Page 1

December 2010

Take home your purchase today! Take up to 12 months to pay for it INTEREST FREE!! Hawaiian South Shore has come to your rescue this Christmas season. We made your purchasing decision super easy and worry free with Interest Free Money! Yes, make a purchase of more than $200 at Hawaiian South Shore and you could have up to 12 months to pay for it, INTEREST FREE!!! It’s kind of like a layaway plan except, you take the items home with you that day.

Enter To Win A New 19” HDTV Monitor From Hawaiian South Shore!!

Yes, we are hooking you up for CHRISTMAS!!! Buy your honey a great Christmas gift (or you can get yourself that surfboard you always wanted)! No matter who you’re buying a gift for, it’s awesome to be able to pay for it over time and not pay any interest! Why are we doing this? Well…we have a layaway program, but you have to pay it off before you can take your purchase home…and, to be blunt…that kind of sucks! So we thought this Interest Free Plan would be much better for you.

What a Deal, yeah? It’s like getting a small loan from Hawaiian South Shore INTEREST FREE!!! Hmmm…”Bank of Hawaiian South Shore”…. maybe not…kind of a long name… Anyway, do your Christmas shopping at Hawaiian South Shore and pay for your items later…

It has been only 8 months since Hawaiian South Shore started it’s new Royalty Rewards program, and thanks to all of our wonderful and deal-savvy customers, it has been a very successful program! One of the best parts about it is it’s FREE! After you sign up, you get a $$$ return on every Hawaiian South Shore purchase. For every dollar you spend, you earn points towards FREE Loyalty certificates, from Hawaiian South Shore. Hawaiin South Shore has given away OVER $8,000 in Rewards to our members in just 8 months! To celebrate the success of Hawaiian South Shore’s Royalty Reward program, we’ll be holding a Reward Member ONLY raffle. During the month of December, come in to Hawaiian South Shore and enter your name in our raffle to WIN A NEW 19” HDTV Monitor! You must be a Royalty Rewards member to participate. Thank you for your business and continued support! Winner will be drawn January 3rd 2011.


-David Kelly, Hawaiian South Shore

So, how does the plan work? Make a purchase of $200 to 499.99 – you have 6 months to pay for it Make a purchase of $500 or more – you have 12 months to pay for it (a small $40 processing fee will be added)

Merry Christma s!


Photograph by Brittany Brothers


Ten-day expedition to the Galápagos Islands aboard National Geographic Endeavor or Islander (courtesy of National Geographic Expeditions) and a $250 certificate from Canson Infinity Media

Brittany Brothers photographed herself at Iguazú Falls on the border of Brazil and Argentina. Water flow was heavy due to recent rainfall, and most in the tour group were afraid to walk out to stand beside the thundering falls. Not Brothers. “I snapped this picture mid-run back to the trail after being completely drenched—even that poncho couldn’t keep the water out,” she says. Back at the hotel, Brothers plugged her camera into a computer to view the photos. “This picture instantly brought back the moment.” (GoPro Standard Def Wide HERO digital camera in waterproof housing, 170-degree lens, exposure at 1/13 second, f/3.6) For the fifth year, Traveler paired its photo contest with that of Photo District News, an award-winning magazine for professional photographers. More than 3,700 avid amateur photographers entered nearly 11,000 images in the 2010 World in Focus competition—our 22nd annual contest. The pictures captured an assortment of the places, wildlife, and people that make our travels memorable, evoking a sense of delight or discovery—or both. Go Pro is available at Hawaiian South Shore. This model that won the Grand prize is $140. It has a 5megipixel still camera with Standard 5 meg video. Other models that we carry are New HD 960P $180 Full HD 1060P $290 All Go Pro cameras take video and still pictures. They all shoot 5 megapixel stills. *Did you know that the Video footage from the rescue of the Chilean miners was taken with a Go Pro camera?

