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Vol. 3 I No. 2 I 2017 ISSN 2289-893X RM10

REPOSITIONING PWTC FOR THE 21st CENTURY Datuk Shamsul Kamar bin Ahmad, CEO of PWTC, shares what’s in store for this iconic centre.

Business Events Forum What’s Ahead For The BE Industry

rAWr Awards 2017

Celebrating The rAWr-ing Success Of The BE Industry


Dear Readers,

DATO’ VINCENT LIM President, MACEOS 2016-2018

We have come to the end of the year and as we look back, it has been a fruitful year for Business Events (BE) in Malaysia. One of the important milestones for the MICE industry in Malaysia was the signing of the MoU of the AFECA-ASEAN Committee (AAC) on 9th November 2017 during the BE Forum 2017. AFECA is the Asian Federation of Exhibition & Convention Associations which was founded in 2005 with the objective of promoting the development and growth of the exhibition and convention industry in Asia. MACEOS was one of the signatories of the MoU representing Malaysia together with five other founding member trade associations from Indonesia, Philippines, Singapore and Thailand. Malaysia is also the chair for AAC until the end of 2018. I would like to record my congratulations and gratitude to BE Forum organising chairman Jason Teh, his team and the speakers for a successful event. I would also like to thank MyCEB for jointly organising the 3rd edition of rAWr Awards 2017. My appreciation also goes to the Organising Committee Chairman Melvin Shu and his team of committee members, the secretariat teams in MACEOS and MyCEB, as well as our Strategic Partners: AV Solutions, Selesei Production, Sunway Putra Hotel Kuala Lumpur, Vantage Five, Hawt Dotz and ACLS, and our Media Partners: CEI, M&C/Asia and MIX. 2017 has proven to be a catalyst for the BE industry in the years to come. It has shown positivity that the industry will continue to do well and improve on our shortcomings. Till then I wish our Christian readers a very Merry Christmas and to everyone, Happy New Year!




Contents Vol. 3 I No. 2 I 2017


04 Cover Story Repositioning PWTC for the 21st Century With stiff competition from other MICE centres, PWTC meets the competitors head on to ensure its premier position in the MICE industry. Datuk Shamsul Kamar bin Ahmad, CEO of PWTC, shares with BE what’s in store for this iconic centre.

In The Spotlight 27 Seri Pacific Hotel Kuala Lumpur 28 SP Setia 30 AV Image 32 Pico 34 UBM

Feature 8 rAWr Awards 2017 13 Pan-Pearl River Delta

MICE Alliance

14 AFECA Asia MICE Youth Challenge 2017

16 Berjaya UCH Shines on the International Stage

17 Making Penang an Attractive MICE Centre

18 Growing the MICE Industry in the Northern Region

In Every Issue 1 President’s Note 3 Publisher’s Note 38 Members of MACEOS




19 Handover of Malaysia International Trade and Exhibition Centre

20 Business Events in Sarawak Generates Income for State’s Economy

22 New Era for the BE Industry in ASEAN

25 Training on Target 26 Health & Safety at Events and Exhibitions

36 MyExpo 40 Hari Raya Gathering


Dear Readers,

MACEOS Secretariat Level 3, East Wing, Menara MATRADE, Jalan Sultan Haji Ahmad Shah, 50480 Kuala Lumpur. H/P No: 012-343 6106 Fax: 603-6203 7034 Email Address: secretariat@maceos.com.my ADVISOR Dr Mohd Shahreen Zainooreen B. Madros, CEO of MATRADE EX-OFFICIO MyCEB EXECUTIVE COMMITTEE (2016-2018) President Dato’ Vincent Lim Vice President Alun Jones Honorary Secretary Francis Teo Honorary Treasurer W Y Cheong Acting Vice-President Convention Gracie Geikie Acting Vice-President Industry Partners Lee Mark SUB-COMMITTEE (2016-2018) CSR, Sustainability & Safety Eric Ho Education & Training Kenneth Fong Industry Liaison Andrew Soon Industry Research & Statistics Alice Lem Membership & Social Melvin Shu PR & Media Relations Irene Leow Publication Alun Jones Social Syed Amirul Hafidz Sarawak State Gracie Geikie Northern Region Eugene Goh Government Liaison Chairman Nor Azmi Sulong

Welcome to another content packed edition of BE Malaysia. I think this particular edition of our flagship publication helps perfectly to illustrate how the Business events industry is gaining a stronger foothold across Malaysia as a whole. You can see articles on Penang and Sarawak as BE magazine looks again to focus on the country as a whole and not just the capital, certainly in the issue ahead we will continue to ensure our content is national rather than regional. The interview with the new head of the MACEOS northern chapter is a case in point of the direction of the association and will help to cement our objectives in terms of geography of membership. Certainly this issue also helps to illustrate the enormous emphasis now the country is putting into venue investment. BE Magazine has already extensively featured the recently opened Malaysian International Trade and Exhibition Centre (MITEC) and now we see even more development coming on stream with our main article about Putra World Trade Centre (PWTC) and not forgetting the ground breaking new MyExpo in Putrajaya, certainly the future is bright in terms of infrastructure for industry growth. As the country gears up to the new challenges in the Business Events industry so also will the magazine itself, for 2018 watch this space to see a revamp of the look and feel of the magazine and also how we will be looking to feature more and more regional stories in order to help bring to our readers the exciting new developments going on in the industry. Special feature also on the rapidly developing provincial cities countrywide will also be a target for 2018. So you see a lot to report and plenty of work ahead for all of us. So it just remains for me to wish you all a Merry Christmas and a Happy New Year and hoping for peace and prosperity for us all in 2018.

Business Events Malaysia is published 3 times a year for MACEOS by

Harini Management Services Sdn Bhd (609031-W) W-9-12, Menara Melawangi, Amcorp Trade Centre, 18, Persiaran Barat, 46050 Petaling Jaya, Selangor. Tel: 603-7932 3259 Email: harini.mservices@gmail.com Publisher/CEO V.S. Ganesan Senior Editor Vimala Seneviratne Editor Aleyann Matthews Creative Goh Wei Lee Advertising Consultant Faridah Ismail


Marketing Manager Karthik Ganesan

Printed by United Mission Press Sdn Bhd (755329-X) No. 25 & 27, Jalan PBS 14/14, Taman Perindustrian Bukit Serdang, Seri Kembangan, 43300 Selangor. Tel: 603-8941 6618 Fax: 603-8945 5168

All authors automatically agree to indemnify MACEOS and Harini Management Services Sdn Bhd against any loss, costs, expenses (including legal fees), damages and liabilities that might arise from their own incapacity, negligence, breach of contract or other civil misdeeds. We reserve the right to edit all articles. All rights reserved. Copyright © 2017 by MACEOS and Harini Management Services Sdn Bhd. No part of this publication may be reproduced in any form without prior written permission from the publisher. The views expressed in the articles are those of the authors and do not necessarily reflect the views of MACEOS and Harini Management Services Sdn Bhd. MACEOS and Harini Management Services Sdn Bhd acept no responsibility for unsolicited manuscripts, photography, illustration and other editorial materials.







REPOSITIONING PWTC FOR THE st 21 CENTURY With stiff competition from other MICE centres, PWTC is meeting the competitors head on to ensure its premier position in the MICE industry. Datuk Shamsul Kamar bin Ahmad, CEO of PWTC, shares with BE what’s in store for this iconic centre.

As far as business events venues in Malaysia go, PWTC is a pioneer in the field. Could you outline the changes that venues have seen in the last decade and how PWTC has kept up to par? One of the major changes that we see in the MICE industry is that not only are we competing with other fellow

exhibition and convention centres, but hotels and shopping malls are also trying to venture into the business by having their own exhibition and convention centres. We were once the only exhibition and convention centre in Malaysia but within the past decade, we can see that there has been a drastic change in the number of MICE competitors in Malaysia. We are also aware that a lot of industry players are moving towards digital marketing and we refuse to be left behind. We are aggressively redeveloping digital marketing. With the recruitment of our own digital marketing team, we believe that this will bring us up to par with the other competitors. Despite the hike in the number of exhibitions and convention centres in Malaysia, PWTC remains the leading exhibition and convention centre. Unlike some of the industry players who are only experienced in certain areas and events, we are all-rounded. We have vast experience in all aspects including conferencing, convention management, banqueting and even outside catering. In fact, we are the premium caterer for the Parliament.

A historic landmark in the city, the idea of PWTC was conceptualised by our second Prime Minister, Tun Abdul Razak. How has PWTC managed to keep the historic aspect of the building alive? To maintain and preserve the historic aspect of PWTC, we have several corridors and areas within the premise that were introduced to commemorate the forefathers and history of PWTC. For example, Jejak Umno is a corridor of paintings and arts dedicated to the prime ministers and leaders of Malaysia. In accordance to the ASEAN Meeting 2015, PWTC has also dedicated a wall made of ceramics at Legar Putra for historical events. Defined as being ‘in a class of its own’, what does PWTC offer for BE organisers that other venues do not? PWTC is the oldest convention centre in the country. With 30 years of experience, we are continuously developing our skills and capabilities to serve and handle various types of events. Therefore, it is safe to say




that we are the most well-trained and experienced convention centre in Malaysia. This can be proven when we successfully handled CHOGM in 1989, OIC World Biz & Exhibition Conference in 2015 and the ASEAN Summit in 2015. More recently are, 2nd Asia Regional Congress & Exhibition, International Road Federation 2017 and the 37th IAHR World Congress 2017. Another significant advantage that we have over other venues is that we are easily accessible by various forms of transportation. We have two train stations that are located within the vicinity of PWTC: LRT PWTC and KTM Putra. An aspect that people frequently oversee is that we are a member of World Trade Centre Association. Being the only World Trade Centre in Malaysia, it is a valuable commodity because



it signifies quality and exclusivity. As the World Trade Centre promotes international trading, this gives us the duty and responsibility to maintain and uphold the standards and expectation of this internationally esteemed organisation. Time and time again PWTC has proven to be a trusted venue over the years. What are some of the significant awards and accolades that the centre has won? In March 2010, PWTC was crowned the 2009-2010 Iconic Landmark for Country Branding at The BrandLaureate Award by the Asia Pacific Brands Foundation. In addition to that, the London-based Business Destinations magazine crowned PWTC the Best Destinations 2012 Travel Award for Best Meetings

and Conference Centre – Asia. During the Malaysia Independence Award 1957 @ ‘Anugerah Merdeka’, PWTC was chosen as Malaysia’s Prominent Brand. Not long after, PWTC was also awarded with the coveted International Client Choice Award 2014. As of recently, PWTC has received a certificate of appreciation from Kaizer Exhibitions and Conferences in accordance with our 20 years of relationship. We have also received the ISO 9001:2008 QMS certification from Standards Malaysia and UKAS. What is the nature of the new development in the works for PWTC? How will it look and what does it entail? KL Putra World Trade Centre is part of a transit-oriented development project.


