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Newsletter Volume: 02 Issue: 08

August 2013

Our Mission... “To excel in post-graduate management education, research and practice”. Means: • By nurturing and developing global wealth creators and leaders. • By continually benchmarking ourselves against best in class institutions. • By fostering continuous learning and reflection, achievement orientation, creative interdependence and respect for diversity. Value Bounds: • Holistic concern for ethics, environment and society.

T. A. Pai Management Institute, popularly known as TAPMI, Manipal has earned initial accreditation of its postgraduate programs by recent decision of the Board of Directors of AACSB International. (The Association to Advance Collegiate Schools of Business-International). AACSB International is the longest serving global accrediting body for business schools that offer bachelors, masters, and doctorate degrees in business and accounting. TAPMI joins an elite group of institutions that have achieved business accreditation from AACSB International. TAPMI is the first AICTE approved B-School and Second in India to achieve this distinguished hallmark of excellence in management education. World over, Less than 5% have earned this distinguished hallmark of excellence in management education. WHAT IS AACSB-INTERNATIONAL? Association to Advance Collegiate Schools of Business (AACSB) is the oldest and toughest accreditation organisation in the world. Headquartered at Tampa, Florida, US, the organisation has been in existence since 1916. Initially an essentially American accreditation organisation, AACSB expanded its operations during late 20th century to both enable the spread of the best practices of management education globally and to facilitate global tie ups among business schools. (Please visit

CRISIL awarded A*** under B-School grading at national and Karnataka State level to TAPMI in 2012.

Editorial Team Publications Committee

MIRC (Student) Committee

Events at the Institute Exchange Program With St. Mary's, USA

Faculty Contributions / Achievements

India Immersion Program of St. Mary's College, California was conducted on July 11 &12, 2013 at Bangalore. The participants comprised students of t-GEMBA program (Trans Global MBA) and are senior corporates in the ranks of Vice President, Director and Entrepreneur. TAPMI organized Cross Cultural Global Negotiation Program in which the US participants represented a company attempting to sell captive power plants to the Indian clients.

• Prof. Madhu Veeraraghavan's co-authored paper won the best paper award in global conference, “2013 MIT Sloan Asia Conference in Accounting”. His paper was titled, “Executive Equity Risk-Taking Incentives and Audit Service Pricing” (Co-authors: Yangyang Chen, Ferdinand Gul and Leon Zolotoy). MIT Sloan accepted only 18 papers for this conference. •

Prof. Sushanta Sarma's book review on “Institutional Work: Actors and Agency in Institutional Studies of Organizations” has been published in the current issue of South Asian Journal of Management (page 163-166).

Dr. R C Natarajan and Dr Gururaj Kidiyoor participated in Harvard Business School Executive Education Program: Global Colloquium on Participant-Centered Learning (Glocoll) - from July 21, 2013 to July 27, 2013 at the Harvard Business School, Boston, USA.

KESS Seminars

The Indian group was represented by 20 students of TAPMI, Manipal and TAPMI CEE (Weekend program students). The exercise exposed Indian students to live negotiations of a complex B to B product and helped their negotiation skills and their understanding of cross cultural sensitivity.

The Immersion Program included a landmark lecture on the “Emergence of Indian MNCs” by Prof. Sunil Mani - Planning Commission Chair, Professor at Centre for Development Studies, Trivandrum. The Program included a visit to Biocon where a detailed briefing was given by Mr. Ravi Dasgupta - Group Head, Human Resources. The participants also visited Infosys, Bangalore where they interacted with Mr. Sanjay Purohit, Director, Global Strategies at Infosys. Dr. R. C. Natarajan - Director TAPMI, in his Keynote, gave a lucid account of Indian Economic reality which set the pace for the event.


Prof. Madhu Veeraraghavan presented a series of three Knowledge and Experience Sharing Seminars (KESS) on “How to publish in good Peer Reviewed Journals”, aimed at helping researchers to improve academic writing and publishing skills. He shared his experiences and insights as a writer and reviewer of academic research papers, gathered over the years.

Mr. Gurumurthy of Capital Market made a presentation on CAPITALINE database on July 30, 2013.This presentation was very useful for researchers pursuing PhD or working on research projects that require a large sample, firm-level data collection.

Research Seminar •

Prof. (Col) James delivered a Research Seminar on “A study on the impact of Emotional Intelligence (EI) and Cognitive Competencies on the Performance of Aspiring Managers” on July 31, 2013.

Dr. Sundar Sarukkai, Professor and Director, Manipal Centre for Philosophy & Humanities, Manipal University, conducted sessions on, “Art of Thinking / Reasoning and Logic” for the PGDM students.

