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HSA 505 Week 1 Discussion 1

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HSA 505 Week 1 Discussion 1 Please respond to the following: "The Product Life Cycle Part"

Assess the value of the product life cycle as a tool for product succession planning and related product management activities. Give your opinion on whether or not the Product Life Cycle can help health care managers in promoting portfolio planning, strategy formulation, and forecasting. Provide one (1) example to support your rationale. Select two (2) stages of the Product Life Cycle. Describe the methods for strategically and tactically managing products during each of the selected stages. Relate the selected stages to two (2) real-life examples of strategic or tactical initiatives within a health care organization.

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HSA 505 Week 1 Discussion 2

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HSA 505 Week 1 Discussion 2 Please respond to the following: "New Product Process"

Create an argument in support of the assertion that the Product Life Cycle enhances marketing outcomes in the health care industry. Provide support for your argument. Suggest at least two (2) examples that support the notion of the limiting life span of health care products as a necessity in the ongoing and systematic product succession planning effort.

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HSA 505 Week 2 Discussion 1

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HSA 505 Week 2 Discussion 1 Please respond to the following: "Marketing Growth and Strategic Planning"

Justify the assembly of a balanced product portfolio by marketing managers as a means of ensuring extended success in the health care market industry. Provide two (2) real-life examples to support your rationale. Assess the importance of portfolio planning in the health care industry, and determine at least one (1) approach to portfolio planning that can help marketing managers to ensure productive marketing operations. Provide at least two (2) specific examples of portfolio planning in a health care organization with which you are familiar.

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HSA 505 Week 2 Discussion 2

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HSA 505 Week 2 Discussion 2 Please respond to the following: "Market Expansion and Drivers Management"

Interpret the importance of continually pursuing opportunities for growth within the health care marketplace, and identify expansion opportunities available to health care institutions through the use of Igor Ansoff’s Product-Market Expansion Grid. Provide support for your response. Assess the critical pursuit of identity management and its role in helping health care entities build strong, recognizable brands. Provide at least two (2) specific examples of identity initiatives within a health care organization.


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HSA 505 Week 3 Discussion 1

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HSA 505 Week 3 Discussion 1 Please respond to the following: "Brand Design Model"

Evaluate the value of assigning appropriate brand identities to represent health care goods, services, and institutions. Provide support for your rationale. Assess the value of Calder and Reagan’s Brand Design Model as a device for systematically guiding health care marketers through the process of formulating brands. Explain one (1) reason why a SWOT analysis is needed to help health care organizations understand competitor brands. Provide two (2) examples from a health care organization with which you are familiar that support the value of Calder and Reagan’s Brand Design Model.


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HSA 505 Week 3 Discussion 2

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HSA 505 Week 3 Discussion 2 Please respond to the following: "Brand Portfolio Molecule and Brand Report Card"

Based on your review of the Learnscape scenario titled “Learnscape 3: Recover and Retention”, explain the fundamental reasons why brands do not exist in isolation but do exist in larger environments that include other brands. Provide two (2) specific recommendations or solutions that help the health care facility in this scenario improve patient satisfaction. Assess the value of Lederer and Hill’s Brand Portfolio Molecule when used to understand brand relationships. Provide at least two (2) specific


examples of strategic or tactical initiatives within a health care organization.

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HSA 505 Week 3 Product Development

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HSA 505 Week 3 Product Development Health services continue to affect the gross domestic product, and this dramatic transformation has great demands on each dollar spent to deliver patient-centered products. Health care marketing must be repeatedly applied and practiced strategically to include environmental dimensions, such as technology, socioeconomics, competition, and regulatory.


