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The Premier Online Guide to What’s Happening in State College and the Official Visitors Guide for Penn State Sports! Fueled by the growth and popularity of big-time college sports, college towns have become visitor and retirement destinations. These people have an uncommon love for their college town and significant disposable income. In fact, more than 875,000 visitors pour into State College every year, generating over $1.3 billion. HappyValley.com leverages this trend by delivering the only comprehensive visitor resources available, providing these visitors with the very best State College has to offer in the way of entertainment, sports, dining, merchandise and accommodations. From visitor guides to online communities to affinity group communications, HappyValley.com provides local advertisers an unparalleled opportunity to reach alumni and visitors when they are making purchase decisions.

The HappyValley.com Audience: • • • • • • • • •

Affluent, 25-65 years old, evenly split between male and female 557,500 page views/month 65,000 unique visitors/month 16,000+ pages bookmarked/month, driving repeat traffic 27,300+ page views/month for our Dining Guide 20,700+ page views/month for our Penn State Football Guide 18,100+ page views/month for our Lodging Guide 7,500+ page views/month for our Bars & Nightclubs Guide Access to 147,000+ affinity group members associated with Penn State or the Big 10

WhyaAdvertise ppywith HappyValley.com? H

w about Happy Valley Everything you need to kno HappyValley.com

• A highly targeted audience - promote your business to PSU alumni, parents, visitors, tourists and residents. • A unique platform - we are the only media company that is 100% dedicated to enjoying the Happy Valley region. • Powerful advertising programs to reach your customers - from banners to text ads, print ads to articles, emails to newsletters. • Traffic generating efforts - HappyValley.com distributes 10,000 copies of a print companion six times per year during events that draw large alumni and visitor populations, such as Arts Festival, Homecoming, and the Home Show. The print companion features top upcoming events, Penn State sports previews and highlights, lodging options, maps, and more. • Value! - Our advertising programs are affordable they drive business • A track record of success - HappyValley.com has helped over 100 local advertisers drive sales for their businesses.

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Contact us today for more information: For advertising: Jessica@HappyValley.com, 814-867-6700 • For content and editorial: James@HappyValley.com, 800-598-4050 x122


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