Prof. Vedantam Krishnan, HR Consultant, Bangalore was here to teach a course, “Organizational Theory & Practice” for PGDM students.

Prof. Sunil K Parameshwaran, Professor, Corporate Trainer & Management Consultant, Bangalore, taught “Futures Markets” for Term 4 students.

Mr. Nishith K Mohanty, Global HR Head & Chief Human Resource Officer, Manipal Group, Bangalore taught a course on “Performance Appraisal and Management” for Term 4 students.

Prof. Arun Kumar Chaudhuri, Consultant from Bangalore took session on “Quality Management & Six Sigma Green belt” for Term 4 PGP students.

Dr. Shalini Verma, Consultant – Training and Development, Ghaziabad handled session on “Written Analysis Communication”. She took classes for the Term 1 students of PGDM & PGDM-HC.

Prof. Avinash Paranjape, Consultant from Mumbai taught a course, “Money, Banking & Monetary Policy” for Term 4 students.

Dr. Shashidhar Acharya, Head, Dept. of Community Dentistry, Manipal taught a course on “Public and Community Healthcare Practices” for Term 4 of Healthcare students.

New Staff

Mr. Prajwal R M has joined as Technical Executive. Prior to joining TAPMI, he was employed at D-VoiS Broadband Pvt. Ltd. as a Network Engineer.

Guest Faculty •

Ms. Wilhelmina Spandana has joined as Academic Assistant.

Executive Education Program Project Management at L&T Mysore C-TEA Prof. Raghunath Rudran conducted two one day programmes for Graduate Engineering Trainees of L&T (Larsen & Toubro), in the area of Project Management, at the L&T C-TEA (L&T Center for Technological and Engineering Applications) Mysore campus, on 13.07.2013 and on 22.07.2013. A one day session on the Project Management was also handled by Prof. Ajith Kumar for the L& T Engineers on 17.07.2013.


The programme on Project Management covered various topics such as Overview of Project Management stages, understanding the nature of projects, what differentiates project management from other management, Project Manager's roles and responsibilities, Work Break down Structure, Networking Techniques, probabilistic approach to activity time estimation, use of beta distribution and normal distribution to estimate probability of project completion in a given time, etc. All these are expected to enable the GETs to perform better during Project monitoring and execution. The engineers will be later posted to various sites of L&T, including gulf countries, where they will be involved in various project management activities.

He further stated that talent and management as separate entities. According to him, managing talent means ensuring the quality and quantity of people in place to meet current and future business. Mr. Parmar further elaborated the role and importance of talent in driving the business and mentioned how HR has transitioned from a support function of an organisation to the strategy formulator. Mr. Parmar stated how brain drain has been affecting the organisations which resulted in the loss of talent pool. He further explained the employee life cycle, which starts from Recruitment and ends at Employee separation. He mentioned that the employee dissatisfaction was the main reason for the dismal state of employee retention rate in the present scenario and spoke on different measures adopted by NHMH to battle this issue. He also mentioned the different stages of talent management process which are: Future requirement analysis, Gap analysis, Training and Development and finally Motivation and Retention. Mr. Parmar spoke on the importance of Key Result Area (KRA) and its role in competency analysis of an employee. He also emphasised the periodic reviews of the KRA's and their association with Gap analysis. The latter part of the lecture was based on the motivational aspect of an HR function. Mr. Parmar stated that motivation and retention are the major grey areas for the present HRM community, and without proper motivation there would be uncertainty in employee retention. Organisational flexibility, tools for planning growth and new service initiatives are some of the key benefits of Talent management process as per Mr. Parmar. He spoke on the harsh consequences of not recruiting a resource at the right time and on the importance of the slogan “employee first and customer second”. He mentioned that the one of the major functions of Talent management is “employee engagement”, and imparting work-life balance which, according to him, are essential to reduce attrition. Mr. Parmar spoke on the development of leadership traits by the HR function and termed it as one of the major KRAs for HR management. His further mention was on ownership of Talent which starts at the top (CEO and Directors) and flows down to the HR level.

Industry Interface Investors Clinic on “Investment Opportunities in Equities & Precious Metals” by BSE, Bangalore The Bangalore Stock Exchange organized an Investors Clinic on “Investment Opportunities in Equities & Precious Metals” on Saturday July 20, 2013 at Bangalore. This was the first of its kind in India. The program aimed at educating the small investors on investment opportunities in capital markets & precious metals trading. The uniqueness of this program was that there was a panel discussion on the subject followed by a personal advice from the experts to each individual investor on portfolio management. This was a prescription to help investors in minimizing the losses they have been incurring and at the same time to make them understand the intricacies of the stock market. The program was attended by Mr. Nagaraj T from TAPMI-CEE, Bangalore.