That being said, in today’s global economy, investors and potential entrepreneurs must tap into the so-called “unexplored” market. In this aspect, health care establishments must utilize marketing, advertising, as well as sales strategies when pursuing new customers (e.g., suppose a health care investor wanted to build a small hospital in a rural community); this would entail exploration and logistical experimentation to determine who will patronize the facility. In an impoverished neighborhood, the feasibility of having lucrative profits may see diminishing returns, and so the venture may be not worth the effort. Also, suppose that the potential investor wants to sell mosquito deterrents (e.g., bedside netting in malaria-infested regions of Asia or Africa); then it would be wise to investigate the number of beds that are actually in the village, and who would be willing to purchase them. These activities take into account the investor portfolio, as well as the feasibility of marketing and selling the product. Such explorationalso examines competitors, cultural differences, and—most important—identification of the customer.

Identify a local health care establishment (e.g., hospital, rehabilitation center, emergency medical center) and determine its product development practices. Utilize concepts from previous weeks to substantiate information, as needed. You may develop the discussion based on the ideas presented here, but feel free to inject any salient marketing strategy that you believe might support your presentation.

Write a three to four(3-4) page paper in which you:


Justify the purpose of the selected health care establishments’ product(s) /service(s) and their associated life cycle(s). Suggest one (1) strategy to improve the marketing mix of the selected health care establishment. Support your strategy by highlighting one (1) benefit of (1) portfolio analysis and providing two (2) examples that display differential advantages. Assess the importance of technology in providing patients with clear and accessible information about health care organizations and the product(s) / service(s) that they provide. Outline a survey to capture patients’ expectations regarding the delivery and/or accessibility of product(s) /service(s) identified. Use at least three (3) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources. Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are:


Analyze how products evolve through the four stages of the product life cycle. Determine the appropriate product succession planning efforts of health care services. Examine the marketing research process and market segmentation strategies in the health care industry. Evaluate marketing research tools involved in the marketing process. Use technology and information resources to research issues in health services strategic marketing. Write clearly and concisely about health services strategic marketing using proper writing mechanics.

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HSA 505 Week 4 Case Study 1 Revitalizing a Brand

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HSA 505 Week 4 Case Study 1 Revitalizing a Brand Read the case study titled “Revitalizing a Brand�, located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study.

Write a four to six (4-6) page paper in which you:

Describe the current marketing communication, identity, and brand position of Plaza Home Health Services. Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services. Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position). Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.


Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources. Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are:

Examine the marketing research process and market segmentation strategies in the health care industry. Analyze business planning based on an analysis of domestic and global operating environments, market dynamics (supply and demand), commercialization, and product-market expansion. Explain how branding strategies apply to the health care market for existing and new products. Determine the marketing communications strategy used in health care services.


Use technology and information resources to research issues in health services strategic marketing. Write clearly and concisely about health services strategic marketing using proper writing mechanics.

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HSA 505 Week 4 Discussion 1

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HSA 505 Week 4 Discussion 1 Please respond to the following: "Brand Stretch Spectrum and Market Product Grid"


Assess the importance of evaluating newly developed health care products in order to determine whether the products should carry existing brand names or whether they should be assigned new brand names. Suggest realistic branding strategies needed for marketers to evaluate newly developed health care products or services. Provide support for your rationale. From the e-Activity, determine whether or not the product offerings that you selected are consistent with the perceived selections of the given health care entity. Explain your rationale.

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HSA 505 Week 4 Discussion 2

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HSA 505 Week 4 Discussion 2 -


Please respond to the following: "Lateral Marketing Strategy"

Assess the value of target marketing as an effective health care marketing strategy. Appraise the degree to which vertical and traditional segmentation help marketing managers use target marketing strategies. Support your rationale with at least two (2) specific examples of target marketing within a health care organization with which you are familiar. Evaluate the impact of lateral segmentation in encouraging marketing managers to look broadly at markets in order to identify previously overlooked opportunities. Provide at least one (1) specific example of quality initiatives within a health care organization.

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HSA 505 Week 5 Discussion 1

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HSA 505 Week 5 Discussion 1 Please respond to the following: "Marketing Segment and Perceptual Map"

Evaluate the value and utility afforded by Philip Kotler’s Segment-bySegment Invasion Plan as a tool for mapping current and future market segment pursuits. Provide support for your rationale. Assess the importance of a Perceptual Map for current and potential product offerings in the marketplace. Suggest one (1) way in which this instrument can be used by marketers to affect better product positioning outcomes within the health care industry.

