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We are No Nationality. We walk our own path with open minds and without borders. For us challenges, big ideas and strong personalities are important. To experience life and live without prejudice or limits. We make clothes for people like us. We will never be average because we’re deadly dedicated. We love the perfect fit, a unique craftsmanship and we pay attention to every little detail in our clothes, work and life. We don’t like mindless consumption - using and tossing. For us clothes are just like people. They get better with time, and become part of your own history while you wear them. After years they can tell their own story. That’s why we create clothes that stand the test of time. We’re talking about The originals of tomorrow.

Skúli Agnarr Einarsson

This great guy caught up with us at the Blue Lagoon. He didn’t have time for us the day we first met him at the Kaffibarinn. Lucky for us.

There’s no map to human behaviour. / Bjork


TO WITHSTAND ICELANDIC WEATHER Which you know nothing about, until you’ve experienced it. FOR EXAMPLE, LIKE HERE, ON THE BLACK BEACH.

We’re proud to present our newest jacket collection. Extremely comfortable, warm garments jam-packed with hightech functional materials that’ll make your winter the best ever — regardless of whether you spend your winters on Iceland or other cold, harsh places. We know, we know... they look great, too.

Cod (Gadus morhua) In 1758, Linnaeus, a Swedish scientist, classified cod as Gadus morhua. Atlantic cod live in cold, deep water throughout the north Atlantic. Cod is a great food fish — thanks to its mild flavor and dense, flaky white flesh. Cod livers are processed to make cod liver oil, an important source of vitamins A, D, and E and omega-3 fatty acids. It’s good for you.

Geir Hilmarsson

Works on the fishmarket and was a very tall and strong man, handling tons of fish without a break.



Fish smell like fish, despite the clear, clean water that surrounds Iceland. Naturally, they’re wet and slimy. We passed through Reykjavik’s harbor early one morning when a fishing boat docked. While Geir Hilmarsson unloaded several tons of cod, we tried to convince this dock worker that our jackets would keep him warm and dry. He looked at us with skepticism but seemed to agree. As we prepared to leave, he wouldn’t give back the jacket unless we promised to send him a new one after the collection was produced. Even if you don’t work with fish in the winter, we highly recommend Jon for a comfy, cozy, dry winter.

Did you know that fishing and fish processing is the main economic activity in Iceland. Dried fish was used for money in Iceland in 1413. And even if the fish have been around for ages, Iceland was one of the last places on earth to be inhabited by humans.

Helgi Gudlagsson

On his visit to Reykjavik, Helgi became curious about the fishing industry. He just happened to pass us as we took photos of the morning catch. And with a style like his, we just had to take his picture.

Skógafoss waterfall, Skógar, Iceland The Skógafoss waterfall is in southern Iceland on the former coastline’s cliffs. After the coastline receded (it’s now about 5 km from Skógar), the cliffs now parallel the coast for hundreds of kilometers. Together with some mountains, these cliffs create a clear border between Iceland’s lowlands and highlands. Skógafoss is one of the largest waterfalls on Iceland: 25 meters wide and 60 meters high. Thanks to its thick spray, the waterfall consistently produces a single or double rainbow that’s normally visible on sunny days. According to legend, Thrasi Thórólfsson, the first Viking settler in the area, buried treasure behind the waterfall. Years later, a local boy found the chest, but he could only grasp the ring on the side of the chest before it disappeared again.

A FEW FACTS ABOUT OUR OUTERWEAR OK. Some of you are just like us: nerds about details and facts. So here are some good things to know about our functional jackets. Read. Enjoy. Then head into the rain and cold with confidence.

Here’s a guide to information in our jacket labels — explanations of terms and technologies that make everything work together for you and your comfort. WATERPROOF/BREATHABLE FABRICS. These fabrics resist liquid, such as water, from passing through BUT enable water vapor to pass through from the inside. In other words: rain won’t get in and body moisture gets out. HOW DO WE KNOW IT’S WATERPROOF? Waterproofing gives garments capabilities to resist moisture and water. These capabilities are tested under lab conditions by very serious men and women in white coats and protective glasses. During testing, a oneinch-diameter water tube is sealed with taut fabric and turned upside down. The setup is observed for 24 hours to learn how many millimeters of water the fabric can withstand before it leaks through. If the fabric begins to seep water, the number of millimeters are noted. This notation is called the hydrostatic head, which means: hydro = water; static = not moving; and head = height. To be called waterproof, jackets must be able to withstand 1500 mm of water column. Our technical jackets Jon, Atle and Magne for example has got a water column of 7000 mm. BREATHABILITY. The moisture vapor transmission rate (very fancy words for breathability) is measured by the rate at which water vapor passes through,