Insights into HR by Mr. Jignesh Parmar It was a special evening for the students of TAPMI,which had the presence of Mr. Jignesh Parmar, GM (HR and Administration), NHMH. Mr. Parmar started off the session by defining the word “Talent” and explained why talent is of foremost importance to the HR wing of an organisation. 3

According to Mr. Parmar, some of the key benefits of Talent Management function are: reduction in staffing cost, vacancy rates, staffing cycle time and turnover. He concluded the lecture by defining HR as a process driver rather than a process initiator and its impact on managing appraisal cycle as well as employee grievances.

(NABH) and the reasons behind the importance of this accreditation. They are: the views of the provider of healthcare services, recipient of healthcare services and organizer of healthcare services. He focused on different concerns of the providers. He said “it is very important to provide care as per the established norms. To provide such service, adequate resources are needed. In the end of the process, self-satisfaction is generated with the outcome. This should also contribute to the enhancement of skills and competence of the staff and employees of the healthcare service provided”.

‘Making of a NABH Accredited Hospital – Redefining healthcare delivery system' The highly energetic and enthusiastic future managers of TAPMI, Manipal welcomed Dr. (Col.) R. R. Pulgaonkar, Chief Executive Officer, Jaslok Hospital & Research Center on a quiet and rainy morning. Dr. Pulgaonkar discussed with the students many practical aspects of healthcare management – especially the quality management process, the different accreditations available for hospitals, and how to go about achieving one. Dr. Pulgaonkar, step by step demystified the process of achieving the National Accreditation Board for Hospitals & Healthcare Providers

Finally, he concluded the discussion by quoting, “Accreditation is a journey and not a destination”.

Dr. Pulgaonkar addressing the students 4

An insight into 'Tower Watson Global Grading System' TAPMI, Manipal witnessed a guest lecture on 13th July 2013 by Mr. Kevin Freitas, Head, Rewards and Organization Development, and Mr. Satheesh KV, Senior Manager, Rewards and HR Technology, Flipkart. Students of 2012 – 2014 batch attended this lecture on 'Tower Watson Global Grading System' – a systematic approach to job levelling which helps organizations manage the opportunities and challenges of reward, talent program design and delivery. Towers Watson is a leading global professional services company that helps organizations improve performance through effective people, risk and financial management.

expectations at different levels of the organizations. It helps align jobs with other HR Processes and systems. The guest lecture was concluded by the speakers explaining how Flipkart shares its data with Tower Watson Global Grading System and how it provides Flipkart with its grades and payments visà-vis industry comparison payments at no cost. Comparison data with specific companies can be gained through request on a custom price. Over a period of time, role and payment determination is done by the help of heuristics. The following day, 14th July 2013, the speakers interacted with the newly joined students of 2013 – 2015 batch on the topic: Flipkart's growth story.

The speakers first briefed the audience on the interpretation of Job Levelling. It provides a basis for describing job requirements and performance

Mr. Satheesh KV and Mr. Kevin Freitas addressing the students 5

Employee Engagement and Total Rewards Strategy

“High engagement capital drives 23% high business performance.”A business performance, he said, is the key metric for company's growth.

Mr. Govind Ramachandran from AVAYA was at his eloquent best at the recent guest lecture concluded at TAPMI, Manipal on July 11, 2013. The HR Leader (SAARC region) explained in detail the 'Employee Engagement and Total Rewards Strategy' by AVAYA for motivation and productivity of an employee.

He further provided the key to improve engagement ratio and productivity of the company with some easy steps. They involve to

The enriching experience for the students started with a brief introduction of AVAYA. The telecom multinational has 16000 employees in 54 countries with more than 30 million small and medium size users. Its offices are across the globe with customers as hotel groups, airlines, educational institutions and banks to name a few.

Employee Engagement Survey

Revenue per employee

Know the employee at personal level

Grow the individual with challenging opportunities

Inspire to do the job with knowledge and acumen

Involve in the process. If a person sees a value in the work done, it produces better results

Reward for the commendable effort put in the success

The interactive lecture with interesting questions and responses from students made them stay captivating from start to finish. Mr. Ramachandran discussed that rewards and recognition are much more diverse than just the numbers in the salary slip. He elucidated that compensation is just onefourth of the total rewards. The other three are health and welfare benefits, talent management and retirement benefits, which are equally as essential for the growth and inspiration of the employee as the salary itself.

