LUXURY AFFILIATE RESOURCES AGENT GUIDE
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A LUXURY EXPERIENCE
For many people, buying or selling a home is the most important financial transaction of their lives. Harry Norman, REALTORS® associates understand; after all, we’ve guided thousands of home buyers through the process and experienced it firsthand in our own lives. Whether we’re helping fulfill a first-home dream, finding room for a growing family or locating the perfect retirement nest, our goal is to present options that feel right for each customer’s personal circumstances and stage of life. As trained, experienced real estate professionals, we know what to expect during the process of buying or selling a home. We anticipate our customers’ needs and offer solutions before being asked. We staff our offices with local sales and support associates who genuinely care about our customers and are happy to assist at any time. At Harry Norman, REALTORS,®we take life’s most important financial transaction very seriously. We’re honored to have earned a reputation as the best move a home buyer or seller will ever make.
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OUR GLOBAL REACH
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For listings $1 Million and up This is an invitation only affiliation. We are the exclusive Christie’s International Real Estate member for Georgia.
For listings $1 Million and up The luxury arm for Leading Real Estate Companies of the World. A global online platform showcasing top properties.
For listings $1 Million and up We are the exclusive Board of Regents member for Georgia. Separate website: Regents.com.
For listings $500,000 and up
Representing all Harry Norman, REALTORS® Properties Our relocation network comprised of independent brokerages around the world.
Representing all Harry Norman, REALTORS® Properties We are the exclusive Mayfair International Realty member for Georgia.
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KNOW YOUR COMPETITION
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Exclusive affiliate of Christie’s International Real Estate Leading Real Estate Companies of the World Luxury Portfolio International Exclusive membership with Board of Regents LuxuryRealEstate.com Exclusive affiliate of Mayfair International Realty Sotheby’s International (separate from auction division) LuxuryRealEstate.com
Leading Real Estate Companies of the World Luxury Portfolio International LuxuryRealEstate.com
Leading Real Estate Companies of the World Luxury Portfolio International LuxuryRealEstate.com
Leading Real Estate Companies of the World Luxury Portfolio International LuxuryRealEstate.com
BROKERAGES WITH NO LUXURY AFFILIATIONS: • Compass • KW Luxury International
• PalmerHouse Properties • Hirsh Real Estate
• Engel & Völkers • Coldwell Banker LUXURY AFFILIATE RESOURCE GUIDE | 7
As an exclusive, invitation only affiliate of Christie’s International Real Estate in Georgia, Harry Norman, REALTORS® is distinguished as “best in class.” We benefit from ties to the world’s leading art business and its real estate network. Christie’s International Real Estate blends the auction house’s global perspective on art, lifestyle and real estate with the local expertise of Harry Norman. Christie’s International Real Estate brings exceptional service and knowledge to discerning buyers and sellers of $1 million-plus luxury properties. This unique combination of worldwide influence and regional connections has established Christie’s International Real Estate as the leading network of brokers dedicated to the marketing and sale of luxury residential properties. Together, we offer an incomparable level of service and global visibility under a brand that stands for trust, discretion, and excellence.
149 Affiliated Brokers 950 Offices 49 Countries
To log in to your account, visit: ChristiesRealEstate.net User: First.Last@HarryNorman.com Password: Click Forgot Password to Reset
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Follow and interact with Christie’s International Real Estate’s Social Media accounts by tagging them in your post and using their hashtag #ChristiesRealEstate
INTERNET/SOCIAL MEDIA INITIATIVES
Facebook – @ChristiesInternationalRealEstate Twitter – @ChristiesHomes Instagram - @ChristiesRealEstate YouTube - ChristiesRealEstate Pinterest - ChristiesHomes Google+ - ChristiesRealEstate
• Customized luxury leather bound presentation box • Branded soft touch presentation folder options • Corporate brochure • Comparative market statistics • Direct mail program with customizable insert • Promotional marketing items (see online store)
Christie’s International Real Estate Magazine (4x/year: Mar, Jun, Sept, Dec) Christie’s International Interiors Magazine (8x/year: Feb, Mar, Apr, Jun, Jul, Aug, Nov, Dec). *P lease refer to the HNR Advertising Guide for distribution, pricing and other publications offered through Christie’s International Real Estate
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DIGITAL ADVERTISING & LISTING FEATURE OPPORTUNITIES CHRISTIE’S CLIENT E-NEWSLETTER, $995 This monthly real estate e-newsletter is distributed digitally to Christie’s International Real Estate clients and real estate subscribers around the world. Two spaces are available each month. (Note: current distribution is to approximately 50,000–75,000 Christie’s International Real Estate clients who have expressed interest in real estate).
