and Mexico to call attention to the dangers of unintentional poisoning. CPSC, Mexico's Consumer Protection Federal Agency (Profeco), the Federal Commission for the Protection Against Sanitary Risks (Cofepris), and Health Canada committed to working together to engage consumers during that week. Consumers need to know how to safely choose, use and dispose of potentially harmful products. Unintentional poisoning is one of the leading causes of injury to children. Poisoning is a preventable injury. Yet each year thousands of children in the United States and across North America are treated in emergency departments after consuming poisonous substances. "Fifty years of poison awareness efforts have resulted in thousands of lives saved," said CPSC Chairman Inez Tenenbaum. "However, new and reemerging hazards, such as button cell batteries and chemicals that look like everyday drinks, have renewed CPSC's efforts to raise awareness and encourage poison prevention." While child-resistant packaging, critical safety messaging and education efforts have contributed to a significant decline in deaths, the North American safety agencies are aiming to reduce even further the number of unintentional poisonings. CPSC recommends that consumers

layer the protection in three key steps: 1. Keep medicines and household chemicals in their original, child-resistant containers. 2. Store potentially hazardous substances up and out of a child's sight and reach. 3. Keep the national Poison Help hotline number, 800-222-1222, handy in case of a poison emergency. Additional poison prevention steps are: -- When hazardous products are in use, never let young children out of your sight, even if you must take them along when answering the phone or doorbell. -- Keep items closed and in their original containers. -- Leave the original labels on all products, and read the labels before using the products. -- Always leave the light on when giving or taking medicine so that you can see what you are giving or taking. Check the dosage every time. -- Avoid taking medicine in front of children. Refer to medicine as "medicine," not "candy." -- Clean out the medicine cabinet periodically and safely dispose of unneeded and outdated medicines. -- Do not put decorative lamps and candles that contain lamp oil where children can reach them. Lamp oil can be very toxic if ingested by children -- Do not allow children to play with button cell batteries, and keep button batteries out of your child's reach. -- If a button cell battery is ingested, immediately seek medical attention. The National Battery Ingestion Hotline is available anytime at (202) 625-3333 (call collect if necessary), or call the Poison Help hotline at (800) 222-1222.



wrap your hand around a cold mojito and feast on our spicy braised oxtail stew. www.souldecuba.com 1121 BETHEL STREET (Across from the Hawaii Theatre) 545-CUBA (2822)

Mon – Thurs 11:30am – 10pm Fri – Sat 11:30am -2am Sunday 11:30am – 8:30pm

Let Me Do Your Business Writing! Business Plans Non-Profit Grants Creating Non-Profit (501c 3) SBA 8(a) Federal Contractor Apps Woman Business Enterprise Apps Minority Business Enterprise Apps NEW: Help Companies Locate/Bid On Federal Contracts! Government statistic: “Only 1% of companies eligible for government contracts apply.”

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Page 8 - April 2012

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Dr. Nicol Turner-Lee selected president/CEO of the National Association for Multi-ethnicity in Communications educated, advocated and empowered to promote multi-ethnic diversity in the NEW YORK, New York -- Nicol cable and telecommunications arena. Dr. Turner-Lee, PhD, has been selected as Turner-Lee will begin her new post at president and chief executive officer NAMIC effective April 2, 2012. of the National Association for MultiCurrently, Dr. Turner-Lee is vice ethnicity in Communications (NAMIC), president and the first director of the a leading 501(c)(6) trade organization. Media and Technology Institute at the For more than 30-years, NAMIC has Joint Center for Political and Economic By José Villa, Senior Editor

Studies, a 42-year-old public policy institute focused on issues of concern to African- Americans and other people of color. During her tenure at the Joint Center, Dr. Turner-Lee developed the Media and Technology Institute into a signature policy and research arm that is focused on increasing representation and ownership in broadband and broadcast for people of color. Her signature work included the design and development of the first "National Minority Broadband Adoption Study" that has been cited by government, industry, and community based organizations interested in understanding minority internet use. Most notably, the study was cited in the Federal Communications Commission's congressionally-mandated National Broadband Plan, and the FCC's subsequent report detailing the information needs of communities. "We are thrilled to welcome Dr. Nicol Turner-Lee to the NAMIC family and are particularly excited about the breadth of knowledge and experience she brings to the table," stated Ray Gutierrez, chairman, NAMIC Board and executive vice president, Human Resources for CBS Television Networks. "I am honored to have the opportunity to lead NAMIC, with its over 30 years of history advocating for diversity in the cable and telecommunications industry," said Dr. Turner-Lee. "I look forward to continuing their legacy and ensuring that we serve the needs of the companies and professionals in this space." Prior to the Joint Center, Dr. TurnerLee was an executive at One Economy Corporation - a global nonprofit that uses the power of technology and information to expand opportunities for low-income people – serving most recently as senior vice president for External Affairs in

charge of public relations, national strategic partnerships, and business development. Additionally, she has been received several awards, including recognitions from the: Alliance for Women in Media 60 @ Sixty Women in Media; the National Coalition of 100 Black Women – Northern Virginia; and as one of the 2007 "Top 10 National Broadband Promoters" by Broadband Properties Magazine. In 2011, she was also appointed to the Federal Advisory Committee on Diversity in the Digital Age by the Chairman of the Federal Communications Commission. She was selected by Time Warner Cable as one of four participants in their signature Digital Research Program evaluating minority attitudes toward digital privacy and security. Dr. Turner-Lee is a member of the board of directors for the Community Renewal Society, Minority Media and Telecommunications Council (MMTC), Telecommunications and Policy Research Conference (TPRC), and the Alliance for Women in Media. She is a former Research Fellow with Northwestern University's Asset-Based Community Development Institute, and a former Ford Foundation Rockwood Leadership Fellow. She has authored numerous research and policy publications, and regularly appears at national and local conferences. Dr. Turner-Lee received her Bachelor of Arts degree with Honors from Colgate University and her Doctorate of Sociology from Northwestern University. She also holds certification in non-profit management from University of Illinois – Chicago and was a former research fellow for the Asset-Based Community Development Institute at Northwestern University.

Hawaii Hispanic News

Friends of the American Latino Museum surpasses 100,000 followers on its @ LatinoMuseum Twitter account