“With the completion of the redevelopment of PWTC, we will be the largest exhibition and convention centre in Malaysia.”

This project highlights the seamless integration between the complex and the city, including linkages to the “River of Life” and KL City Centre’s pedestrian linkage programme. The various components within the complex include the convention centre, office building, hotels, retail podium, mosque and parking bays. The development will encompass a 70-storey iconic office, one luxury hotel, two 4-star hotels, a new world-class Plenary Hall, 54,000sqm exhibition space, 7,000 pax auditorium, 40 meeting rooms, 3 ballrooms, 5,000 parking bays, a 7,000-capacity mosque as well as 55,000sqm retail space. We believe that this will be a major attraction to the international event organisers. With this new development, KL PWTC is expected to be the biggest exhibition & convention space in the country.

The architectural theme of KL PWTC is inspired by the traditional Malay attire and will incorporate the sampin, hulu and keris concept. This is to signify the importance of the building in the Malaysian narrative. When will the project start and be completed? The redevelopment will be done in phases. The first phase of the project has already started in May 2017 which includes a 70-storey office tower, a luxury hotel tower, a shopping mall, a 7,000-pax auditorium and 5,000 parking bays. Currently, the complex is being constructed and is expected to be completed in 2020. The details of the phases will be finalised within this year and we will keep you updated about the progress. The subsequent phase will include the development of

the convention and exhibition block and the two hotel towers. This completion is expected to take several years. How will the new project increase the capacity of PWTC? What is the predicted impact on PWTC’s business model? Currently, we are hosting more domestic events as compared to foreign events. With the completion of the redevelopment of PWTC, we will be the largest exhibition and convention centre in Malaysia. In view of that, our outlook has to go global. We anticipate more international events, conventions, conferences held at our event space as well as supporting domestic events. As we will be three times bigger than our previous size, we intend to compete and to be the premier exhibition and convention centre in the region.




CELEBRATING THE rAWr-ING SUCCESS OF THE BUSINESS EVENTS INDUSTRY Recognising the best in the industry and putting Malaysia on the world map for MICE.


he country celebrated the success of the business events industry at the 3rd rAWr Awards (Recognition Award Winning Results) 2017, which honoured 27 outstanding winners. More than 4,000 industry veterans, newbies and guests came to celebrate the best of the best amidst the glitter and glamour of the gala dinner held at Sunway Putra Hotel in downtown Kuala Lumpur on 9 November 2017. The award is a collaborative effort between Malaysia Convention



& Exhibition Bureau (MyCEB), which is an agency under the purview of the Ministry of Culture and Tourism Malaysia, and the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS). Running into its third year, the award recognises successes of industry champions based on leadership, excellence, professional standards, innovation and best practices in the Meetings, Incentives, Conventions and Exhibitions (MICE). rAWr Awards 2017 was graced by


the Deputy Secretary General (Tourism), Ministry of Tourism and Culture Malaysia, Puan Nor Yahati binti Awang, who read the speech on behalf of the Deputy Minister, Ministry of Tourism and Culture Malaysia, YB Datuk Wira Mas Ermieyati binti Samsudin, said, “Business events is the catalyst for socio-economic growth,

and it is a sector that has the potential to fuel wide-scale economic activity, drive new growth in our communities, generate job opportunities and increase economic earnings. The Ministry of Tourism and Culture will continue to play its part in ensuring that the infrastructure, policies and legislation

required to smoothen growth in the sector are well implemented”. Datuk Zulkefli Hj. Sharif, Chief Executive Officer of MyCEB, explained that winners were judged by a pool of industry experts and professional judges within the Asian region, with nominees being put through a stringent and rigorous judging process. He added that with the rAWr Awards being the sole business events industry award ceremony in Malaysia, he hoped that it would continue to play a significant role in elevating industry standards and continue to seal Malaysia’s position as Asia’s Business Events Hub. In supporting that sentiment, Dato’ Vincent Lim, President of MACEOS, stated, “Winning the rAWrw Award elevates your reputation as an event professional that focuses on delivering high standards, raising the bar and continuously adds value to your industry clients as well as the industry”. Categorised into five main components, namely Venues & Events, Conventions, Incentive Travel, Exhibitions and Special Awards, the award received more than 50 entries.


MINISTER’S AWARD Representative of Y. Bhg. Tan Sri Dato’ Koo Yuen Kim




Best Booth Design (36sqm and below) • CICET Asia Development @ Star Property 2016, by Innogen (M) Sdn Bhd Best Booth Design (37sqm–72sqm) • Tenaga Nasional Berhad @ IGEM 2016, by Innogen (M) Sdn Bhd

Best Consumer Exhibition • Homedec 2016, by C.I.S. Network Sdn Bhd

Best Trade Exhibition (Gross 15,001sqm and above) • Archidex 2016, by C.I.S. Network Sdn Bhd

Best Booth Design (73sqm and above) • Hitachi @ IGEM 2015, by Pico International (M) Sdn Bhd



International Conference Award for Excellence (under 1,000 delegates) • Borneo Convention Centre Kuching: 55th International Congress & Convention Association (ICCA Congress) 2016 Professional Conference Organiser Award for Excellence • MCI Management Malaysia Sdn Bhd: Joint Congress of APAAACI & APAPARI 2016

Best Incentive Programme • Pacific World Destination East Sdn Bhd: Young South East Asian Leadership Initiative (YSEALI) 2015



Destination Management Company Award for Excellence • Asian Overland Services Tours & Travel Sdn Bhd: Road to Mandalay Rally 2015


Purpose Built Convention & Exhibition Centre Award for Excellence (below 15,000sqm of total saleable space) • Borneo Convention Centre Kuching (BCCK)

Purpose Built Convention Centre Award for Excellence (above 15,001sqm of total saleable space) • Kuala Lumpur Convention Centre

Hotel with Meeting Facilities Award for Excellence (5 star) • G Hotel Gurney

Best Event (201 pax and above) • Radius Exhibits & Interiors Sdn Bhd: BMW X5 Hybrid with E-drive Technology Launch Event

Event Management Company Award for Excellence • Pico International (M) Sdn Bhd

Business Events Products & Services Award for Excellence • DoReMi Services & Rental





Destination Marketing Organisation Award for Excellence • Penang Convention & Exhibition Bureau

MACEOS Industry Recognition Award • Elite Expo Sdn Bhd • X TWO Media Sdn Bhd • ASC Agenda Suria Communications Sdn Bhd • QUBE Integrated Malaysia Sdn Bhd • Pico International (M) Sdn Bhd

International Incentive Operator Award for Excellence • CITS International M.I.C.E Co., Ltd • Hana Tour • SOTC Travel Services Pvt Ltd (Delhi) • South East Travel Service Co. Ltd • Viettours Trading and Service Co. Ltd

Academic Recognition • Taylor’s University • Berjaya University College of Hospitality






high powered delegation from the Pan-Pearl River Delta (PPRD) MICE Alliance from China recently visited Malaysia on a fact finding mission. It was also aimed at cross promoting, cooperating and further strengthening businesses related to the MICE industry in the region. The visit is part of the Belt and Road Initiative formulated by China to strengthen trans-regional cooperation among countries. The Chinese delegation had earlier visited Singapore. During the two day visit, the delegation of more than a dozen members, held fruitful discussions with officials of MyCEB and MACEOS at the Kuala Lumpur Convention Centre and later visited the Malaysia International Trade & Exhibition Centre (MITEC). Datuk Zulkefli Hj Sharif, CEO of MyCEB briefed the delegation on the organisation’s role to further promote and position Malaysia globally as the preferred choice for international meetings, incentives, conventions and trade exhibitions. MACEOS President, Dato’ Vincent Lim also welcomed the visitors and shared information on MACEOS role in promoting the MICE industry. The meeting also saw an exchange of industry information, ideas on promoting business activities with each other and bilateral cooperation to strengthen the convention and exhibition industry. The Pan-Pearl Alliance members visited MITEC where its Sales Manager, Winnie Lim, took them on a tour of the venue and briefed them on the various state-of-the-art facilities that connect

exhibitors with everything they need for their event.

Note: PPRD consists of nine provinces and two Special Administrative regions (SARs) located in the Greater Pearl River Delta Region. They are Fujian, Jiangxi, Hunan, Guangdong, Guangxi, Hainan, Sichuan, Guizhou, Yunnan, Hong Kong SAR and Macau SAR.




AFECA HONOURS YOUNG TALENTS AT ASIA MICE YOUTH CHALLENGE 2017 Taylor’s University bags championship title in Taiwan.




alaysia’s Taylor’s University did the country proud by clinching the championship title alongside Chihlee University of Technology in the Asia MICE Youth Challenge 2017 recently. Members of the winning team from Taylor’s University were Ng Wai Yen, Lee Yanny, Chong Kah Kei and Lim Wei Shi. Chong Kah Kei also bagged the Best Presenter Award. The 2nd runner up was Hong Kong Polytechnic University. Malaysia’s Sunway University also took part in the completion which was open to students

from accredited universities and colleges across Asia. The event was organised by Asian Federation of Exhibition and Convention Associations (AFECA) which recognises the importance of nurturing young talents. The award is a platform to encourage the development of creativity among students in institutions of higher learning as well as to apply their academic knowledge in organising an MICE event. Award participants showcased their unique ideas by creating novel ideas to convince judges that their respective country is the best MICE destination in Asia.


AFECA AWARDS 2017 HITS THE SCENE Taiwan hosted the biggest MICE industry awards in history to recognise the best of the best in the global marketplace. AFECA held its third and biggest-ever awards ceremony in Kaohsiung, Taiwan, in September 2017, to honour outstanding individuals and organisations who have excelled in the global MICE industry. The AFECA Asian Awards is an annual regional event aimed at promoting MICE industry best practices in Asia, while maintaining the high standards of exhibition, conferences, events and related activities and services and recognising members of the Association for their professional services. It also provides a platform to share industry knowledge. Eleven Asian countries, including Malaysia, vied for the 6 award categories, namely Outstanding Trade Exhibition Award, Outstanding Consumer Exhibition Award, Outstanding Convention/Congress Award, Outstanding Service Award, Outstanding Venue Award and the AFECA Young Professional Award. Pico International (M) Sdn Bhd won third place in the Outstanding Service Award category. Pico International (M) Sdn Bhd is a member of MACEOS, which in urn is a member of AFECA. The awards was a major highlight of the 12th AFECA General Membership Assembly Nominations were put through a stringent screening process by a panel of distinguished judges from Hong Kong, Indonesia, Malaysia, Singapore and Thailand, and 19 winners walked away with the top awards.