in grams of water vapor per square meter of fabric per 24-hour period (g/m2/d). This measurement is called moisture, vapor, permeable (MVP). The higher the number, the better. Our technical jackets Jon, Atle and Magne has got 5000 (g/m2/d). TAPED SEAMS. All seams are taped to ensure that water cannot go through where needles and thread penetrated the fabric. And we’re not talking about the tape on your desk; sophisticated stuff goes onto our seams. INSULATION. Being waterproof and windproof isn’t enough for our jackets. They must also be warm. We produce our jackets with Primaloft® – a fantastic insulating fabric. Primaloft® was developed for the U.S. Army, and it offers many great functions and features. For example, it’ll keep you warm even if the jacket is soaking wet (yes, we know our jackets are waterproof, but once in a while you might fall into a blue lagoon or something). Primaloft dries much faster than jackets lined in goose down. It’s insulation ability is the same as down, but with much less volume. It’s super lightweight, and it has got great ability to transport moisture. And if that’s not enough, it’s also wind resistant. We tested our jackets on Iceland. The wind and rain didn’t stand a chance against our super-duper jackets. We stayed warm and dry.

THE DUFFLE COAT The British Royal Navy helped popularize the duffle coat that was first issued as a warming, camel-colored garment during WW I. Its design was slightly modified and widely issued during WW II. Navy people called it a convoy coat. These coats became popular, ubiquitous garments in the 1950s and 1960s — thanks to reasonably priced, large stocks of post-war military surplus coats that became available to the public. After WW II, a UK company bought a surplus supply of military coats; in 1954, it started producing its own version of the duffle coat, which it still makes today. That’s when today’s duffle style emerged with its leather fastenings, buffalo horn toggles, and double-faced checkback fabric. Every duffle you see in that configuration is a copy of the original from the 1950s.

Henry William Bateman

An Englishman in Iceland. Henry William Bateman. A documentary film maker who was kind of left behind. Or just stayed on Iceland after visiting. A fantastic guy who narrated our film as well.

THUNDER DOWN JACKET LIMITED EDITION This jacket is made of the finest Italian fabrics with faded, matte finish, ripstop quality and filled with 95/5 certified white duck down. We made only 400 items. Apart from being very comfortable, it is extremely warm; so warm that polar bears are gonna envy you. We finished off the jacket with details such as fleece for better comfort and our classic chino stripe for greater style. Stay warm and in style on every expedition you’re off to this winter.

Jacket No 1/400 Ltd. Ed. Thunder 8129 COLOR: 200 COMP. 100% polyamide FILL: 95/5 white duck down FPW: 750

North America’s 1st tourist LUCKY LEIF FROM ICELAND

We appreciate that others explore the world like we do. Traveling without knowing what they’ll find. This story is about Lucky Leif, who discovered Vinland (North America). Leifur Eiriksson (we call him Leif) was born on Iceland around 970. His dad was the famous Erik the Red. At 29, Leif and his crew tested the waters and sailed from Greenland to Norway. But things didn’t go well. They were blown off course and ended up on the Hebrides, where they had to stay most of the summer. When he did arrive in Norway, Leif converted to Christianity and became one of the king’s men. Norwegian King Olaf Tryggvason told him to introduce Christianity to Greenland, so Leif took off for this big island. Once there, he heard a story from Bjarni Herjólfsson, a merchant who claimed to have sighted land to the west of Greenland. Fascinated: Leif bought Bjarni’s ship, recruited a tough 35-man crew, and sailed west. Leif followed Bjarni’s route in reverse and first landed at a rocky, desolate

place he called Helluland (flat-rock land); we think it was Baffin island. Leif’s next stop was forested, so he named it Markland (forest land), most likely Labrador. Two days later, he reached Vinland (wine land, so named because grapes grew there). Once at Vinland, Leif and his crew built a settlement; later, visitors from Greenland dubbed it Leifsbúdir (Leif’s booths). After wintering in Vinland, Leif returned to Greenland with grapes and timber. On this return voyage, Leif rescued a shipwrecked Icelander and his crew, which is how he got his nickname: Leif the Lucky. We salute you Leifur Eiriksson. Well done! We’re impressed by people who chart their own courses and dare to be different. People who follow their own paths.

We live in the jeans. With the jeans and for the jeans. When it comes to clothing, we’re just as totally dedicated to our denim collection as to everything else we do. We aim to deliver jeans that you never want to take off. Jeans you wear all the time. At your mom’s birthday party, work, school, and play. Jeans you wear on a date and on the occasion of your brother’s wedding. That’s how we look at denim. It’s something you keep for a very long time. A pair of originals of tomorrow from NN•07.

J贸hann Gunnar Baldvinsson

Mr. Bar man, Mr. Fixer, and our very nice friend from the Slip-Inn bar in the Reykjavik Marina Hotel.

Friman Frimannsson

A supercool free man who works as an editor for his amazing fanzine The Skeleton Horse.

Kristjan Thordarson

We discovered this cool 24-year-old while he was working in a fashion shop.

DENIM IS DIFFERENT There’s denim. and then there’s denim. For our jeans, we chose to work with three grades – each with its unique characteristics and appearances.