April 2012 - Page 9


interpretation of American Latino art, cultural expressions, and experiences. It WASHINGTON, DC -- The Friends would take its place among the treasury of the American Latino Museum of museums within the Smithsonian (Friends), a 501(c)(3) created to Institution and establish a new model support the American Latino Museum in its integration of programs, training, initiative, surpassed 100,000 followers research and personnel within the on Twitter, has accumulated 70,000 fans family of Smithsonian museums. The on Facebook, and 67,000 supporters goal of Friends is to create a museum through its website, bringing its total truly national in operational scope, as reach to over 237,000 supporters. well as prominent in Washington to A renewed energy and hope for the educate the public and support the Latino museum is increasing rapidly since community. the introduction of the Smithsonian "It is amazing and heartening how American Latino much support Museum Act this museum earlier this year is getting in the House and from across Senate. The Act t h e c o u n t r y. would designate It shows how and hold the important it Smithsonian's is for us to Arts and share all of the Industries important and, What’s your weapon? Visit FightArthritisPain.org Building as the many times, official site for untold stories the museum. of the history "The history of Latinos in of Latinos is building this woven into great nation," Friends is redefining what a successful New U.S. Census numbers American s a i d M a r i a media strategy looks like for a diverse 120,842 history going back to a time before the Cardona, Friends Board Member and audience," said Juan Proano, President JOB: ADC-ART-M84806A NAME: 1F66285_ADC_a6.1_pz.indd first pilgrim ever set foot on this land," CNN Political Contributor. "The public and Co-Founder, Plus Three. DOCUMENT DESCRIPTION: SwimmingHawaii Magazine Ad Hispanic Residents BLEED: None The Smithsonian American Latino said Emilio Estefan, Commissioner, is excited about the progress of the TRIM: 7” x 10” SAFETY: None National Museum of the American American Latino Museum initiative, Museum Act was introduced by Sen. GUTTER: None PUBLICATION: TBD been Latino Commission and President of and now that support can be seen in our Robert Menendez (D-NJ) and has ART DIRECTOR: Cliff Skeete 8-3726 COPYWRITER: Bruce Jacobson 8-3119 www.hawaiihispanicnews.org Estefan Enterprises. "This is the story 100,000 followers on Twitter and over co-sponsored by 17 other Senators ACCT. MGR.: Tara Boras 8-4682 ARTHarry PRODUCER: Bill Gastinger 8-3727 we want to tell. These are the gaps 70,000 on Facebook. All supporters including Senate Majority Leader PRINT PROD.: Jack Hughes 8-3504 MNGR.: Elena Brady 8-4104 Rubio in American history we are trying to of the museum should join with us in Reid (D-NV) and Sen. Marco PROJ. This advertisement prepared by Young & Rubicam, N.Y. fill, so that all Americans have a better asking Congress to pass the Smithsonian (R-FL). Rep. Xavier Becerra (D-CA) and Rep. Ileana Ros-Lehtinen (R-FL) understanding of our shared history and American Latino Museum Act now." What are you doing to reach 1F66285_ADC_a6.1_pz.indd legacy. It is wonderful to know, through "Latinos are using social media to also introduced the bill in the House. this CLIENT: ADC 1F66285 HANDLE #: 10 JOB #: ADC-ART-M84806A BILLING#:market? ADC-ART-M84581 to#:COUNT: growing public support our social media efforts, that there are stay connected to family, friends, and In addition TMG DOCUMENT NAME: 1F66285_ADC_a6.1_pz.indd PAGE 1 of 1 PRINT SCALE: 100% INDESIGN VERSION: CS5 STUDIO ARTIST: pz LAST SAVE DATE: 7-11-2011 12:07 PM CREATOR: Khadaranj CREATION DATE: 6-28-2011 12:07 PM thousands that support our telling this their cultural identity. Through Facebook through social media sites like Twitter DOCUMENT PATH: TMG:Volumes:TMG:Clients:YR:Ad Council:Jobs:2011:1F:1F66285_ADC-ART-M84806:Mechanicals:1F66285_ADC_a6.1_pz.indd story." and Twitter, Friends has immediate FONT FAMILY: Gotham (Bold, Black) and Facebook, celebrities such as Eva LINK NAME: 1F66261_ADC_c4_w.tif, 1F66261_ADC_d3_r.tif, ADCouncil_100c56m23k_yr1.eps, ArthritisF_4cBlueBlack_no_rule_yr.eps and Emilio Estefan have lead The museum would be devoted access to one of the largest Latino INK NAME: Cyan, Magenta, Longoria Yellow, Black to the preservation, presentation, and communities online in the country. efforts to pass the bill. By José Villa, Senior Editor


gets 129,000 unique visits a month

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Hawaii Hispanic News

Submit your entries to www.americanlatinomuseum.org

Hawaii Hispanic News

April 2012 - Page 11

OMG! 20-Somethings stressed by $45,000 in average debt -- Short-term Savers: 94 percent of Savings and Debt those surveyed said that they save, either Overwhelmed by debt: PITTSBURGH, Pennsylvania --- Debt Burden Increases with Age: when they can or on a regular basis. Twenty-somethings' mounting debt On average, their total debt is $45,000, Asked the reasons, more are saving for is taking its toll, as 60 percent of the ranging from $12,000 for ages 20-21 the short term than the long haul—53 generation who grew up amid economic to $78,000 for 28-29 year olds holding percent are saving for a big purchase, growth and graduated into a hard-hitting debt. 41 percent are saving for a trip in the recession say they feel stressed about -- Investing in Education: Over half next 12 months and only 36 percent and their outstanding debt, according to a of those surveyed hold education debt 38 percent are saving for a house and survey by The PNC Financial Services throughout their twenties. Education retirement, respectively. Group, Inc. -- Saving for Retirement: Most 20loans are the most frequently reported The unique study compares responses type of debt followed by credit card somethings put off thinking about funding among Generation Y and reveals that (ranging from 20-48 percent from age retirement until they're approaching 30. both low- and high-interest-rate debt 20-29), car loans (9-38 percent) and Only 13 percent of 20-21 year-olds report increases with age, while the portion of mortgages (3-29 percent). saving for retirement, compared with income saved decreases in the late 20s. nearly 50 percent of 28-29 year-olds. Saving to survive: These findings are part of the firstever PNC Financial Independence Survey, which sought insights into the financial mindset of 20somethings who make up nearly a third of the U.S. population and represent one of the largest generations in history. " T w e n t y somethings are challenged with a balancing act between saving for the future and paying down their debt," said Shannon Johnson, director, consumer checking and rewards, PNC. "Though budgeting can seem overwhelming, Millennials have the luxury of time to develop a strategy and more resources than any other generation to better manage their money and achieve their financial goals." Findings: Walking t h e Ti g h t r o p e o f By JosÊ Villa, Senior Editor

Tips: Establish a 'Safety Net' and Gain Control PNC's Johnson offers the following tips to help Generation Y navigate the balancing act of savings and debt and build the confidence to control their finances: -- Knowledge is power. Educate yourself on money management and financial planning. Visit your bank's website and read personal finance news stories and blogs to better understand your financial situation and craft a detailed budget. -- Use the tools. Millennials have more tools for financial management and education, online and on their smart phones, than any generation before them. Use online and mobile tools, such as PNC Virtual WalletÂŽ, to see all your accounts in one place, share advice, establish a budget and set up alerts to help with money management. -- Debt evaluation. Examine your debt and interest rates. Focus on paying down the balance on accounts with high interest rates first. -- Create a Safety Net. Try to keep between 3-6 months of living expenses in a 'safety net' savings account. This account can help you from falling further into debt should you have an unforeseen expense. -- Think long-term. Set up regular contributions for a 401(k). If you aren't working or are not eligible for your employer's retirement plan, set up an IRA or Roth IRA in order to begin saving for retirement early. Time is on your side to grow your nest egg.

Page 12 - April 2012

Hawaii Hispanic News


Beyond the language, Hispanic Group describes the six types of Latinos From acculturated to assimilated, just because they speak Spanish doesn't mean all Latinos share the same views and ultimately how they have assimilated Latinos, who resist the American way with Latino consumers and brands for MIAMI, Florida – The Hispanic in the U.S." of life. The six distinct segments have more than a decade and has expert Group is an independent, minorityLatino groups in the U.S. run the far-reaching marketing and advertising knowledge of how to craft meaningful owned agency that specializes in gamut. "It can be crucial for a brand to implications, which can be vital in messages to reach Latinos centered customized communications solutions recognize whether they are targeting a deciding a target audience. on the concept of ultrasegmentation, across all disciplines of advertising to the Latino consumer who has lived in the The key difference between the a term they coined. The theory of varied and fast-growing segments of the U.S. for more than a decade, speaks segments is cultural tension, which ultrasegmentation consists on filtering Hispanic population. The widely-popular mainly English, and loves to tweet, or explains why people acculturate at all demographic information on Hispanics in Ipsos U.S. Diversity Markets Report was one who arrived in the U.S. last week, and to what extent, according to Ipsos. the U.S. to offer customized advertising released last month. It described the six speaks only Spanish and doesn't text." Partially-acculturated Latinos comprise solutions that garner maximum reach types of Latinos living in the U.S. The The model of acculturation created 63% of the Hispanic adults. The majority and frequency. Hispanic Group wants to shed light on by Ipsos is outlined in the U.S. Market of those are foreign-born, have lived in "In previous elections candidates the report’s findings. Diversity Report, which is now in its the U.S. on average 18 years, and half from all party lines have talked about Understanding the six segments 15th edition. The report is published consider themselves Spanish-dominant. immigration reform, but it has proven too within the vast Hispanic population every other year. It covers demographics Products and services that emphasize divisive and polarizing for either party to in the U.S. will not only be crucial in and market characteristics for the rapidly- life in the U.S. -from a Hispanic resolve. The deciding factor to win the marketing and advertising, but can also growing Hispanic market. perspective- will be most attractive to Latino vote in the upcoming elections help create a clearer picture of who may The acclaimed report breaks down the median group. But a one-size-fits- won't be based on language, but rather ultimately swing the vote in November. Hispanic populations into segments from all approach just won't cut it across the the platform that is most aligned with With a dragged out GOP primary and mostly acculturated (no distinction from spectrum. a group's stand on the issues that matter presidential elections on the horizon, the native born) to unacculturated traditional Hispanic Group has been working most," added Valderrama. Latino vote is on everyone's agenda, but classifying all Latinos as one cohesive group is shortsighted. That Latinos in the U.S. carry so much clout is unquestionable: Hispanics represent 16.5% of the population and account for 56% of the population growth of the last decade. However, it's not so much a matter of language, as it is level of acculturation—how long they've lived in the U.S. and embrace American values-that might predict political agenda. "There are four fundamental topics that are of interest to Latinos: immigration, education, health and employment," said Jose Luis Valderrama, President and Founder of Hispanic Group. "But how those are ranked in order of importance varies from one ethnic group to another By José Villa, Senior Editor

