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DESIGN PROJECT COMMUNICATION FOR SOCIAL IMPACT TRANSGENDERS/ HIJRAS


CONTENTS

Introduction Objective Gender Norms Of The Society Cultural Norms Of The Society What Is Gender Identity? Other Terms Who Are Transgenders/ Hijras? Facts About Transgenders/ Hijras Identification Location, Demography & History Economy Kinship And Descent Analysis Interview Insights of the Hijras The NALSA Judgement Inference Picture Board Introducing Purpose, Target Audience & Aim Possible Target Audience: Persona

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01 03 04 05 06 07 08 09 10 11 12 14 15 17 18 19 20 21 22

The Humsafar Trust Initiative: Why apply any conditions? Developing the Identity Colour Palette Final Identity Deliverables Posters Mockups

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INTRODUCTION

The moment we hear the word ‘HIJRA’, there’s a feeling of fear or anxiety about something that might happen.

and this creates a split between us and them.

> social and cultural conditions that had made influences over the years. > some experience we might have/ had with them in the past.

> We are so hesitant to spend even a second with them that we tend to ignore the 8.2 lakh Hijras who are struggling to make a living in this country.

THEY ARE ALSO HUMAN BEINGS. THEY ARE ALSO A PART OF THE SAME SOCIETY. We oversee the beautiful things that we can get by having them amongst us.

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INTRODUCTION

NO ONE IS BORN a Hijra

The society forces them to choose that path because of one small condition that the nature has imposed on them which being either a M or a F.

> Gender issues have always prevailed in our society and there hasn’t been a substantial solution to it so far. > Waiting for the day when the society will accept all kind of human beings in it, especially the ones who need to be accepted.

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OBJECTIVE

Aim

Hijras + Rest of the society = Complete Society without being looked at as outcasts. > If the process was started at a basic level, like a primary level of education, employment for them would would not be so difficult as people would have already been used to having them amongst themselves. > Awareness is needed because a large number of transgenders contribute to a good and a considerable part to the society and it’s economy, but they can only contribute when they get to breath in the society like any M or F.

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GENDER NORMS OF THE SOCIETY

Society, the emphasis is on

settling down

marriage (struggle- getting educated) good job that pays well (struggle- finding a job)

M X F = maintaining the cultural norms and sustain the society

But practically, it is not necessary to marry, but the society fails to notice this and becomes an obstruction hence homosexuals and transsexuals aren’t taken in well.

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CULTURAL NORMS OF THE SOCIETY

“SOCIOLOGY ASKS WHAT HAPPENS TO MEN AND BY WHAT RULES THEY BEHAVE, NOT IN SO FAR AS THEY UNFOLD THEIR UNDERSTANDABLE INDIVIDUAL EXISTANCES IN THEIR TOTALITIES BUT IN SO FAR AS THEY FORM GROUPS AND ARE DETERMINED BY THEIR GROUP’S EXISTANCE, BECAUSE OF INTERACTION” - George Simmel ‘’DON’T LET THE SOCIETY LABEL YOU’’

Education Job & Earning Status Cycle of the society

Marriage Reproduction Child rearing Family

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WHAT IS GENDER IDENTITY?

> Psychological sense + Subjective experience of one’s own gender. > One’s private sense of being a man or a woman.

Gender perception = Biological Sex ---> Transgender

When the gender identity of a person makes them one gender, but their genitals and body’s secondary exual characters suggest annother sex, they will ikely experience what is called as Gender Dysphoria.

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OTHER TERMS

Intersex Variation in sex characters (chromosomes, gonads, genitals) that do not allow an individual to be identified as either one of the sexes. Transsexual Gender identity is inconsistent or not culturally associated with their assigned sex. A persons assigned sex at birth = Psychological one. Agender Without a gender, genderless, gender-free, non-gender. People without any gender or a gender identity. Neutrois Neutral gender, null gender. They try to cover theneutral gender identity while an agender covers the absence of a gender.

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WHO ARE TRANSGENDERS/ HIJRAS?

People born with typical male/ femal anatomies but feel that they’re born into the wrong body. Ex- Person with a femal anatomy perceives himself as a male by gender & vice versa By sex re-assignment surgeries By injecting hormones

By this even if the body changes physically, biologically it can never be completed.

Cross dressing Modifying their hair But PUBERTY causes a problem because their sexual characters start developing which they are not comfortable with.

Family disowns them in order to not loose the respect in the society!

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FACTS

> Aka Eunuchs, Hijras (modern), Chakka (offinsively) > Origin 100s of years ago - a man castrated to be employed as a guard at the females living area in oriental courts. > Identified as a third gender. > Hijras undergo an initiation surgery to get into the community - Nirvan - removal of testicles, penis and scrotum. > There are around 8.2 lakh Hijras in the country.