BERJAYA UCH CONTINUES TO SHINE ON THE INTERNATIONAL STAGE Berjaya UCH bags the championship title at the recent MICE Destination Marketing Contest in Taiwan.


he team from Berjaya University College of Hospitality (Berjaya UCH) emerged overall champion once again at the recent MICE Destination Marketing Contest held in Taiwan. Organised by the Taiwan External Trade Development Council (TAITRA), the contest was aimed at providing practical exposure for students majoring in MICE or business events. The event received excellent response with 17 universities across Asia vying for the championship title. Participants were required to promote a city from their country of origin as an attractive destination for both tourists and MICE travellers. The team from Berjaya UCH was represented by students, Yip Sze Yuen, Nicole Yo, Yap Meng Chun, Low Hue Yee, Liew Keh Xin, Logeswaran Muniandy, Jolene Soh and their lecturer Jaston Ng. The team’s winning entry, which showcased Penang, with the theme ‘Experience Penang, Exceeding Expectations,’, won awards in four categories which included First Prize for Mandarin Presentation in which Berjaya UCH was the only foreign participant; First Prize for Exhibition Award; Best Popularity Award; and Third place for English Presentation. Jaston Ng, participant and lecturer at Berjaya UCH, explained that the judging criteria was based on the team’s marketing plan, creativity in presentation, the unique design of the



booth and reception area, as well as innovative and interactive activities held at the booth. The students expressed that the event was an excellent avenue for international exposure in creating innovative designs and as a motivation to excel in the field of MICE. Yip Sze Yuen, student and a member of the winning team said, “It was a great experience for me – from generating ideas, creating the design, production and execution. It was experiential learning at its best, and I am grateful to my team mates, family and friends who gave me their support and allowed me to excel.” Nicole Yo, another member of Team BERJAYA UCH, said it was a tremendous honour to be there in Taiwan and to be once again recognised by TAITRA. “The exposure allowed me to engage with students from other countries and provided me with the opportunity to apply what I have learned in the classroom in real world settings. Our theoretical knowledge helped us to conceptualise and develop marketing strategies as well as enhance our presentation style. All in all, the competition was a super enriching experience,” she said. Low Hue Yee agreed and pointed out that the competition helped her to see the world from a whole new perspective. “Participating in the competition made me realise that there’s a whole lot more to learn. It was a daunting task to top

“The experiential learning, which forms a part of our BERJAYA Immersion Methodology, prepares our students for real life challenges.” ~ Mae Ho, Executive Director/CEO of BERJAYA UCH our seniors’ achievement in BE Sarawak 2016. But we did it!” she said. Liew Keh Xin said that the team went to Taiwan with the intention of defending its title. “We knew we had to create a very different design and experience from last year if we were to win the competition.” For Logeswaran, the competition was a journey of self-discovery. “I understand now that one should never give up and should continuously push the boundaries of excellence if great achievement is to be expected,” he said. “I can truly say that this unique experience has fashioned me to be a better person and motivated me to become one of the best future professionals in the field.” Mae Ho, Executive Director/CEO of BERJAYA UCH, echoed this thought and said, “Such competitions, where students learn by doing, transform the way our students think and give them the confidence to display their skills in public. This experience helps them to stand up in the crowd and be competitive in a proactive way.” The university’s showcase, themed ‘BE Sarawak 2016’, bagged the overall championship title in 2016.


MAKING PENANG AN ATTRACTIVE MICE CENTRE Since its formation in 2016, the Penang Convention & Exhibition Bureau (PCEB) has been spearheading the growth of the meetings, incentives, conventions and exhibition industry in Penang.


here was a buzz at the World Seafood Congress (WSC) in Reykjavik, Iceland 2017 when the president of the International Association of Fish Inspectors (IAFI), Carey Bonnell, announced the host nation for the next WSC to be held in Spetember 2019. The winner was Penang! What was significant about Penang’s victory as the host for WSC 2019 is that Penang will become the first Asian destination to host the prestigious WSC. In winning the bid for WSC 2019, the Penang Convention & Exhibition Bureau (PCEB) proved that the state was right in its decision to establish PCEB in 2016 to develop the MICE industry in Penang and position the state as the region’s preferred destination for MICE. MICE is a fast growing industry in Malaysia and in 2016 it brought in a revenue of RM1.035 billion. This is

expected to grow to RM3.9 billion in 2020. The fact that within a year of its formation, PCEB was able to win the bid to host WSC 2019, shows how effective it has been in marketing Penang to the MICE industry worldwide.

A SUCCESSFUL FIRST YEAR Within a year of its inception, PCEB has given the MICE industry in Penang a shot in the arm. According to the Business Events industry review titled Vision Insight, which was launched by PCEB in January 2017, Penang hosted 1,251 events in 2016 which contributed about RM808 million to the state. Most of the MICE events were centred around sectors of interest that Penang has championed such as education, culture and ideas and industry. Most of the MICE events in Penang to date have originated from Singapore and Southeast Asia. PCEB intends to

attract major international events from around the world. This is why winning the bid for WSC 2019 is a major victory for PCEB. Penang has much to offer as a MICE centre. Georgetown, its capital, is a UNESCO World Heritage Site. Many of its old colonial buildings have been restored and make unique venues to hold events. Penang is also known worldwide as a gastronomical heaven.

SUPPORT FROM PCEB PCEB offers support and counsel to MICE organisers for free to ensure an unforgettable experience for Penang’s MICE clients. PCEB supports its clients via: • Sourcing of suitable venues and professional service providers • Coordinating and carrying out site inspection • Providing assistance and advice for MICE planners • Providing expert advice and assistance on event promotion and marketing • Furnishing promotional materials on Penang • Providing promotional support from PCEB’s PR and Social Media platforms • Granting use of PCEB’s logo on selected events’ promotional material With the full support of the state and the PCEB, the MICE industry’s prospects in Penang look very bright.




GROWING THE MICE INDUSTRY IN THE NORTHERN REGION Eugene Ng, MACEOS Chairperson of the Northern Region, sees exciting times ahead for the MICE industry in the region. He talks about the region’s potential to become an attractive MICE destination. What are your responsibilities as the MACEOS Chairperson of the Northern Region? I have several responsibilities, among them are: • To improve and encourage a thorough development among fellow industry stakeholders in the Northern Region; • To cultivate and uphold a high standard of business conduct, ethics and professionalism by those directly and indirectly involved in the management and supplies of conventions and exhibitions in the Region; • To unite industry stakeholders in the Northern Region through the MACEOS platform and direction and improve the communication and understanding among members. The industry stakeholders are the backbone of all the MICE (Meetings, Incentives, Conventions & Exhibitions) and BE (Business Events). These events require high standards of facilities, accommodations and settings to cater for international guests. Having a strong body will propel the Northern region to greater heights in securing international MICE events easily. What has MACEOS Northern Region done to raise the profile of the region with regards to MICE events? We have continued to serve as the recognised voice for the MICE industry



in the Northern Region. We have also built a strong relationship with the Penang Convention & Exhibition Bureau (PCEB) to bring the industry to new levels. We have been working hard to promote various locations in the Northern Region as viable destinations for MICE and BE in this country. We also organise educational seminars and trainings by collaborating with the professional bodies from the industry to improve the competency of our region’s stakeholders so that they are capable of holding large international conferences and events. Are there plans to increase the MACEOS membership in that region and if so, how do you plan to do it? MACEOS has room to grow in the Northern Region and we are definitely going to increase the membership. A series of classes will be conducted by partnering with PCEB to highlight the benefits of joining MACEOS. We will begin actively recruiting members in 2018. How has the scene for MICE and BE improved in the Northern Region in the last few years? Malaysia is fast gaining a reputation for becoming a world class and popular destination for MICE in the Asean region and this has helped to increase the interest in MICE and BE to be

Eugene Ng, MACEOS Chairperson of the Northern Region.

hosted in the Northern Region. With new facilities for MICE and BE being built and many others being improved to cater for current requirements, this region will see a dramatic rise in the number of MICE events held here. Therefore, a strong foundation among stakeholders is crucial to ensure that the region is ready and capable of hosting world class BE and MICE. I’d like to take this opportunity to thank Dato’ Vincent Lim, MACEOS Chairman and MACEOS Malaysia for all the opportunities given, guidance and support.



HANDOVER OF MALAYSIA INTERNATIONAL TRADE AND EXHIBITION CENTRE (MITEC) Malaysia’s largest exhibition centre was handed over to the Ministry of International Trade and Industry by the Naza Group.


t more than 45,000 sqm of gross exhibition space with state-of-the-art facilities, capable of hosting heavy industries show and large scale events and with the largest pillar-less exhibition hall in Malaysia (among its other features), the Malaysia International Trade and Exhibition Centre (MITEC) is going to be a game changer in the Meetings, Incentives, Conventions and Exhibition (MICE) industry in the region. MITEC boasts many features which are the first of its kind in the country for a convention centre. The iconic shape of the building is bound to become one of the most recognisable buildings of Malaysia. MITEC took slightly more than four years to complete and cost RM628 million. This prestigious landmark was built by Naza TTDI Sdn Bhd, the property arm of the Naza Group (Naza Corporation Holdings Sdn Bhd), Malaysia’s largest Bumiputra conglomerate, and was handed over to the Government on schedule. The handover ceremony of MITEC to the Ministry of International Trade and Industry was held on August 8th and was witnessed by the Prime Minister of Malaysia, Dato’ Sri Mohd Najib Tun Abdul Razak and his wife, YB Datin Sri Rosmah Mansor. Accepting the building on behalf of the ministry was the Minister of International Trade and Industry, Dato’ Sri Mustapa Mohamad from the Group Executive Chairman/Group CEO of Naza Group SM Nasarudin SM Nasimuddin. MITEC is designed to be the first component of a much larger development – the KL Metropolis – of which MITEC is to be the flagship. KL Metropolis, covering over 75.5 acres of prime land development is designed to be one of the Southeast Asia’s most iconic developments: a city within a city where people work, do business, live and play. Naza TTDI is the master developer of KL Metropolis and it is expected to be fully developed by 2025.