Hawaii Hispanic News

April 2012 - Page 13

Door-to-door solicitation by Freedom United Sales, LLC By Hugh R. Jones, Supervising Deputy Attorney General

HONOLULU, Hawaii –On March 15, 2012, the Department of the Attorney General issued a Cease and Desist Order to Freedom United Sales, LLC. Sales representatives of Freedom United Sales, LLC had been going door-to-door in

LLC is not currently registered with the Attorney General as a charitable organization that solicits contributions from the public as required by section 467B-2.1, Hawaii Revised Statutes. Hawaii law generally requires any organization that solicits contributions for a charitable, civic, patriotic, or


Windward Oahu soliciting contributions benevolent purpose to register with the for “care packages” for active U.S. Attorney General. The Better Business Bureau Military service men and women. The sales representatives displayed generally provides the following “tips” identification and provided donors with for responding to door-to-door sales receipts for the “care packages.” Donors campaigns: Listen carefully and be aware of high could easily assume the Freedom United Sales LLC is a charitable organization, pressure sales tactics. Some unscrupulous door-to-door sellers will put pressure on but it is not. Freedom United Sales appears to be you to close the deal at that moment, and a for-profit entity located in Beaverton, even make special offers to entice you. Oregon. Donations to Freedom United Listen to their tone. Are they increasing Sales, LLC are not tax-deductible. The in volume as they speak to you? Are Better Business Bureau of Oregon they ignoring you despite saying you has issued a consumer alert regarding are not interested? Find a way to end Freedom United Sales, LLC, which the conversation quickly to avoid long, indicates that this company is affiliated drawn-out pressure sales pitches. Stand strong. Do not invite with a door-to-door sales company “Smartraiser, LLC.” See http://www. unsolicited salespeople into your home. bbb.org/oregon/business-reviews/sales- If you do allow a salesperson inside and promotion-service/freedom-united-sales- decide during the presentation that you in-portland-or-22670351. On March 1, are not interested in making a purchase, 2011 the Oregon Attorney General issued simply ask him or her to leave. If the a “Scam Alert” regarding door-to-door salesperson refuses to leave, threaten to sales by representatives of Smartraiser, call the police, and follow through if they don’t leave immediately. LLC. Verify the individual and the company. In addition, Freedom United Sales,

If you are interested in buying from a in their home or at a location that is not door-to-door seller, get everything in the seller’s permanent place of business. writing including price, warranty and Along with a receipt, salespeople should all conditions. Tell the salesperson you also include a completed cancellation will check it out and get back to him or form that customers can send to the her. Ask for a business card and contact company to cancel the agreement. By information. Look the company up law, the company must give customers yourself and check to verify that this a refund within 10 days of receiving the person is an employee. Also, take the cancellation notice. time to check out the company’s BBB Victims of fraudulent door-to-door Business Review at www.bbb.org. sales can file a complaint with their Know your rights. The Federal Trade Better Business Bureau at www.bbb. Commission’s Three-Day Cooling-Off org or 1-800-388-2222, local law Rule gives the customer three days to enforcement, and your state Attorney T:3.5” cancel purchases over $25 that are made General’s office.

A message from the NBA and its players


Page 14 - April 2012

Hawaii Hispanic News

Hawaii Hispanic News

A guest, Joe Baca, Lauren Montez, Paul Chandler and MaryJo Castro

Puerto Rican Bomba and Plena Maestro Samito Cordero

Theresa Avillar, Mari Roma Villa and Bill Akiona

A variety of guests enjoyed the networking event

Ron Addington, Carmen Gonzalez, Puri Garcia, and Mari Carmen Spencer

Realtor Kelly Mitchell and Pacific Digital Signs CEO Vince Mitchell

Councilwoman Tulsi Gabbard and Lauren Montez (Rep. Hirono’s office)

Attorney Paul HerrĂĄn, UH Law Professor Susan Serrano and daughter Amaya

Dio Pilar, Gabriel Cervantes, America Kontnier and Martin Tadlas

Hawaii Hispanic News

April 2012 - Page 15

Pre-St. Paddy's Day Mixer at Soul de Cuba

Juan Williams and Public Relations Specialist Harold Nedd

UH Law Professor Susan Serrano, daughter Amaya and Ruby Menon

Cuban dance maestro Gene Horita taught attendees to “bust some moves”

Ross Tanaka, Cuban dance aficionados Josi and Gene Horita sharing smiles

America Kontnier, Mari Roma Villa, Teresa Joseph, Keila Navarro and Randi Wyman

Realtor Herman Stern and Insurance Consultant Amanda Zamora-Matsuura

Masat, Manuel Mollinedo, Teresa Joseph, Mari Carmen Spencer and Frank Leong

José Villa with granddaughters hair stylist Julie and restaurant GM Janeen

Councilwoman Tulsi Gabbard and Mari Carmen Spencer

Page 16 - April 2012

Hawaii Hispanic News

Latinos in College and Bedoyecta partner to help Latino students and parents obtain college resources with our brand," says Alissa Hsu Lynch, a concerning future for America's youth. VP & General Manager, Consumer Of 100 ninth-grade Latino students, only NEW YORK, New York -- In Products, Valeant Pharmaceuticals North 13 will graduate from college and obtain alignment with their vision to support America LLC. their degree within six years according the wellbeing of Hispanic families in the Bedoyecta's integrated cause-related to a report by the National Conference U.S., Bedoyecta, the multi-vitamin brand approach will help Latinos in College of State Legislatures. marketed by Valeant Consumer Products, fulfill its mission of helping Latino Under the tagline 'Echale Ganas a division of Valeant Pharmaceuticals students and their families find all the a tu Futuro', Bedoyecta's program North America, LLC, launched a information, resources and connections developed in partnership with marketing partnership with the organization Latinos they need to go to college and graduate agency XL Alliance- includes a series in College (LIC). of: student and parent workshops; successfully. "We're excited to be supporting this According to the U.S. Census Bureau, online educational materials; an active important initiative to provide Latino 37 percent of the 44 million Hispanic U.S. social media campaign; a grant for students the educational opportunities residents are under the age of 20, and by college organizations serving Hispanic they need to improve their chances of 2020, Hispanics will make up 22 percent communities; and monthly donations as going to college and obtaining college of the nation's college-age population. a percentage of the brand's U.S. sales. degrees. Bedoyecta is grateful for the Between 2000 and 2008 the number of connection we have with Hispanic minority children grew by 4.8 million, "We are very excited to be working communities across the U.S., and we and Hispanics accounted for more than with the Bedoyecta team on a year-round wanted to find a unique way to give back 80 percent of the increase. program and extremely grateful for to the mothers, fathers and students who While Latinos comprise a significant their commitment to our organization's use our products every day to maintain portion of population growth and mission," said Mariela Dabbah, CEO of their healthy lifestyles. This partnership numbers, their high-school dropout Latinos in College. with Latinos in College is a perfect fit rates and college graduation rates reveal Run mostly by volunteers, Latinos By José Villa, Senior Editor

in College will maximize the support provided by Bedoyecta to expand its community reach and online support. The program is expected to reach hundreds of thousands of students and parents via the Latinos in College's website, its online community on Facebook, Twitter and YouTube, and in-person workshops. "It's a chance for students to get experience as bloggers, video loggers, social media managers, and trainers while they make a substantial impact on their peers. They also get to be part of a wonderful network of professionals and students across the country," said Christine Mendonca, Director of Operations of Latinos in College. The program is scheduled to kick-off in March of this year with workshops in Los Angeles, El Paso, and Houston. For additional information about workshops, materials, and more please visit http:// www.latinosincollege.com or http:// www.bedoyecta.com.

