Therefore, we recently suggested a model taking “hedonic quality” (HQ; i.e., non-task-oriented quality aspects such as innovativeness, originality, etc.) and the subjective nature of “appealingness” into account. In this study, I aimed to further elaborate and test this model. I assessed the user perceptions and evaluations of 3 different visual display units (screen types). The results
replicate and qualify the key findings of Hassenzahl, Platz, et al. (2000) and lend further support to the model’s notion of hedonic quality and its importance for subjective judgments of product appealingness.