MITEC’s unique shape takes its inspiration from the rubber seed and in doing so acknowledges the part played by the rubber industry in propelling Malaysia’s economic growth in the early to mid 20th century. Like a seed that promises the good things to come, MITEC symbolises the growth of trade and industry in Malaysia. MICE is one of the fastest growing industries in Asia Pacific and recognising this, the Malaysian Government has poured its resources in promoting this industry. MITEC is an example of this. No longer will major international exhibitions bypass Malaysia due to lack of exhibition space. MITEC offers some of the best facilities in the region such as: • 13.1 acres of flexible function space over massive double volume floors. • 11 exhibition halls (nine mega halls and two medium sized halls). • When combined, the entire exhibition halls can seat 47,700 visitors in theatre style seating and 23,300 guests in banquet arrangements! • Three acre column-less hall, exhibition space f or up to 2,200 booths. • Halls with up to 36m high ceilings. • Direct services ramp to all floors and connected to every exhibition hall. • Exhibition halls at Level 1 is able to support the weight of heavy machineries and vehicles such as tanks and helicopters as they have a maximum floor loading of 50kN/sqm. • 1,400 parking bays are available, including VIP and valet parking services offered for the guests’ convenience. MITEC has been awarded with the Certificate of Completion and Compliance (CCC) by RSP Architects and is en route to achieve ISO compliance, including the Hazard Analysis and Critical Control Points Certification (HACCP) recognised. HACCP is the international food safety system for international convention facilities and five-star hotels. The strategic location of MITEC is another plus point of this convention centre. Located 9km from Kuala Lumpur City Centre and 65km from the Kuala Lumpur International Airport, it is accessible through major roads, expressways and highways.




BUSINESS EVENTS IN SARAWAK GENERATES INCOME FOR STATE’S ECONOMY As a leading Asian second tier Business Events (BE) destination, Sarawak is seeing the fruits of its effort to brand itself internationally in BE thanks to the efforts of the Sarawak Convention Bureau (SCB).


usiness Events (BE), also known as Meetings, Incentives, Conventions and Exhibitions (MICE) are in many ways more lucrative than tourism as it produces a greater impact on a nation’s economy over the long term with regards to developing business connections in different fields. Studies show that the BE sector spends 5.5 times more on expenditure in terms of shopping, hotel stays etc. when compared to leisure tourists. BE also



creates the foundation for nations to transfer knowledge and development to its citizens. Many countries in Asia had realised this fact and by the late 20th century had rushed to develop their BE credentials. Malaysia too looked into the development of this sector. Nearly all of the BE centres were in West Malaysia. In the early 21st century not many in the international BE community had heard of Sarawak. All that changed with the establishment of the Sarawak

Convention Bureau (SCB) by the State Government of Sarawak in 2006. The aim of this non-profit company is to bring Sarawak to the forefront as a competitive destination for international meetings. During the following 11 years, SCB and its sector partners hosted 697 international, regional and national meetings that have resulted in over 250,000 delegates visiting Sarawak. These conferences have injected RM504 million into the state’s


“By attempting to redefine an industry and strengthen its branding impact internationally, we have opened Sarawak’s doors wide to the world and are actively showcasing Sarawak’s efficiency and capabilities to host prestigious Business Events.” ~ Datuk Abdul Karim economy. This figure was disclosed by SCB during the official launch of Redefining Global Tribes, Sarawak’s biggest ever destination campaign to enlarge the sector’s prominence in the national economy. The launch was held in Kuching on 19th August 2017. The guest of honour at the event was Sarawak’s Minister of Tourism, Arts, Culture, Youth and Sports, Datuk Abdul Karim Rahman Hamzah. “By attempting to redefine an industry and strengthen its branding impact internationally, we have opened Sarawak’s doors wide to the world and are actively showcasing Sarawak’s efficiency and capabilities to host prestigious Business Events,” said Datuk Abdul Karim.

REDEFINING GLOBAL TRIBES (RGT) CAMPAIGN The aim of the campaign is to increase the impact of BE on the economy by

creating a stronger global identity by imprinting Sarawak’s cultural values of community, unity and identity upon the BE sector internationally. Dato Sri Dr. Muhd. Leo Michael Toyad Abdullah, SCB’s Chairman said, “Beyond the immediate RM504 million revenue, there is a greater impact derived from Business Events over the long term especially for medicine, technology, science, and other advanced industries. BE produces meaningful business relationships and international collaboration across a myriad of sectors.” As part of the campaign, SCB played host to the inaugural FAM trip to about 100 experts from national and international associations, academia, corporate, media and convention ambassadors. The trip was from 17th to 20th August 2017. The RGT campaign comes on the heels of Sarawak’s success in winning

the bid to host the 55th International Congress and Convention Association (ICCA) Congress in Kuching in 2016. Hosting this landmark event put Sarawak on the map of the international BE community because of the enormous influence of ICCA on the international BE scene. By being the host of the ICCA Congress, Sarawak also had the honour of being among the few Asian 2nd tier destinations to host this prestigious event. During the FAM trip, the participants visited some of Sarawak’s popular BE venues and attraction, tasted Kuching’s finest food, toured historical sights and experienced the rich cultural heritage of the city. They also had the chance to participate in an obstacle course race in the inaugural Tribal Warrior Challenge on August 19th! For more information on the Sarawak Convention Bureau, log on to www.sarawakcb.com




A NEW ERA FOR THE BE INDUSTRY IN ASEAN Exciting times ahead for the industry in the region with a signing of the MoU of the AFECA-ASEAN Committee at BE Forum.


he Business Events or better known as Meetings, Incentives, Conferences and Exhibitions (MICE) industry is expected to see a huge growth which in turn, will contribute to the growth of the Southeast Asian economies thanks to the signing of the MoU of the AFECA-ASEAN Committee (AAC) on November 9th 2017. The MoU signing ceremony was held in conjunction with the BE Forum organised by MACEOS. AFECA is the Asian Federation of Exhibition & Convention Associations which was founded in 2005 with the objective of promoting the development and



growth of the exhibition and convention industry in Asia. The signatories of the MoU of the ACC comprised six founding member trade associations from five countries: Malaysia, Indonesia, Philippines, Singapore and Thailand. The MoU was signed between the following associations: • MACEOS (Malaysian Association of Convention & Exhibition Organisers & Suppliers), represented by YBhg Dato’ Vincent Lim, President • IECA (Indonesia Exhibition Companies Association), represented by Ir. Effi Setiabudi, Chairman • PACEOS (Philippines Association

of Convention/Exhibition Organizers & Suppliers), represented by Ms Marisa D. Nallana, Secretary • SACEOS (Singapore Association of Convention & Exhibition Organisers & Suppliers), represented by Ms Rosalind Ng, Immediate Past President • TICA (Thailand Incentive and Convention Association), represented by Mr Sumate Sudasna, President • TEA (Thai Exhibition Association), represented by Mr Patrapee Chinachoti, 1st Vice President The AAC Chairman, Dato’ Vincent Lim, who is also the President of MACEOS, said that the signing of the MoU “is a significant milestone for


our member countries as we look forward to forge stronger partnerships for each other’s mutual benefit and strengthen collaborations across the region. It is an important step forward for us to embark and foster long-term partnerships to develop areas and issues of common interests.” The BE Forum, on the other hand, covered a comprehensive line-up of programmes with industry speakers and panelists sharing relevant and current developments that encouraged participation, exchange of information and shared experiences. During the forum, the MACEOS Guide to Health, Safety & Environment for Exhibition, Event & Convention Industry was launched. The BE Forum, themed “Be Ahead”, was aimed at progression and education. Delegates were exposed to the world of digital marketing, which was the focus of the forum. Speakers included Ho Yoke Ping from Malaysia Convention and Exhibition Bureau (MyCEB), Ashwin Gunasekeran from Penang Convention and Exhibition Bureau (PCEB), Daryl Wong from Connecting Dots, Mellissa Lee from GetResponse Malaysia and Edward Ling from Waze Malaysia. There were also speakers from various industry associations from the

Southeast Asian region who shared their views and plans for the Business Events industry of their respective countries. Some of the topics covered during the various panel discussions were Malaysia Business Event Roadmap, Malaysia as a Destination for Business Events, What is Ahead of Business Events Industry, Incorporating the use of technology, Will technology replace humans in the BE industry? and Incorporating the use of event technology. During her talk, Ho Yoke Ping stressed on the broader contribution business events make that go beyond dollars and cents. “Business events is a powerful strategy for powering global trade and intellectual engagement.

Every government in every country is focused on building knowledge and creative economies. And the business events supply chain is full of knowledge and creative businesses,” she said. To drive positive momentum through the nation’s Economic Transformation Programme (ETP), as a leading business events destination, the Malaysia’s Business Events roadmap plans to stay on track to achieve the government driven National Key Economic Area (NKEA) targets. The specific convention targets relating to each ministry’s NKEA will further incubate sector innovation around NKEA’s priority goals and gaps and drive a positive change for the country. This Roadmap is developed





using key insights from the groundbreaking Destination Marketing Association International (DMAI) global report on the future of destination marketing. In ensuring the business events industry forges ahead, the Roadmap has underlined five key goals. “The five key goals are to significantly increase Malaysia’s market share of conventions and exhibitions taking place in South East Asia; that business events will play a critical role in achieving the 2020 goals of every government ministry; Malaysia will have Asia’s most professional, successful and sustainable business events industry; significantly increase Malaysia’s direct contribution to GDP, jobs and tax revenue and to help Malaysians expand their global investment, trade and professional networks.,” Ho added. Ashwin Gunasekeran on the other hand, introduced two of PCEB’s inaugural publications — the Destination Experience Brochure and Penang MICE Guide 2016-17, hoping similar efforts will be taken by other states and countries. He said the publications were part of its exercise to position and promote Penang as the preferred BE destination in the region. “PCEB has strategically



curated the best of Penang’s venues, experiences and activities to weave the Penang MICE story.” It showcases Penang’s rich culture, heritage, nature and arts aspects while highlighting the diverse conventional and unique venues for business and leisure events. Daryl Wong, Mellissa Lee and Edward Ling reiterated a similar message of maximising technology to the advantage of a good marketing plan. “The goal of any BE planner is to design an event that will have an impact on attendees as well as to fulfil its objectives in terms of marketing; and social media can be extremely effective for both. Social platforms like Facebook, Twitter and YouTube have a huge influence on popular culture. Photo sharing platforms like Pinterest, Instagram and Flickr can be used to inspire new ideas and garner excitement for travel and events of all types. LinkedIn connects you to professionals worldwide, which can be very useful in spreading your message,” Edward Lim said. “Also be sure about your strategy: ask yourself if you want to use your

• To foster and build a stronger collaboration among BE industry players across the region • To promote and develop the BE/MICE industry activities and trade shows • To impart knowledge and share their local resources through AAC Partners • To exchange trade information, statistics and industry news through AAC Partners • To build awareness, cultivate and increase new industry players in the market and regionally • To recommend educational programmes related to MICE/BE industry • To encourage the industry players among the region to go beyond its own territories • To achieve improvement and positive impact to the MICE/BE industry

website or blog as your central landing page, or if you want to market on a more holistic approach on various channels equally,” added Daryl Wong. Speaking of blogging: Mellissa Lee felt everyone in the BE or travel business should create their own blog. “It should be short and updated frequently with current information that’s useful about the events, services or destinations you are trying to promote,” she said. Delegates of the forum later attended the rAWr Awards, an initiative by MyCEB and MACEOS to recognise talents who demonstrate excellence and extraordinary leadership in the business events industry.


