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BRAND GUIDE 2018


CONTENTS TABLE OF CONTENS


1. Basic Items 1.1. Logo 1.2. CORRECT Logo Usage 1.3. INCORRECT LOGO USAGE 1.4. Colour Palette 1.5. Typeface 2. Printed 2.1. Business Card 2.2. Letterhead 2.3. Envelope 2.4. Guest Card 2.5. Package 3. Promotional Items 3.1. PENS 3.2. CUPs

3.3. 3.4. 3.5. 3.6.

KEYchain BAG T-shirt front t-shirt back

4. DIGITAL MEDIA 4.1. Website


1. BASIC ITEMS

1.1. LOGO


DESIGN

COMMUNICATION

VISUAL


1. BASIC ITEMS

1.2. LOGO USAGE CORRECT


1. BASIC ITEMS

1.3. LOGO USAGE INCORRECT


1. BASIC ITEMS

1.4. COLOUR PALETTE


C: 56 M: 0 Y: 26 K: 0 R: 101 G: 200 B: 208

C: 26 M: 41 Y: 26 K: 0 R: 186 G: 155 B: 201

C: 51 M: 43 Y: 26 K: 0 R: 131 G: 139 B: 197


1. BASIC ITEMS

1.5. TYPEFACE


BIG JOHN

ABCDEFGHIJKLMN OPRSTUVYZXWQ 1234567890

SLIM JOE

ABCDEFGHIJKLMN OPRSTUVYZXWQ 1234567890


2. PRINTED

2.1. BUSINESS CARD


CERENCALISKAN@AREL.EDU.TR

VISUAL COMMUNICATION DESIGN

IstanbuL AreL University

Lect. ceren caLISKAN 0850 850 2735 Turkoba District Erguvan Street No:26 / K 34537 Tepekent-Buyukcekmece Istanbul-Turkiye


2. PRINTED

2.1. LETTERHEAD


VISUAL COMMUNICATION DESIGN


2. PRINTED

2.2. ENVELOPE


VISUAL COMMUNICATION DESIGN

IstanbuL AreL University 0850 850 2735 Turkoba District Erguvan Street No:26 / K 34537 Tepekent-Buyukcekmece Istanbul-Turkiye


2. PRINTED

2.3. packaging


2. PRINTED

2.4. guest card


01

01

01

ISTANBUL AREL UNIVERSITY

ISTANBUL AREL UNIVERSITY

ISTANBUL AREL UNIVERSITY


2. PRINTED

2.5. PACKAGING


3. PROMOTIONAL ITEMS

3.1. PENCILS


3. PROMOTIONAL ITEMS

3.2. CUPs


3. PROMOTIONAL ITEMS

3.3. KEYchains


3. PROMOTIONAL ITEMS

3.4. BAG


3. PROMOTIONAL ITEMS

3.5. T-SHIRT front


3. PROMOTIONAL ITEMS

3.6. t-shirt back


4. digital media

4.1. website


VCD - Brand Guide  

for Department of Visual Communication Design at Arel University in Istanbul, Turkey.

VCD - Brand Guide  

for Department of Visual Communication Design at Arel University in Istanbul, Turkey.

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