Greensboro, North Carolina

This fabric is also Selvedge,

Our bread-and-butter denim is

is home to Cone Denim Mills

which usually comes from

a carefully researched fabric.

that was founded in 1891. Its

Japan. What makes denim so

During an extremely selective

premium fabric is called White

special? It’s woven on old-

process, we found suppliers

Oak selvedge* denim, which was

style shuttle looms. Using a

that made denim on new machines,

used for our new product this

single, weft thread that spans

although the denim still has


the entire width. Most of the

the genuine, old-fashioned

fabric with blue stitching,

time, it has typical red and

feeling of quality.

warp and weft. A unique fabric

white edging that won’t fray

This fabric isn’t woven like

that you can’t find anywhere

– one of the reasons for using

Selvedge denim, although it

but at Cone Denim Mills.

selvedge denim. The old looms

feel like it is and washes

are the original looms that

like the highest quality denim.

used to weave denim in the

A big benefit with these jeans:

U.S. – back in the old days.

you get a lot more in pants

We selected solid blue

than you need to pay for.

*Selvedge (or selvage) is a corruption of self-edge – words in use since the 16th century.


We encountered contrasts during our photo shoots: From the literally drained desert in Africa among nomads, to the bubbling melting pot of food culture in NYC, to Ibiza’s sizzling beaches and clubs with their ice-cold drinks. But nowhere – not even on party-island Ibiza – have we met people who can party like Icelanders. A mild mystery: Either it’s because they live on an isolated island with nothing to do. Or, it’s because beer was banned for 70 years and prohibition wasn’t lifted until 1988. Whatever. Never try to keep up with them. They go out frequently – but late at night and rarely before midnight. Then they just keep going and going – and refuse to go to bed. We honestly do not know how long they stay at it. We simply couldn’t keep up.

EirĂ­kur Rosberg

Our best friend, at least that late night we spent in Gamligaukurinn, his rock club.



When we brought him to the bar, he laughed and

the winter, we always need a place to stash

said: ”This is my absolute favorite spot in

our bags of clothes and warm our souls.

Reykjavik. I want my picture taken on the sofa!”

For some strange reason, we often end up in bars rather than cafés. Don’t really know

“Sorry,” we said, “we’re not allowed

why, but that’s the way it goes.

to take pictures in here.”

This time, the team hunkered down in a

“Bullshit, of course you’re allowed.

very nice place called Kaffibarinn. We asked

This is MY sofa, well, almost. I spent

at the bar if we could shoot some photos of

my 50th and 60th birthdays on this sofa.

the place. That was out of the question.

And hell, I’m gonna be on this sofa when

Fine, we respect that, of course.

I turn 70. Gimme a beer and let’s go!”

Out on the main street, a few hundred meters

Of course we enjoyed Halldor Gislason’s

from the bar, we spotted a cool man walking

company — somewhere between his 60s and 70s.

up the street. As always we try to convince

By the way, Halldor is the founder of the

people to participate in our shoot. “Of

Iceland Academy of the Arts.

course,” he said. The gentleman was Halldor.

No small potatoes, our Halldor.

Seathor Marins Saf贸rsson

One of the coolest guys we met. He plays in the Solstafir band and hung out with us at KEX.

Icelandic letters. Beautiful but not quite what we’re used to. Here’s something to do this winter: learn to write in Icelandic. By summer, you’ll be ready for your own journey to this island. Letter Name


Typical sound value




Between English father and cat



P with no puff of air.

Áá Dd Ðð Ee Éé Ff

Gg Hh


dé eð e é

eff gé há












Mm Oo Óó Pp Rr

Ss Tt

Uu Úú


emm o ó


ess té u ú





ypsilon ý

Yy Þþ

Ææ Öö

ypsilon y þorn æ ö


[tjɛ] [ɛð̠] [ɛ]


[ɛfː] [cɛ]

[hau̯] [ɪ] [i]


[kʰau̯] [ɛtl̥]

[ɛmː] [ɛnː] [ɔ]


[pʰjɛ] [ɛr]


[tʰjɛ] [ʏ]


[vafː] [ɛxs]

The -ow in cow

T with no puff of air.

The th in the (always medially, not initially). Eh like the e in end

A shorter sounding yeah

(Same as in English sometimes) (Same as in English sometimes) (Same as English) The i in win

The e in we

Said as a y or an aspirated y K with a puff of air

(Same as in English) (Same as in English) (Same as in English)

The our in four (British English) Oh

P with a puff of air.

Rolled, as in Spanish, but slightly more delicately Always an unvoiced s never a voiced z sound T with a puff of air. I in in but rounded. Like the ou in you

Similar to English v

Like the hard German ch followed by an s

[ʏfsɪlɔn ɪ]

Same as i


Th as in thing (commonly initially, with some exceptions)

[ʏfsɪlɔn i] [ai̯]


Same as í Eye

E in end but rounded, from the middle of the mouth

Bjørn Jørundur Fridbjørnsson

A gentleman and an actor that we met on a bar our very first night out in Reykjavik. He loved the dotted shirt. We love Björn in the shirt.