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IDENTIFICATION

> Originally a religious cult and a part caste --- social group. > Neither man nor women --- by castration or dressing. > Engaged in prostitution --- as females to pleasure man. > Badhai was their original sorce of income later evolved by begging and sex work. > Hijra --- Journey between two genders --- Arabic word - Hij - journey that has become but not ended. > Castration - feature > Those preparing for it - Akwa Hijras > Those done with the process - Nirwan Hijras - Free from the male gender The operation is not important.

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LOCATION, DEMOGRAPHY & HISTORY

LOCATION North (traditional occupation), South (prostitution). Metros (More scope to earn money). DEMOGRAPHY Census is not separate for them. Generally included in males but also in females upon request. HISTORY > Rooted history in Hinduism and Islam. > Connection with godess Magna Mata. > Hijras have a lot of importance in classic and contemporary theatre known for their performing skills.

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ECONOMY

> Ritualised performance (dancing, singing, dum-broo) at childbirth, marriages. In return they get blessings, sweets, cash, clothes and grains. > Begging and prostitution. Activities are regulated by elders of Hijras. Prostitution is carried out in the hijra household, supervised by ‘Madam’ or a manager who takes a part of the prostitute’s earning to provide food, shelter and protection. Dancing in parties and in bar because of their historical role as performers. Hijras have been successful in controlling their audiences in their own economic interest. Hijras complain that in the contemporary India their opportunity to earn money by respectable means of performing at marriages, birth ceremonies etc. has declined due to smaller families, less elaborate life cycle events and general decline in the respect for traditional ritual specialists.

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ECONOMY

They know that their shamelessness makes the ordinary people reluctant to provoke them or to resist their demands for money and hence they trade on fear and anxiety people have about them to coerce compliance. A culturally widespread belief in India is that Hijras have the power to curse people with sterility and bad fortune , most dramatically by lifting their skirts and exposing their mutilated genitals. The fear and anxiety this belief provokes are sufficient to compel most people to give in their demands or negotiate atleast.

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KINSHIP AND DESCENT

Major principle of social organisation --- Relationship of Guru and Chela In addition to this, there are other relationships like > Guru’s sister are aunts. > Gurus’s guru is Nayak. A guru passes down all her wealth and possession to one or more of his chelas, usually the senior most. Gurus and Chelas belong to the same gharana. Every hijra in the household must contribute to the economy by working and in return in given the bsic necessaties of life and a few luxuries. Older hijras who can’t work do the domestic chores. Any new hijra has to pay a fee to join a community and work in a specified are that is owned by her guru. If a guru throws out any hijra then she looses the right to work in a/ any group. So she won’t be able to dance or beg or do anything at all so she won’t be able to earn. Forlesser offences, they are warned, fined or have their hair cut by jamat.

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ANALYSIS

Earlier my topic was focussed on generating education and employment opportunities for the whole transgender community but then after reading an article from the Humsafar Trust I got to know that - most of them are well educated till a point of time. They get normal schooling in the schools and institutes and by the time they realsie that they have a gender identification conflict, they have to drop out of the school because of social and personal reasons. The major reasons that stops their education is peer pressure and social unacceptability. Later they either join the Hijra Community or stay within the same family getting their SRS done. The transgenders in India, as a way of finding similar people often join the hijra community. Once a person becomes a part of the community he has to live with the rules and regulations. They have to carry themseleves in a way specified by their guru which ends up in them soing something that might not want to get into. Gharana ---> Nayak > Guru > Chela

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ANALYSIS

Once a hijra enters a community then he is firstly, properly groomed, then there is a ritual of acceptane happening between a Guru and Chela from both the ends Castration is optional. The one who is done with it is called a Nirwan Hijra. The one who hasn’t castrated himself yet is called an Akwa Hijra. The Hijras would never flash in public unless you deeply insult them. It is a shameful act and no one would do it for illogical and trivial reasons

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INTERVIEW INSIGHTS FROM THE HIJRAS

Information I got to know after speaking to the transgenders: “Being a Hijra doesn’t affect my contribution towards the society, but my society makes me feel conscious about it. People still give my community; alienated looks, as if we are outcasts. They make me and my community feel weird about ourselves.” ”Stepping out in public makes me uncomfortable”. ’’Once we go out and start talking to people, gradually the rapport builds up and we no longer feel strange. It should happen more often.’’ ‘’I would prefer working in the NGO over other traditional ways because it provides me an immense amount of self esteem.’’ ‘’Many hijras want to live a normal life but one decision of joining the Hijra community changes it all’’. ‘’The wall that has been created by the people has to be broken down by the people themselves.’’