DIGITAL MEDIA & FACEBOOK Digital advertising options are now available through the online advertising portal. These ads target your luxury real estate listings to people either in the market for or interested in real estate and feature them under the Christie’s International Real Estate brand. The system uses sophisticated data-gathering processes to reach this target market and offers the capability to geo-target select locations. To place your digital display or Facebook ad(s), log into the extranet at ChristiesRealEstate.net and click the red tab labeled “Co-Op Ad Portal” located at the top right of the page. From there, you will be automatically logged into the system. Once you are logged into the system, select the type of ad you wish to create. From there, the site will pull available information from your Christie’s International Real Estate website listings to automatically create an ad for you (with the ability to edit the text and photos to your preferences). If your listings are not in the search, you have the option to “Create a New Ad”. Once you purchase an ad, your campaign will begin within 24 hours.
DIGITAL MEDIA Digital campaigns may be purchased for $99 for one week/10,000 impressions or for $179 for two weeks/20,000 impressions.
FACEBOOK LISTING ADS
Facebook campaigns start at $179 for one week. FACEBOOK Image example
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LUXURY DEFINEDLIFESTYLE & REAL ESTATE BLOG Luxury Defined was built to increase the online influence and search engine rankings through highly engaging and insightful content. Featuring articles from the quarterly magazine alongside new content, the blog covers the arts, leisure, international cultural events and the world of ultra-luxury, as well as the world’s most exclusive real estate. The blog is updated several times a week and showcases the network’s real estate expertise and the connection between art and real estate.
PR & SOCIAL MEDIA LISITNG FEATURE OPPORTUNITES Christie’s International Real Estate invites you to submit your best properties for possible inclusion in the weekly collection of luxury ‘themed’ homes. Your submissions may potentially be featured on social media channels, LuxuryDefined.com blog, and Christie’s Daily (a weekly real estate feature on ChristiesRealEstate.com). To view the list of the upcoming “themes” calendar, login to the extranet at ChristiesRealEstate.net and locate the “Social Media” tab at the top of the page. You will find the link “Submit Properties” to enter your listing information.
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C-SUITE, THE LUXURY MARKETING PORTAL FROM CHRISTIE’S INTERNATIONAL REAL ESTATE The C-Suite online portal allows you to enhance your marketing efforts by creating custom materials to promote your unrivaled connection to the Christie’s brand. C-Suite tools are available in a variety of sizes and styles and include eCards, brochures, newsletters, postcards, listing presentations, stationery, factsheets, and videos, which can be used to advertise your listings, secure new listings, keep in touch with your clients, and stay abreast of network and auction-house news.
HOW TO ACCESS C-SUITE
The C-Suite portal has been designed to be easily navigable and quick to use. For convenience, C-Suite is housed on Christie’s International Real Estate’s extranet site at www.ChristiesRealEstate.net. The portal is accessed by logging in to the extranet homepage with your user-name and password. Once you have logged in, click the C-Suite logo.
Many of the marketing tools are available as fully customizable templates. Just click on a specific tool, select a template format, and personalize the copy and images to suit your requirements. Other convenient features allow you to fine-tune specific details about your listings, such as choosing whether or not to display co-agent information.
The C-Suite houses all the marketing tools: eCards, brochures, newsletters, postcards, listing presentations, stationery, factsheets, and videos. Just click on each tool and follow the instructions.
Once you have created your customized content, you can share it via a wide range of publishing options/channels: print, email, online, social media, and download. Visit the C-Suite portal at www.ChristiesRealEstate.net. Click “Forgot Password” to retrieve your password.
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The sale of luxury real estate is more than a transaction. It involves dedication and a trusting relationship. A cornerstone of Harry Norman, REALTORS® luxury marketing program for premier properties, priced $1 million or more, is through our valued affiliation with Luxury Portfolio International. Leveraging the power of the Internet and advanced online marketing techniques, Luxury Portfolio’s primary goal is to drive affluent customers to their award-winning website, LuxuryPortfolio.com, featuring more than 25,000 of the world’s most remarkable $1 million+ properties and attracting over 1.2 million high net-worth visitors a year.
565 Top Real Estate Brokerages 500 Offices 52 Countries 130,000 Sales Associates
To log in to your account, visit: Xchange.LuxuryPortfolio.com User: First.Last@HarryNorman.com Password: Click Forgot Password to Reset
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PROGRAM FEATURES & BENEFITS FOR OUR AGENTS
Some specifics on how you can apply our tools directly to getting your listings sold.
Because Harry Norman, REALTORSÂŽ is a member of this exclusive program, your listings priced at or above US $1 million (unless modified by special exception for your market) are displayed on LuxuryPortfolio.com. This unique website attracts over 3 million high net-worth consumers annually, from over 200+ countries and territories each month, giving your listings unprecedented exposure to a global audience that may not have found it on your local website. The website, combined with the additional online and offline marketing and branding tools available to you through this program, enable you to more efficiently and effectively market your luxury listings to a targeted, highnet-worth audience.