TRAINING ON TARGET MACEOS held an intensive 1-day technical training course for event professionals on communicating effectively.


or an event to be successful, effective communication is essential from the initial development of the event concept up to the launch of the event. With many components and stakeholders involved in any event, giving everyone the information they need is critical. However, the key to sharing information is to know what’s relevant to the individual. With that in mind, the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS) recently organised a one day intensive course in communication excellence. The technical training was provided by NLP practitioner, Nina Nasir, who is also a HRDF certified trainer who began her career in event management. As a conference producer, she learnt powerful approaches to converting light conversations to long term relationships within minutes. Her training covered

both verbal communication and business writing. Participants were exposed to a world of confidence through Nina’s entertaining yet engaging techniques and tools. Effective communication, as she puts it, is essential when marketing your event to potential attendees. “To achieve a positive outcome, you need to really listen to your client and not only

understand what their objectives are, but how to best interpret them. Clients are looking for one who understands the need to communicate the right messages to potential audiences at the right time in order to convince them,” she said. Through intense discussions and interactive activities, participants of the training saw themselves understanding their physiology, voice, body and mind. They learnt how to use empathy to construct emails and chats to clients and colleagues to achieve positive results. They mastered introductions and exits to leave a great online selfimpression and control conversations by using powerful language techniques to avoid conflicts and negative vibes. “The secret why some people excel in communication is that they reach out and connect will all types of sensory learners and cognitive thinkers. On a one-on-one basis, they first identify the primary sensory and cognitive thinking pathways of the person with whom they are interacting. Then they present and exchange information on that person’s preferred pathways,” Nina stated.




HEALTH AND SAFETY AT EVENTS AND EXHIBITIONS A one-day workshop on occupational safety and health (OSH) management was held recently for professionals in the MICE industry.


s Malaysia gains a reputation as a centre for MICE, it is imperative that a good understanding of health and safety is a prerequisite for all professionals in the MICE industry. This is to ensure the well-being of everyone including the clients, guests, visitors team members as well as contractors and suppliers. Industry professionals welcomed the one-day OSH workshop that was held in November at the MATRADE Exhibition



& Convention Centre. The workshop was conducted by Ken Choo, a US-trained chemical engineer with more than 20 years experience in managing business, CSR projects and process improvement projects in service and manufacturing sectors. He is also an experienced trainer who has done many training and management consultancy projects in the areas of social, environment, OSH and process improvement. The workshop was designed for the participants to:

• Understand OSH implementation at event site • Understand how leadership and culture impact occupational safety • The essentials of behavioural safety and risk management • Electrical safety at the event and exhibition sites for various stakeholders • Emergency response The workshop was divided into two sessions. The first session dealt with all the pertinent topics connected to OSH while the second session saw the participation of Jabatan Bomba & Penyelamat Malaysia (Fire Department & Rescue Malaysia) who gave a talk on fire safety and demonstration on how to use fire extinguishers. The workshop ended with a Q & A session and the presentation of certificates to participants. Participants also had the opportunity to network during the lunch hour and after the event. Many of the participants felt that the workshop was very timely and they had a better understanding of the importance of OSH for MICE.


MALAYSIAN HOSPITALITY WITH MODERN COMFORTS The 5-Star Seri Pacific Hotel Kuala Lumpur is a uniquely Malaysian hotel with international standards that will appeal to all types of travellers.


hen choosing a hotel to stay in Kuala Lumpur, the visitor has to look for several factors such as a convenient location, easy access to the central business district and to other parts of the city via roads and public transports such as taxis, buses and train and a hotel that offers excellent service, unparalleled comfort and fantastic dining options. The 5-Star Seri Pacific Hotel Kuala Lumpur is the place to stay when in Kuala Lumpur for business or leisure. It is conveniently connected to the Putra World Trade Centre, one of the most well-known BE centres in the country, and is just a short walk away from the award winning Sunway Putra Mall. The hotel offers 560 spacious rooms including 119 luxury suites and Club rooms that are tastefully furnished for maximum comfort. Fitness enthusiasts will love the state-of-the-art fitness centre and the lovely outdoor pool. Those wanting to fight off the jet lag or just want to unwind can go for a nice, relaxing massage and other treatments at the in-house Tirta Spa.

GREAT DINING OPTIONS Malaysia is a food haven and Seri Pacific Hotel Kuala Lumpur offers a wide variety of cuisines and dining options. For cocktails, live music, light

bites and a relaxing ambience to unwind after a long day, check out the Chereza Lounge, which is popular with hotel guests and locals. If you love Japanese food, the Kofuku restaurant with its beautifully landscaped gardens, will give you an authentic taste of Japan courtesy of Chef Steven Tan and his team. If Asian (including Malaysian) and international cuisine is what you’re after, then head on to Zende Restaurant, an all-day dining outlet that also offers high-tea buffet on weekends and public holidays. The newly opened Imperial Jade Restaurant offers halal Chinese cuisine daily for lunch and dinner.

IDEAL FOR BUSINESS TRAVELLERS The hotel has comprehensive facilities which makes it a favourite among business travellers. The hotel has spaces

designed to cater for large corporate functions (such as impressive event space and large ballroom) or small, intimate functions such as conference and meeting rooms which can vary in size to accommodate any function of different sizes. There’s also a wellequipped business centre to cater for all business connectivity needs. The hotel is just a short walking distance from the LRT system which connects to the KL Monorail and MRT, thereby taking you to many of the shopping and entertainment outlets in the city. Seri Pacific Kuala Lumpur has been recognised for its excellent service. It received the prestigious 5-star rating from the Ministry of Tourism Malaysia and appreciative reviews on the popular rating site Tripadvisor. Tripadvisor has bestowed its coveted Certificate of Excellence Award to Seri Pacific Kuala Lumpur. For more information call 03-4042 5555 or visit http://www.seripacifichotel. com.




MALAYSIA’S FIRST GREEN CONVENTION CENTRE SP Setia Berhad, Malaysia’s top developer, has built the nation’s first Green Building Index (GBI) certified convention centre in Shah Alam.


ne of the crown jewels in property developer SP Setia Berhad’s portfolio of successful property developments is the Setia Alam Township. This self-contained township now boasts another attraction: a worldclass convention centre called the Setia City Convention Centre (SCCC). SCCC is a much needed MICE venue to serve the greater Shah Alam area. Ever since its opening in 2012, SCCC has become a favourite choice for MICE events and other events such as concerts, weddings and graduation ceremonies. To cope with the demands for exhibition facilities in the area and to serve the need for bigger MICE events, SCCC has undergone expansion with the addition of expanded facilities with a total size of 11,800 sq m. The new extension is called Setia City Convention Hall 1 & 2. Set amidst a 97.1 ha green commercial hub, SCCC is strategically located in the heart of the Setia Alam Township, one of the most sought after residential areas in the Klang Valley. Accessibility to SCCC is easy via the New Klang Valley Expressway (NKVE). SCCC is just 40 minutes from Kuala Lumpur City Centre and the Kuala Lumpur International Airport.



FACILITIES AT SCCC SCCC has a modern and elegant architecture and its interiors are beautifully designed. Its design offers a breathtaking view of the beautiful landscape gardens and scenic lake — the perfect venue for elegant garden weddings, family get-together and team-building exercises. The Grand Ballroom on the ground floor houses up to 2,000 guests for a sit-down dinner or a theatre seating for 3,000 people. The ballroom can also be divided into three smaller ones with seating capacity of 500 each. The prefunction foyer can host up to 1,000 guests for the cocktail cum reception area. The eight function rooms on the mezzanine floor are ideal for business meetings, talks and workshops, to hold large functions or suit any needs. The seating capacity for these function rooms range from 20 to 90 people. The Boardroom, which is close to the

reception area and seats up to 12 people is an ideal venue to hold meetings. Hall 1 & 2 are columnless and have a combined space of 6000 sqm² can be divided into two halls to cater for different types of MICE events. The hall can accommodate up to 350 booths exhibitions, 4,000 people in banquet style seating and up to 7,500 in a theatre style arrangement. The wedding celebration package offered by SCCC is very popular and there are three wedding packages to choose from: Chinese, Malay and Indian wedding packages. Other packages offered are the conference, AGM, graduation, team building and birthday packages.

THE FIRST GBI CONVENTION CENTRE There are lots of green features incorporated into SCCC such as rainwater harvesting, which is used for landscape irrigation, solar panelling, 80% of the light bulbs used are LED lights, electric charging stations for electric cars and many other features. SCCC is a welcome addition to the number of attractive MICE venues in the Greater Kuala Lumpur Area. For more information, call 03-3359 5252 or visit the website www. setiacitycc.com





AUDIO VISUAL INNOVATION THAT WILL MAKE YOUR EVENT STAND OUT AV Image Systems Sdn Bhd is proud to be a pioneer in AV equipment rental and staging services in Malaysia, making their mark every step of the way.


ay before fancy state of the art audio visual equipment became the norm, AV Image Systems Sdn Bhd was born into the market to meet the needs of events in Malaysia. “We started in 1989 by doing installation projects and AV Image Systems Sdn Bhd was a natural progression from that. “Today, we are one of the pioneers and leaders in AV equipment rental and staging services in Malaysia.” says Martin Wong, Director of AV Image Systems Sdn Bhd. Starting off as just a small outfit, innovation took the lead and with the state of the art equipment at hand, today AV Image Systems Sdn Bhd is a 20-member staff strong with many other staff joining the team on freelance projects when necessary. When asked about his years of audio visual experience, Martin is quick to explain that equipping events with audio visuals is a tremendous responsibility and one that comes with plenty of work performance stress. Martin reiterates, “We have only one option in our line of work, which is to deliver a good result for the job.” He also says that although human resource is a continuous problem in the industry, it is important that he gets the right people to do the job. “It is crucial that I hire the right people with the right attitude, that way I can ensure that my projects run seamlessly and without glitches.” Martin reiterates the important role of audio visual when it comes to gauging a successful event. “For us here at AV Image Systems, it’s not only about providing the necessary equipment to our clients, but ensuring



that their events are the talk of the town with seamless and innovative AV projection display & presentation to meet their needs.”

