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Fendi bag £2,770

tthe artistry – it has the same enticing sense of ease. Stella McCartney’s AW14 collection is a masterclass in how well-placed appliqués can add drama to daywear. Multicoloured mountaineering cords curl across shirts, and silver zippers swirl in playful patterns on tailored blouses and trapeze bags. The oversized double-breasted blazers that have become a staple in her oeuvre featured slinky chains snaking down their fronts, and her skinny denims were dotted with delicate crystals. Print maestro Matthew Williamson showed punchy surface detailing that was a departure from his usual style. His adornments were baroque rather than boho, and his execution uncharacteristically pared down. Perhaps this is due to the influence of then head of design Danielle Scutt. Accessory designers also made a convincing case for decorative daytime designs: consider Christopher Bailey’s capacious, hand-painted Bloomsbury bags at Burberry Prorsum or Fendi’s By The Way satchel with its pyramids of precious stones. Conventional wisdom would have you employ these pieces with caution, but the beauty of the new breed of embellishment is in the refreshing absence of rules. Just don’t save them for after dark; this is daywear’s chance to shine. HMN Available from Luxury Accessories, Ground Floor; International Designer, First Floor; and



Carven dress £290

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Christopher Kane dress £1,550

Each x Other coat £725

Stella McCartney shirt £899

Models backstage Jason Lloyd Evans; sequin background iStock

Stella McCartney jacket £2,025

Victoria, Victoria Beckham dress £1,225

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Stella McCartney coat £1,099

Matthew Williamson dress £999



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Burberry Prorsum bag £23,000

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s game-changers go, a grey sweatshirt seems not just unlikely but downright improbable. Yet when the ultra-adorned statement sweatshirt exploded onto the scene a few seasons ago, it set an interesting precedent, illustrating that even the most humble piece can be elevated to new heights by an abundance of embroidery or a panoply of precious gems. In the AW14 collections, the throw-it-on maximalism of past seasons has matured into a more sophisticated mood; embellishments glisten carefully rather than grab attention, and this time daywear has taken the decorative hit. In Paris, Carven’s Guillaume Henry sent out fit-andflare dresses that could have looked conservative were they not flecked with sparkling embroidery, and Forties-style peacoats that might have appeared sombre were it not for Swarovski-crystal-studded arrows. Some of this season’s silhouettes border on austere, yet embellishment means the designs are far from buttoned-up. At Victoria, Victoria Beckham, exuberantly embroidered bees lend levity to a black A-line shift, and feathers give an appealing frivolity to a cashmere coat produced by the artist collective Each x Other. Christopher Kane has always embraced contrast in his collections and for AW14 he sent out a stark, almost monastic, dress enlivened with constellations of minuscule silver crystals. Like last season’s luxe sportswear, AW14’s embellished daywear has impressive potential and – despite many designs being executed with a demi-couture level of

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Profile for Harrods online

Harrods Magazine October 2014  

This month, the fashion team travelled to mysterious Mongolia to shoot the bold patterns, textured fleeces and tapestry ponchos in the autum...

Harrods Magazine October 2014  

This month, the fashion team travelled to mysterious Mongolia to shoot the bold patterns, textured fleeces and tapestry ponchos in the autum...