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College Graduates Liquid Assets Avg. Household Income Primary Home (Mean Value) Second-Home Owner
97% $10.8 Million $372,000 $2.4 Million 57%
*Source: YouGov Affluent Perspective; Website Visitors from the USA
ADDITIONAL ONLINE LISTING EXPOSURE WSJ.COM: Reaches 43 million digital readers per month MANSIONGLOBAL.COM: Receives 15 million pageviews per month COUNTRYLIFE.CO.UK: 80% of pageviews are property related JUWAI.COM: #1 Chinese property portal with 2 million visitors per month LEADINGRE.COM: Website for Leading Real Estate Companies of the WorldÂ® YOUTUBE.COM: Custom property tours created by Luxury Portfolio
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SALES ASSOCIATE GUIDE TO LUXEXCHANGE Xchange.LuxuryPortfolio.com, The extranet site for LuxuryPortfolio.com.
Associates can sign in at Xchange.LuxuryPortfolio.com or LuxuryPortfolio.com using their Harry Norman email address.. To login at LuxuryPortfolio.com: 1. Click the navigation button on the top left side of the homepage to expand the menu. 2. Click on “Agent Login.” 3. Enter your user credentials or click “Forgot Password” to reset your password via email. (Note: If you experience any issues, contact Alex Page at Alex.Page@HarryNorman.com, who should be able to assist with getting set up.)
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PRE-LISTING LETTERS Register your seller that is considering listing, recently listed or a potential buyer ™ NO CHARGE to receive a free welcome letter from Luxury Portfolio International and it
will be mailed to your client on your behalf. When sending a Luxe Introduction letter, you also have the option to include a FREE magazine gift subscription for one year! (Note: Currently, gift subscriptions can only be sent to United States addresses and cannot be shipped internationally.) *There is a shipping fee. Maximum 25 per year.
HOW TO ORDER
Sign onto your LuxeXchange account to add your client’s name and mailing address in your contacts. Click the “Tool Box” link to order Pre-Listing letter.
CUSTOMIZED A personal way to present Luxury Portfolio International® to your prospective LISTING PRESENTATION client that is still elegant and cost effective. Each presentation includes a $40 custom page about YOU, including your photo, bio and contact information.
*Individual custom presentation folders are available for $40 plus shipping and handling. There is a one time setup fee of $25 per agent.
HOW TO ORDER
Sign onto LuxeXchange account, click “Tool Box” in the left navigation bar, then select “Agent Listing Presentation”. Here you can view the presentation and place your order.
LISTING PRESENTATION BOX An impressive and sophisticated presentation for the most discerning client. The $85 presentation box is made of a sleek modern material with a secure magnet closure.
A metallic nameplate with your company logo is prominently displayed and inset on the front of the matte-finish box. Inside, your client will find a customized introduction letter for your seller, an elegant new lifestyle brochure that outlines the Luxury Portfolio program benefits for your client, and samples of the Luxury Portfolio Magazine, Unique Homes Magazine, and Velocity.
HOW TO ORDER
Sign onto LuxeXchange account, click “Tool Box” in the left navigation bar, then select “Presentation Box”. Here you can view the presentation and place your order. *Shipping and handling charges apply. Overnight available before 2pm CST.
LUXE TOUR A 60-second guided tour that includes distribution to the Luxury Portfolio $10 YouTube channel using your photography and description to create a custom (COUPON CODE: $10TOURS)
video tour with voice over and moving images. Existing videos may be uploaded to LuxuryPortfolio.com and will be featured on LPTV through LuxeXchange. *All properties over $5 million automatically receive a tour at no charge
*To get started on your order, visit Xchange.LuxuryPortfolio.com
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Luxury Portfolio International® Magazine (2x/year: Feb, Sept). Receive free distribution of 100 magazines with a full page ad Distribution includes: • Luxury Portfolio International Members • Direct mailed to luxury home enthusiasts • Sold on Barnes and Noble newsstands in the US and premium placement at Chapters Indigo bookstores throughout Canada • International newsstands in 60+ countries/regions • International airline lounges Total distribution: 100,000 high-net-worth consumers
Quarter Page - $400
All property ads for the Luxury Portfolio International Magazine can now be reserved via LuxeXchange.
Full Page Horizontal Multi-Photo Layout - $1200 *receive 100 complimentary copies direct mailed to a provided list or shipped to one location at no additional charge.