Available At Hawaiian South Shore

GoPro Hero HD Camera Review Review Courtesy of

Ok, right off the bat I’ll get it out of the way. I signed up for the affiliate program for the GoPro® HD Cameras and was accepted based most likely on this site having a good audience and a lot of visitors who would use such a camera. Plus, I publish a lot of photos and reviews of the Olympus waterproof cameras. However, I didn’t purchase the camera solely to hawk it on this site. No, I wanted a camera that could go with me on all my water and sports activities like surfing, standup paddle boarding, kiting, wind surfing, body surfing, kayaking, free-diving, hiking, biking, and mountain biking. So, of course, I was drawn to this very sturdy HD camera with a plethora of mounts to attach it to anything. And, mounts I purchased. A couple surfboard mounts, a handlebar mount, helmet mount, and on the way, a kite mount (sick, I know.) I’ve had the camera for only 2 months and already taken it through most of the tests any user would take it through. Kiteboarding, surfing, diving, hiking, mountain-biking, and just messing. Having owned several waterproof cameras already and used them extensively, I’ve decided with this review to take you through some of the things I have found to be most important with a waterproof camera. Overall usability while in the water and “in-action”, water droplets on the lens, fogging inside the case, durability of the camera and mounts, battery life, picture and video quality. I won’t go much into the specs of the camera, head to Go Pro for those. Usability: Overall usability of the camera is pretty simple. You have two buttons, a small LED screen that displays numbers and letters to let you know what mode you’re in, how many pictures, battery life, etc, an on off light, a place for an SD card, USB access, TV out and HDTV out, and some hook-up for future expansion, I’m told. The buttons are easy to use, in the case or not, and only having two of them makes it extremely easy. The screen is useful in that it shows you quickly what mode it’s in if you’re leaning on your surfboard trying to change between video and continuous shot. The top “start/stop” button is easy to use if it’s on top of your helmet or at the end of your board, and the red light indicates if it is on or not. I’ve read some reviews on the HD Hero about it’s lack of LCD but I actually like it. Why you ask? Because you spend more time playing than you do reviewing images, deleting, admiring, etc. My suggestion is to get a card, preferably a 16 GB card, that out lasts your battery and don’t worry about it until you get home. Water Droplets on the Lens: The lens gets droplets on it, especially in salt water, where most of you surfers will be using it. I was told to put Rain-X, or spit on the lens by multiple reviews and also the GoPro support team. Does it work for removing the water droplets? Not really. During a surf session I can constantly wipe the lens, which gets annoying, but it worked for the most part. Kiting with a helmet cam attachment is another story. The spray from the board and the wind (a key element in kiteboarding) quickly made the lens covered in droplets, which would dry, cause salt residue, and cause some pretty poor video. Now, don’t get me wrong, Rain-X helped a little, and the water droplets kinda add some action feel to the shots. But sometimes it’d be nice to get a few shots without a wide angle water droplet in the way. Fogging of the Lens: Now I mostly used the camera in Hawaii thus far, in water that was about 72 F and air that was 85 F. The humidity is always high so keeping condensation out of the camera is difficult at best. After about 20 minutes in the water, on a surfboard, the inside was fogged up where the photos and video were pretty much useless. I put some desicant beads, the kind you get in your shoes, in the case, before and during the next run, and that seem to work. But if you’re going to purchase this camera, get the Anti-Fog System. I don’t care if you’re in the middle of the desert. There’s nothing more annoying than having some fog or condensation ruin your shot. Another thing I’ve read that you can try is Fog-X, but if that works as good as Rain-X, I think I’ll pass. This was always a problem with the sony cameras that had waterproof cases for them as well, but I guess I thought this camera was magical. Battery Life: The battery on the GoPro HD Hero lasts quite a long time, even in 1080p HD mode. Multiple sessions without charge. Now I start and stop the video and or photo sequences a lot while I’m out there surfing, but with a 3 hour session, I figure I need to. For $30 I’d buy another one just to have it. Picture and Video Quality: The media galleries under our GoPro Hero HD section pretty much sum up the video and picture quality of the camera. It’s good, in fact, it’s really good. Sometimes the lighting can mess with the exposure and the camera can take a while to adjust, but when it does, man are the shots great. The different video quality modes I guess depend on what type of editing software you use, how fast your computer is, and what you’ll be using them for. I’ve stuck with 1080p HD for a lot of things. The wide angle lens of the camera and case of the HD Hero is great. As a point-of-view camera, there’s a lot of things a regular point and shoot would miss, but not on this thing. Also, if you’re taking shots of yourself you usually can’t mount it too far away. With the wide-angle lens, you’ll be able to still capture your full action most of the time. As a helmet mounted camera while kiteboarding it’s so-so. The 5MP shots don’t allow you to zoom to much, so if you’re following someone trying to capture their action, it doesn’t allow for great shots. Even during a video capture session, like this one with an HD helmet mount kiteboarding. But that’s more of a personal preference. Still great quality. Durability: Finally, on to the durability. The camera with the case is quite durable. I’ve gone off a jump on a mountain bike and literally landed right on the camera and it didn’t skip a beat (don’t ask, I thought it would be a cool shot.) The case seems pretty indestructible. For the most part I haven’t had any issues with the mounts. However, recently I had a surfboard mount break in relatively calm 3 – 5 foot face surf on the south shore of Oahu at flies, Kaka’ako. The mount broke, the leash wasn’t installed properly and the camera is gone. Needless to say I’ll be doing a few more reviews to keep you all updated, like this one on how to attach the GoPro Hero Leash correctly. Overall: Overall, the camera is great. It’s small, usable, and has amazing picture taking ability. The number of mounts available for the camera are greater than any other sport camera on the market. The picture quality is crisp, the videos are amazing, and it’s a really fun camera to have. For the price, I would suggest getting it. Plus, their customer service has been amazing. In an upcoming post I’ll tell you about how they helped me get a camera back, responded to my questions quickly, and really just seem to want you to like their camera.