Ing贸lfur and Kara

A delightful couple we caught when they were watching an MMA fight in the Gym & Tonic room at KEX.


Of all the places we visited, Iceland is probably where we met the most artists, writers, musicians, and other creative souls. Just like the boiling hot springs around Reykjavik, this city bubbles over with creativity. You can feel the pulsations, and the beat sucks you in. Take Krummi to the right. When we approached him about being a photo model, he was sitting in peace and quiet – drinking a beer at KEX. Turns out he was the front man of a band legend that we quickly looked up online. You’ll find Krummi and his buddies at: Naturally we also have a link to our site. All we can say is “Listen, enjoy”.

Krummi Bjรถrgvinsson

Musician. Stage-name: Legend. A great guy to know!


COD FISH, HORSE MEAT, AND LOTS OF LAGER. Food and drinks are important stuff here. AND MY GOD, THEY KNOW HOW TO ENJOY IT!

Fish, fish, and fish. That’s what comes up when you say Iceland and food in the same sentence. But it’s far from the entire truth. Some of the best dishes we’ve eaten were served in Reykjavik and Iceland’s countryside. We began this journey just like we finished our last journey: in an Argentinian steakhouse. For sure, a simple fun fact. And while Argentina wins when it comes to steaks, Icelanders are not far behind when it comes to national fare. Its fish is world class. We found horse meat on the menu at a famous grill restaurant, and we savored gourmet cuisine at Harpa, a restaurant in the opera house. The beer selection ranges from small, deliciously dark micro brews to clean, crystal-clear lagers. All the best. In short, go to Iceland. Eat. Drink. Enjoy.

WHAT AND WHERE TO EAT AND DRINK Reykjavik is home to truly impressive places in which you can hang out for drinks, fantastic fare, atmosphere, or the very, very nice people.

Coffee spot number one. PRIKID CAFÉ An exemplary eatery that retained its original 1950’s interior design. This is the place to be for the perfect hangover brunch — if you tried to keep pace with seasoned Icelanders the night before. A must to visit just for the interior decorations. During summer, you can hang out in the graffitidecorated backyard and sip cocktails on warm (well) summer evenings.

Coolest bar and hotel. KEX HOSTEL The boring, bland outside door gives no indication of delights inside. Three letters are glued to the middle of the door: KEX. Reykjavik’s finest bar scene is three floors up in this grey municipal-looking building. This combination hostel-restaurantbar attracts all the creative souls from the entire island. Its customer proposition is homemade burgers, dried fish, and other delicious tidbits – all washed down

with great beer from Icelandic microbreweries. Don’t miss it.

seafood is grilled in front you, and the traditional dining room. Enjoy.

Where to eat meat. GRILLMARKET This cellar pub is a lot more than an ordinary tavern in a basement. It’s probably one of Iceland’s best restaurants. As its name implies, you go there for tender, juicy, mouthwatering meat. A high-class restaurant with a great attitude, super-friendly staff, and awesome food. Reserve a table well in advance, because many meat connoisseurs flock there.

Play it again and again. HARPA (IN THE OPERA HOUSE) Is fine food like music to your ears? Then we suggest that you take a trip to the top of the terrific opera house, where the Harpa restaurant serves tasty, beautifully prepared gourmet fare. The view over Reykjavik’s harbor is incredible. We recommend that you start with a dry Martini — one of their offerings of expertise.

Fishing for something else? FISH MARKET (FISKMARKADURINN) If you’re not a meat aficionado, then why not fish? The market is in one of Reykjavik’s oldest buildings. The seafood is anything but oldfashioned. Modern Asian-inspired preparation. Very fresh ingredients and admirable dedication to cooking. The market offers several venues: the Raw bar, the Robata grill where

Deep dive bar. GAMLI GAUKURINN Not a place for sissies. Here we’re talking straight talk. Neat and unadulterated. Eiríkur Rosberg, owner and bartender, rules upstairs at Gamli Gaukurinn. When we were there, a slightly faded Icelandic version of the Six Pistols shrieked from the stage. We lulled ourselves with a little Jack D and head banged until the wee Icelandic hours rolled into morning.

Where to eat and drink even more... For all coffee connoisseurs. CAFÉ HAITI Diehard coffee fans: this small cafe near the harbor is an obvious stop for you. Elda, the owner, buys the beans from Haiti, her homeland. She roasts and grinds them on site. Regulars think that Elda produces the best coffee on Iceland. Live music and Guinness. CELTIC CROSS If you don’t like Icelandic “Viking beer”, then get your body over to the Celtic Cross for a pint of Guinness. It’s decorated like a funeral parlor. Live bands play on weekends in the cellar. Cool. Hip. Nifty. gay = glad. BARBARA In theory, Barbara is a gay bar and club. In practice, it attracts Reykjavik residents who love wild dancing. No boundaries.

