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MKT 500 Week 4 Assignment 1 - Part A Your Marketing Plan (2 Papers)

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This Tutorial contains 2 Papers

MKT 500 Week 4 Assignment 1 - Part A Your Marketing Plan

From the start of this course, you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part A of your marketing plan. You are required to submit a marketing plan for a hypothetical product-based company. Your plan must include the company’s background information, and information collected from Steps 1-4 of the Interactive Marketing Plan, located in the course shell. Note: Some elements may not be covered in the Interactive Marketing Plan and will require additional research. For information on Website analytics, visit Google Analytics at http://www.google.com/analytics/why/. Note: You may create and / or make all necessary assumptions needed for the completion of this assignment. Write a five to six (5-6) page paper in which you:


1. Construct a concise executive summary that provides the details of the outcomes of your marketing plan outcomes. The relevant outcomes include profitability, shareholder returns, and return on investment. 2. Conduct an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces. 3. Specify the primary and secondary target markets for your company. Be sure to cover the 4Ps, 5Cs and STP. 4. Conduct a performance analysis with set benchmarks of 50% to 75% per annualized plan. Your analysis should include at least four (4) of the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement. Develop four (4) quantitative and (4) qualitative marketing objectives from your chosen metrics.

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MKT 500 Week 6 Assignment 2 - Part B Your Marketing Plan (2 Papers)

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This Tutorial contains 2 Papers

MKT 500 Week 6 Assignment 2 - Part B Your Marketing Plan

From the start of this course, you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part B of your marketing plan. You are required to submit a marketing plan for a hypothetical product-based company. Your plan must include the company’s mission, introduction and branding, and information collected from Step 5 of the Interactive Marketing Plan, located in the course shell. Note: Some elements may not be covered in the Interactive Marketing Plan and will require additional research. Note: You may create and /or make all necessary assumptions needed for the completion of this assignment. Write a four to five (4-5) page paper in which you: 1. Revise your executive summary from Assignment 1, based on feedback from your instructor. 2. Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension. 3. Develop a marketing strategy for your product and determine an appropriate time table for execution of the plan (e.g., phase 1, phase 2, etc.). Provide a rationale for your response. 4. Develop a positioning statement which should include, at a minimum, a benefit, user, competitive, or innovative statement about your product. Provide a rationale for your time frame for execution of your positioning statement.


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MKT 500 Week 8 Assignment 3 - Part C Your Marketing Plan (2 Papers)

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This Tutorial contains 2 Papers

MKT 500 Week 8 Assignment 3 - Part C Your Marketing Plan

From the start of this course, you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part C of your marketing plan. You are required to submit a marketing plan for a hypothetical product-based company. Your plan must include the company’s social media strategy, and information collected from Steps 6-7 of the Interactive Marketing Plan, located in the course shell. Note: Some elements may not be covered in the Interactive Marketing Plan and will require additional research.


Note: You may create and / or make all necessary assumptions needed for the completion of this assignment. Write a six to seven (6-7) page paper in which you: 1. Develop the company’s branding, pricing, and distribution strategy. 2. Provide the following marketing strategy information: a. Classify the company’s major competitors as inter- or intracompetitors. Categorize the competitors’ major strengths and weaknesses. b. Develop the differentiation strategy in relation to the closest competitor. c. Establish whether the company’s intention is to be a leader or follower within the industry. d. Assess the level of impact that the salient macro-environmental issues (e.g., legal, technological, social, and economic, etc.) and trends with which the company must contend could potentially have on the company’s marketing strategy. e. Discuss the marketing research tools that you used in your marketing strategy.

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MKT 500 Competitive Success--snaptutorial.com  

This Tutorial contains 2 Papers MKT 500 Week 4 Assignment 1 - Part A Your Marketing Plan From the start of this course, you have accesse...

MKT 500 Competitive Success--snaptutorial.com  

This Tutorial contains 2 Papers MKT 500 Week 4 Assignment 1 - Part A Your Marketing Plan From the start of this course, you have accesse...

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