320 Ward Ave 112 Honolulu, HI 96814 Tel (808)597-9055 Mon-Sat 10:30-7:00, Sun Closed

Check inside for details and sale items!

! e l t a s S u J s r a e v m E t ! ! ! ! s ! i r e l R h a GGE C S t I s B e g g T i O B G

Last Months Sale was such a great Success!! We Decided to Do it Again for 3 MORE DAYS!! Aloha <Name>

The Biggest Sale Ever 3 Days ONLY

Last month’s BIGGEST SALE EVER during Thanksgiving was such a HUGE success we thought we would run it again for 3 more days… DEC 16th, 17th and 18th. Plus, for the first 50 People that come in and spend $30 or more you’ll receive two free gifts. Gift Number one - a reusable clear Plastic Seat cover. Good for after surfing, hiking or jogging. Just slip it on and jump in, no need to worry about stinking up the seats. Gift Number two – An umbrella. Yes I Know what you are thinking, but as you know the rainy season is here. Leave this in your car and when the time comes you will surely appreciate this free gift. I leave one in my car all the time, you just never know. As you know this is the last weekend before Christmas so DON’T procrastinate any longer, be one of the first 50 to get your gift and finish your shopping!!!!



T-shirt -Buy one women’s or men’s T-shirt and get the 2nd at 53% off Boardshorts - Men or women buy 1 get 2nd at 39% off Knit bags – buy one and get 2nd at 43% off Power Balance / EFX - Buy 1 get 2nd at 23% off Rash Guard / Poly Pro – Buy 1 get 2nd at 27% off Leash - buy 1 get 2nd at 29% off Deck pads – Buy 1 and get 2nd at 31% off



Hawaiian South Shore 320 Ward Ave. 112 Tel. 808-597-9055 Mon-Sat 10:30-7:00 Closed Sunday


Channel Islands Surfboards Now Available At HSS!

Vans Clothing, Slipper and Shoes Now available At Hawaiian South Shore Brief History

On March 16, 1966, at 704 E. Broadway, in Anaheim, California, Paul Van Doren and three partners opened up their first store. The Van Doren Rubber Company was unique in that it manufactured shoes and sold them directly to the public. On that first morning, 12 customers purchased Vans deck shoes, which are now known as Authentic. The shoes which were made that day were ready for pick-up in the afternoon. The company continued to grow into the 1970s. During this period they also produced wool lined canvas and rubber mukluks under contract to the U.S. Department of Defense and the U.S. Air Force. Skateboarders who liked Vans rugged make-up and sticky sole were seen sporting Vans all over Southern California in the early 1970s. In 1975, the Vans #95, known today as the Era was designed by Tony Alva and Stacy Peralta. With a padded collar and different color combinations the Era became the shoe of choice for a generation of skateboarders. In 1979, Vans introduced the #44 shoe, and with the help of skateboarders and BMX riders the Vans Slip-On became all the rage in Southern California. By the end of the 1970s, Vans had 70 stores in California and sold through dealers both nationally and internationally.

