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HSTC701

SEO & SOCIAL MEDIA MARKETING OF A SPORTS NETWORKING PORTAL

www.harbinger-systems.com


HARBINGER SYSTEMS Overview

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Harbinger Systems is a leading provider of software engineering services to some of the world's best product companies. Our services span solution consulting, software design, development, testing and test automation.



Software Product Development



Web 2.0



Mobile



eLearning

By leveraging cutting-edge technologies, Harbinger Systems works with its customers as a partner in technology innovation.



Performance Engineering



Systems Software



Digital Marketing

A Harbinger Systems Case Study

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Also Read Our White Papers‌ Interactive User Experience (IUX): Going Beyond Interfaces Comparing Adobe Flex & JavaScript The Enterprise Software Makeover Guide Five Javascript Frameworks: A Point-by-point Comparison

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SEO & SOCIAL MEDIA MARKETING OF A SPORTS NETWORKING PORTAL

Situation

Challenge

A social networking portal for sports fitness enthusiasts started by an ardent sports and athletics fan

Very basic SEO brought some online traffic, but user registrations per week on the website stuck at single digits for months Limited control over visitor demographic due to unfocussed targeting

Harbinger Solution

Portal not optimized for visitor experience and conversions, and needs actionable metrics through analytics

Harbinger analyzed meta tags / titles, website rankings and keywords progress of the website Recommended content improvements, friendly file names, folder structures, and URL encoding

Technologies & Tools

Website sitemap, robots creation and submission to search engines

Twitter, CoTweet, FriendFeed, Facebook, Youtube, MySpace Google Analytics, Google Webmaster Tools

Created and significantly enabled Twitter, FriendFeed and Facebook presence

Search engine optimization, titles and meta tags optimization

Integrated popular sharing widgets on website for viral effect

Alexa ranking, Google page rank, inbound links research

Sports directories research and submissions

Suggested multiple small-to-medium changes in website structuring and content writing for SEO-friendliness

BOTTOM LINE

Benefits Website user registrations went up 700% in 3 months Social media fans and followers in hundreds, up from none Website on top three search pages for most of the desired keywords Technically rich website significantly improved from visitor behavior and conversion perspective

HSTC701

www.harbinger-systems.com

Startup company now being recognized as a brand, with advocates and followers across the internet


SEO & Social Media Marketing of A Sports Networking Portal