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THE NALSA JUDGEMENT

Majorly and specially for recognising the transgender as a third gender of the country. ‘’We have to keep on changing our society with the changing world. we cant be the same and keep on blaming our culture. There’s no progress happening then.’’ Just passing the judgement won’t do, the government even needs to implement it. ‘’More than the rejection at the job, the thing that we fear the most is the atmosphere and the peer pressure that we’ll have to face’’. The Hijra community doesn’t generally accpet childrens, specially those aged 15-16 as they find them inappropriate to stay within the community due to certain practices and activities. The laws that are made should be made applicable from both the sides,the community and the non community members. Just as only introducing and recognising the third gender is not enough, but people should also be sensitised about the issue. Peole’s mindset needs to be changed and more openness needs to be brought in the society

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INFERENCE

> Lot of hijras are actually well educated till a primary or secondary (very less cases) school. > Most of them realise their dysphoria when they hit the puberty. > So there’s a problem in the higher education. > The opportunity is created. The government has introduced a slot on the application forms etc for third gender but the hijras hesitate to go because of them being treated as outcasts for a really long time.

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PICTURE BOARD

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INTRODUCING PURPOSE, TARGET AUDIENCE AND AIM

PURPOSE 01 - To know them, who they are, how are they different, if they are in anyway. 02 - To accpet them for the way they are. TARGET AUDIENCE Basically everyone, specially people from Age 12-23 - Students (Secondary, Higher and College level) - Educational level Age 25-40 - Adults (Business professionals, CEO’s, Executives) - Corporate level AIM 01 - Session / Workshop talking about related terminologies: Gender, Sex, Gender dysphoria etc. 02 - To educate more about the Hijra community, how it works etc.

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ANALYSING THE POSSIBLE TARGET AUDIENCE: PERSONA

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Since this message of knowing and accepting them is very generalised, analysing the proper target audience and generating a suitable solution is extremely necessary. So faollowing are all the age groups anf their possibilities: 01 - Age 0-10 Years Children of this age group are too young to get and understand this issue. They listen to their parents and will do whatever they will say, so to make them aware their parents need to be made aware. 02 - Age 11-20 Years Dividing the children of this age group in two parts; those with age from 11-14 will somewhat fall in the first category. The remaining i.e. children aged 15-20 years can be eligible TA. Things like - tortureing, bullying, being strong minded, peer pressure, groupism, showing off, social outing happen a lot in this age group. 03 - Age 21-30 Years People of this age in it’s first phase are college going students and in the second phase get in to their jobs so there’s a big new transition happening so they tend to develop a sense of responsibility, maturity, awareness, seriousness, also a sense of initiating something. With this, when these people are places into their jobs in the industry, they explore and accept new things, so this age group can also be a proper TA.


ANALYSING THE POSSIBLE TARGET AUDIENCE: PERSONA

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04 - Age 31-40 Years Adults and young parents. they are a really important part of the TA because along with them even their children are learning the sensitivity about the issue. They themselves need to know and understand the importance of things since they are the one to teach their kids. Decision makers. 05 - Age 41-50 Years They live a more decided, framed, structured, ettled life. They tend to start developing a stong mindset and thoughts. Also no much say on their kids. Also learn from the kids in a way. They can be a good TA As a person ages up further, he developes a concrete mindset and a set of thoughts that he has lived with; his entire life. Changing these thoughts might be a bit difficult at times. They can be a challenging TA. Later in life they get dependent on their children.


THE HUMSAFAR TRUST

Humsafar Trust is an NGO in Mumbai which promotes LGBT rights. Founded by Ashok Row Kavi, it is one of the largest and most active of such organisations in India. It is the oldest LGBTQ organization in India. founded by a reputed journalist and activist at a time when there was no talk and no national level movement for LGBTQ human rights. It is one of the leading organizations covering the spectrum of sexual minorities in India. They actively conduct workshops, sessions and talks for the awareness and upliftment of the LGBT community. Humsafar Trust was the primary organiser of Project Bolo, an Indian LGBT oral history project funded by the United Nations Development Programme.

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INITIATIVE: WHY APPLY ANY CONDITIONS?

The Humsafar trust comes up with an initiative called as ‘Why apply any conditions?’ (In context with the transgenders that why apply any terms and conditions on them to live a normal life?) This initiative is specifically to spread awareness for recognition and acceptance of the transgenders/ Hijras in the Indian society.

