Profile Booklet | Casey Chen

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CaseyChen

Thank you for considering me to market your property Selling your home is a big decision, and my goal is to make the process seamless, rewarding, and tailored to you

Born in Taiwan, I lived in the United States before settling in Auckland in 1989, giving me 36 years of deep local insight With a Bachelor of Commerce and Chartered Accountant qualification, I offer clients strong financial understanding alongside over a decade of real estate experience My background in construction project management, off-plan sales, new developments, and residential sales ensures I provide reliable, strategic guidance backed by proven results

I am a top-performing real estate professional known for my integrity, clear communication, and commitment to delivering exceptional results Multilingual, warm, and refreshingly direct, I build trust quickly and negotiate confidently across cultures.

021 368 811

casey.chen@harcourts.co.nz 26 Jervois Road, Ponsonby

Meettheteam.

Ryan brings over 15 years of real estate experience and a wealth of market knowledge to Casey’s team, supporting every sale with expertise, guidance, and a commitment to achieving the best results for clients

Caitlin, our Campaign Manager, works closely with Casey to ensure every listing’s marketing runs seamlessly, bringing organisation, precision, and a eye for detail that helps each property stand out.

With over a decade of real estate experience, Millie ensures everything behind the scenes runs seamlessly, supporting Casey with her expertise, creativity, and commitment to delivering a smooth, stress-free experience for every client.

Sale method options.

Choosing the right sale method is key to achieving the best price for your home We aim to make the process stress-free, so you can focus on your next adventure

Auction

You set the terms, conditions, and deadline With an undisclosed reserve, there’s no pressure to sell below your expectations Competition can drive the price higher, and only genuine, cash-ready buyers take part You can even accept offers before auction day Auctions create urgency and motivate buyers to act

Marketing with a price attracts buyers within that range, helping them quickly decide if the property fits their budget However, it can also limit interest, and negotiations are often driven by a single buyer aiming to pay the least possible

Marketing without a price avoids over or underpricing, attracts a wider pool of buyers, and lets the property be judged on its merits It helps gauge market value, encourages competition, and gives every buyer a chance to secure it

This method creates high property exposure and competition without listing a price You set the terms and deadline, buyers submit their strongest offer, and you remain in control to accept, decline, or negotiate. All tender details stay confidential.

This method sets a deadline but allows pre-deadline sales, attracting both conditional and unconditional buyers Multiple offers can create a hidden auction, generating competition without listing a price

Auction Specialists.

With our in-house auctioneers, vendor bidding options, and resources for tailored or on-site auctions, every property gets the attention it deserves

National Auctioneer Manager
Shane Cortese

Marketing strategy.

Websites

Listing the property across major real estate platforms (Trade Me, Realestate co nz, One Roof, Homes, Hougarden, Harcourts)

Social media Print

In-house campaigns with advanced targeting to reach the right buyers, plus a live link to track results Every dollar goes directly to ad spend with no extra costs.

Print media to be priced for additional avenues and clientele The option for Herald Homes Wednesday, Saturday or Sunday

Maximum exposure, targeted buyers, results that speak for themselves.

We don’t just list your property we make sure the right buyers see it From online to print, social media to direct outreach, every tool is used strategically to generate interest and deliver results. We also happily collaborate with other real estate agencies to expand exposure and attract even more potential buyers

Brochures

High quality printed buyer brochures to be provided onsite Also, DLE flyer distribution to neighbouring properties

Database Sales Agents

Extensive database marketing through Harcourts' network of national and international buyers and investors

Direct outreach to sales agents who are dealing with the correct clientele, leverage established client relationships

Expertlycrafted campaignsfor yourproperty.

PrecisionTargeting

Reachthebuyersmostlikelytoact,withadvanced targetingandretargetingstrategies

CustomCampaigns

Packagesbuiltaroundyourproperty,itsaudience, andyoursalesgoals

Location-SpecificReach

Focusadsonsuburbs,regions,orbuyergroups relevanttoyourhome.

StunningContent

Professionalphotography,cinematicvideo,and bespokegraphicdesignhighlighteverydetail

FullTransparency

Alivereportinglinkletsyoutrackengagementand resultsanytime

Everycampaignisdesignedtogobeyondviews tocreateinterest,driveenquiries,andconnectyour propertywiththerightbuyers.Withprecision, creativity,andmaximumexposure,yourhomegets theattentionitdeserves

We create tailored social media campaigns with advanced targeting, striking visuals, and full transparency. Every dollar goes directly to reaching the right buyers.