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HOUSE AND HOMES SECTION Medium $450 per listing Large $800 per listing Medium $500 per listing WALL STREET JOURNAL $350 per listing NEW YORK REGION $310 per listing FLORIDA/NEW ENGLAND REGION
MAGAZINE GIFT Luxury Portfolio Magazine* SUBSCRIPTIONS Send your clients a complimentary one year subscription. Your client will receive a copy of the current edition at the end of the month and then they will automatically receive the next edition. (First 10 complimentary, $10 there after.) *While supplies last
Luxe Interiors + Design Magazine Send your clients a one year subscription (6 issues) of this exciting design publication for only $10 per year per client. They will receive a welcome note at the end of the month and then they will receive six more editions throughout the year.
HOW TO ORDER
Log into Xchange.LuxuryPortfolio.com, click on “Tool Box” in the left navigation bar, then select “Magazine Gift Subscriptions”. Here you will be able to ADD NEW CONTACT or upload a spreadsheet of several contacts.
*Please refer to the HNR Advertising Guide for distribution, pricing and other publications offered through Luxury Portfolio. LUXURY AFFILIATE RESOURCE GUIDE | 19
LUXURY PORTFOLIO INTERNATIONAL DIGITAL MEDIA ADVERTISING Luxury Portfolio International® has joined forces with Adwerx to help you create elegant, co-branded banner ads targeted at people looking for properties like yours.
ADS FOR LISTINGS $109.65 for a 3-week campaign (15% off)
These inexpensive, online ads run for a minimum of 3 weeks and are designed to show up for people in the market for real estate in your area by utilizing retargeting. These campaigns receive an average of 10,000+ views per month. This varies by geography and time of year.
WHERE WILL MY AD BE SHOWN?
Your ads can be shown across the internet as they ‘follow’ your prospects with retargeting, but using a small piece of code attached to the ad. The coolest part? When your client clicks on their online banner ad (from the email you will send them announcing it is live) they will begin to see their own property advertised online as they browse.
An easy way to remind your contacts that you’re an active agent with a simple online ad. Where will my ad be shown? Before you launch your Sphere campaign, you will upload a contact list for the ads to target. Once the campaign is running, your ads will be shown all across the internet as they ‘follow’ your personal contact list. A sphere campaign requires a minimum of 100 contacts to begin. The recommended maximum is 500 contacts.
$84.15/month (15% off; min. 3-month campaign)
*Log into LuxeXchange: Go to “Tool Box” / Online Banner Ads / Launch Your Campaign Here to get started! 20 | HARRY NORMAN REALTORS®
LUXURY PORTFOLIO WHITE PAPER The Luxury Portfolio Annual White Paper highlights the preferences of buyers looking to purchase a home in the next three years over $1 million. This report examines the differences between purchase behaviors and drivers around the globe identifying what regional differences have an impact. Data in this report are from the YouGov Affluent Perspective Global Study and reported among 528 affluent and wealthy consumers.
The full report can be downloaded at Xchange.LuxuryPortfolio.com LUXURY AFFILIATE RESOURCE GUIDE | 21
INTERNET / SOCIAL MEDIA / PUBLIC RELATIONS INITIATIVES YouTube – http://www.LuxuryPortfolio.com/video/LPTV This is included in your membership, to start using the tool just upload your videos. http://www.luxuryportfolio.com/ video/ is the main LPTV channel where videos from ALL of our Luxury Portfolio members live in addition to the videos produced by Luxury Portfolio. http://HarryNorman.LuxuryPortfolio.com/video Your co-branded version of LPTV will display only Harry Norman’s videos (in addition to the general Luxury Portfolio videos), and no other member videos. It is our company’s own video channel! Wall Street Journal Online – House of the Day Chosen by Wall Street Journal and based on exceptional photography. (Not guaranteed.) www.LuxuryPortfolio.com Featured Properties on the Luxury Portfolio home page are chosen by Luxury Portfolio and are based upon exceptional photography. Featured Properties are changed out the first of the month. (Not guaranteed.) Facebook© We invite you to “like” the Luxury Portfolio Facebook page and check back to hear the latest about the program, pictures from events and more. In addition, Facebook is a great way to reconnect with friends and colleagues. Please keep an eye out for new developments as the Facebook profile will continue to expand. Join Luxury Portfolio on Facebook by visiting LuxuryPortfolio.com and joining through the link located on the homepage or by visiting www.Facebook.com/LuxuryPortfolio.