Lovely symphonies. SYMPHONIC ORCHESTRA IN HARPA HOUSE There’s a lot of great music to absorb in Iceland. So why not visit the fantastic Harpa house in the harbor – home to Iceland’s symphonic orchestra? Open weekdays from 9 AM to 5 PM. On performance nights, the office is open until the concert starts. From porridge to fish stew. HRESSINGARSKALINN Known locally as Hressó, this place sports a large open-plan cafe and bar. Varied menu until 10 PM daily.

Its civilized veneer disappears and focus changes to beer, cocktails, and dancing on weekends. Live music or a DJ on Thursday nights. A garden out back facilitates breaths of fresh air.

Feel the beat from 101 Reykavik. KAFFIBARINN 101 Reykjavík, a cult film and bestselling novel, introduced the western world to crazy party nights at Kaffibarinn. Since then, this classic joint thrived on the myth that Blurs Damon Albarn would be one of the partners. Now, Kaffibarinn is among the coolest bars and a natural watering hole for many tourists. It’s also a heritage site: the building at Bergstaarstaeti 1 is protected — but not the small, legendary outdoor seating area. You must be a celebrity (or close) to get an outdoor seat on weekends. During the rest of the week, many artistic souls usually relax here. Read about our friend Halldor: Kaffibarinn is his favorite haunt, where he celebrates his birthdays on the couch. Ultraposh hangout. THORVALDSEN BAR Everything in this understated modernistic bar is ultraposh — from fusion food to clientele. DJs from Thursday to Saturday. Dress code enforced. If you arrive after midnight, be prepared to stand in line. Small dance floor. Theme nights such as Mojito / Salsa on Thursdays.

Scandinavian swanky. 1919 RESTAURANT - LOUNGE In the SAS Radisson Hotel 1919. You get fabulous food prepared with fresh, local ingredients in the restaurant. You enjoy a chic, soothing setting and creative cocktails in the lounge. Floor-toceiling windows give you a view as you relax and enjoy your drinks.

Music Bar. CAFÉ ROSENBERG Café Rosenberg is a popular music bar down town Reykjavík. But it is also a good cafe & restaurant where you can enjoy a relaxed and friendly atmosphere, great food and drinks. Rock ‘n’ roll, beards, and beer. DILLON Beer and beards. The atmosphere at Dillon breathes RRROCK and attracts lively crowds. Dillon hosts frequent concerts on the pub’s tiny corner stage. Large beer garden. Unusual DJ Andrea Jon is part of the scene with his flowing white hair that’s reminiscent of a female Icelandic John Peel. Icelandic gourmet fiesta. TAPAS BARINN Ready to challenge your taste buds? Experience tapas the Icelandic way in this very nice eatery. How about starting with Icelandic vodka, followed by smoked puffin (yes, small birds with very colorful beaks), and then fish, lobster, lamb, and whale? Not for everyone – but for the brave and curious.

And while we’re at it, let’s find some more places.

A taste of Buenos Aires. ARGENTÍNA STEAKHOUSE Dark, rustic restaurant. One of the city’s best. An open fireplace creates the atmosphere. Here you enjoy some of the best meat or fish in Reykjavik. Fare is prepared on a charcoal grill. Relax after dinner in the cognac lounge with a hand-rolled cigar.

For the rich and beautiful. REX This high-class nightclub is on Austurstræti 9. Rex caters to an older, richer, more beautiful crowd than the average nightclub. It’s a place in which business is conducted over perfect cocktails. Here, visiting celebrities can party in peace. Brownish-red wallpaper, soft seating, heavy velvet, and polished crystal chandeliers. Newly styled Nordic flavors. DILL RESTAURANT In the Nordic House in Reykjavík: two of Iceland’s leading Nordic cuisine pioneers partner in this small personal place. A meal is an experience in itself. Open for lunch and dinner. Every week a new seven-course menu is set with matching wines.

Get cleaned up while eating. THE LAUNDROMAT CAFÉ This diner-style café has got homemade food, generous brunch plates and—last but not least — self-serve laundry machines. Enjoy a nice meal and wash up your dirty laundry, surf the web. All at the same time. If you are into reading while you’re eating, you came to the right place too. The walls and shelves are lined with more than 6000 books, and loads of magazines.

Dressed to the nines and live music. HVERFISBARINN A trendy bar and club that attracts neat, young, well-dressed customers. Consequently, queues are long on weekends. Live music on Thursday starting at 10 PM. DJs on Friday and Saturday. We fish for some whale. 3 FRAKKAR Icelandic fish is one of the world’s best ingredients, and the 3 Frakkar specializes in making the best out of it. They offer signature dishes for which they’re famous, e.g., salted cod, grilled catfish, fried fish chins, and the famous Icelandic specialty, hashed fish with black bread. Or, why not try their whale pepper steak? Probably one of the best you can get. Don’t miss out on it!