Filtrate Eyeware

Price is no substitute for quality. Filtrate offers competitive, trend forward eyewear in a variety of shapes, colors, and materials. They are designed to fit not only your style, but your budget. Offered in polarized and non-polarized, these quality lenses provide a high level of protection from the sun’s harmful rays. Styles start at $50 and $60 for polarized.


The Pod, an inspiration in Kelly’s for new surfboards and design direction, is built to fly. Deep concaves with a foiled nose and a swallow tail keep the Pod lively and maintains its high performance. The “snub” nose puts volume forward, allowing for maximum planning and wave catching. The wide, curvy outline makes the Pod friendly for all levels of surfers. Ride this board 6” to 8” shorter, about 1 1/2” wider and about 1/8” thicker. Also available in a quad set-up.

Order custom or comes standard at your local dealer in: 5’4” x 19 ½” x 2 ¼” 5’6” x 19 ¾” x 2 3/8” 5’8” x 20” x 2 3/8” 5’10” x 20 ¼ x 2 ½” 6’0” x 20 ½” x 2 1/2 “ 6’2” x 20 ¾” x 2 5/8” 6’4” x 21” x 2 ¾ “

FEEDBACK Punts, turns, you can do it all. A summer favorite.

DESIGNED FOR Novice to expert surfers for knee high to slightly overhead waves.

Mick Fanning recently switched to FCS fins and has SURFBOARD FINS – FCS FINS VS FUTURES FINS •been riding a prototype modeled off the fin he used

FCS FINS What’s your ‘key’ point of difference to your competitors? FCS invests heavily in the amount of research, development and testing that takes place throughout the design process of any new surfboard fins that go to market. We utilize a team of highly skilled designers, shapers, engineers, hydrodynamic experts, and of course our elite team surfers who collectively supply crucial feedback and data at every stage of development. Collectively this team ensures that all FCS fins have been tested and proven to perform. It’s highly unlikely that any other fin company in the world can lay claim to investing this much time and effort into the production of quality surfboard fins. The other POD is the number of World Titles won on FCS fins What’s your current No. 1 highperformance fin in the market place? The NEW FCS H-3 Nexus is the new benchmark in high performance fin technology. The H-3 Nexus has been in development for some time, and is about to hit the market here in Oz. What makes this fin so highperformance? The use of TRICOIL Technology sets this fin apart from other fins on the market. TRICOIL Technology features a multi-directional flex pattern that works in synergy with the material lay-up of the fin, the cambered foil, and the unique elliptical template to harness energy and release power back to the surfer in the form of speed and acceleration from one turn into the next. This transition between turns is where most surfers struggle to maintain speed. At FCS we believe we’ve solved this problem by designing a surfboard fin with a highly efficient template, unparalleled flex properties, and minimal drag characteristics. Do you have a fin that you would consider to be the best all rounder fin for the average surfer? i.e if someone said, I can only afford one set of FCS fins what would you recommend? (the average surfer rides a