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LinkedIn® LinkedIn is a terrific resource for connecting with people in virtually every industry. As an agent you should be sure to use this powerful site and encourage your past clients and colleagues to recommend you. Luxury Portfolio uses this site as a “meeting spot” for our members worldwide as well as the “members only” place to get leads for PR opportunities and news stories. If you have not already done so, join the group on LinkedIn by following the link on the LuxeXchange login screen. Twitter Twitter allows you to stay connected to colleagues and other professionals, as well as to monitor what is being said about you, your brand and your market. Exchange ideas and information by following the tweets of others. If you are currently using Twitter, please follow @luxuryportfolio.com. If you are not signed up, it’s easy. Simply visit Twitter.com and get started today! Pinterest Pinterest is a high traffic website that allows users to create and curate virtual pinboards. See the latest trends in home features or which properties are the most “repinned”. If you are currently using Pinterest, please follow our Look Book pinterest.com/luxuryportfolio. To sign up, visit Pinterest.com and start “pinning” today! Instagram Follow Luxury Porfolio on Instagram under the handle @LuxuryPortfolio. View your favorite dream homes, luxury trends and the latest news on Luxury Portfolio. To sign up download the Instagram app to your device and begin browsing our beautiful homes and don’t forget to tag them so they can view and like your photos as well! Public Relations Luxury Portfolio is always looking for interesting pitches to promote you and the network. Have you noticed an interesting trend in the market, and do you have examples? For instance, has a client sold a home and donated the proceeds to charity, and do you believe this is becoming a more frequent phenomenon that would make for a great press release? If so, send an email with the subject line “Public Relations Story” to Communications@LuxuryPortfolio.com.
ADDITIONAL EXPOSURE REQUEST
Luxury Portfolio considers exceptional properties for exposure on the homepage of their website along with their blog and social media outlets including Instagram, Facebook, Twitter, Pinterest, HGTV.com, Pursuitist.com House Section. They also offer listing PR, but cannot control exactly what a reporter prints about a property and are not able to oversee articles before they go live or make adjustments after they are published. In the LuxeXchange you will find a tab marked “Additional Exposure” where you can submit your listing to request additional exposure. This form must be filled out for each property.
This is FREE exposure. All properties will be considered on the condition that the home is listed upon luxuryportfolio.com at the time of the posting Please note, you will only be contacted you if your property has been selected to be featured.
Potential additional exposure may include: • Luxury Portfolio Magazine feature • Luxury Portfolio Blog coverage • Social media sharing including Instagram, Facebook, Twitter, Pinterest, etc. • Pursuitist.com House Section • Luxury Portfolio homepage slideshow • HGTV.com • Coverage by outside media / PR
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ANALYTICS This is a great tool to use in making presentations for potential listings and to keep your clients informed during the listing period. This feature will automatically email housing analytics to your clients each month. HOW TO RUN A REPORT Log into Xchange.LuxuryPortfolio.com, click on LuxeAnalytics™ in the left navigation bar, then click on “Continue to Luxe Analytics” to get started.
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As the exclusive Georgia Board of Regents member of Who’s Who In Luxury Real Estate, Harry Norman, REALTORS® has access to an international network of real estate professionals operating in 40+ countries and representing the finest residential luxury estates and property brokerages in the world. Premium custom marketing services through Who’s Who In Luxury Real Estate are reserved for Harry Norman, REALTORS® properties priced $500,000 and above. These fine homes receive unparalleled Internet exposure on LuxuryRealEstate.com, touted as the most viewed luxury real estate website in the world, and currently offering access to over 50,000 luxury properties for sale around the globe.
459 Affiliated Brokerages 3,867 Offices in 40+ countries 130,996 Sales Associates
To log in to your account, visit: Lounge.LuxuryRealEstate.com User: First.Last@HarryNorman.com Password: Click Forgot Password to Reset
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PRINT MARKETING TOOLS PRESENTATION TOOLS
Pre-Listing Letters This is an introductory letter that offers a third-party endorsement to you and Harry Norman, REALTORS.® Upload one of your existing letters or one that is customized for you. *Shipping fee applies.
Luxury Real Estate Magazine $1,895 (3x/year: Apr, Jul, Dec) * Please refer to the HNR Advertising Guide for distribution, pricing and other publications offered through Luxury Real Estate.
*To log into the Luxury Real Estate Agent Lounge, visit Lounge.LuxuryRealEstate.com 26 | HARRY NORMAN REALTORS®
DIGITAL MEDIA INITIATIVES
Follow and interact with Luxury Real Estateâ€™s Social Media accounts by tagging them in your post and using their hashtag #WhosWhoInLuxuryRealEstate
INTERNET / SOCIAL MEDIA INITIATIVES
FEATURED PROPERTY OF THE WEEK
Instagram - @WhosWhoInLuxuryRealEstate Facebook - @LuxuryRealEstate Twitter - @LuxRE
Property videos may be uploaded through the Luxury Lounge>My Listings>click on the edit pencil then on the far right menu select videos and it will prompt you to browse and upload your video and attach to your listing.
