Page 1

harry moorman industrial design portfolio: v2


welcome to my portfolio

hello, I am a twenty year old industrial design student looking for a twelve month placement

I was born and raised in Halifax, West Yorkshire. I am in my second year, studying at Loughborough University Design School.

contents p6 / internet of things: work in progress A smart inhaler, enabling management of medication and ongoing analysis of health.

p12 / smart city cycling app

An iOS application, designed for the daily city-based commuter cyclist, partnered with o2.

p18 / design week

An intensive seven day project, design a product to improve domestic household chores.

p22 / injection moulding tool

The design and manufacture of an injection moulded promotional widget.

p28 / scooter

An entirely cad based project, designing and modelling a scooter using solidworks.

p32 / photography

A selection of my favourite event, film and digital photographs.

p38 / about me

My mini-cv and contact details.







other work

I also have experience working in other mediums such as video and graphic design. Examples of this can be seen on my website.


internet of things Brief: Identify an opportunity for an IoT smart product for use by a specific user, your product should enhance the users quality of life and store relevant data using an app. Overall project duration: 9 weeks Currently: 4 weeks in

concept generation problem solving sketch ideation modelmaking


1 in 12

of the u.k. population have been diagnosed with asthma.

Name: Amy Roberts Age: 18 Business Student in London

... and this number is rising, between 2001 and 2009 the total population of people with asthma rose 2%, or 5 million. This is the result of a multitude of factors, from poor air quality to airborne infections and pollen.

“ the severity of my asthma often fluctuates. �

Situation: Amy has recently moved away from home to study at university. She suffers from Asthma, since moving to London Amy has noticed an adverse effect on her condition which she is struggling to combat. Amy feels that her lung performance fluctuates daily but doesn’t know why, or how she should manage this. Goals: Amy wants a product that can allow her to manage her condition, she wants to be able to tailor her medication to her needs on an individual day. Amy wants to be able to keep track of changes with her condition with ease.

Persona: Amy Roberts

With the nature of this project being very form orientated we are advised to select existing products to help define small details and inspire the overall form of our projects. My overall product form will be simplistic enough to ensure that the user is familiar with it, however it will have a high level of detailing to ensure that the modelling aspect of the project pushes me out of my comfort zone. Whilst designing a product for the medical market, I aim to push the boundaries of what form this should take. My current inspiration is deriving from hand-held devices which perform a multitude of purposes collectively.

Initial sketch ideation with influences deriving from interesting and relevant existing forms.

Branding is a key part of this project, the medical market is swamped with competition and so I need to ensure that my product would stand out. Vent is a smart inhaler designed to assist the user with the management and ongoing analysis of asthma symptoms.

Vent. Smart Inhaler

As the project is still very much ‘work-in-progress’ I am still continuing to refine and develop my ideas. The above photograph shows some of my developmental work, with emphasis on details and functional aspects of the product. I am also looking at potential colour schemes to use for the product branding as this is something that I feel is a key element to the success of the product. As I continue with the developmental process I aim to perform user testing of physical sketch models to aid in the ergonomic design of the product.

After presenting my designs to target users, I received feedback on the need for them to ‘feel the product in their hand’ to get a true representation of scale and form. My next step with this project is to produce sketch models with blue foam, this will allow me to further test with users, enabling me to refine the design of the product to meet their needs.


smart city cycling app Brief: Based on key findings identified from first hand primary research, design and prototype an app for mobile phones that solves a problem, or aims to enhance an experience. A combination of group research and concept identification as well as individual prototyping, development, testing and design. Overall project duration: 10 weeks

user research wireframing ux design concept development


“ I will always lockup my bike, even if I have to go out of my way to do so. �

As a group we used a variety of research techniques to gain insight into a problem, having noticed a gap in the market for a commuter cycling app we chose to research this area further. Research started upon the creation of an online survey, which recieved over 180 responses. We then collated our results and used analysis techniques such as affinity diagramming to find gaps in our research. Individually we interviewed target users aiming to either challenge of confirm the insights gained from the survey. Having each invidually interviewed a target user we created a persona who embodied the problems and issues faced during an everyday cycling commute. Joe Barnes Age: 26 Graphic Designer Location: Liverpool Joe wants: - An easy to use, attractive interface. - Simple and recognisable icons. - Reduced vulnerability whilst cycling in the city. - Ability to quickly and easily plan a journey. - Be able to browse potential lockup locations. - Create a personal profile. - Share stats and information with friends.