Blues alternates with jazz. Q BAR This might be one of Reykjavik smallest bars. Smart, sleek, minimalist place that was transformed into a gay bar several years ago. It calls itself ”straight friendly” and welcomes everyone. A piece of America in Reykjavik. GLAUMBAR Classic American joint with huge video screens that display various sporting events. On weekends, the music volume rises to thundering heights. Orders, beer, cocktails, and money move across the bar at a fast, furious pace. This watering hole attracts many thirsty night owls on the run-up to wee-hour closing time at 6 AM. A beer and a sunrise, thank you very much.

Beer with mixed ancestry. KAFFI BRENNSLAN An unpretentious, art deco cafe and bar in which quite ordinary personalities mixed with more avantgarde types. The bar attracts a crowd somewhere between ages 20-30. Beautiful range of beers from more than 20 countries.

Did we mention? Icelandic people are crazy – really crazy – when it comes to partying.


There are a few truths we can’t deny. Like the fact that details make the man. So let’s talk about them a little bit. IF YOU DON’T SEE THE SMALL DETAILS, THEN HOW CAN YOU GET THE BIG PICTURE?

Some call us nerds. Others think we’re weird; they can’t comprehend how we can spend two hours discussing whether or not fabric makes it when it takes it. For us, it’s as obvious as getting up in the morning. We go by gut feelings to determine how details are integrated into garments. Details that consume our thoughts inside and outside the office. Nothing is insignificant. Nothing is left to chance when we design our collections: Pocket positions. Knitting tension and button finish. Leather quality in bags and gloves. Pocket-flap length. And the perfect shade of blue in our new jeans. We know you appreciate these details and that you see the difference between seams with 2 mm stitches and seams with 1.5 mm stitches. Because you read this page, you’re probably just like us: deadly dedicated to details.

Our friends & retailers D E N MAR K


Vestergade 25

9300 Sæby

Jim P

Perlegade 56

6400 Sønderborg

Mr Ebbe

Rådhuspladsen 1 - 5

7190 Billund

Munk & Co

Storegade 6, 1

7700 Thisted


Torvet 3B

9492 Blokhus


Tinghúsvegur 39

100 Thorshavn


Blåvandvej 22

6857 Blåvand


City 2 - Butik 353

2630 Taastrup

Rusty Penguin

Bredgade 27

9700 Brønderslev


Kræmmergade 15

6800 Varde


Kongensgade 79-81

6700 Esbjerg

Poul Iversen

Torvegade 11

7100 Vejle


Jernbanegade 11 st. th.

3480 Fredensborg

Mr. Johs

Sct Mathias Gade 23

8800 Viborg


Vendersgade 22

7000 Fredericia


Sct. Mathiasgade 66

8800 Viborg

Ginsborg Jeans Co.