Beginning with the topic Mr. Ramachandran explained that the health of a business rests on the health of HR practices. The HR practices that he discussed were: •

Both factors are litmus to test if the employee is engaged and productive which is analogous to the company's growth as a business. Citing the reference of Corporate Executive Board he said,

Mr. Ramachandran speaking on Employee Engagement 6

Supply Chain Management in Retail and Marketing – An Industry Perspective On 4th July, TAPMI was fortunate enough to host three prominent personages of JDA Software Group, Inc., Mr. Muralidhar Joishy, Vice President - Consulting Services at JDA Software, Mr. Umesh Gaur, Senior Director Consulting Services at JDA Software and Mr. Vineet Subhedar, SME Supply Chain Consulting at JDA Software, who took a special session for the students with specialization in Supply Chain Management. The brief session was designed to bring forth the intricacies in Supply Chain Management from an industry perspective.

how Sweekar 1litre packs were so much in demand that packaging for this brand was running out. So the company switched over at that time to packaging Sweekar 5 litre packs, Saffola 1 litre packs and Saffola 5 litre packs. This ensured that the production facility did not remain idle.With the use of CPFR (Collaborative Planning, Forecasting and Replenishment), the company was also able to estimate the demand to a large extent, thus ensuring that they did not lose out. CPFR brings together the company and different vendors to accurately estimate the demand. This demand is then used to plan the production appropriately and schedule the supply of raw materials in a JIT (JustIn-Time) fashion. This ensures lesser stock of inventory is present on the shop floor, which in turn would reduce the money tied up.The team of consultants from JDA Software also impressed upon the students, the 5 important facets of any supply chain, namely, vendor development, flexibility, centralization, supply distribution and quality management.

The session started off with the benefits of a global platform for all the industries. Mr. Vineet cited the example of Ford Ecosport and Ford Fusion, both of which had standardized parts so as to reduce the inventory levels required. This has saved a lot of operating expense for Ford. He next touched upon the benefits of capacity utilization and production facility. The example mentioned to illustrate this was of Sweekar and Saffola, 2 leading oil brands. Mr. Vineet mentioned

Mr. Vineet speaking on Supply Chain Management 7

The companies have realized the importance of vendor relationships when it comes to cutting costs. A typical supply chain consists of one or more suppliers, one or more products made at the plant and multiple channels that handle distribution. A supply chain optimization generally deals with optimization on the supplier side. He also spoke on how the outlooks of manufacturing industries have evolved over the years. Traditionally, the focus had been on optimizing the machine hours available, the productivity and the manpower available, without considering the demand for the finished products. This caused the manufacturers to push their products into the market when the supply was more than the demand. The retailers and distributors were expected to generate the pull for the products. However, with the companies now looking at distributors and retailers as more integral parts, this situation has been addressed to a large extent. The industries work on a pre-plan drawn out with the help of their channel partners. Therefore, now the production is done to meet the market demands. The example of Samsung and its retailers was quoted to prove this.

The team then highlighted the retail responsiveness that is prevalent in the industry today. Linkages are identified between products at the retail level. For example, it makes more sense to stock shades and sunscreens in the same retail location. Demand signals are located at every POS (Point of Sale) to capture a more accurate and realistic picture. The next topic touched upon was the Retailer Maturity Model, which highlighted how retailers have grown over the years. Initially, retailers were concerned only about infrastructure. Then came the age when specialized business acumen dominated. It was followed by the age of integrated planning and execution, which culminated in the era of consumer connected retail. This era afforded the highest degree of agility, flexibility and value. Private labels also started emerging during this era. The last topic of discussion centred on shelf connected supply chain, an aspect of consumer connected retail which deals at the shelf level instead of shop level. Important aspects of these are demand driven consumer centricity, cross channel consistent brand experience, multidimensional view of customer and collaborative planning. Its importance is particularly highlighted in the fact that TESCO used this to great effect in South Korea, wherein people could order online after seeing these displays at the metro stations, and get them delivered to their homes as per their convenience.

The next topic for the session involved the key challenges faced by the industries. These challenges pertaining to demand uncertainty / volatility, globalization, escalating customer expectations and new product development were now being addressed with the assistance of channel partners. Nowadays, the selling is also global. Moreover, if own production plants around the world cannot make the product at the cheapest rates, then the production is outsourced to third party vendors. Supplier performance has therefore emerged as a critical factor and is determined by the weighted average of technology, quality, responsiveness, delivery and cost (TQRDC).

This session was of benefit to all the participating students, and this was evident in the volume of questions being asked of the team. They even took time out to brief the students about JDA Software, its journey over the years in India, and Impactix, which is responsible for around 90% of the planograms. Mr. Umesh particularly touched upon how the acquisition of i2 Technologies and the recently concluded merger with RedPraire have boosted the competency of JDA Software, and made it a truly end-to-end solutions provider.