thruster and we’re assuming they’re around the weight of 75 – 85kg) The FCS PC-5 is one of the most widely used fins in the world. It’s a great all round performing fin that’s perfectly suited to your average surfer. Featuring Inside Foil Technology (IFT) and Performance Core (PC) construction, this fin can be used in a variety of different surfboard models, and provides an even balance of drive and hold versus manoeuvrability. Basically, the FCS PC-5 will feel smooth off the bottom, deliver quick response as the surfer executes tight turns in the pocket, and provide enough hold to carve on the open face with speed and power. This fin should be considered the backbone to any surfers fin quiver. How important is it for a surfer to road test various fins before purchasing? Well, you probably wouldn’t buy a car unless you’ve taken it for a quick test drive, or purchase a set of golf clubs without first testing them in the shop or at the driving range. The same can be said about surfboard fins. Put simply the fins are as important as the dimensions, rocker and bottom contours on a surfboard. Even the slightest change in template, foil, size and construction can make a huge difference to the performance of your surfboard. No two surfers, surfing styles, and surfboards are the same and that is why there are so many different surfboard fins available. Testing different fins can be an education in itself; it’s actually a really good way to learn about your own surfing technique, and highlighting areas where it can be improved. Is it as simple as heading into a shaper and asking? If not, how can someone test FCS fins? Most quality retailers are set up with an FCS Test Drive Centre. The TDC allows you to test a variety of different surfboard fins prior to purchasing. It’s free, it’s fun, and certainly a must for anyone looking to find their optimum fin set up. Even stores without a TDC often have a number of test sets available. Who are your top 5 riders currently on the FCS team and what are their favorite fins? • Kelly Slater rides his two medium sized signature fins; the FCS K2.1 thruster and quad, and the FCS K-3.

to win the 2007 World Title. He rode this same FCS template to win his second World Title in 2009. Mick prefers a large fin as he likes to draw out his turns and surf with 100% commitment and power. He is in the final stages of developing his own signature template. • Julian Wilson has been riding the FCS K2.1 the past few years, but is also in the final stages of developing his own signature template. • CJ and Damien Hobgood have been on the FCS program for years and they ride their medium sized signature FCS GOODS-1 fin. This template is very similar to the FCS PC-5 but it has a flat sided foil as opposed to an inside foil. • Adriano De Souza is more of a hybrid; he likes to changes his fins all the time. For such a small guy Ado likes to ride bigger fins so he can surf with power and commitment. Although he changes all the time he consistently rides the FCS K-3, and the S25 Large. How much time and money does FCS invest in fin research and design? See answer above... FCS invests heavily in research, design and development. Surfboard fins are constantly evolving and improving through the use of different constructions and also the technologies available to measure and record fin data. We have four in house product designers, and access to shapers, experts in the field of hydrodynamics, and the best surfers in the world. To answer your question… it’s hard to put a dollar figure on research and design due to the diversity of the exercise. The time factor is somewhat measurable; we do it all day, every day, the wheel is constantly turning… What’s the latest in fin development that you guys are running? To make a fin that performed more efficiently we had to ensure it could flex in multiple directions. FCS TRICOIL Technology is the latest development in fin flexion which draws on the material lay-up of the fin, the cambered foil, and the overall fin template, the result is a multi-directional flex pattern. This unique flex pattern allows the fin to ‘load-up’ and flex under pressure, and then de-coil once the pressure is released. Ultimately the fin stores energy during the transition between turns and then gives it back to the surfer in the form of speed and acceleration. The feeling can be compared to a slingshot, or whipping effect as the surfer enters and then exits through the turning arc. There are a lot of discussions around the place that state FCS are not as strong as their competitors, mainly due to the fact that there is less surface area on the attachments (2 piece vs 1 piece). Do you have any numerical testing backup around this? There will always be misconceptions and claims in the market directed at the best products. FCS has done extensive stress testing with a number of different fin systems to 1. Gauge the strength of the system itself, and 2. Test the strength of the compatible fins. These tests are performed in a controlled environment and provide accurate data to support or clarify any claim made about the strength of the FCS two plug system and the fins. In all of our testing the CONTINUE ON NEXT PAGE...

CONTINUED FROM PREVIOUS PAGE.. data proves the FCS two plug system is the strongest detachable system available. The strength of the system can be accredited to two key factors, the design and the material of the plug itself, and the patented H pattern installation that secures the plug in the board. FCS fins are also designed to break at the tabs when subjected to intense impact to avoid damage to the system and the surfboard. What’s the key factor/reason for FCS to be using a 2 piece connection system? Beyond the strength advantages, the small individual footprint of the FCS two plug system does not affect the natural tail flex of the board. Tail flex is a key factor in the performance of a surfboard. Other larger, longer systems can create a stiff tail zone which can render the board lifeless.