2000 Frederiksberg

New York

Ramsherred 40

6200 Aabenraa


Falkoner Allé 45

2000 Frederiksberg


Algade 5

9000 Aalborg C


Danmarksgade 49d

9900 Frederikshavn

Designersmarket by Kalstrup Vandmanden 5

9200 Aalborg SV


Storegade 33

6100 Haderslev

Støy Munkholm

Storetorv 4

8000 Aarhus


Strandvejen 169A

2900 Hellerup


Skt. Clemens Stræde 5

8000 Aarhus


Strandvejen 453

6854 Henne Strand

Magasin Århus

Immervad 2-8

8000 Aarhus

Cadovius & Co

Bredgade 7

7400 Herning

Samsøe & Samsøe

Klostergade 15

8000 Aarhus

Cadovius & Co

Herning Centret - Merkurvej

7400 Herning


Jeff & Co

Springvandspladsen 2

9800 Hjørring


Mr. Team

Ahlgade 38-40

4300 Holbæk

Munk Store

Munk & Co

Nørregade 36

7500 Holstebro

Smart Guy


Søndergade 37

8700 Horsens

Stanley Company

Søndergade 48

8700 Horsens


Hørsholm Midtpunkt

2970 Hørsholm

Mr. Hübner

Jernbanegade 16

6000 Kolding

Blue Train

Skovvangen 42 - Kolding STC

6000 Kolding

Høyer Arendal

Torvet 1B

4836 Arendal

Nielsen & Co

Christian IX’s Gade 3

1111 København K

XO Menswear

Knud Askersvei 26

1386 Asker


Gl. Mønt 1a

1105 København K

Retro Bergen

Olav Kyrresgate 7

5014 Bergen


Skindergade 19 kld

1159 København K

New Man Store

Storgata 5

8006 Bodø

Magasin Kgs. Nytorv

Kongens Nytorv 13

1095 København K


Storgata 26

8006 Bodø

Samsøe & Samsøe

Illum, Østergade 52

1001 København K


Stasjonsvegen 28

3800 Bø

Samsøe & Samsøe

Pilestræde 8C

1112 København K


Gulskogen Storsenter

3048 Drammen

Wardrobe 19

Larsbjørnsstræde 19, st. th

1454 København K


Nygaardsgate 36-38

1607 Fredrikstad


Elmegade 3

2200 København N

Nyborg & Drange

Storgata 17

2815 Gjøvik

Samsøe & Samsøe

Arne Jacobsens Allé 12

2300 København S

Classic Man

Sentrumveien 114

3550 Gol

Kupeen & Co

Fisketorvet - Kalvebodbrygge

1561 København V

Høyer Grimstad

Skolegaten 7

4892 Grimstad

Samsøe & Samsøe

Værnedamsvej 12

1619 København V


Strandgt. 53

2317 Hamar


Østerbrogade 51

2100 København Ø

Icon Haugesund

Haraldsgatan 121

5527 Haugesund


Østerbrogade 148

2100 København Ø


Kong Ringsgate 1

3510 Hønefoss


Nørregade 20B

4600 Køge

Icon Oasen

Austbøveien 16

5542 Karmsund

Mr Harris

Lyngby Storcenter

2800 Lyngby


Kolbotn Torg

1410 Kolbotn

Magasin Lyngby

Lyngby Hovedgade 43

2800 Lyngby


Storgata 21

3770 Kragerø

Samsøe & Samsøe

Lyngby Storcenter

2800 Lyngby

Høyer Sørlandssenteret

Barstølveien 31-35

4659 Kristiansand

By Puck

Algade 63

5500 Middelfart


Markensgate 10

4611 Kristiansand

Mr Næstved

Kindhestegade 12 A

4700 Næstved

Retro Kristiansand

Markensgate 16

4611 Kristiansand

Dr. Adams

Pogestræde 24 - 26

5000 Odense C

Høyer Larvik

Torget 1

3256 Larvik

Kupeen & Co

Ørbækvej 75

5220 Odense SØ


Lingedalsveien 6-10

2028 Molde

CC Christensen

Brødregade 13

8900 Randers

XO Trend

Dronningensgate 15

1530 Moss


Melledammen 13

6760 Ribe


Stranden 1, Aker Brygge

0250 Oslo

Mr. Thestrup

Sct. Hansgade 13

4100 Ringsted


Lilleakerveien 16

0283 Oslo

No. 8

Ro´s Torv

4000 Roskilde


Nordstrandveien 17A

0117 Oslo

Rud & Vester

Algade 20

4000 Roskilde

Follestad Trend Oslo

Valkyriegate 5

0366 Oslo


Vestergade 29

8600 Silkeborg

Høyer Egertorget

Karl Johansgate 23B

0157 Oslo

Pier 1

Nordkajen 2

9990 Skagen

Høyer Sjølyst

Karenlyst alle 18

0278 Oslo


Adelgade 61

8660 Skanderborg

Høyer Storo

Vitaminveien 7

0485 Oslo

Mr. Johs

Adelgade 7

7800 Skive


Karl Johansgt 37 - 43

0162 Oslo


Bredgade 21A

6900 Skjern

Jan’s Klær

Storgata 83

3921 Porsgrunn



4200 Slagelse


Storgaten 21

3210 Sandefjord

Mr. Carsten P

Nytorv 7

4200 Slagelse

Geddon Kvadrat

Gamle Stokkav. 1

4313 Sandnes

Mr. Hardis

Møllergade 10

5700 Svendborg

Follestad Sandvika

Sandvika Storcenter

1338 Sandvika


Follestad Ski

Ski Storsenter

1400 Ski


Gamlakronvägen 7

433 35 Partille

Geddon Torgterassen

Kirkegata 2

4006 Stavanger

Hennings Kläder

Storgatan 12

541 30 Skövde

Høyer Stavanger

Breigata 4

4006 Stavanger

Gatt KB - Globen

Arenavägen 39

121 28 Stockholm

Høyer Strømmen

Strømmen Storsenter

2010 Strømmen


Liljeholmstorget Galleria