This changing face of supply chain management has met with a lot of resistance, owing to the change in the associated roles and responsibilities. The old guard has, however, started seeing the associated benefits and things are slowly moving forward.

The session concluded with Prof. Sanjay C. Choudhari felicitating the guests with gift hampers and thanking the guests for taking time out from their busy schedules to enlighten the students. 8

Leveraging the MBA education to plan one's career On 3rd July, students of TAPMI had an opportunity to learn the intricacies of corporate challenges from the speakers of JDA Software. The event was divided mainly into a series of two guest lecture sessions delivered by the top management of JDA Software Group, Inc. out of which the first lecture was given jointly by Mr. Umesh Gaur and Mr. Muralidhar J.

According to him, the most important element for a management graduate is the job profile, which consists of elements like area, role, functional and technical aspects. Mr. Umesh stressed on the fact that students from other functional streams of management (Marketing/Finance) are joining IT firms in a profile which they are not conditioned for, and this specifically is hampering their career growth as they are losing out valuable time.

Mr. Umesh Gaur, who is presently designated as Senior Director (Consulting) at JDA Software started off the session. His agenda of the speech was “How to leverage the MBA education to plan one's career�.

He mentioned how the young graduates are overlooking long term benefits and pursuing short term targets based only on monetary constraints. Mr. Umesh recommended that management students should have more practical knowledge

Mr. Umesh Gaur interacting with the students and have hands on experience of the latest technology to achieve expected corporate growth. He mentioned the importance of global exposure and its impact on shaping up one's intellect and attitude. Mr. Umesh also mentioned the different career tracks in IT like Business development, Project Management and IT Consulting. He emphasized on the role of a solution architect who has good command on domain as well as process knowledge. Finally, he concluded by stating that one should choose

Mr. Umesh quoted some examples from his life as a student; he shared the experiences of his early corporate life which actually started at IIM Lucknow, when he was pursuing his management education. Mr. Umesh also mentioned the challenges he had to face while his association with Wipro and i2 Technologies. He also shared his experiences in the supply chain domain, which he had to manage during the latter stage of his career. Mr. Umesh spoke on different challenges that management graduates are facing nowadays. 9

his/her career based only on factors like core competency, interest, academics, personality and desire rather than focusing solely on monetary aspects.

globe; he also mentioned the fact that changes in customer needs have evolved new growth opportunities for businesses. He spoke on the competition that the present economy is facing and the importance to adapting such changes.

The second part of the lecture was delivered by Mr. Murlidhar J., VP Consulting Services, JDA Software. He started off the session by sharing incidents from his childhood days, his traditional upbringing, his struggles while pursuing graduation and his experience at JDA. The agenda of Mr. Muralidhar's lecture was “Change and Leadership” and its importance in career growth. He spoke on the importance of change in the present context. In his own words, “Change is an inevitable phenomenon and the corporate should be willing to adapt to this”. His lecture on change was divided into four major parts – What is change, Why change, When to change and How to change.

According to him, change is risky; but not changing is a riskier proposition. Hence, adoption is the only option. He also recommended that one can create lasting changes by forming habits that stick.While speaking on the context of leadership; he gave examples of leaders like Imran khan and Winston Churchill, who had displayed courageous leadership in testing situations. He ended his session by stating the importance of having a vision strategy, taking right decisions, empowering others and communicating effectively. His only suggestion to students was to keep on learning as it is the only parameter that will help them in the long run. And with this the first part of the guest lecture series came to its end.

Mr. Muralidhar gave examples of technological and economical changes happening across the

Alumni Contributions Novel By Alumni Mr. Yudhishthir Joshi of 2005-07 batch is a Senior Consultant at LogiStar Solutions Wichita, Kansas, USA in the Logistics and Supply Chain domain. He has authored a book titled” Alexized”. This is his debut novel. He said, “The story of quest, told with alternative narrative between past and present, will surely strike a cord. So please do grab a copy and give it a read. And please do not hesitate to send me your feedback. Good or bad, your review will definitely help me improve and grow as a writer.” Book name: Alexized Paper back version: Kindle version: Guest Speaker at CII Conference, Mumbai. Our alumnus Mr. Gopalakrishnan of 96-98 batch, who is currently the Vice President & Business Head at Genpact LLC, Gurgaon was one of the key speakers in the conference organised by the CII on Reverse logistics in India, at Mumbai. 10

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TAPMI august newsletter 2013  

Monthly Newsletter on the Events at the Institute

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