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DEVELOPING THE IDENTITY

Typo explorations

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COLOUR PALETTE

#5BCEFA

#F5A9B8

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#FFFFFF

The colour pallete is inspired from the Transgender Pride Flag which is a symbol of transgender pride and diversity, and transgender rights. The Transgender Pride flag was created by American trans woman Monica Helms in 1999 and was first shown at a pride parade in Phoenix, Arizona, United States in 2000. The flag represents the transgender community and consists of five horizontal stripes: two light blue, two pink, and one white in the center. Helms describes the meaning of the transgender pride flag as follows: "The stripes at the top and bottom are light blue, the traditional color for baby boys. The stripes next to them are pink, the traditional color for baby girls. The stripe in the middle is white, for those who are intersex, transitioning or consider themselves having a neutral or undefined gender. The pattern is such that no matter which way you fly it, it is always correct, signifying us finding correctness in our lives."


FINAL IDENTITY

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DELIVERABLES

> Different TA will be targeted using different and relevent (wrt their age, their surrounding space etc) deliverables. > Posters promoting the talks and sessions, donations or any other similar help. > Informative website giving an information about the Hijra community, the related laws, details of the workshop, donations etc.

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I was passing through the streets and people were staring at me. JUST BECASUE I AM A TRANSGENDER PERSON?

He called me to bless his newborn. The next day he pelted stones* at me. JUST BECASUE I AM A TRANSGENDER PERSON?

ACCEPT THE TRANSGENDERS FOR WHO THEY ARE.

ACCEPT THE TRANSGENDERS FOR WHO THEY ARE.

A community which out of all the odds, survived so many years. Even they are a part of your society. They only need a treatment of human; they are ready to walk 200 steps will you all but atleast you walk 2 steps. Treat them with love and dignity.

A community which out of all the odds, survived so many years. Even they are a part of your society. They only need a treatment of human; they are ready to walk 200 steps will you all but atleast you walk 2 steps. Treat them with love and dignity.

To know more, call us on +91-22-26673800 or write to us at info@humsafar.org. Also visit www.humsafar.org

To know more, call us on +91-22-26673800 or write to us at info@humsafar.org. Also visit www.humsafar.org

30


Her mom told her not to look* at me.

JUST BECASUE I AM A TRANSGENDER PERSON?

I was removed* from the whatsapp group when they got to know about my gender dysphoria. JUST BECASUE I AM A TRANSGENDER PERSON?

ACCEPT THE TRANSGENDERS FOR WHO THEY ARE.

ACCEPT THE TRANSGENDERS FOR WHO THEY ARE.

A community which out of all the odds, survived so many years. Even they are a part of your society. They only need a treatment of human; they are ready to walk 200 steps will you all but atleast you walk 2 steps. Treat them with love and dignity.

A community which out of all the odds, survived so many years. Even they are a part of your society. They only need a treatment of human; they are ready to walk 200 steps will you all but atleast you walk 2 steps. Treat them with love and dignity.

To know more, call us on +91-22-26673800 or write to us at info@humsafar.org. Also visit www.humsafar.org

To know more, call us on +91-22-26673800 or write to us at info@humsafar.org. Also visit www.humsafar.org

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They didn’t allow* me to use any public toilet.

JUST BECASUE I AM A TRANSGENDER PERSON?

The doctor refused* to consult me after I entered his cabin.

JUST BECASUE I AM A TRANSGENDER PERSON?

ACCEPT THE TRANSGENDERS FOR WHO THEY ARE.

ACCEPT THE TRANSGENDERS FOR WHO THEY ARE.

A community which out of all the odds, survived so many years. Even they are a part of your society. They only need a treatment of human; they are ready to walk 200 steps will you all but atleast you walk 2 steps. Treat them with love and dignity.

A community which out of all the odds, survived so many years. Even they are a part of your society. They only need a treatment of human; they are ready to walk 200 steps will you all but atleast you walk 2 steps. Treat them with love and dignity.

To know more, call us on +91-22-26673800 or write to us at info@humsafar.org. Also visit www.humsafar.org

To know more, call us on +91-22-26673800 or write to us at info@humsafar.org. Also visit www.humsafar.org

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Her mom told her not to look* at me.

JUST BECASUE I AM A TRANSGENDER PERSON?

ACCEPT THE TRANSGENDERS FOR WHO THEY ARE. A community which out of all the odds, survived so many years. Even they are a part of your society. They only need a treatment of human; they are ready to walk 200 steps will you all but atleast you walk 2 steps. Treat them with love and dignity. To know more, call us on +91-22-26673800 or write to us at info@humsafar.org. Also visit www.humsafar.org


Thank You

Harshal Duddalwar Sem 6, GD

Profile for Harshal Duddalwar

Communication for Social Impact - Transgenders  

The project aims to make the society realise about the way, the Hijras are being treated and the reason for accepting them without being loo...

Communication for Social Impact - Transgenders  

The project aims to make the society realise about the way, the Hijras are being treated and the reason for accepting them without being loo...

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