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Hawaii Hispanic News

José Villa “This Week In The Hispanic Nation” news segments air during the “Sabor Tropical” Salsa music radio show. Saturdays, 5pm – 8pm. With your host, known to friends as “Señor Salsa,” Ray Cruz Hawaii Public Radio KIPO/FM-89.3 Listener-Supported “Radio With Vision” 738 Kaheka St Honolulu, HI 96814

April 2012 - Page 17

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Hawaii Hispanic News


How Students Can Find the Real Price of College By José Villa, Senior Editor

Davenport, Iowa -- eduLaunchpad. com announces the addition of Net Price Calculation to its ground-breaking college search engine. Net Price Calculation is a new standard for advertised college costs mandated for each college and university by the Department of Education. It allows students to see what the real likely cost of any college will be to them, rather than just relying on the sticker price, which can be thousands of dollars more than the student actually pays. Although the deadline by the government is October 2012 for implementation, eduLaunchpad.com has worked diligently to get their net price calculator working now. “eduLaunchpad is the first college search engine which allows students and parents to actually see and compare thousands of colleges’ net prices side-byside, rather than having to individually search out each school.” says Scott Anderson, President and founder of eduLaunchpad.com. Unlike searching on individual schools or other college search engines, eduLaunchpad can include the net price calculation directly in the student

or parent’s search results. “This new information is going to become the standard search criteria for all college searches.” says Mr. Anderson. “We are excited to be the first ones to bring this to market.” said Brad Woodard, Vice-President and co-founder of eduLaunchpad.com. “Our focus since we started this company has been to bring the most relevant information to students and parents in the most userfriendly manner possible.” says Mr. Woodard. He was quick to note that net price calculators are only estimates, but they provide more accurate cost information for students than just about any other tool available today. Net price calculators are tools which incorporate student information like financial aid calculations, GPA, and ACT or SAT scores; and combine it with college cost of attendance and financial aid history in order to provide students with an estimate of what a specific school would actually cost out of their own pocket. “It’s like the difference between knowing the sticker price of a car; and knowing what your costs will be after rebates, dealer discounts, and your used car’s trade-in value,” says Mr.

Anderson. Students’ performance in high school and their financial resources have a very significant impact on what they will actually pay at a college. For instance: a low-income student with good grades and test scores might pay $10,000 at a $20,000-per-year state college, while many of his classmates -with more financial resources- pay the full $20,000. But that same low-income student that gets into a private college with a more generous financial aid track record might only pay $5,000 or even less. The cost of attendance or stickerprice of colleges and universities has created a significant marketing and social problem. Most low-income students look at the high price of college and

give up on any possibility of affording a college education. Net price calculators like the one at eduLaunchpad.com are a big step forward in showing students a more accurate real price, and may be a key to establishing a vision for higher education for low-income and disadvantaged students. eduLaunchpad.com is the next generation of college search and preparation on the internet. Scott Anderson has over a decade of experience working directly with students and parents in helping them prepare financially for college and selecting the right mix of colleges for application. Go to www.eduLaunchpad.com for more information on how to help students and parents prepare for college.

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Hawaii Hispanic News

April 2012 - Page 19

MassMutual Scholars Four-Million-Dollar Program offers $150,000 in anonymous gift scholarships to multicultural helps hundreds of college students Latino students go to college "As a national program, these scholarships Source: Hispanic Scholarship Fund Press Office SPRINGFIELD, Massachusetts will not only help college students obtain San Francisco, California -- The -- Massachusetts Mutual Life Insurance their degrees, but also help MassMutual Hispanic Scholarship Fund (HSF), the Company (MassMutual) is pleased to continue to build a strong network of leading provider of college scholarships announce that its MassMutual Scholars potential financial professionals and to outstanding Latino students, has program is now a national scholarship clients from diverse backgrounds, while received an anonymous gift of $4 program for high-achieving African- reinforcing our commitment to serving million dollars. This will enable the American, Asian/Pacific Islander and diverse communities." organization to award scholarships to Hispanic students interested in careers The application deadline is May 4, 600 students, who are currently college in the insurance and financial services 2012, and winners will be notified in freshmen during the current academic industry. This year, the program, which late summer. year, with an opportunity of renewal in was previously only available in nine their sophomore year. metropolitan areas in the United The majority of the students To be eligible, applicants must: States, will offer thirty $5,000 college are pursuing careers in the STEM scholarships to high-achieving students -- Be of African-American, Asian/ (Science, Technology, Engineering and across the country. Mathematics), or Health Care fields. All Pacific Islander or Hispanic descent; "Education is key to developing -- Be a U.S. citizen or legal permanent of these students come from low-income a successful career path," said Nick resident with a permanent resident homes, and are the first in their families Fyntrilakis, Assistant Vice President, card or passport stamped I-551 (not to pursue a college degree. of Community Responsibility at expired); “We were humbled and encouraged MassMutual. "By taking our MassMutual -- Have a minimum cumulative grade that someone felt so strongly about our Scholars program to a national level, we point average (GPA) of 3.0 on a 4.0 mission to send an anonymous gift of $4 are able to reach more students of diverse scale; million dollars,” says Frank D. Alvarez, backgrounds and provide them with the -- Have plans to attend full-time President and CEO of the Hispanic financial support they need to achieve a degree-seeking program at a U.S. Scholarship Fund. “We have a pool of their dreams." accredited institution in the U.S., Puerto academically-talented students, who Now in its fourth year, the MassMutual Rico, U.S. Virgin Islands, or Guam would not have been selected to receive Scholars program began as a pilot during the 2012-2013 academic year; our support because of lack of funds,” he program in four metropolitan areas -- Be entering sophomore, junior, added, “thanks to this generous donation, across the country and later expanded to senior or fifth-year-senior at a four-year these students can now continue to earn nine. This year the scholarship is open university or be a community college a college degree.” to students of all majors, who are of student; “I will be the first to attend a four African-American, Asian/Pacific Islander -- Demonstrate leadership and extra- year university and achieve a bachelor’s or Hispanic descent and attending college curricular activities; and degree. Having an abundance of little in the United States. However, applicants -- Apply for federal financial aid by cousins and sisters I want them to have must meet certain academic criteria, completing the Free Application for hope that they too can succeed” says such as maintaining a 3.0 or better GPA, Federal Student Aid (FAFSA). Alejandro Pena, freshman accounting express an interest in careers in the -- Students of all majors will be major from the DePaul University in insurance and financial services industry, considered. Chicago, and one of the awardees. “I am and demonstrate financial need. -- Preference will be given to students creating footsteps for other Hispanics, "MassMutual is making great headway whose essays demonstrate their interest like my sisters and cousins, to follow,” in making our company and agencies in pursuing a career in the insurance and he added. more representative of the communities financial services industry. To help students like Alejandro, HSF we work in," said Chris Mendoza, For more information on how to created Generation 1st Degree, a new Assistant Vice President of Multicultural apply or to obtain an application, visit initiative which aims to send at least Market Development for MassMutual. http://www.act.org/massmutual. one member of every Latino household By Marí Villa, Editor

in America to complete a college degree. The initiative is focused on closing the “degree gap” that exists between Hispanic students and their peers. HSF’s vision is for the U.S. Latino degree attainment rate to increase from 19 percent to 60 percent by 2025. HSF estimates that will result in a significant increase in Latino lifetime earnings—from the current $24 trillion to $47 trillion (in current dollars) by 2025 if the goal is met. This is not the first time HSF has received a gift of this nature. HSF was one of the organizations chosen by president Obama to share a portion of his Nobel Peace Prize. Gil and Jacki Cisneros, who won $266 million in a multi-state lottery, donated a portion of their winnings to advance the Generation 1st Degree initiative in their hometown of Pico Rivera, California. “Once there is a college graduate in the home, others in the family realize they too can pursue a college education,” says Alvarez, “if we want this nation to compete in the global economy, we need to help Latino students and their families believe college is possible, and help them with the resources to get there. This multimillion dollar donation will help us do just that.”