MOVING ON UP In today’s rapidly changing technological era, being innovative and creative is essential in ensuring that AV Image Systems Sdn Bhd should be up to par in the international arena in the events industry where expectations are high. “We work with technological partners like Bosch, Panasonic and Dataton Watchout to provide the best and reliable state of the art communication and audio visual technology to our clients,” Martin says. He adds, “To ensure that our team provides the best expertise, we work closely with our partners through continuous training and upskilling.” Martin shares that AV Image Systems Sdn Bhd are moving their business across the region into ASEAN. “It is a continuation of the successful work we did at the 26th & 27th ASEAN Summit and the 48th AMM held here in Kuala Lumpur in 2015 where United

States President Barack Obama with other ASEAN leaders attended. We were also invited to lend our expertise in Laos for the 2016 ASEAN Summit,” explains Martin. This only proves AV Image systems Sdn Bhd is well sought after and is a highly reliable AV solutions specialist and provider with an impressive list of clientele as part of their portfolio.

CONGRESS RENTAL NETWORK (CRN) There is a worldwide network of topquality companies, all equipped with the latest Bosch Congress equipment for hire, called the Congress Rental Network (CRN) and AV Image Systems Sdn Bhd is a member representing Malaysia. Martin believes that this appointed membership adds value to the kind of services that AV Image Systems Sdn Bhd provides. This just solidifies the fact that Martin is adamant about the quality and the precision that AV Image Systems Sdn Bhd brings to their clients. “I believe that no matter what, the show must go on but most importantly, must go on well.”





BRINGING BRANDS ALIVE T0 CONSUMERS It’s just not enough to market a brand. These days it is important to bring the brands ‘alive’ to consumers to make the brands’ mark with consumers. Pico, with almost 50 years of experience excels in this.


ico, founded in 1969, has a presence in 40 major cities, employs more than 2,000 professionals worldwide and has a 80,000 sq metre of production facility (that includes state-of-theart digital team) — all dedicated to engaging people, creating experiences and activating brands for businesses, institutions and governments. Pico markets products and services using an integrated marketing and data-driven approach by synergistically blending technological creativity with face-to-face real life engagements. A Pico-led brand exercise delivers an extraordinary experience to millions of people thanks to its immersive audience engagements that includes the dazzling use of technology, content and faceto-face real life engagements which



results in consumers experiencing the brand in a compelling and long-lasting result which not only ignites consumer interests, but also stimulates trail and most importantly, generates brand loyalty in measurable ways. Pico is able to do this via an integrated marketing and data-driven approach. Pico is a global leader in creating audience engagements with brands across multiple activation platforms such as exhibitions and events, retails, themed environments, visual identity, sports marketing and overlays and venue management and consultation to, content, sponsorship activation, belowthe-line and above-the-line engagement and digital marketing technology solutions. A Pico led event becomes a talking point among people and stays in their memory long after the event.

Pico specialises in: • Conference & exhibition management • Events • Interior & retail • Sustainability • Venue management • World expo • Content • Exhibitions • Sports • Themed environments • Visual identity Pico has won several international awards for its excellent work. Among the prestigious awards awarded to Pico are the Silver award in the B2B Agency category and Bronze in the Event Agency category at Marketing Magazine’s Agency of the Year Awards 2017 in Hong Kong. The Pico Group was the Best Marketing Website winner at WebAward 2017, organized by the US-based Web Marketing Association. From 2014 to 2016, CEI Asia magazine voted the Pico Group into the top two on its Best Event Agency in Asia Pacific list for three consecutive years. In North America, the Pico Group has been listed as one of Special Events magazine’s 50 Top Event Companies since 2012. Pico International (M) Sdn Bhd recently bagged two rAWr Awards for Best Design Booth Design (73sqm and above) and Event Management Company Award for Excellence.

Jason Teh of Pico International (M) Sdn Bhd receiving the rAWr Awards.


In the spirit of Ramadhan, the management of PICC will be giving away 1,000 free the Malaysian traditional porridge called “Bubur Lambuk” to the public from all walks of life on 29 May 2017 from 4.30 pm until 5.30 pm at the PICC main entrance.




CREATING THE BEST CUSTOMER EXPERIENCE Since 2011 UBM Malaysia has been the leading events organiser in Malaysia.


s the MICE sector heats up in Malaysia and more international events make their way to the country, it is imperative to have an organisation that can provide high quality events and the best customer experience for event attendees from all over the world. UBM Malaysia is a leading events organiser in Malaysia since 2011. UBM Malaysia is a subsidiary of UBM Asia, which is the largest trade organiser in Asia — its events are attended by more than 1.5 million people. UBM Asia in turn is part of UBM Plc, which is the largest pure-play B2B events organiser in the world. It’s also the number one event organiser in the United States and in Asia. With such distinguished connections, it is no wonder that UBM Malaysia has turned out to be the most sought after and admired event organiser. UBM Malaysia does events not only in Malaysia but also Southeast Asia. Its growing portfolio of more than 30 trade events in Malaysia and Southeast Asia includes a wide range of industries



such as Furniture & Interiors, Industrial Machinery, Renewable Energy, Power, Security, Construction, Food, Oil & Gas, Hospitality, Livestock, Beauty, Water & Wastewater Subcontracting, Environmental Technology, HVAC and Jewellery.

REASONS FOR THE SUCCESS A UBM Malaysia organised event results in people building relationships, closing deals and growing their business. This is due to the organisation’s deep knowledge and passion for the industry sectors that it serves. UBM Malaysia’s events create business opportunities for both local and international clients, develop a seamless trade platform for professionals to connect and do business together. The world wide global network of UBM is filled with skilled, passionate people who number more than 3,750 people, are spread over in more than 20 countries and serve more than 50 different sectors. These factors enable UBM to create market-leading events

that provide exciting opportunities for business people to attain their goals. UBM’s unique combination of local knowledge and extensive international experience built up over the years allows it to provide one-stop businessto-business trade platforms and solutions to both local and international clients. UBM assists local companies to explore the business opportunities in the overseas markets through UBM’s international exhibitions and events around the world. Another reason why UBM is able to maintain its position as the leading event organiser is due to its thoughtful market focus and in achieving superior results for its customers. UBM is also able to adapt to the latest changes in the industry thanks to the organisation’s ability to continuously evolve thanks to its insight, innovation, collaboration and investment in people. UBM is also committed to having a positive environmental and social impact. For more information, visit the website at www.ubm.com.


A growing portfolio of 30 trade events in Malaysia and Southeast Asia creating business growth opportunities for ASEAN and the rest of the world in a wide range of industries. Water & Wastewater Furniture & Interiors Subcontracting Renewable Energy Industrial Machinery Environmental Technology Oil & Gas Food Power Security Construction HVAC Livestock Beauty Jewellery Hospitality

We are part of London-based UBM plc, a leading global event-led marketing services and communications company, with over 300 events in more than 20 countries and 3,750 staff.

Website: www.ubm.com

Tel: +603 2176 8788

Fax: +603 2164 8786

BUSINESS EVENTS MALAYSIA 35 Email: info-my@ubm.com


MYEXPO TAKES CENTRESTAGE IN PUTRAJAYA’S MICE SPACE A prestigious international-class MICE venue takes root in Precinct 5 in Putrajaya, promising cutting-edge facilities.


he federal administrative capital of Putrajaya is poised to welcome the largest exhibition centre in Malaysia by 2021 – the Malaysia Exposition and Convention Centre (MyExpo), which will complement the existing floor space of the Putrajaya International Convention Centre (PICC). Located adjacent to PICC, MyExpo breathes new life into the arena of meetings, incentives, conferences and exhibitions (MICE) in the diplomatic enclave of Putrajaya. A ground breaking ceremony for the first phase of this development project, officiated by the Prime Minister of Malaysia, Dato’ Sri Mohd. Najib bin Tun Abdul Razak, was held on 26 September 2017. MyExpo is part of the larger masterplan of MyExpo City, a diplomatic and integrated mixed development project which has been conceptualised as a green development. MyExpo boasts the latest in building technology and will feature massive



indoor and outdoor exhibition space totalling 1.52 million square feet spread across 5 floors. The venue is an all-encompassing exhibition centre that comprises 8 exhibition halls with a capacity to hold 3,000 booths, including 2 halls with 5-tonne floor loading, 1 outdoor exhibition hall, 12 banquets halls catering to 1,000 pax each, a 5,000-seating Plenary hall, 9 meeting rooms for 180 pax each, 4 seminar halls for 200 pax each, 2 conference rooms to accommodate 300 pax each and 2,500 parking spaces. The interiors layout present column-free halls with high ceilings to accommodate all types of exhibition displays and booths. In his speech during the groundbreaking ceremony, Dato’ Sri Najib said, “As it is now, we are already attracting millions of visitors into Malaysia, we need to set the standard even higher for more years to come. I believe, upon completion, and with the commencement of MyExpo in 2021, we will not only receive more

visitors but also create more jobs and strengthen Malaysia’s economic growth as a whole.” MyExpo is part of the Economic Transformation Programme (ETP) blueprint to create economic opportunities to the value of RM1.3 trillion as well as to achieve Malaysia’s aspiration to be a high-income nation by 2020. This development is expected to provide 1.3 million job opportunities and to attract USD444 million in investments. The project is divided into phases – Phase 1A consists of a 5-storey exhibition hall, a 23-storey building that houses a 4-star hotel with 300 rooms and a helipad; while Phase 1B will feature a 5-star hotel, and Phase 1C will host a boutique mall, an indoor theme park and service apartments. MyExpo is a signature project by Putrajaya Leisures and Services Group Sdn Bhd (PULSE Group), which is wholly-owned by Perbadanan Putrajaya (PPj), an investment arm for the development of Putrajaya.