Visuals.

Wemakeunboring propertycontent.

Yourhomedeservestobeshowcasedat itsabsolutebest Afterallthecare,love, andinvestmentyou’veputintoit,we ensureit’spresentedwithstrikingvisuals thatcapturebuyers’attentionanddo yourpropertyjustice

InpartnershipwithHarcourtsMitchell Residential,ourteamdelivershigh-end editorialphotography,cinematicvideo, andbespokemarketingpackagesthat elevateeverydetailandsetyourhome apartinthemarketplace

Noupfrontpayment.

TohelpgetyourcampaignunderwayHarcourts MitchellResidentialhaspartneredwithListNowto provideflexiblepaymentoptionsformarketingcosts Youcandecidetopaynoworpaylaterandmake yourpaymentinonlyafewsimplesteps.

Youwillrecieveapaymentlinkbyemailand SMSfrominfo@listnow co nz

Youchoose: PayNoworPayLater

FundsaresenttoHarcourtsMitchellResidential oncethepaymentchoiceiscompleted

Payinglater?Repaidatsettlement,withdrawal or180days.

Paynow Paywith creditcard(creditcardfeesapply, AMEXnotaccepted) Paybybanktransfer

Paylater

$99establishmentfeeforloansunder$4,000

$175establishmentfeeforloansgreater$4,000 2%interestpermonth

18yearsorolder

Ownsthepropertyforsale

NewZealandresident

Weareunabletoassistpropertieswithout titleorCCCissued,on-sellsorsections

Our dynamic sales team has a combined knowledge of over 80+ years within residential sales.

Our award winning sales team have experience selling property of all types and price brackets across central Auckland and the North Shore. We've been fortunate to continue to be the #1 choice for many homeowners considering their selling & buying options

Being a unique and boutique office, we do things differently and bespoke our campaigns to suit our vendors and the property.

You don't get one agent when you list with us, the whole team and wider National & International Harcourts network are here to assist your selling goals.

Localtouch.Globalreach.

Ournetwork worksforyou.

Harcourts is a highly successful, multi-national real estate company which has been providing industry-leading services since 1888 We have the global, national and local connections for buying and selling real estate That’s the combined resources of over 6,400 sales consultants in over 900 offices across 9 countries. In addition to this, we have the backing of our industry leading technology, world class training, and comprehensive brand marketing These foundations have shaped the quality, culture and future of the Harcourts brand and our people

The Harcourts network specialises in residential, luxury, commercial, rural and lifestyle real estate, as well as urban projects and property management We also boast an impressive range of Harcourts branded services in order to facilitate these core business areas

We are proud to represent clients in Australia, New Zealand, Fiji, South Africa, United States, Canada, Indonesia, China and Hong Kong.

900+ OFFICES

Buyer Referral Network

6,400+ CONSULTANTS Global marketing strategies

100,000+ PROPERTIES Under management

$32B+ SOLD ANNUALLY Proven Sales Techniques 14,000+ AUCTIONS Experts in all sales methods

Preparing your home.

A beautifully presented home always captures more attention and stronger offers Thoughtful preparation not only elevates the way your property looks and feels but also highlights its full potential, ensuring it stands out in a competitive market.

Declutter & Curate

Luxury is found in simplicity By paring back personal items and excess belongings, your home feels more spacious, refined, and inviting allowing buyers to picture themselves living there

Immaculate Presentation

Every detail matters From gleaming kitchens and bathrooms to polished floors and crystal-clear windows, a spotless home creates an atmosphere of care, elegance, and quality

Finishing Touches

Subtle enhancements can transform perception A fresh coat of neutral paint, repaired fittings, or carefully chosen accents make your home feel move-in ready and impeccably maintained

Elevated Street Appeal

First impressions are lasting ones

Manicured gardens, a welcoming entryway, and thoughtful exterior touches create an immediate sense of pride and style before buyers even step inside

Professional Styling

Design-led presentation has the power to inspire With the right furniture, lighting, and décor, each space is elevated, highlighting your home’s best features and presenting an aspirational lifestyle buyers are drawn to Daniella Norling | 021 871 273 42 Jervois Road, Ponsonby

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