The New Hawaii Hispanic Directory

www.hawaiihispanicdirectory. com

Page 20 - April 2012

Iolani Palace

critical post? He definitely took the “scenic route.” Kingdom of Hawaii. He was born and raised in Wahiawa, David Kalākaua was descended Pearl City and Aiea. He had always from the chiefs of Kona who aided wanted to go to Europe, so after graduating Kamehameha I in his conquests and from Punahou School, he enrolled in the in the consolidation of the Hawaiian American University in Paris, France. He Islands into one Kingdom. Kalākaua did his entire undergraduate in Europe was educated, along with other future majoring in international business. He rulers of Hawaii, at the Chiefs' Children's lived three years in France and two School. Fluent in Hawaiian and English, years in Italy, so he could learn the he was comfortable in both Hawaiian and languages and do as much travelling as Western society. Before he possible. ascending the Hawaiian He said: “I came back throne in 1874, Colonel home and, of course, Kalākaua held various had to pay off student government positions, loans, so I got a job including Aide-dewith the Department of camp to Kamehameha Commerce and Consumer IV, Chamberlain to Affairs. I did a short 1 ½ Kamehameha V, and year stint there and then Postmaster General. decided to go work at In the first year the State Legislature. I of his reign, he made went to work as the office history by being the manager for my aunt – first King to visit the Bertha Kawakami – who United States. While the representative for there he was honored west Kauai and Niihau.” at a state dinner given De Abla Chu King Kamehameha I statue by President Grant, continued: “Going in I addressed a joint session of Congress, had no idea I would stay so long, but I and successfully negotiated a reciprocity worked there for 13 years. Working at the treaty which allowed Hawaiian sugar Legislature gives you a real sense of the into the United States duty-free. In all the statewide issues. Representative 1881, Kalākaua distinguished himself Kawakami was vice chair of the House once again by being the first monarch Finance Committee, so we got to see to circumnavigate the globe. everything that came through. I really Concerned about the loss of native enjoyed that opportunity to view the Hawaiian culture and traditions, state’s issues at a macro-level rather than Kalākaua encouraged the transcription of having to focus on any one thing.” Hawaiian oral traditions, and supported Did he ever consider running for the revival of and public performances of office himself? He said: “I actually did the hula, which had been banned by the run for a House seat in Kaimuki in 1994. missionaries earlier in the century. The I came in third and then I didn’t want to Merrie Monarch Festival, a week-long do it ever again! Going door-to-door was festival of hula and Hawaiian culture, is very hard.” held every year in his honor. He went on: “After the Legislature, The Executive Director I worked as a lobbyist for the insurance As Executive Director of Iolani industries. I worked for the Hawaii Palace, Kippen De Alba Chu is – in a Insurers’ Council, which is comprised way - responsible for the stewardship of of property and casualty insurance the history of the Hawaiian Kingdom. companies doing business in Hawaii. I How did he achieve such a historically- represented them at the Legislature. But Continued from page 1

Hawaii Hispanic News

that also was focused on one issue and I wanted the world to see that Hawaiians wondered whether I really wanted to do were not savages.” that long-term. Then a friend told me about In a sense, the Palace is a workthis `Iolani Palace position. I applied, was in-progress. In an effort to provide fortunate enough visitors as to be selected and authentic an have been here 5 ½ educational years.” experience H a s h i s as possible, experience at the e x p e r t State Legislature researchers, helped in his `Iolani historians, Palace position? He artisans and said: “Yes it actually craftspeople has in two important collaborate ways. The board on much had been seeking o f t h e funding from the restoration Legislature. My work the experience and Palace is still understanding of undergoing. the Legislature’s A global internal processes search for Kippen de Alba Chu helped us obtain p h o t o s , funding. Additionally, the “big picture” drawings and artifacts from that time in view I developed there has helped me Hawaii is on-going. These are used to view this institution as more than just recreate the various rooms and facilities a museum. It is also an integral icon in the Palace. of Hawaiian sovereignty, a community Where do the funds for these member for non-Native Hawaiians and, restoration projects come from? He fundamentally, a business.” said: “We actually look for two primary Are there sometimes when some of sources. The federal government has an these various roles conflict? He said: agency called the Institute for Museums “Absolutely. For certain Hawaiians to and Library Services, which focuses on hear that this is a museum or a business providing grants to private non-profits. is sacrilegious. They say ‘This is neither We have a fairly large grant from them a museum nor a business. It’s the soul to help us refurnish the rooms. Then on of our Hawaiian Kingdom.’ Some specific artifacts, we approach individual Hawaiians don’t ever want to see tourists donors. They will sponsor the restoration here. They think the Palace should just of a bust or a chair, for example. We have be for Hawaiians.” had great success in cultivating donors He went on: “In that context, it’s for these projects.” important to remember that our primary I conducted this interview while mission is education. So we remind touring the Palace with De Alba Chu. them the King built the Palace not just His mastery of the history of each for Hawaiians. He built it for the world room, artifact, place setting, painting, because the world was coming to Hawaii. statue, etc., was truly impressive. His As a matter of fact, the King was the first respect of, interest in and fascination docent. There were some tourists staying with the irreplaceable historical value in Waikiki and he gave them a tour of of the Palace was inspiring. Under his the Palace when it first opened. That’s capable leadership, the Palace – and documented in our historical accounts. its educational mission – are in good He loved showing the Palace because he hands.

Hawaii Hispanic News

April 2012 - Page 21

National Hispanic Medical Association urges U.S.Supreme Court to support the Individual Insurance Mandate to increase healthy communities Source: National Hispanic Medical Association

WASHINGTON, DC -- The National Hispanic Medical Association joined the American Nurses Association, American Academy of Pediatrics, American Medical Student Association, Doctors for America, and the National Physicians Alliance in submitting a brief for Amici Curiae to the U.S. Supreme Court in support of the minimum coverage provision of the Affordable Care Act (ACA). The minimum coverage provision (also known as the individual insurance mandate) is essential to the Affordable Care Act's provision ensuring that health insurance is available and affordable to the most people. We recognize that if people do not have insurance or this incentive to purchasing insurance, they will continue to delay health care until later stages of illness, showing up at emergency rooms sicker, and increasing the costs of health care services in all our communities. "We argue," states president and CEO of NHMA, Elena Rios, MD, MSPH, "the individual mandate is constitutional because it does regulate trade in health care services. It does this: by requiring most Americans to finance their health costs through insurance; by lessening the adverse selection so that costs are not shifted to others or the government; and by being the key to the insurance innovations of the rest of the law. Indeed, Hispanics have the greatest proportion of uninsured in our country and have the most to gain by this case." Health care is so important to improving the quality of life and daily function of our society. Students pay attention and learn better, workers have less absenteeism and are more productive, men and women in the military are better fit to protect America and our families and communities can provide support

for the next generation. Yet health care is a complex story. In our country, health care costs represent 18 percent of the U.S. economy and most Americans cannot afford to purchase health care services out of pocket. Thus, we have health insurance, that, for the most part, we purchase from private companies, and physician and hospital costs that have all been rising. Since 1965, we also have government supported health insurance for the poor (Medicaid) and for the elderly, blind and dialysis patients (Medicare). Another part of the health care story that is being looked at by the Supreme Court is that we have an increasing number of persons, now estimated at 50 million Americans or 16 percent by the Census Bureau in 2010, who went without health insurance, leading to more illness, hospitalizations, caregiving costs, and premature death. It is this group that impact the rest of us as their costs are shifted to be paid by other people (paying higher prices for example) and government funding. Of course, for Hispanic communities, we have immigrants and their health care which we subsidize by support from families and charity care by physicians and hospitals. The 2010 Census Report also highlighted a positive trend in one age bracket for the first time (18 to 26 year olds) who did increase insurance coverage by 500,000, most likely due to the new Affordable Care Act which became law in March 2010. The ACA passed by Congress and President Obama has already brought

tremendous positive changes to our communities – increased access to health

care, prevention, including women's health and wellness services; new health information tech and community health worker jobs; change in reimbursement

of physicians and hospitals to focus on patient outcomes; fewer readmissions to hospitals; patient safety; interdisciplinary training of physicians, nurses, dentists, psychologists and public health professionals; and community based research seeking culturally competent health interventions. That is why we support the ACA and its mandate for a minimum health care insurance coverage as we follow this historic debate before the U.S. Supreme Court. Established in 1994 in Washington, DC, the National Hispanic Medical Association represents over 45,000 Hispanic physicians in the U.S. committed to improving health of our communities. For more information see http://www. nhmamd.org.