Be a part of Business Events Malaysia! ISSN 2289-893X


MATRADE CEO, Dato’ Dzulkifli Mahmud

rAWr AWARDS 2015 Malaysia Business Events Week 2015 00_Cover BE.indd 1

17/12/15 11:20 PM

Vol. 2 I No. 1 I 2016

Vol. 2 I No. 2 I 2016

Vol. 2 I No. 3 I 2016

Vol. 3 I No. 1 I 2017

ISSN 2289-893X RM10

ISSN 2289-893X RM10

ISSN 2289-893X RM10

ISSN 2289-893X RM10




Mae Ho Seok Khen, Executive Director/ Chief Executive Officer of Berjaya Education Group

Y. Bhg. Datuk Seri J. Jayasiri, Secretary-General of MITI

Dean, School of Hospitality, Tourism and Culinary Arts, Taylor’s University Mr A.R Neethiahnanthan

MACEOS Industry Dialogue 2016

MoU: MACEOS and Taylor’s University


YB Dato’ Abdul Malik Kassim, State Minister

UFI Open Seminar


The MACEOS Road Map

MAH, Penang Chapter:

KL Tourism Bureau

CEO, Ashwin Gunasekeran

The new KL Tourism Bureau 00_Cover BE No1.indd 1




10/03/16 10:53 AM

MACEOS Celebrates 25 Years:

The Entrepreneurs Awards 2016 Francis Teo, Malaysia’s Venue Expert

Chairman, Khoo Boo Lim

00_Cover BE No2.indd 1

27/06/16 11:58 PM

00_Cover BE No3.indd 1

9/09/16 10:35 PM

00_Cover BE.indd 1

BUSINESS EVENTS MALAYSIA is the official publication of the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS) which aims to promote and encourage the growth of the Meetings, Incentives, Conferencing, Exhibitions (MICE) industry. Prime Minister Dato’ Sri Najib Tun Razak said that “Malaysia’s MICE industry attracted 111,298 delegates to 153 events and generated RM1.035 billion in revenue in 2016. By 2020, business, tourism was forecast to contribute RM3.9billion to gross national income and generate 16,700 jobs”. (Source: The Star, 26 September 2017.) As a destination, Malaysia has much to offer to attract a large portion of the MICE business that comes to this region. It is ranked among the top 10 destinations for MICE in Asia. BUSINESS EVENTS MALAYSIA magazine aims to reflect the growth and importance of MICE in Malaysia and in the region while pushing MACEOS into the position as the authority and voice in MICE related business and affairs in Malaysia and in the region.

CONTENTS OF BUSINESS EVENTS MALAYSIA: • NEWS A quick round up of events related to MACEOS and MICE, news of major conferences or meetings in Malaysia and the Asian region. • FOCUS Issues regarding MICE in a particular country or policy changes that make for a better environment for MICE in the region. • VENUES Focus on different MICE venues in the country. • EXHIBITIONS Spotlight on some of the exhibitions held in the country and how the organisers pulled it off. • MEETINGS AND INCENTIVE TRAVEL A look at a few such events in the country. • CONVENTIONS A look at several high profile conventions. • PERSONALITY PROFILE Spotlight on top people in the MICE industry in the country and in the region. • CALENDAR Listing of events for the coming year with special relevance to MICE. • MACEOS This section looks at all the activities undertaken by MACEOS or under the aegis of MACEOS.


TARGET MARKET • The Business Community • Event Organisers • Hotels • Conference Centres • Builders • AV Suppliers • Freight Forwarders • MICE Related Businesses

DISTRIBUTION • MyCEB • All Ministries • MITI – local and overseas offices • Tourism Ministry – local and overseas offices • MIDA – local and oversea offices • Embassies and business chamber of commerce • MACEOS members • Major hotels and Malaysian Hotel Association • Sold in major bookshops nationwide

Advertising enquiries Harini Management Services Sdn Bhd (609031- W) W-9-12, Menara Melawangi, Amcorp Trade Centre, 18, Persiaran Barat, 46050 Petaling Jaya, Selangor. Tel: +603-7932 3259

Ø MACEOS MEMBER DI RECTORY Agility Logistics Sdn Bhd Tel: 03-7841 8888 Fax: 03-7842 3295 Email: ILeow@agility.com Website: www.agility.com Anderes Fourdy Sdn Bhd Tel: 013-435 5951 Email: yuan@anderesfourdy.com Website: www.anderesfourdy.com AOS Convention & Events Sdn Bhd Tel: 03-4252 9100 Fax: 03-4275 1133 Email: anthony@asianoverland.com.my Website: www.aosconventions.com Ascrolite Design Sdn Bhd Tel: 04-537 1066 Email: kong@ascrolite.com Website: www.ascrolite.com ASC Agenda Suria Communication Sdn Bhd Tel: 03-2278 5555 Fax: 03-2278 5544 Email: jag@agendasuria.com Website: www.agendasuria.com AsiaEvents Exsic Sdn Bhd Tel: 03-7980 9902 Fax: 03-7980 4902 Email: ness@mide.com.my Website: www.asiaevents.com.my AV Image Systems Sdn Bhd Tel: 03-6185 6771/2 Fax: 03-6185 6773 Email: martin@avimage.com.my Website: www.avimage.com.my AV Solutions Integrated Sdn Bhd Tel: 03-6272 8905/6 Fax: 03-6272 8907 Email: ragu@avsolutions.com.my Website: www.avsolutions.com.my Berjaya University College Tel: 03-2687 7000 Fax: 03-2687 7001 Email: Kit.thong@berjaya.edu.my Website: www.berjaya.edu.my BES Production Sdn Bhd Tel: 03-6143 6987 Fax: 03-6151 5986 Email: edmundwong@besproduction.my Website: www.besproduction.my Bloom Communications (Medical Conference Partners) Tel: 03-2276 0555 Fax: 03-6207 6795 Email: deedee.quah@medicalconferencepartners.com Website: www.medicalconferencepartnersc.com Borneo Adventure Sdn Bhd Tel: 082-245 175 Fax: 082-422 626 Email: philip@borneoadventure.com Website: www.borneoadventure.com Borneo Convention Centre Kuching Tel: 082-392 888 Fax: 082-480 222 Email: Luqman.hakim@bcck.com.my Website: www.bcck.com.my Borneo Tru Events Sdn Bhd Tel: 082-578 330 Fax: 082-578 334 Email: silas@truevents.my Website: www.truevents.my Brainwave Channels Sdn Bhd Tel: 03-6277 6777 Fax: 03-6277 6667 Email: evepuah@brainwavech.com Website: www.brainwavech.com Brandme Associate Sdn Bhd Tel: 03-6270 9337 Fax: 03-6270 9387 Email: sdchia@brandme-intl.com Website: www.brandme-intl.com Byond Success Sdn Bhd Tel: 03-9174 1547 Email: anas.byondsuccess@gmail.com Website: www.byondsuccess.com Cat City Holidays Sdn Bhd Tel: 082-414 200 Fax: 082-414 210 Email: mok@catcityholidays.com Website: www.catcityholidays.com CEMS Conference and Exhibition (M) Sdn Bhd Tel: 03-6211 2438 Fax: 03-6206 2428 Email: steven@cems.com.sg Website: www.cems.com.my C.I.S Network Sdn Bhd Tel: 03-7982 4668 Fax: 03-7982 1648 Email: yuhanis@cisnetwork.com Website: www.cisnetwork.com CNE Global Sdn Bhd Tel: 03-6203 3663 Fax: 03-6203 1948 Email: nicole@cneglobal.com.my Website: www.cneglobal.com.my



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Hawt Dotz Sdn Bhd Tel: 03-6142 8813 Fax: 03-6142 8816 Email: matthew@hawtdotz.com Website: www.hawtdotz.com Helo Holding Sdn Bhd Tel: 03-8939 9667/012-293 5580 Fax: 07-352 8468 Email: heloled@gmail.com Website: www.heloled.com / www.xpomass.com.my

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ICEM Sdn Bhd Tel: 03-6151 8682 Fax: 03-6151 4852 Email: klyuen@icemregional.com Website: www.icemregional.com IDA Exhibition Services (M) Sdn Bhd Tel: 03-6277 9298 Fax: 03-6277 9248 Email: allen@ida.com.my Website: www.ida.com.my Ideal Convention Centre Sdn Bhd Tel:03-5032 1333 Fax:03-5032 3333 Email:mieko.neo@idcc.com.my Website:www.idcc.com.my Innogen Sdn Bhd Tel: 03-8961 1108 Fax: 03-8961 0687 Email: jefflam@innogen.com.my Website: www.innogen.com.my Innoprise Corporation Sdn Bhd Tel: 088-326 476 Fax: 088-429 429 Email: susan_malagob@yahoo.com Website: www.yayasansabahgroup.org.my Insense Design Sdn Bhd Tel: 03-6262 8691 Fax: 03-6263 8692 Email: lawrence@insense.com.my Website: www.insense.com.my Instant Exposition Services Sdn Bhd Tel: 04-643 3081 Fax: 04-643 4451 Email: instant.exposition@gmail.com Website: www.instanttradingco.com JIM Project & Expo Logistics (M) Sdn Bhd Tel: 03-7846 1811 Fax: 03-7846 1944 Email: daniel@jim.com.my Website: www.jim.com.my JSL Asia Sdn Bhd Tel: 03-7773 1660 Fax: 03-7773 0508 Email: Kj@jalakx.com Just Unique Consultation Sdn Bhd Tel: 03-9543 9776 Fax: 03-9543 9776 Email: joey@justunique.com.my Website: www.justunique.com.my Kaizer Exhibitions & Conferences Sdn Bhd Tel: 03-6275 1088/03-6277 5108 Fax: 03-6277 9108 Email: belyam@hotmail.com Website: www.kaizer.com.my KH Event Management Sdn Bhd Tel: 012-777 7860 Fax: 07-234 2450 Email: gary@khevent.com Website: www.megahome.my Kingsmen-KEB Systems Sdn Bhd Tel: 03-9076 1010 Fax: 03-9080 2990 Email: alixlim@kingsmen.com.my Website: www.kingsmen.-int.com www.kingsmen.com.my Kuala Lumpur Convention Centre Tel: 03-2333 2888 Fax: 03-2333 2882 Email: alice@klccconventioncentre.com Website: www.klccconventioncentre.com MAEPS Management Sdn Bhd Tel: 03-8943 4699 Fax: 03-8948 4985 Email: norafizah@maeps.com.my Website: www.maeps.com.my MCI Management Malaysia Sdn Bhd Tel: 03-2162 0566 Fax: 03-2161 6560 Email: alisha.tina@mci-group.com Website: www.mci-group.com