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HSA 505 Week 5 Discussion 2

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HSA 505 Week 5 Discussion 2 Please respond to the following: "Product Ladder and Hierarchy of Needs"

Assess the importance of the Ries and Trout’s Product Ladder as a target marketing device within the health care industry. Provide a rationale for your response. Assess the level of necessity for health care marketers to possess an effective understand of human motivation in order to better understand their customers. Provide at least two (2) specific examples of the use of human motivation within a health care organization.

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HSA 505 Week 6 Discussion 2


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HSA 505 Week 6 Discussion 2 Please respond to the following: "Customer Experience Management"

Based on your review of the Learnscape scenario titled “Learnscape 1: Staying Relevant”, examine the potential mutual benefits that are afforded to health care organizations and their respective customers populations when health care organizations design and manage allencompassing customer experiences. Provide an example of such potential mutual benefits to support your rationale. Appraise the value of the innovation guidance for the assembly and management of customer experiences provided by Bernd Schmitt’s CEM framework. Provide at least two (2) specific examples of CEM framework that apply within a health care organization with which you are familiar.

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HSA 505 Week 7 Case Study 2 Stopping Outshopping

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Case Study 2: Stopping Outshopping Due Week 7 and worth 220 points

Read the case study titled “Stopping Outshopping”, located in the online course shell. Then, use the Internet or Strayer databases to research similar marketing strategies in the health care industry.

Write a four to six (4-6) page paper in which you: 1. Based on the textbook’s summary of Timothy’s philosophy of continually striving for excellence, determine whether or not Scarlet Hospital was prepared to compete with the establishment in Salem even before the highway improvement mandated such an upgrade in delivery health care services. 2. Examine the potential lessons that the “Stopping Outshopping” case could teach health care executives about complacency. 3. Evaluate the potential value of Michael Porter's Five Forces analysis and SWOT Analysis for effective decision making, in its ability to help


Scarlet Hospital protect its market share and thus decrease the chance of losing patients to other institutions in Salem. 4. Appraise the value of the Balanced Scorecard model in its ability to help Scarlet Hospital executives reinforce its defensive marketing strategy. 5. Propose a one (1) page offensive marketing strategy (i.e. communication, branding, innovation, etc.) that Scarlet Hospital should deploy in order to turn the table on Salam-based health care providers and improve its competitive marketing position. 6. Use at least five (5) quality academic resources. Note:Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements: · Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. · Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are: · Examine the marketing research process and market segmentation strategies in the health care industry.


· Integrate the SWOT Analysis into viable recommendations to meet the health care services organization’s operating requirements. · Analyze the components of the balanced scorecard and conduct trend and ratio analysis to assess health strategic marketing. · Apply Michael Porter's Five Forces analysis for effective decision making to efficiently utilize health services resources and achieve organizational goals. · Explain the impact that the population and societal, competitive, and financial forces have on health care services. · Use technology and information resources to research issues in health services strategic marketing. · Write clearly and concisely about health services strategic marketing using proper writing mechanics.

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HSA 505 Week 7 Discussion 1

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HSA 505 Week 7 Discussion 1 Please respond to the following: "Understanding Customer Wants and Needs and PEST Analysis"

Argue whether or not you believe that health care marketers must understand customers and their perceptions of product offerings in order to effectively monitor prowess at addressing and satisfying customer wants and needs. Provide an example of your argument in action to support your rationale. Assess the value and importance of a PEST Analysis as a tool for mentoring and evaluating the macro environment. Provide at least two (2) specific examples of PEST Analysis that apply within a health care organization with which you are familiar.

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HSA 505 Week 7 Discussion 2


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HSA 505 Week 7 Discussion 2 Please respond to the following: "Michael Porter’s Five Forces Model"

Examine the key reasons why intense competition and rivalry characterize the health care industry. Suggest one (1) example to support your rationale. Appraise the value and importance of Michael Porter’s Five Forces Model as a tool for facilitating the understanding and addressing of the competition within the health care industry. Provide at least two (2) specific examples of Michael Porter’s Five Forces Model that apply within a health care organization with which you are familiar.