Persona: Joe Barnes

scenario of use 2

He opens up the Apex app and hits ‘track’ to start recording his route from his current location.


Joe is leaving to meet his friends at the gym, he wants to do a warm up bicycle ride on the way. He already knows a suitable high intensity route.


Joe gets on his bike and places his iPhone on its handle bar mount. Alternatively he could leave it in his pocket as he already knows where he is going.


Joe gets a good warm up cycling over plenty of hills. Apex tracks him, recording his speed aswell as altitude changes, it uses this data along with distance travelled to give a rough approximation on calories burnt.


He arrives at the gym energized and ready for the workout with his friends.


Joe saves his tracked route to his favourites and shares it with his friends so they can try it on their next gym visit.

Storyboard illustrations were created by another group member.

initial wireframes 6.1 New Route

Tap to open the weather updates and warnings page. 7.1 Go

Tapping this will reset all page specific data input fields to blank. Indicates a swipe Take to another screen On screen interaction

8.1 Complete

9.1 Lockup

Takes the user to the social screen, here they can share stats, routes and info with friends.

Want to go to the homepage? Just tap here!

The wireframes show a section of the app used for the user to select a cycling route for their commute. One key specification is that the app must be easy to use when fixed to a bicycle stem, so button size has been increased to allow for this.

“Why is information repeated across pages?” Features such as the share and statistics were found on more than one page throughout the app which was unnecessary, in future developments of the layout this was eliminated.

“Can you simplify the lockup section with a swipe motion?” One tester commented on simplifying the lockup screen by using a swiping system similar to that of apps like Tinder to navigate through various potential locking locations.

“I don’t care about the safety of a lockup spot, I’d just prefer it to be closer.” Multiple testers stated that convenience of proximity to their final destination was more important to them than the overall safety of that lockup location.

final solution 6.2 New Route

7.2 Go

Different screen branding has been implemented for different routes throughout the app.

The top bar of the app has key page specific information, such as weather updates. Tapping this gives more in-depth insights.

8.2 Complete

9.2 Lockup

The same grid has been used to create the screen layouts, this consistency ensures that there is a positive user experience whilst also preventing the user having to search for core app functional features.

There are specific confirmation buttons on different screens which take the user to the next page.

Selection of a text field highlights the tapped field, and opens up the generic iPhone keyboard. The text is typed into the field at the top of the keyboard similar to an iMessage, however it is displayed in the in-app field when the return or done button is tapped. The entire app works seamlessly with iOS10, keyboard function being just one example of many, the brand guidelines of iOS10 have been a heavy influence for layout.

apex smart city cycling

Apex is a smart, intuitive app, designed for use by the daily city cycling commuter. It uses carefully selected information gained by sensors and live data to reduce the stresses involved with the daily bicycle commute. Apex is designed for use on an apple device, however can also be paired’ with a smart watch. The watch app is significantly more simplistic, with the smartphone sending key information such as directions, weather and traffic updates to it. The watch app pairing allows for safer use of the app for users who may not have a phone bicycle mount.