Featured properties on the Luxury Real Estate home page included in the Week In Review E-Newsletter. Standard: $495 Jumbo: $995
Please refer to the HNR Advertising Guide for pricing and set up details. LUXURY AFFILIATE RESOURCE GUIDE | 27
DIGITAL PROPERTY OPPORTUNITIES PACKAGE INCLUDES: • Templated email blast to the Who’s Who in Luxury Real Estate Community customized to your brand (reach of over 25,000+) • Property Promotion published on LRE® Blog • LRE® Blog Post featured in Week in Review (reach of over 25,000+) • Social Media post across all Who’s Who in Luxury Real Estate social media channels, Facebook (275,000+ followers), Instagram (4,500+ followers), Twitter (16,000+ followers) and Pinterest (1,800+ followers) • Option to add discounted Feature Property on LuxuryRealEstate.com (extra cost) Reserve and purchase in the Luxury Lounge: Lounge.LuxuryRealEstate.com/Marketing .............................$995
EMAIL TEMPLATE OPTIONS CUSTOMIZED TO YOUR BRAND INCLUDE: • Open House • Price Reduction • Listing Promotion Increase the exposure for your listing by adding a Featured Property on LuxuryRealEstate.com for half price! (+$247.50 Standard Feature Property add-on or +$497.50 Jumbo Feature Property add-on)
FEATURED LUXURY PROFESSIONAL Be a featured broker/agent on the LuxuryRealEstate.com homepage for two full weeks. Increase your visibility to luxury consumers. Upon purchase, you will be contacted to schedule the feature. Reserve and purchase in the Luxury Lounge: Lounge.LuxuryRealEstate.com/Marketing ............ $295 (for 2 weeks)
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Leading Real Estate Companies of the WorldÂŽ is a collection of over 565 of the finest residential real estate firms around the world, producing more annual home sales than any other real estate network. LeadingRE.com connects you to local market-leading companies with powerful global connections and the highest commitment to competence, service and integrity.
4,300 offices, 130,000 sales associates Member companies operating over 70 countries around the globe Over 1.2 million home sale transactions annually, more than any real estate network Fourteen of the top 25 real estate companies in the U.S. More salesamong the top 500 U.S. brokerages than any network Top-rated luxury real estate program Award-winning learning platform, Institute, recognized by Training Magazine LUXURY AFFILIATE RESOURCE GUIDE | 29
FEATURED PROPERTY PROGRAM
The LeadingRE Featured Property Program is a dedicated 6-month marketing package for listings starting at $499,900 USD and available exclusively to LeadingRE members worldwide. For only $399, you can gain additional exposure for your listing by reaching a targeted audience through benefits such as, featured listing status and top-level search results on leadingre.com, inclusion in the WSJ Real Estate section online, a Guided Tour video of the property, exclusive advertising discounts and more. To enroll a listing in the LeadingRE Featured Property Program, complete the application at leadingre.com/fpp
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PARTIAL LIST OF CORPORATE & RELOCATION CLIENTS FOR HARRY NORMAN, REALTORS® ADP Aetna Insurance AFC Enterprises AGL Resources Aires Relocation All Points Relocation Alliance Technologies Alliance Data Systems Altair Alltel Alston & Bird Alta Telecom Alumax Amazon American Airlines American Cancer Society American Relocation Connections Amgen, Inc. Amylin Pharmaceuticals Amoco Amoco Foam Products Co. Anchor Glass Container Anheuser Busch Apple Aquilex Arby’s Armstrong World Industries AT&T AT&T Wireless Atlanta Falcons Austin Relocation Auto Nation Bank of America Bausch & Lomb Baxter BB&T Best Buy Black & Decker Blank Family of Businesses Blue Bell Creameries Blue Circle, Inc. Boeing Borg Warner Boy Scouts of America Boys & Girls Club of America Bristol Brookfield Relocation Campbell Soup Canada Life Insurance Cap Gemini CapRelo CarMax CARE
Cargill Carlson Relocation Cartus Relocation Catepillar CBS Television Network CDC CDC Federal Credit Union Centers for Disease Control Ceridian CEVA Logistics Charter Communications CH2M Hill Chevron Chick-Fil-A Chico’s Children’s Healthcare of ATL Choice Relocation CIAO International Ciba Vision Cigna Life Insurance Cingular Wireless/AT&T Cisco CitiGroup/CitiBank Clarke American Clorox CNN Coca-Cola Coca-Cola Refreshments Colonial Pipeline Colonial Relocation Columbian Chemicals Consol Energy, Inc. Con-way Commonwealth Relocation Conagra Concert Concurrent Computer Continuum International Cooper Lighting/Industries Cornerstone Relocation Corporate Relocation, Inc. Corporate Relocation Services Costco Cox Enterprises Crane Crown Relocation CSX Transportation Data General DataPath Dynatest Deloitte Touche Delta Airlines Digital Equipment Corp. Disney Dow Jones DSM Catalytica Pharmaceutical
