Q2. How does your media product represent particular social groups? I have represented my target audience as reggae/ Rastafarian wannabeâ€™s, anybody who's into Jamaica, or smoking, from Adidas original to Shy FX: anything related to the reggae culture will be portrayed. I have grabbed these types of people by using the famous red yellow and green colours related to Rastafarianism. The type of people that would be interested in my magazine would be mainly the younger generation around 18 years of age, however younger people like to look older by buying things older than their age, therefore, it could be for 16 and over. I believe that my magazine would be for girls and guys, as both genders can wear reggae clothes, be into reggae, be into smoking, reggae culture, 'weed'- potentially what my magazines based on. I therefore feel that the people buying the magazine will have an average amount of disposable income, if they can afford fags and gig tickets, then they can afford the magazine! I imagine the type of person that would buy my magazine would look like a cross between reggae/indie fashion: rolled up trousers, creps (a type of trainer), and skinny jeans, large t-shirts, rolled sleeves, fresh (different wak) hair styles. These types of people would be into going out to gigs, house parties, into smoking, doing drugs, being chilled people, relaxed, up for a good time, not very intelligent regarding education. I haven't stereotyped in my magazine, as I've used 'white-British' people, whereas stereotypically you would say 'Jamaican-coloured', In the main cover image I chose the Bob Marley t-shirt to imply the type of people that should buy the magazine, however used a random person, to show that anyone no matter what race can buy the magazine, widening my target audience. I took the photo from above with her hands on her shoulders connoting a 'look at me' picture, she looks chilled, cool, mysterious and somewhat sexy', this suggests a teasing temptation to read the magazine. Technical code: The shot distance is a medium close up, using a fish eye lens, it enables you to get close and personal to her face yet able to see the thirst showing the type of psychographic. The camera angle is high as if we are watching over her, maybe from a CCTV camera, connoting she could be in a cell, dangerous, closely being watched, or could mean the world is watching her, as she's an upcoming talent. The focal point is her face, to get inside the mind of Frankie T. The depth of field is her whole body, showing the t-shirt as well as her, connoting she's a female Bob Marley, with his soul inside her, the soul of music, the passion, the love. Yet her face is quite mysterious, her eyes show pain, hunger, she looks like an animal, as if hunting for music.
Published on Mar 4, 2013