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HSA 505 Week 8 Discussion 1


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HSA 505 Week 8 Discussion 1 Please respond to the following: "Competition Model"

Justify the fundamental reasons that marketers should closely monitor the actions of rivals in order to proactively address developing issues, events, and circumstances. Provide one (1) example of such successful close monitoring to support your rationale. Evaluate the value afforded by Lehmann and Winer’s Level of Competition Model as an instrument for engendering the accurate identification and understanding of competition within the health care industry. Provide at least two (2) specific examples of Lehmann and Winer’s Level of Competition Model that apply within a health care organization with which you are familiar.

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HSA 505 Week 8 Discussion 2

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A 505 Week 8 Discussion 2 Please respond to the following: "Marketing Management Tools"

Based on your review of the Learnscape scenario titled “Learnscape 2: Patient Engagement”, analyze the benefits afforded to health care marketers that understand the importance of establishing core values that guide health care organizations in their strategic and tactical pursuits. Determine whether you believe the relationship between core values should stay the same over time or should change over time. Provide one (1) example of such a relationship between core values to support your rationale. Appraise the value offered by Leonard Berry’s Success Sustainability Model as a management tool for communication drivers of excellence that will yield sustained success. Provide at least two (2) specific examples of Leonard Berry’s Success Sustainability Model that apply within a health care organization with which you are familiar.


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HSA 505 Week 9 Case Study 3

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HSA 505 Week 9 Case Study 3 Read the case study titled “Missed Opportunities�, located in the online course shell.

Write a four to six (4-6) page paper in which you:

Examine the pros and cons from the perspective of Crestview Hospital of the placement of its new billboard directly adjacent to Briarwood Medical Center. Interpret the reaction of customers and other community stakeholders to the billboard postings.


Use competitive marketing entry strategies to suggest the action that Briarwood Hospital should undertake to counter the messages in the new Crestview Hospital Billboard postings. Recommend the marketing communication strategy or strategies that both Crestview and Briarwood Hospitals should employ. Justify why the Governing Board of both hospitals should take a proactive role in promoting and implementing effective marketing strategies. Assess the value of the various marketing research tool(s) that Briarwood and Crestview hospital could use to promote effective marketing communication strategies. Justify your response. Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.


The specific course learning outcomes associated with this assignment are:

Evaluate marketing research tools involved in the marketing process. Formulate competitive market entry strategies based on analysis of global markets that comply to initiatives in the health care industry. Determine the marketing communications strategy used in health care services. Use technology and information resources to research issues in health services strategic marketing. Write clearly and concisely about health services strategic marketing using proper writing mechanics.

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HSA 505 Week 9 Discussion 1


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HSA 505 Week 9 Discussion 1 Please respond to the following: "Marketing Strategy and Planning Tools"

Determine whether or not health care marketers need to recognize the value results from implementing marketing best practices across the multiple, varying activities that health care organizations carry out. Provide one (1) example of such recognition of value to support your rationale. Evaluate the value of Michael Porter’s Value Chain as a marketing strategy and planning instrument for engendering an understanding of value-producing activities within health care organizations. Provide at least two (2) specific examples of the Michael Porter’s Value Chain Model that apply within a health care organization with which you are familiar.

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HSA 505 Week 9 Discussion 2

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HSA 505 Week 9 Discussion 2 Please respond to the following: "Generic Strategies and Balanced scored Card"

Determine whether or not you believe the proces

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HSA 505 Competitive Success--snaptutorial.com  

HSA 505 Week 1 Discussion 1 - Please respond to the following: "The Product Life Cycle Part" Assess the value of the product life cycle as...

HSA 505 Competitive Success--snaptutorial.com  

HSA 505 Week 1 Discussion 1 - Please respond to the following: "The Product Life Cycle Part" Assess the value of the product life cycle as...

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