Represented by Pete Tesseyman (Australian Futures Distributor) What would you say is your ‘key’ point of difference to your competitors? Full base connection is the stand alone feature Futures fins has over all the competition. 100% fin-toboard connection = no flex at the fin base (just like a glass-on). This feature not only increases the strength of the system, but also adds drive and increases the overall performance of all Future fins. What’s your current No. 1 high-performance fin in the market place? Newest release is the Solus, a high-performance fin for all conditions. An evolution of the best selling Blackstix, the Solus is a refinement in materials, high powered foils and finetuned flex. What makes this fin so high-performance? There has been 8 years of foil, flex and material research that has led to the development of the Solus. It harmoniously combines advanced foil technology into a fin that can be ridden in a wide range of boards and conditions. Do you have a fin that you would consider to be the best all rounder fin for the average surfer? I.e if someone said, I can only afford one set of Futures fins what would you recommend? (the average surfer rides a thruster and we’re assuming they’re around the weight of 75 – 85kg) My personal opinion hands down would be the Solus. Seeing the evolution of foils and materials we are definitely getting to the pointy end of all round performance. The right set of fins has the ability to greatly improve the surfing experience. They will give you more speed than a regular set on the tiny days and also have enough hold to drive through turns on the big days.

How important is it for a surfer to road test various fins before purchasing? Finding the right fins, as with boards, is a very personal journey. We offer demo centres (Fin Tree) where one can test all of the latest and greatest Futures fins prior to making a decision. Changing fins can completely transform your board. There is no need to have the quiver of a pro, when all you need is one board with Futures and a set of Solus, Blackstix and Honeycombs! Who are your top 5 riders currently on the FUTURES team and what are their favourite fins? • Ry Craike – EA Blackstix • Adam Melling – Solus/AM2 • Dave Rastovich – Rasta Keel for twin’s and Stretch’s for his quads • Clay Marzo – Clay Marzo signature fin • Rob Machado – AM1 Blackstix How much time and money does FUTURES invest in research and design? We have four full-time engineers constantly working on new designs. To put it simply, designing and making surfboard fins is all we do, and that is why we are the best at it. What’s the latest in fin development that you guys are running? Combination foils in individual fins. Finetuning certain aspects and areas of the fins to work exactly how we want them to where we want them to. Drive when you want it but still maintaining the desired release as needed. At the level of development we are at now, it’s a pure science. There are a lot of discussions around the place that state Futures are ‘heavier’ than their competition due to the larger base attachment. Do you have an actual weight of these pieces and just how much of an affect do you believe this has on ones overall performance? It is a misconception that Futures are heavier. Unlike other systems Futures does not need to connect through to the deck for strength, this need means competitors plugs sit in a pool of resin when installed. Futures strength is based on surface area which means very little resin is needed and the weight is kept to a minimum. I’ve attached a very simple weight test (see image at right) to show the differences between Futures and other plug systems. It’s quite plain to see that this myth is definitely busted. What is the key factor/reason that FUTURES use a 1 piece system as opposed to a multi piece? It’s all about flex. Using Futures enables you to have 100% connectivity between fin and surfboard, as appose to other systems which can offer only around 35% connection. Further, to this it’s also about the natural tail flex of your craft. Have you ever heard of a board with glassons having unnatural tail flex? We believe that natural tail flex, and more importantly power

transfer, have been happening for more than 60 years, ever since board builders have been glassing on fins. If you want a board that has tail flex and power transfer like glass-ons, you want a board with Futures fins.

While there are interesting and resolute arguments from both sides, in the end I guess it all comes down to the user. Like most things, the only real way for an individual to make a call on something is to give it a try themselves. That’s why FCS’ Test Drive Centre and Futures’ Fin Tree services are such great resources for the experimental surfer. Both companies allow you to try any surfboard fin before you buy. If your board is only compatible with FCS fins and you want to give Futures fins a whirl (or vice versa), simply borrow a board that is compatible with the opposing system. If all else fails, check out mesurf’s various reviews and write-ups on each companies different fins and always consult your local shaper (assuming they’re relatively unbiased).

Dec. 2010 - Hawaiian South Shore Surf News  

- Royalty Reward Certificates at HSS! - Go Pro Hero HD Camera - SUPERbrand Surfboards - Power Balance - EFX - VANS - Channel Islands Surfboa...