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Page 22 - April 2012

Hawaii Hispanic News

FA M I L Y & H E A L T H Sex Abuse Treatment Center focuses on child sexual abuse during April

By Shawn Nakamoto, Kapiolani Medical Center

HONOLULU, Hawaii -- April has been designated Sexual Assault Awareness Month (SAAM) in Hawaii and across the nation. In recognition, the Sex Abuse Treatment Center (SATC), a program of Kapi‘olani Medical Center for Women & Children, is using the campaign to focus on three critical areas: 1) shedding light on child sexual abuse; 2) the importance of talking to children as a means to prevent abuse via a powerful new tool, the 12-minute video “Preventing Child Sexual Abuse: Let’s Talk about It”; and 3) spreading awareness about SATC’s services for survivors of sexual assault. SATC advisory board member Andre Bisquera, a sexual abuse survivor, offers his viewpoint to further the center’s goals and help other survivors of child sexual abuse. “I want my brothers living in silence to know that I understand their suffering,” he said. “I want them to know that they are not alone.” His blog is at http://survivortothriver.wordpress.

com. He is available for interviews and from abuse.” In the video, survivors Janelle and speaking engagements. SATC’s website, www.satchawaii. Allicyn share their personal experiences org, offers the “Preventing Child Sexual of abuse and provide insights on how Abuse: Let’s Talk about It” video as well adults can protect children. The video as other sexual abuse prevention resources also includes interviews with clinical

that can be viewed or downloaded free of charge. The video was made possible through a grant from the Hawai‘i Children’s Trust Fund; its purpose is to educate the viewer about child sexual abuse. “Child sexual abuse exacts a huge toll on victims, said Christine Trecker, LSW, manager of community education. “We want to help people understand how serious the impact is, and to motivate them to take steps to protect the children in their lives

psychologist Sherrie Takushi-Isara from the Sex Abuse Treatment Center and Detective Jim Maurer from the Honolulu Police Department, Sex Crimes Detail. They provide facts about this serious crime, explain how to respond if a child discloses sexual abuse, and highlight important prevention tips. Also on the SATC website, a Child Sexual Abuse Prevention Toolkit can help parents learn the facts, discuss the subject with their child and monitor

Where to find the Hawaii Hispanic News:


their child’s relationships with others. It includes the “Let’s Talk about Touching” coloring book, downloadable “My Body is Special” sing-along songs, a sex offender registry, posters and more. According to the National Sexual Violence Resource Center, more than 90 percent of child victims are abused by someone they know, and many children do not report the abuse because they are scared, threatened, or tricked into secrecy by the abuser. When parents talk to their children about boundaries and safe and unsafe touching, it helps them identify abusive situations, and motivates them to tell a parent should abuse occur. SATC Executive Director Adriana Ramelli said, “Research indicates that age appropriate adult/child education, starting at an early age, can help reduce a child’s risk of sexual abuse and increase the likelihood of disclosure should they be abused.” This includes teaching children key facts such as what sexual abuse is, that a child should speak up and tell someone if it ever happens to them, and that a child is never to blame for the abuse. The SATC website also offers a complete list of services for victims of sexual assault, whether the abuse has just happened or has taken place sometime in the past. A new brochure entitled, “We Can Help,” details SATC’s free, round-the-clock counseling services and medical care available for victims and their families. The brochure is free-ofcharge and is ideal for medical providers, social service agencies, faith-based organizations, etc. To order a supply, call 535-7600.

Hawaii Hispanic News

April 2012 - Page 23

Hispanic Survey Results

(Direct all inquiries about this survey to AARP Media Relations at 202-434-2560) This national survey of Hispanic adults at least 18 years old finds that when it comes to Medicare and Social Security, Hispanics believe Washington is trying to make too many decisions behind closed doors and Washington needs to spend more time listening to ordinary citizens like them. Hispanics feel that both Medicare and Social Security are important to people’s health and financial security in retirement, however confidence in the programs being there throughout retirement is not very strong. The survey was conducted by Woelfel Research, Inc., an independent research firm, among 503 Hispanics age 18+ from February 13 – March 3, 2012. The survey has a margin of sampling error of +/- 4.4%. Medicare x

Hispanic adults (100%) believe Medicare is important to people’s health in retirement, including over nine in ten who believe it is very important (94%). This sentiment holds true across political parties, as 100% of Democrats, 100% of Republicans*, and 99% of Independents believe the program is important to people’s health in retirement. *For directional use only given small cell size


Just over half (57%) of Hispanic adults are confident that Medicare will be there for them throughout their retirement. However, less than a quarter (21%) are very confident about this.

Social Security x

Over nine in ten Hispanic adults (97%) believe Social Security is important to people’s financial security in retirement, including over eight in ten who believe it is very important (86%). This sentiment holds true across political parties, as 97% of Democrats, 95% of Republicans, and 98% of Independents believe the program is important to people’s health in retirement.


Just over half (57%) of Hispanic adults are confident that Social Security will be there for them throughout their retirement, less than a quarter (22%) are very confident about this.

Views about Washington x

Over six in ten Hispanic adults (62%) agree Washington is trying to make too many decisions behind closed doors when it comes to Medicare and Social Security. Agreement is seen across political parties: 68% of Democrats, 75% of Republicans, and 57% of Independents.


Over nine in ten Hispanic adults (95%) agree Washington needs to spend more time listening to ordinary citizens like them when it comes to decisions about Social Security and Medicare, including eight in ten (83%) who strongly agree. Agreement is seen across political parties: 95% of Democrats, 100% of Republicans, and 93% of Independents.

Page 24 - April 2012

Hawaii Hispanic News

E N T E R TA I N M E N T Latino Hollywood comes to Miami for inaugural National Latino Film Showcase of Hispanicize 2012, April 10-13

MIAMI, Florida – Hispanicize 2012 just unveiled its line-up of feature length, short and documentary films, as well as more than a dozen professional development sessions that will comprise the first annual Hispanicize 2012 National Latino Film Showcase. "With this inaugural showcase, Latino filmmakers and filmmaking officially become a core part of our event's DNA," said Manny Ruiz, organizer and creative director of Hispanicize 2012. This third annual Latino trends event takes place in Miami, April 10-13. The National Latino Film Showcase, a co-production of Hispanicize 2012 with Latin Heat Media and Getty Images Hispanic, is title-sponsored by BlackBerry and Diageo. Other sponsors include Cricket Wireless, Starz, Regal Cinemas, Bacardi USA and HATUEY Cuban-Style Ale. Focus is on Propelling U.S. Latino Filmmakers "This year's medley of films and sessions represent a strong start to what we feel will be a growing program specifically tailored to advance the careers of U.S. Latino filmmakers and actors," said Roman Morales, the event's film curator. "Hispanicize already gathers so many journalists, bloggers and cultural influencers that it's perfectly positioned to be the launch pad for the careers of many future Latino directors, actors and producers." Latino filmmakers, producers, actors and their films will be showcased on all four nights, beginning with the world premiere of Kiki Melendez's The Journey of a Female Comic (La Trayectoria De Una Comediante) on April 10th. It will continue with Adam Schlachter's drama Hollywood Whores; and Andres Ramirez's thriller Unknowns (Los