117 63 Stockholm

Høyer Trondheim

Kongens Gate 14

7011 Trondheim


Klarabergsgatan 50

101 29 Stockholm

Retro Carl Johansgate

Karl Johans gate 6

7010 Trondheim

NK Herr

Hamngatan 18-20

103 23 Stockholm

Retro Nordregate

Nordre gate 18-20

7011 Trondheim

Planet Jupiter

Norrlandsgatan 21

111 43 Stockholm

Bogart Farmandstredet


3110 Tønsberg


St. Eriksgatan 39

11239 Stockholm

Bogart Torvgata

Torvgt 5

3110 Tønsberg

Planet Jupiter

Sturegallerian 18

11446 Stockholm

Modo Moa


6010 Ålesund

Planet Jupiter

Hornsgatan 41

11849 Stockholm

Modo Sentrum

Keiser Wilhelmsgate 34

6003 Ålesund

Sea Life

Kungsgatan 12-14

111 35 Stockholm

Nytorgsgatan 27

116 40 Stockholm

Sea Life

Sturegatan 20

114 36 Stockholm


Diffusion & Variation for him Fältöversten, Karlaplan 13

115 20 Stockholm

Gentlemens Agreement

Centralplan 1

111 20 Stockholm

Tremark Herrmode

Kungsgatan 30

441 30 Alingsås

Best Of Brands AB

Regeringsgatan 46

111 44 Stockholm

Pepes Mode

Västra Stationsgatan 7

821 43 Bollnäs

The indrustry

Borgargatan 20

117 34 Stockholm

Joel & Jolina

Lilla Brogatan 23

503 35 Borås

Pondus Nordby

Nordby Shoppingcenter Väst

452 92 Strömstad

Gatt - Bromma

Bromma Center

168 67 Bromma

Mix It

Sturegatan 20

17 231 Sundbyberg

Johannesens Klädeshandel Axelstorpsvägen 203

269 96 Båstad

Nääs Bomullsfabriken

Spinnerivägen 1

448 50 Tollered


Kungsgatan 6

632 20 Eskilstuna

Pondus Överby


461 70 Trollhättan


Storgatan 32

311 31 Falkenberg


Ströget 273

183 34 Täby


Farstaplan 20

123 22 Farsta

Pondus Torp


451 76 Uddevalla

Tång Dam Herr

Kyrkvägen 1

457 40 Fjällbacka


Kungsgatan 57

90326 Umeå

Befa Kläder

Södra Storgatan 6

332 32 Gislaved


Svartbäcksgatan 10

750 02 Uppsala


Nygatan 9

803 20 Gävle


Ö. Ågatan 25

753 22 Uppsala

Design Only

Fredsgatan 3

411 07 Göteborg


Drottninggatan 17

43241 Varberg

NK Herr

Drottningatan 39

411 07 Göteborg

Julia Hultgren

Adelsgatan 18

621 23 Visby

Holmens Herr

Kilsgatan 12-14

405 21 Göteborg

Best Of Brands AB

Vällingby City, Årevägen 59

162 61 Vällingby

Stuk Kläder

Södra Larmgatan 16

411 16 Göteborg


Storgatan 32

593 33 Västervik

Ted Bernhardtz

Järntorsgatan 8

413 01 Göteborg

Nya Thulins

Stora Gatan 37

722 12 Västerås


Nordstadstorget 3

404 39 Göteborg

Design Only

Frölunda Torg

421 24 Västra Frölunda

Design Only Nordstan

Götgatan 10

411 16 Göteborg


Storegatan 10

352 31 Växjö


Storgatan 36

30243 Halmstad


Väla Centrum

260 35 Ödåkra


Kullagatan 13

252 20 Helsingborg

Design Only

Marieberg Galleria

702 31 Örebro

Collection of Brands

Sjödalstorget 13

141 47 Huddinge

Hanson Sport


830 13 Åre



236 32 Höllviken



Södra Strandgatan 12

552 03 Jönköping



Kaggengatan 11

392 32 Kalmar

Care of Carl

Garment i Karlshamn

Drottninggatan 45

374 36 Karlshamn



V. Storgatan 24-26

29131 Kristianstad


Design Only


434 38 Kungsbacka


Sea Life

Kungsmässan Köpcenter

434 32 Kungsbacka



Solkatten köpcenter

443 30 Lerum


Stockholmsvägen 38

181 32 Lidingö


Företagsvägen 9

227 61 Lund


Stora Södergatan 13

222 23 Lund


Kungstorget 2

453 30 Lysekil


Laugavegi 42

101 Reykjavik, Iceland



21432 Malmö

Rewind Store

Sint Pietersnieuwstraat 13

9000 Gent, Belgium

L&I, the Creative Habit

Södergatan 3

211 33 Malmö

Uebervart Store For Men

Kleiner Hirschgraben 14

60311 Frankfurt am Main, Germany


Södra Förstadsgatan 25

211 43 Malmö

ZooLoose Market

Markthalle, Viaduktstr. 10

4051 Basel, Switerland


Södra Förstadsgatan 58

211 43 Malmö

Mr. Porter

Spirit Emporia

Hyllie Stationsväg 22

215 32 Malmö

Sea Life Emporia

Hyllie Stationsväg 22

215 32 Malmö


Dalagatan 4

793 32 Mora

Best Of Brands AB

Sickla Köpskvarter, Simbag. 20

131 54 Nacka


Nacka Forum, Vikdalsvägen 6 A

131 34 Nacka

Sea Life

Siroccogatan 1

131 34 Nacka


Tullportsgatan 13

761 30 Norrtälje

fr i ends a b road

NN.07 HEADOFFICE +45 3337 6800



Snorresgade 22




And the journey continues...

NN07 AW13 - Welcome to Iceland and Reykjavik.  

Aboiling isl and of ice. Literally.

NN07 AW13 - Welcome to Iceland and Reykjavik.  

Aboiling isl and of ice. Literally.