DuPont Eli Lilly Electrolux Emory Hospital Emory University Enterprise Rent A Car Equifax Ernst & Young (EY) ESPN/Disney Evenflo Excel Logistics FAS/GMS Federal Bureau of Investigation Federal Express Federated Dept. Stores Fidelity Investments Firstline Mobility First Data Corporation First Preston Fisher Controls International Fisher Hornor & Associates Fisher Rosemount Systems FM Relocation Services Focus Relocation Ford Motor Company Fresh Express Frito Lay Gateway, Inc. General Chemical General Electric Corporation Gentiva GE General Motors Genuine Parts GeoDigital Georgia Pacific Corporation/ Koch Georgia Power Company Georgia’s Own Credit Union Getronics Government Solution Gieco Glaxo Smith Kline Glenayre Goldman Sachs Graebel Relocation Gulfstream Aerospace Corporation Habitat for Humanity Halliburton Heidelberg U.S.A. Hewlett Packard Hewitt & Associates Home Consultants Relo Home Depot/The Home Services Relocation HomeSteps Honda LUXURY AFFILIATE RESOURCE GUIDE | 31
Honeywell Hormel Foods Corporation Hyatt IBM Ingersoll Rand IntelIntercontinental Hotels Group Interlink Invesco J. Crew JC Penney J&J Health Care Systems John Deere John Harland Company Johns Manville Johnson Controls Johnson & Johnson J.M. Family Enterprises JP Morgan Chase & Company Iterated Systems Kaiser Permanente KB Destination Kellogg Kimberly Clark KPMG Koch Industries Komatsu Kraft General Foods Lanier Land Rover Lexicon Liberty Mutual Lockheed Martin Corp. Lockwood Greene Lowe’s Home Improvement MagMutual Marsh & McLennan Johns Manville Corporation Marriott Corporation Mercedes Merck Meridian Mobility Metropolitan Life Insurance MI Group Microsoft Miller Brewing Minet Mitsubishi Mobility Matters Monsanto Corporation Morgan Stanley Morreale RES Motorola Moving Station/Promisor MSI Relocation Nabisco Nationwide Insurance Navistar NCR NEI Neiman Marcus Nestle New York Life 32 | HARRY NORMAN REALTORS®
Newell Rubbermaid Nextel Next Level Communications Nexus Relocation Nike Nissan Nokia Norfolk-Southern Novartis Pharmaceutical Novoste NRI NuCompass Oaktree Relocation Odyssey Relocation Management OFS One Source Relocation Oracle Overhead Door Corp. Owens Corning Oxford Relocation Panasonic Paragon Pfizer Philip Morris Philips Electronics Philips Medical Plus Relocation Porsche North America Premier Asset Management Premier Relocation Price Waterhouse Proctor & Gamble Prodigy Communications Corp. Professional Relocation Services Publix Pulte Quaker Oats Quantum QuikTrip RDM Technologies Regions Bank ReloAction/Hewitt Associates RELO Direct Relocation America Relocation Center/The Relocation Consultants Relocation Dimensions Relocation Horizons Relocation Properties Management Relocation Synergy Group Relocation Today Reynolds & Reynolds Ricoh Roche Diagnostics Rockwell International Rolls Royce Royal LaPage Safety-Kleen Services Sanofi-Adventis SAP America, Inc. Sara Lee Corporation St. Paul Companies Schuller International
Sears Security Capital Inc. Serologicals Shaw Industries Sherwin Williams Siemens Signature Relocation SIRVA Solvay Pharmaceuticals Sony Ericsson Southern Company Sprint Staples Starbucks State Farm Insurance Co.’s Summit Mobility SunTrust Bank Talbot Group Target Tenet Healthcare Terminix Tetra Pak The Relocation Center (TRC) Thyssen Krupp TIAA-CREFTIG Insurance Time Warner Total Move Toyota Tractor Supply Trammel Crow TransMontaigne Turner Broadcasting Systems UCB Pharma UniGroup Unisource Universal Alloy United Parcel Service/UPS United Relocation Group VANAD Group Vanity Fair Vertice Vision Relocation Walgreen’s WalMart Wall Street Journal Weather Channel Weichert Relocation (WRRI) Wells Fargo Wells Real Estate Funds WestRock WHR Group Windemere Relocation Woodside Relocation Wrigley WRRI Xerium Technologies Xerox Relocation XonexXRS, Inc. (Georgia Pacific/Koch) Updated 09/17
The Mayfair International Realty‘s London team has been chosen for their knowledge of the UK and European real estate markets, and for their hands-on experience in property marketing won over many years. The Mayfair network has over 100 brokers with more than 450 offices spread across the UK, North America and Europe. As the exclusive affiliate of Mayfair International Realty in Georgia, Harry Norman, REALTORS® is able to provide our clients with real international coverage for their properties. The London personnel also has a real understanding of the International real estate market, making them ideal overseas real estate advisors. To achieve the best from London it is important to understand that the team is an extension of your company and not merely an affiliation. The “London Team” can be promoted as a better and more effective overseas service than those offered by competitors.