Desconocidos_, as well as others. Film Programming Schedule of the a cultural center with a special focus on Among the filmmakers, actors Hispanic culture. National Latino Film Showcase and celebrities confirmed to attend TUESDAY, APRIL 10TH, 2012 AT The privately-held outdoor film Hispanicize 2012 are: Steven Bauer benefit will feature sponsors, bloggers, 7PM (“Scarface”); Cesar Millan (“The Dog media and VIP guests; and will be the The Journey of a Female Comic (“La Whisperer”); Emilio Estefan (19-time location where organizers will present Trayectoria De Una Comediante”) GRAMMY-winning music producer); the winners of the film showcase's best Producer/Director: Kiki Melendez Jessy Terrero (director of “Gun” and feature length and short film prizes. The life of a Latina female entertainer “Soul Plane”); Gina Rodriguez (“Filly Professional Development Film in America does not come with any Brown”); Dominik Garcia-Lorido Sessions guarantees or any easy paths. In Kiki (“Magic City”); Yul Vasquez (“Magic Overall, more than a dozen film and Melendez' story, she has gone through City”); Nely Galan (“Entrepreneur”, “The entertainment related panels will be plenty of disappointments, rejections Swan”); Pepe Serna (“Scarface”); Maria sprinkled throughout the four-day event. and heartbreaks, and she has brilliantly Elena Salinas (Univision anchor); Angel Among the panels are: translated her adventures into a hilariously Salazar (“Scarface”); Mauricio Mendoza - "From Telenovelas to Mainstream funny Movie! Featured Cast: Maria (“Unknowns”, “Resurrection Blvd.”); Roles," a conversation between a top Conchita Alonzo, Marc Anthony, John and Yeniffer Behrens (“Unknowns”, agent and telenovela star making the Travolta, Esai Morales, Lupe Ontiveros, “Decisions”); as well as others. Nadine Velasquez, Jacob Vargas (World crossover into mainstream TV or film; The stars of this year's film showcase "Latino Writers – Universal Stories" Premiere). will shine brightest on the Black Carpet featuring writer Ligiah Villalobos WEDNESDAY, APRIL 11TH, 2012 Night Thursday, April 12, sponsored (“Firelight”, “Under the Same Moon”); (STARTING AT 7 PM) by BlackBerry. The Black Carpet will For Greater Glory "Re-Thinking the Distribution feature a parade of Latino stars, directors Deal" looks at traditional avenues of Director: Dean Wright, Producer: and producers followed by the screening distribution with an eye towards the new Pablo Jose Barroso of several films on four screens at South digital age; A chronicle of the Cristeros War Beach's Regal South Beach Stadium "Documentary Storytelling" explains (1926-1929), which was touched off 18. The event's Latino Hollywood process of getting documentary made by a rebellion against the Mexican after-party, presented by Diageo, will featuring renowned documentarian government's attempt to secularize follow the screenings across the street Hector Galan, (“Accordion Dreams”) the country. Cast: Andy Garcia, Eva at the world famous 1111 Lincoln Road, and Ben De Jesus, who is working on Longoria, Peter O'Toole, Santiago South Florida's most famous after-party the new “Ghetto Klown” about John Cabrera, Catalina Sandino Moreno location. (Sneak Peek Advance Screening Q&A Leguizamo's career trajectory; On Friday, April 13, Hispanicize "The Essentials to a Successful with talent) 2012 culminates with an unprecedented Film Marketing Campaign" is where Unknowns/Desconocidos oceanside screening of the cult-following marketing professionals provide their Director: Andres Ramirez, Producer: film classic “Scarface,” featuring stars input on how to market films; Manolo Travieso Steven Bauer ("Manolo"), Pepe Serna A group of young unknown actors "Casting the Role" is where talent ("Angel") and Angel Salazar ("Chi Chi") executives (Tim McNeal of Disney/ arrive in Hollywood and become the at the iconic Miami Beach mansion, Villa ABC) and talent discuss the journey of unsuspecting participants in a snuff film Vecchia. - theirs. Cast: Yeniffer Behrens, Sonya seeking and getting that coveted role. The film is being presented by Bacardi, In addition to these movie industry Smith, Gabriel Porras legendary Hatuey Cuban-Style Ale and panels, filmmakers attending the event THURSDAY, APRIL 12, 2012 Cricket Wireless as a benefit and silent have full access to attend any of the Hollywood Whores auction for ArtesMiami, Inc. a 501c(3) event's other sessions relating to social Writer-Director: Adam Schlachter, the South Florida non-profit organization media, advertising, public relations, Producers: Adam Schlachter, Van dedicated to developing South Florida as entrepreneurship and/or blogging. SEE LATINO HOLLYWOOD PG.25

Hawaii Hispanic News

April 2012 - Page 25

Latino Hollywood Continued from page 24

Kassabian Struggling artists in Los Angeles, from studio executive to homeless actor, compromise their identities, integrities, and souls in search of their dreams, ideals, and passions.... Funny, realistic, and heartfelt. Cast: Henrik Larsson, Yeniffer Behrens, Anup Sugunan, Carla Tassara, Michael Gavino, Viviana Vigil, and Joey Medina. The Cable Directed by Jesse Quinones, Producer: Ann Marie Goodwin A gripping documentary about two children in Colombia who must use a cable, which is connected to two mountains, as their only means of travelling to and from the outside world. The Miracle of Spanish Harlem Directed by Derek Velez Partridge Screenplay by Carlos Bermudez Kate Del Castillo (Eva) gives (Tito) Luis Antonio Ramos a second chance at love but he must first overcome a lie and find redemption. This is an emotional drama about a man that tries to make his own miracle, only to find a real one. (Florida Premiere) Cast: Tony Plana, Andre Royo, Fatima Ptacek, Adrian Martinez, Priscilla Lopez, Geraldo Rivera History of Spaceflight Director: Chris Caraballo, Producer: Chris Caraballo, Lea Dizon, Douglas Jessup When their parents leave them home alone for the afternoon, the Beasley children devise a scheme to sneak up into the attic to uncover their Christmas presents early. It's one small step for them, but one giant leap for children everywhere. Cast: Christian Kramme, Cole Jensen, Rachel & Amanda Pace Girl in Progress Director: Patricia Riggen As single mom Grace juggles work, bills, and her affair with a married doctor, her daughter, Ansiedad, plots a shortcut to adulthood after finding inspiration in the coming-of-age stories she's reading for school. Cast: Eva Mendes, Cierra Rodriguez, Patricia Arquette, Matthew

Modine (Advance Sneak Peek Screening of 2nd episode) Lilia Director: Sam Lerma 'Lilia' is a story about a man's struggle to keep his family together after losing his job. Cast: Alfredo Lomeli , Aisa Palomares, Lauren Montemayor (Lilia) Knight to D7: Director: Nathan Scoggins, Executive Producer: Hugo Perez From the award-winning creators of GRANDE DRIP comes a compelling short film about friendship, sacrifice, and the importance of significance over existence. An extraordinary story of sacrifice takes place one ordinary afternoon when a young engineer, Dustin Harper, visits his longtime friend, Brady Collins. Their ongoing game of chess is brought to a halt when Brady reveals that his continuing battle with cancer has taken a turn for the worst. The only thing harder than saying goodbye will be honoring Brady's last request. Most Wanted Producer/Director: Dallas King Set in the future, an FBI agent must "jump" across space to capture the creator of a controversial drug that's taking over the world. Cast: Michael King, Venus Leone, Yoshua Sudarso, Cris D'Annunzio Magic City presented by Starz Miami Beach, New Year's Eve, 1959. Castro's rebels seize Havana, while the Kennedys, the mob and the CIA all hold court at the luxurious Miramar Playa Hotel. This is Ike Evans' place, and he used mob boss Ben "The Butcher" Diamond to finance it. With diving clowns by day, and escorts at night, nothing's what it seems in the STARZ Original Series Magic City. Cast: Jeffery Dean Morgan, Dominik Garcia-Lorido, Yul Vazquez FRIDAY, APRIL 13, 2012 AT 6 PM Scarface – Oceanside mansion film benefit for ArtesMiami, Inc. with stars Steven Bauer, Pepe Serna and Angel Salazar Director: Brian De Palma Producer: Martin Bregmen


(Ray Cruz is the host of the Sabor Tropical Salsa music show on Hawaii Public Radio's 89.3 FM KIPO. Ray plays the best Salsa music from yesterday and today.) Every month in this column I'll provide you a list of the must - have music for your collection. These are my picks for this month. They are in no particular order, but should be included in a Salsa connoisseur's music collection. 1.Carlos Pena y Su Salsa Swing - Mi Musica 2.Sonido Criminal - Crime Payz! 100% Salsa Dura...sin corte! 3.Don Sonero - La Verdadera Escena

4.Chico Alvarez - El Montunero 5.Santiago All-Stars - Joya y Rareza 6.Bloque 53 - Tumba Puchunga 7.Conjunto Criollo - Tributo 8.Orquesta Yembeke - Son By Salsa 9.Don Perignon y La Orquesta PuertorriqueĂąa - A Otro Nivel 10. 8 Y Mas! - Que Mas Please visit our website for a complete list: www.salsaafterdark.com. And listen to "Sabor Tropical" on member supported, Hawaii Public Radio KIPO 89.3 FM, Saturdays from 5-8pm. On-Air request line: (808) 792-8241. Listen "Live" via the web at www. hawaiipublicradio.org.

