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Original Coffee & Espresso Bars for Convenience Store Owners & Operators


The Challenge How can gas and convenience store operators, facing intense margin and expense pressures, increase gross profit dollars from the all-important coffee category, and leverage their location to compete with national chains offering coffee?�

The Solution Design an economic coffee bar, blending existing self-serve offerings with premium, prepared drinks under a new brand, supported by a strong coffee supplier and marketer, and store operators will benefit.

The Java Stop! Our mission is to provide a premium coffee and espresso bar to offer a full array of hot and cold coffee beverages in addition to self-serve poured coffee. Upscale in appearance, it will enhance the overall look of any interior retail store space. We will provide trade area exclusivity, hassle-free installation, and expert training of existing personnel to prepare the quality beverages which today’s coffee drinkers demand.


Coffee Market Still Hot! Trends Favorable to Convenience Stores


Before...


...After


Alpha Site Preliminary Results Outstanding sales growth achieved during 1st seven months • 6.4% increase in poured coffee cup sales vs. same month prior year • 16.4% jump considering current 10% overall market decline • $ 585 / mo. avg. incremental gross profit (GP) from premium drinks • $1,210 / mo. avg. incremental GP from self-serve coffee • $ 955 / mo. avg. incremental GP from additional convenience products (CP) sales (assumes 40% of new customers make $5 other CP purchase)

$2,750 = Avg. Month Incremental GP $3,544 = Best Month Incremental GP NOTE: Increased sales not guaranteed. Retailer experience may vary. The Java Stop makes no representation, implied or otherwise, that profitable results will be achieved.


Getting Started as Easy as 1 • 2 • 3 Step 1 Step 2 Step 3

Sign agreement* and apply for credit through established equipment leasing company** Check for plumbing and electrical needs and associated permits, if any. NO other up front costs. Prepare store and existing personnel for installation.

Coffee Bar Layout Width =22”

9

8

7

Ice Bin

Iced Coffee

5

6 Blender

Syrups/Sauces

Under Counter Fridge -- -– Open Left--------

4

3

2

Espresso Machine

Sink

Dual Brewer

1

25”

108”

Front Counter

48”

Cashier 30”Area

Grinder

155 1/2”

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Set up as Standard SS Coffee (glass pots, airpots,powdered cappuccino)

30”

Back Wall 48” 96”

Prep Station 2 Areas Milk, lids, sugar,cream, stirrers, etc

48”

Store Entrance

Layout & Design Installation Expert Training Competitive Product Supply • Marketing Support • • • •

Not to scale

* This is NOT a “franchise” offering & there are NO additional royalties paid on your sales to The Java Stop. ** The Java Stop package lease cost ~ $1,000 - $1,400 / month depending on store size and interest rate (purchase & deferral options available). Rates / payment terms provided by independent leasing agents & are subject to change.


Our Brand Advantage • • • • • •

Our highest quality coffee consistently outperforms the competition in taste tests Provides significant growth opportunity + value proposition to a unique retailer niche Exceptional coffee bar design and function, customized to retailer needs Economically packaged to allow for “value” pricing to consumer vs. national & regional brands Top notch marketing with tactics to build traffic, and service support program included Supported by 23 years of gasoline and convenience store marketing expertise, and a legacy of 100 years of coffee industry experience Contact: Ken Shriber

Phone: 917-882-2702

e-mail: ks@thejavastop.net

Our Product & Service Team American Equipment Finance, LLC BriteVision Media Bunn-O-Matic Corp. DCI Signs Duke Manufacturing

Grindmaster Hamilton Beach IDS Menus International Paper Kerry Foods

Nuova Simonelli Sterling Capital Leasing, LLC Thermo King VisionWorks Unlimited, LLC W. B. Law & Son, Inc.


The Java Stop