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Twice a year Mayfair International Realty produces a group magazine called “Mayfair Collection”. This is produced in both print and digital format. With over 180 pages of beautiful property from both UK and International members in both formats, this magazine is a great way to demonstrate global reach to sellers and prospective sellers. *Please refer to the HNR Advertising Guide for rates & further details.
Mayfair International Realty automatically uploads Harry Norman, REALTORS® listings to their global website. From there listings are sent to the exclusive Country Life website for listings over US $1 million, and the Financial Times www.ft.com.
Through its UK real estate network Mayfair International Realty’s London team is a top three advertisers in major UK publications. This ensures the most advantageous discounts over many leading titles. The London team also has the best connections with property journalists writing in the UK press. This enables suitable properties to be put forward for editorial.
You can choose to send a pre-listing letter to a prospective client or directly to a listing you are trying to secure. It is also a preferred option to send a new listing letter to one you have just listed and where the seller would love to hear that you have already been in contact with London who now knows about their home. Ordering your letter couldn’t be easier. Want to know more? Just send an email to Annette@MayfairInternationalRealty.com.
Mayfair International Realty actively uses their UK based social media platforms. Be sure to check, follow and interact with their Facebook pages, Twitter feeds, Pinterest boards and Instagram.
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Instagram - @MayfairInt15 Facebook - @MayfairInternationRealty Twitter - @MayfairIntRealty Pinterest - MayfairInternationRealty
Proudly serving Atlanta since 1930, Harry Norman, REALTORS® is one of Atlanta’s first and most successful residential real estate firms. Harry Norman REALTORS® is a member of HomeServices of America, Inc,™ the second largest full-service residential real estate brokerage firm in the United States.
17 convenient sales offices throughout Georgia More than 900 professional full-time sales associates Accredited international specialists Largest relocation division of its kind in the Southeast Largest residential real estate marketing team Prosperity Home Mortgage HN Insurance Services Leasing support services Unsurpassed sales associates training Leading edge technology Campbell & Brannon Township Title services LUXURY AFFILIATE RESOURCE GUIDE | 35
HNR LUXURY MARKETING TOOLS PRINT MATERIALS
AN AFFLUENT AUDIENCE OF 15,000+ Direct-mailed to targeted high-end homeowners with median incomes of $250,000+ and home values of $750,000+, top luxury brokers and leading real estate brokers in the United States. INTEGRATED AND INTERACTIVE MEDIA Promoted and distributed across multi-media platforms including print and web advertising, social media, and an interactive digital magazine. *Please refer to the HNR Advertising Guide for distribution, pricing, and reservation dates.
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INTERNET/SOCIAL MEDIA INITIATIVES
You Tube: YouTube.com/user/HarryNormanRealtors
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ADDITIONAL MARKETING TOOLS Deliver world-class marketing, and pay when you sell the home
STAND ALONE LISTING DISCOUNT $1,000 for listings sold over $750,000 $600 for listings sold under $750,000 $145 Setup Max. 10 Listings *If you don’t close, you don’t pay
E L I T E R E AC H
PERFECT PRESENTATION • Website & URL dedicater to your listing • HD Video Tour • Google Earth Aerial Flyover • Optimized for Mobile & iPad • Lead Capture & Social Sharing ELITE ADVERTISING • New York Times • Wall Street Journal • Robb Report • Mansion Global • duPont Registry
EXCLUSIVE MEMBERSHIP OFFER Free LUXVT PRO Membership No listing setup fee No membership fee Exclusive benefits and features From $295 Per Listing (paid at closing)
GLOBAL EXPOSURE • Over 90 International Ads • Reach buyers and investors across the globe • Key investor markets like China, Russia, Germany, EU and more BUYER TARGETING • Video ads precision targeted to your perfect buyer • Target by location, wealth, interests and lifestyle • Facebook, Instagram, YouTube and more MEASUREABLE RESULTS • 12 page interactive media kit showing your ads • Weekly activity reports by email • Keep your sellers informed and impressed
To get started, visit My HNR Office or go to https://try.luxvt.com/partner-offer-save-250/ *The LUXVT Elite Reach program is a suggested service provider and are by no way affiliated with Harry Norman, REALTORS®. Any contracts or service requests are between you and the provider directly. 38 | HARRY NORMAN REALTORS®
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For questions contact Alex Page at Alex.Page@HarryNorman.com or 404-504-7951 532 East Paces Ferry Road | Suite 300 | Atlanta, GA 30305 | 770-504-7300 | HarryNorman.com JANUARY2020