In 1980 Miami, a determined Cuban Three; Fox News Latino; OfferWise; immigrant takes over a drug cartel while Reyes Entertainment and others. succumbing to greed. The 1983 film Hispanicize 2012 media partners has become a cult film classic much include: Getty Images Latin America/ in the same way as the Godfather has. Hispanic; Latin Heat Media; Billboard Cast: Al Pacino, Steven Bauer, Michelle Latin Music; AdWeek; Hispanic Market Pfiffer, Pepe Serna, Mary Elizabeth Weekly; LatinVision; and the National Mastrantonio, Angel Salazar. Association of Hispanic Publications. Hispanicize 2012 sponsors include: Disney Parks; Target; BlackBerry; Unilever's ViveMejor; Sprint; Dove Clear Tone; Walmart; McDonald's; Cricket Wireless; Starz; Pampers; Univision Communications; JeffreyGroup; Southwest Airlines; Diageo; Telemundo; www.hawaiihispanicdirectory. RadioShack; UnitedHealthcare; Clorox; com JetBlue Airways; Fox Hispanic Media; Herbalife; NBC Latino; Terra; Visit Orlando; HATUEY Cuban-Style Ale; Bacardi USA; The Axis Agency; Transitions; Fleishman-Hillard; Newlink America; PR Newswire; Business Wire; Sensis; Critical Mention; Voxxi; Plus

The New Hawaii Hispanic Directory

Page 26 - April 2012

Miller Coors Continued from page 2

entrepreneurs, including instructional webinars, interactive social media platforms and guidance from some of the leading business minds in the country. MillerCoors awarded Ayeni a $50,000 grant and three runners-up each received $25,000. Winners were honored during a special reception on Thursday, March 8, at the MillerCoors Corporate Headquarters in Chicago, IL. Co-star of ABC's Shark Tank and founder of FUBU, Daymond John, served as the event's guest speaker, sharing his entrepreneurial experiences. The complete listing of this year's winners follows: • Ola Ayeni - $50,000 Dining Dialog – Bolingbrook, IL Dining Dialog is an innovative business that helps food and beverage companies increase revenue, through a mix of effectively proven customer acquisition and retention marketing programs. • Sulaiman Sanni & Benjamin Lamson - $25,000 WeDidIt – Brooklyn, NY WeDidIt is a web-based, online crowdfunding platform, allowing organizations to raise money, reach new donors and increase their exposure, at a lower cost than any other method in use today. • Roberto Torres, Michael Gil, Luis Montañez, & Christopher Findeisen - $25,000 Black and Denim Apparel – Tampa, FL Black and Denim is an apparel brand with roots in American heritage principles: hard work and functionality where "Made in America" is not a slogan, but a way of business. • Jamien Sills, Gwendolyn Tucker, Ricky Tucker, Tracy Bryant, Christopher Lee - $25,000 Neimaj – Memphis, TN Neimaj produces evolutionary footwear for the everyday hero, focusing on 360 degree protection safetywear, as well as eco-friendly footwear without the use harmful chemicals and adhesives. For more information about the winners and the program, visit www. MillerCoorsMUES.com.

Hawaii Hispanic News

National Hispanic Bar Association Continued from page 5

SEC Commissioner Troy Paredes; U.S. Attorney for the Southern District of Florida Wifredo Ferrer; U.S. Attorney for the District of New Jersey Paul Fishman; U.S. Attorney for the District of Massachusetts Carmen Ortiz; and many others. "We wish to thank all of our sponsors, but in particular our Platinum Sponsors, JPMorgan Chase, Prudential Financial, Lowenstein Sandler PC, Wal-Mart Stores, Inc. and Wells Fargo for their leadership and tremendous support," said Miguel Alexander Pozo, Esq., HNBA National Finance Director and 2012 HNBA Midyear Conference Co-Chair. In conjunction with the Midyear Conference, the HNBA conducted its 17th Annual Uvaldo Herrera National Moot Court Competition, bringing together law students from the nation's top law schools, co-sponsored by The HNBA Legal Education Fund. Now in its 17th, the Competition offered the opportunity for students from law schools across the country to brief and argue a case pending before the U.S. Supreme Court before panels of distinguished federal and state court judges, as well as experienced attorneys and law professors. The Competition also provided students with invaluable networking opportunities with the attendees at the Midyear Conference, including judges, professors, in house and outside counsel, and other professionals. Finally, the HNBA lead a volunteer community service project in the Jersey City Public Schools to promote careers in the law. A group of lawyer volunteers from the Young Lawyers Division of the HNBA and the Young Lawyers Committee of the HBA-NJ spent the afternoon with students. But, equally important, the HNBA awarded a $10,000 check to the Jersey City Public Schools to assist with their pipeline initiatives and to assist the school to provide additional resources to promising students interested in careers in the law.

My child is going to college at

Their tomorrow depends on your words today.

Help complete your child’s future by encouraging them to get a college degree. Call the Hispanic Scholarship Fund today at 1-877-HSF-INFO or visit YourWordsToday.org to learn more.


Hawaii Hispanic News

April 2012 Page 27

National Park Week, April 21-29, Features Free Admission and Nationwide Events WASHINGTON, DC -- The National Park Service and the National Park Foundation, the official charity of America’s national parks, invite people everywhere to enjoy, explore, learn, share, and give back to America’s nearly 400 national parks during National Park Week 2012. More than 20,000 National Park Service employees care for America's 397 national parks and work with communities across the nation to help preserve local history and create closeto-home recreational opportunities. The National Park Foundation, the official charity of America’s national parks, raises private funds that directly aid, support and enrich America’s nearly 400 national parks and their programs. Chartered by Congress as the nonprofit partner of the National Park Service, the National Park Foundation plays a critical role in conservation and preservation efforts, establishing national parks as powerful learning environments, and giving all audiences an equal and abundant opportunity to experience, enjoy and support America’s treasured places. www.nationalparks.org Celebrating the theme, “Picture Yourself in a National Park,” National Park Week will run from Saturday, April 21 through Sunday, April 29. Throughout the country, visitors can enjoy the beauty and wonder of 84 million acres

of the world’s most spectacular scenery, historic places and cultural treasures for FREE! National parks will mark the annual celebration with special events and activities including Volunteer Day on April 21, Earth Day on April 22, and Junior Ranger Day on April 28. From ranger-led hikes and kayak trips to camping and exploring, park visitors can plan their National Park Week at www.nationalparkweek.org. Discover information about events, special activities for visitors of all ages, how to share your park adventure with other travelers, and how to support the parks. “America’s national parks have something for everyone,” said National Park Service Director Jonathan B. Jarvis. “Take a break and experience something new, enjoy some fresh air, get some exercise, and see where history happened. And, since admission is free to all 397 parks, all week long, National Park Week is a great time to get up, get out, and explore a park.” “This is our annual celebration of America’s best idea – our national parks,” said Neil Mulholland, President and CEO of the National Park Foundation. “We are proud to stand with our partners at the National Park Service and encourage people everywhere to enjoy, learn from and support our nation’s greatest treasures.”

La Cocina

Mexican Mango-Chile Ice Pops Sold in abundance by street vendors in Mexico, paletas, or ice pops, are one of the most refreshing ways of enjoying sweet, juicy fruit. One of the most popular flavor combinations: mango and chile. Here, sweet, frozen G O Y A ® Mango Fruit Pulp is mixed with dash of spicy cayenne pepper for an easy treat that will cool you down again and again. Goya tip: To make paletas, or ice pops, without storebought ice pop molds, simply pour the mango mixture into small juice glasses or paper cups that hold at least 3 oz. each. Then, proceed with Step 2 of recipe. Ingredients 1 pkg. (14 oz.) frozen GOYA® Mango Fruit Pulp, thawed 1 cup sugar 2 tsp. GOYA® Lemon Juice ¼ tsp. cayenne pepper, or more, to

taste 1 mango, cubed Directions 1. In medium bowl, mix together mango fruit pulp, sugar, ½ cup water, lemon juice and cayenne pepper, stirring until sugar dissolves. 2. Evenly divide mango cubes among eight 3-oz. ice pop molds. Pour mango pulp mixture into molds. Transfer molds to freezer; freeze until slushy, a b o u t 1 h o u r. Insert Popsicle stick into each mold; freeze until pops are frozen solid, about 3 hours more. 3 . To serve, quickly run bottom of molds under hot water before unmolding. Serves 8 Prep time: 5 min. Total time: 10 min., plus freezing time For more Goya recipes go to http:// www.goya.com/english/recipes.html

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