MACEOS MEMBER DI RECTORY Ø ME Info Media Sdn Bhd Tel: 082-248 358 Fax: 082-415 624 Email: sales@meinfomedia.com Website: www.meinfomedia.com Malaysian Association Of Hotels Tel: 03-4251 8477 Fax: 03-4252 8477 Email: admin@hotels.org.my Website: www.hotels.org.my Malaysian Exhibition Services Sdn Bhd Tel: 03-2176 8788 Fax: 03-2164 8786 Email: ALUNJONES@ubm.com Website: www.mesallworld.com Malaysian Gifts & Premium Association (MGPA) Tel: 03-7887 3338/012-429 7880 Fax: 03-7880 2228 Email: enquiry@mgpa.org.my Website: www.malaysiagiftsfair.com.my/www.mgpa.org.my MATRADE Exhibition & Convention Centre (MECC) Managed By: Creative Arm & Communications Sdn Bhd Tel: 03-6203 7032 Fax: 03-6203 7034 Email: azmi@cac.com.my Website: http://mecc.matrade.gov.my Memoires Events Tel: 03-80627991 Email: memoiresevents@gmail.com Website: www.memoiresevents.com Messe Worldwide Sdn Bhd Tel: 03-7803 3276 Fax: 03-7803 2276 Email: kennethfong@messeww.com Website: www.messeww.com MINES Int’l Exhibition Centre Sdn Bhd Tel: 03-8949 5500 Fax: 03-8949 5555 http://miecc.mines.com.my Newfair (Malaysia) Sdn Bhd Tel: 03-6157 0767 Fax: 03-6156 3767 Email: rickylai@newfair.com.my Website: www.newfair.com.my Pacific World Destination East Sdn Bhd Tel: 03-2279 9722 Fax: 03-2279 9799 Email: catherine@pacificworld.com Website: www.pacificworld.com Parico Electrical Engineering Sdn Bhd Tel: 03-6275 5990 Fax: 03-6275 9626 Email: ssun@pico.com.my Website: www.pico.com.my Penexpo Events Sdn Bhd Tel: 04-540 0472 Fax: 04-540 0471 Email: francis@penexpo.com.my Website: www.penexpo.com.my Perk Idea Sdn Bhd Tel: 03-6730 4900 Fax: 03-6261 2917 Email: marketing@perk.com.my Website: www.perk.com.my Persada Johor Int. Convention Centre Tel: 07-219 8888 Fax: 07-223 5522 Email: iskandar@persadajohor.com Website: www.persadajohor.com Persatuan Pengurusan Kompleks Malaysia (PPK) Tel: 03-7727 6202/6232 Fax 03-7727 6203 Email: Ppkmalaysia1984@gmail.com Website: www.ppkm.org.my PICO International (M) Sdn Bhd Tel: 03-6275 5990 Fax: 03-6275 3233 Email: erich@pico.com.my Website: www.pico.com.my Place Borneo Sdn Bhd Tel: 082-555189/012-809 6117 Fax: 082-555996 Email: mona@placeborneo.com Website: www.placeborneo.com Port Klang Free Zone Sdn Bhd Tel: 03-3101 5568 Fax: 03-3101 2206 Email: chow@pkfz.com Website: www.pkfz.com PPE Empire Sdn Bhd Tel: 03-5613 2254 Email: hazlippe@gmail.com Website: www.pperesources.com.my Premier ITE Sdn Bhd Tel: 03-7842 9863 Fax: 03-7842 7863 Email: info@tradelink.com.my Website: www.tradelink.com.my Prisma Galeri Sdn Bhd Tel: 03-2617 7888 Email: winneel@mitec.com.my Website: www.mitec.com.my Putrade Property Management Sdn Bhd Tel: 03-2614 6999

Fax: 03-4049 3330 Email: zalidi@pwtc.com.my Website: www.pwtc.com.my Putrajaya International Convention Centre Sdn Bhd Tel: 03-8887 6000 Fax: 03-8887 6499 Email: rafidah.razali@picc.com.my Website: www.picc.com.my Qube Integrated Malaysia Sdn Bhd Tel: 03-6151 9973/9673 Fax: 03-6151 3973/3673 Email: alicia@qube.com.my Website: www.qube.com.my RE Rogers (M) Sdn Bhd Tel: 03-5510 8611 Fax: 03-5510 6296 Email: chris@rogers-asia.com Website: www.rogers-asia.com Radius Exhibits & Interiors Sdn Bhd Tel: 03-7968 2002 Fax: 03-7958 6610 Email: seanchee@radiusworld.com Website: www.radiusworld.com Reed Exhibitions Sdn Bhd Tel: +65-6780 4653 Fax: +65-6588 3832 Email: louise.chua@reedexpo.com.sg Website: www.reedexpo.com.sg Sabah Tourism Board Tel: 088-212 121 Fax: 088-217 311 Email: suzaini@sabahtourism.com Website: www.sabahtourism.com Sarawak Convention Bureau Tel: 082-242 516 Fax: 082-242 519 Email: amelia@sarawakcb.com Website: www.sarawakcb.com Scalepoint Deco (KL) Sdn Bhd Tel: 03-7734 0098 Fax: 03-7734 0098 Email: choongch81@gmail.com Schenker Logistics (M) Sdn Bhd Tel: 03-7949 7888 Fax: 03-7949 7989 Email: angie.ng@dbschenker.com Website: www.dbschenker.com Sentoria Themeparks and Resorts Sdn Bhd Tel: 09-548 8000 Fax: 09-548 6158 Email: ianchin@sentoria.com.my Website: www.bgrc.com.my Sept10 Concepts Sdn Bhd Tel: 03-6280 6277 Fax: 03-6280 6627 Email: elyeoh@sept10.com Website: www.sept10.com Seri Pacific Hotel Kuala Lumpur Tel: 03-4042 5555/03-4049 4405 Fax: 03-4043 5253 Email: zakariya@seripacific.com Website: www.seripacifichotel.com Setia City Convention Centre Tel: 03-3359 5252 Fax: 03-3359 2552 Email: Francis.teo@spsetia.com Website: www.setiacitycc.com Setia SPICE (Subterranean Penang International Convention & Exhibition Centre) Tel: 04-643 2525 Fax: 04-641 2250 Email: khengho.yeoh@spsetia.com Website: www.setiaspice.com Shapers Malaysia Sdn Bhd Tel: 03-6203 4433 Fax: 03-6203 4422 Email: shukran@halal.org.my Website: www.halal.com.my SixDegrees Exhibits & Interiors Solutions Sdn Bhd Tel: 03-6277 5966 Fax: 03-6277 5066 Email: brianlong@sixdegrees.com.my Website: www.sixdegrees.com.my Skyzone Tours & Travel Sdn Bhd Tel: 03-2203 8899 Fax: 03-2203 8877 Email: rocky@skyzonetours.com Website: www.skyzonetours.com Smart Reg System Sdn Bhd Tel: 03-2385 5395 Fax: 03-4024 7017 Email: melvin@mysmartreg.com Website: www.mysmartreg.com Sphere Exhibits Malaysia Sdn Bhd Tel: 03-7989 1133 Fax: 03-7988 0136 Email: latifah@sphereexhibits.com.my Website: www.sphereexhibits.com.my Sunway University Sdn Bhd Tel: 03-7491 8622 ext7231 Fax: 03-5635 8633 Email:anishac@sunway.edu.my Website:https://university.sunway.edu.my

Switch Exhibits Sdn Bhd Tel: 03-2178 6376 Fax: 03-2178 6301 Email: kelvin@switchexhibits-int.com Website: www.switchexhibits.com T.E.E.M Event & Exhibition Management Sdn Bhd Tel: 082-330 559 Fax: 082-331 559 Email: kcbong@teem.com.my Website: www.teem.com.my Techno Expo Systems (M) Sdn Bhd Tel: 03-8706 0786/019-227 0018 Fax: 03-8706 0786 Email: hosf@technocorp.com.my Website: www.technocorp.com.my Taylor’s University Tel: 03-5629 5000 Fax: 03-5629 5522 Email: tonythomas@taylors.edu.my Website: www.taylors.edu.my The Events Store (Malaysia) Sdn Bhd Tel: 012-887 3323 Email: brian.liew@eventstore.asia Website: http://my.eventstore.asia/ The Floorplan Sdn Bhd Tel: 03-6142 3423 Fax: 03-6142 3775 Email: infothefloorplan@gmail.com The Hot Shoe Show & Co.Sdn Bhd Tel: 03-7803 8898 Fax: 03-7806 1968/2270 Email: leemark@hotshoes.com.my Website: www.hotshoes.com.my The Zenith Hotel Kuantan Tel: 09-565 9595 Fax: 09-565 9551 Email: martinseow@thezenithhotel.com Website: www.thezenithhotel.com TK Tent & Air-conditioning Rental Sdn Bhd Tel: 03-8961 9988 Fax: 03-8962 1862 Email: rental@tktent.com Website: www.tktent.com Touch Concept Sdn Bhd Tel: 03-6201 1181 Fax: 03-6201 1182 Email: jasonyap@touchconcept.com.my Website: www.touchconcept.com.my Trade-Link Exhibition Services Sdn Bhd Tel: 03-7842 9863 Fax: 03-7842 7863 Email: edwin@trade-link-group.com Trade-Link ITE Sdn Bhd Tel: 03-5022 1999 Fax: 03-5022 1900 Email: kerstin.koschnicke@ite-asia.com Website: www.tradelink-ite.com.my TwoJ International (M) Sdn Bhd Tel: 03-8734 7311 Fax: 03-8737 4322 Email: joyhanis@twoj.com.my Website: www.twoj.com.my UBIQ Global Solutions Sdn Bhd Tel: 03-7887 9229 Fax: 03-7887 8231 Email: harbans.singh@ubiqglobal.com Website: www.ubiqglobal.com United Business Media (M) Sdn Bhd UBM Malaysia Tel: 03-2176 8788 Fax: 03-2164 8786 Email: Gandhi.m@ubm.com Website: www.ubm.com/malaysia Usaha Jana Sdn Bhd Tel: 03-8938 9206 Fax: 03-8938 1795 Email: shedy8278@gmail.com Website: www.usahajana.com Vantage Five Sdn Bhd Tel: 03-4285 4771 Fax: 03-4288 4773 Email: syafiq.vantagefive@gmail.com Website: www.vantagefive.com Woo Doo Creative Sdn Bhd Tel: 03-5021 8577 Email: david@woodoocreative.com Website: www.woodoocreative.com X Two Media Sdn Bhd Tel: 016-733 3383 Fax: 07-595 3821 Email: jonest@x2.com.my Website: www.x2.com.my Xtreme Creative Sdn Bhd Tel: 03-9130 0187 Fax: 03-9134 3725 Email: deborah.lim@xtremecreative.com.my Website: www.xtremecreative.com.my Yen Creative Sdn Bhd Tel: 03-8727 7459 Email: yencreativekl@gmail.com




MACEOS HARI RAYA GATHERING A Hari Raya celebration was organised by MACEOS which was attended by its members as well as guests from the MICE and related industry including those in the government sector. The event, held at the MATRADE Exhibition & Convention Centre (MECC), was also an opportunity for guests to network and share information. Also present were MACEOS President Dato’ Vincent Lim, MyCEB CEO Datuk Zulkefli Hj Sharif and MECC CEO Nor Azmi Sulong.



Profile for Harini Management Services Sdn Bhd

Business Events (BE) Malaysia|Vol 3|No 2|2017|Datuk Shamsul Kamar PWTC  

BE (BUSINESS EVENTS MALAYSIA) is the official publication of The Malaysian Association of Convention and Exhibition Organisers and Suppliers...

Business Events (BE) Malaysia|Vol 3|No 2|2017|Datuk Shamsul Kamar PWTC  

BE (BUSINESS EVENTS MALAYSIA) is the official publication of The Malaysian Association of Convention and Exhibition Organisers and Suppliers...