Video letters Pure Leverage I realize the idea of video email is pretty new. Imagine acquiring a birthday video email, information on a property you have been seeking, or advanced notice of your new car model having a video from it from the email. Certainly providing links to videos on emails is becoming common, and a lot of marketers do that. Why then not take the next thing? Whatever You Can and Cannot Do. First, today, embedding a video in a email is not possible. A day it could happen, but at the moment email servers don't hold the necessary software for this. This implies text links or graphics. Studies suggest that by using a graphical representation of your own video and after that providing a direct hyperlink to the video email is the best way to achieve video emailing at the moment. The Case For Video Emails. In an article by Mark Brownlow, "Video email: current practices", he discusses the research on video emailing. There are several interesting statistics. Looking at this statistic, it really is obvious that Video Email Service Pure leverage has become acceptable to many internet viewers. "In accordance with comScore, US Web users viewed 14.8 billion online videos in January, with YouTube alone scoring over 100 million unique viewers because same period". Finally video has arrived old, and we are all conditioned to make use of it. Comparing emails with or without a video link, "When not linking to video his click through rates are between 20-27%...when linking to online video it's consistently between 51-65%" Anna Yeaman. We all know a video link receives a much better open rate compared to a simple text message. With the image inside the email, views are 5-ten times several! Campaign Monitor reported that: "the screen grab was clicked on more than 5 times as often as the text link." Mark Brownlow says of his very own email campaigns, "In my own newsletters, a video image attracts between two and 10 times the clicks that the accompanying text link gets". Will you have this? In case you have a properly constructed image with your email, 5-10 times more and more people will click on the link and view your video. When you are in sales, information dissemination, advertising what can you pay to obtain 5-ten times more and more people view your message? Conclusion. Video Email is the new emerging technology in video. Right now you can capitalize out of this new wave. Television used to get tremendous response from their ads whenever it first started. This is also true of video email right now. Later on years whenever it gets to be more common, the outcome will most likely diminish, why not make the most of it right now.
Published on Apr 25, 2014