design week Brief: Design a product to improve domestic household chores. The product should have a clearly identified target user, and increase task enjoyment, convenience or functionality. Overall project duration: 7 days

time management illustration productivity photoshop


I have experienced first hand some of the common issues with mould and damp in rented accommodation, and from some initial market research I found that an affordable dehumidifier is not currently available on the market, and the current selection of potential alternatives are out of the student budget. Dehumidifiers are renowned for their excessive use of electricity, this is due to the sheer size of the product, their inefficiency in fluctuating external temperatures and the complexity of the system. Many products are sent to landfill because their different parts are difficult to separate, and in turn the user has to go through unnecessary heights if they wish to recycle a product at the end of its life.


of renters have suffered from damp, mould or leaking roofs. Humidity in rented accomodation is a nationwide issue, student housing in particular is renowned for its problems with damp. A small, affordable product to help manage this growing issue is not currently available on the market.

I always “ forget to water my houseplants �

Persona: Jessica Wilson Name: Jessica Wilson Age: 21 Psychology Student Location: London

The sketches shown above are taken from the initial form ideation for the product. Inspiration for form has been taken from existing products of a similar function such as air conditioning systems and desktop speakers, with the aim to develop an interesting aesthetic whilst keeping some details from products that users are familiar with.

Situation: Jessica is currently in the second year of her degree, and is sharing student housing for the first time. Since moving in she has noticed a large amount of damp in the house and is struggling to combat this. Goals: Jessica wants an affordable solution to her damp problem, alongside a product to water her plants. The product should be compact in size allowing Jessica to move it from room to room with ease.

The curved surface on the dehumidifier module enables an ergonomic grip on the product, increasing convenience for carrying. Additional plant modules can be added which increases the cavity size for the plant, this prevents the plant outgrowing the pot. Modules simply twist into one-another, allowing quick and easy disassembly.

Filter Desiccant Dehumidifier Plant Module Additional Plant Module Plant Pot Base Module Overflow Tray


injection injection mould tool moulding tool Brief: Design and develop a giveaway promotional widget’, which is suitable for in ection moulding. s a group, manufacture the finalised mould tool, and in ect polymer into it to create your widget. combination of individual design development work, followed by collaborative group work manufacturing one in ection moulding tool out of six possible choices. Overall project duration: 12 weeks

manufacturing teamwork time management brand research


The initial stages of the project involved creating a development portfolio for my widget and its corresponding mould tool. Upon completion of the individual work, we collaborated as a group of six, and chose one mould tool to take forward into manufacture. We chose the design shown below a chewing gum holder’ designed for Wrigleys xtra.

3d printed rapid prototype The 3d rapid prototype highlighted some small issues with the design such as the drawer joints being too difficult to manufacture, we edited the widget further to eliminate this along with other issues to ensure that they would not be a problem during the manufacturing stage.

To create toolpaths for the CNC machine, we first constructed a CAD model of our widget, we then removed cavities from our two mould halves to match the widget proportions. When complete we used HSM works within solidworks to determine which tool would cut which part of the mould, taking into account depth of cut aswell as the type of cut needed. Using the CNC machine we did a series of blue foam trials to ensure that the process would work without any issues, upon a succesful blue foam run we then cut the final tool halves from aluminium. We produced working drawings from our CAD mould halves and insert files, these were used during the manufacturing stage to ensure that different parts would correctly fit in relation to one-another.

The final tool to be manufactured is shown below, it is very complex with a total of eight individual inserts, additionally it is also made up of seven 6mm pins, and four M3 screws.

12 weeks 3 days 1 hour 18 minutes 36 seconds We also had to develop our tool for mass manufacture. In 13, 160 hour weeks, a total number of 1.002.409 injections would be performed, creating 3.007.227 widgets and in turn allowing for 0.24% waste without jeopardising the deadline. The mould tool will be radially injected, injecting 3 widgets per cycle. Inserts are either permanently fixed to the mould halves, or on hydraulic clamps that are automatically removed and inserted by robots.

using the lathe to cut location pins

the two mould halves

programming the cnc machine The fun and friendly, yet functional widget is ideal for children, promoting healthy eating and oral hygiene. It is designed to be freely given away with multipacks of Wrigley’s extra chewing gum.

