Original Coffee & Espresso Bars for Convenience Store Owners & Operators
The Challenge How can gas and convenience store operators, facing intense margin and expense pressures, increase gross profit dollars from the all-important coffee category, and leverage their location to compete with national chains offering coffee?â€?
The Solution Design an economic coffee bar, blending existing self-serve offerings with premium, prepared drinks under a new brand, supported by a strong coffee supplier and marketer, and store operators will benefit.
The Java Stop! Our mission is to provide a premium coffee and espresso bar to offer a full array of hot and cold coffee beverages in addition to self-serve poured coffee. Upscale in appearance, it will enhance the overall look of any interior retail store space. We will provide trade area exclusivity, hassle-free installation, and expert training of existing personnel to prepare the quality beverages which todayâ€™s coffee drinkers demand.
Coffee Market Still Hot! Trends Favorable to Convenience Stores
Alpha Site Preliminary Results Outstanding sales growth achieved during 1st seven months • 6.4% increase in poured coffee cup sales vs. same month prior year • 16.4% jump considering current 10% overall market decline • $ 585 / mo. avg. incremental gross profit (GP) from premium drinks • $1,210 / mo. avg. incremental GP from self-serve coffee • $ 955 / mo. avg. incremental GP from additional convenience products (CP) sales (assumes 40% of new customers make $5 other CP purchase)
$2,750 = Avg. Month Incremental GP $3,544 = Best Month Incremental GP NOTE: Increased sales not guaranteed. Retailer experience may vary. The Java Stop makes no representation, implied or otherwise, that profitable results will be achieved.
Getting Started as Easy as 1 • 2 • 3 Step 1 Step 2 Step 3
Sign agreement* and apply for credit through established equipment leasing company** Check for plumbing and electrical needs and associated permits, if any. NO other up front costs. Prepare store and existing personnel for installation.
Coffee Bar Layout Width =22”
Under Counter Fridge -- -– Open Left--------
Set up as Standard SS Coffee (glass pots, airpots,powdered cappuccino)
Back Wall 48” 96”
Prep Station 2 Areas Milk, lids, sugar,cream, stirrers, etc
Layout & Design Installation Expert Training Competitive Product Supply • Marketing Support • • • •
Not to scale
* This is NOT a “franchise” offering & there are NO additional royalties paid on your sales to The Java Stop. ** The Java Stop package lease cost ~ $1,000 - $1,400 / month depending on store size and interest rate (purchase & deferral options available). Rates / payment terms provided by independent leasing agents & are subject to change.
Our Brand Advantage • • • • • •
Our highest quality coffee consistently outperforms the competition in taste tests Provides significant growth opportunity + value proposition to a unique retailer niche Exceptional coffee bar design and function, customized to retailer needs Economically packaged to allow for “value” pricing to consumer vs. national & regional brands Top notch marketing with tactics to build traffic, and service support program included Supported by 23 years of gasoline and convenience store marketing expertise, and a legacy of 100 years of coffee industry experience Contact: Ken Shriber
Our Product & Service Team American Equipment Finance, LLC BriteVision Media Bunn-O-Matic Corp. DCI Signs Duke Manufacturing
Grindmaster Hamilton Beach IDS Menus International Paper Kerry Foods
Nuova Simonelli Sterling Capital Leasing, LLC Thermo King VisionWorks Unlimited, LLC W. B. Law & Son, Inc.