Even though this was a group project and there being a lot of work to be distributed, I tried to ensure that I could experience all areas of the manufacturing process. I programmed all CNC cutting paths myself with one other group member, I also used the lathe to create location pins, and the manual milling machine to cut various inserts.

Upon completion of the mould tool, we injected the polymer into it. We did not initially get a complete fill of each cavity, however we experimented with the pressure and fill speed along with the gate size until we had successfully injected our mould tool. The top right shows the first completely successful injection, taken upon the opening of the mould tool.


stunt scooter Brief: Using the solidworks solid and assembly modelling techniques that you have learnt in your first year of university, fully model and render a scooter design for a target user. An entirely individual project, taking a design from sketch proposal to final CAD model and render. Overall project duration: 6 weeks

keyshot rendering cad modelling product analysis


My product is marketed for children of both genders, they are obsessed with action sports especially BMX. Due to their age and a lack of practice, they are not currently competent on a two wheeled bike. The scooter is designed to safely give them an opportunity to improve their balance, whilst giving the feeling of BMXing.

Fundamental visual aspects of the final design were taken directly from the form of a BMX. The reasoning for this was to create an aesthetically interesting product which was unique yet familiar. This image modelled in solidworks and rendered in keyshot shows all components from the final assembly model. Attention to detail was a key part of this project as the relations and constraints between individual components are quite intricate.

The design of the handlebars allows 360 degree rotation, in turn opening up a new world of possibilities for tricks to perform.

The model consists of a total of 25 individual components, all parts have been constrained in relation to one another within the solidworks assembly.



The scooter features BMX stunt tyres, allowing it to resemble the form and feel of a BMX without actually being one. It features two decks, the main one (a) is designed for the majority of use, and is wide enough to fit both of the users feet, the second (b) is designed to have one foot rested on it, this can allow the user to balance on the front wheel, allowing them to perform more stunts easily.


photo graphy Experimental photography has always been an interest of mine, the next few pages show some of my favourite photographs from a variety of genres.

composition experimentation photo editing


I’ve had the privilege of photographing a number of events, from conferences to sporting events. I often shoot analogue photography as this is one of my favourite hobbies, I often find myself trying to replicate the texture of a film photo in Lightroom with my digital shots. Whether its taking a product shot of a model, or using a photo as a backplate HDRI, photography definetly has its uses.

about me

personal statement

I am a passionate and creative young designer who loves to solve problems and learn new things. I love creating innovative products that challenge perceptions and unique experiences that push boundaries. I am currently in my second year at Loughborough University, studying for a BA degree in Industrial Design and Technology. In my free time, when not designing or sketching, I like to experiment with analogue photography, skateboard, cycle, and drink great coffee.

education 2015 to Present Loughborough University Design School Industrial Design and Technology (BA) 69.8% at End of Year One - 2.1 2014 to 2015 Leeds College of Art Art and Design Foundation Grade Attained: Merit 2007 to 2014 The North Halifax Grammar School ALevel: A*BC GCSE: AAAABBBBBBC


2016 IBM Design Thinking Workshop 2015 to Present Freelance Graphic Design - Branding 2015 to Present LIFE Church, Bradford Creative Team - Photography and Video Capture 2013 to Present Ravenscliffe High School and Sports College Supply Teaching Assistant (Special Education)

thank you for taking the time to look at my work

please get in touch: harrymoorman(at) 07512766435

you can visit my website at:

Harry Moorman // Industrial Design Portfolio, Loughborough Design School.  

Hello, I am a second year Industrial Designer currently studying at Loughborough University. This is my 2017 portfolio, I am looking for...

Harry Moorman // Industrial Design Portfolio, Loughborough Design School.  

Hello, I am a second year Industrial Designer currently studying at Loughborough University. This is my 2017 portfolio, I am looking for...