Page 1

Laura Allard-Fleischl, Bruno Postigo-Beltran, Iban Ramon Rodriguez, Claire Nereim, Julian Meagher, Robot Academy, Ya-Leng Yu, Daniel & Emma, Gloria Chung, Natalie Kaplan, Mitchell Freeman, A Thousand Tails, Dustin Shum, Cameron Gardner, Handsom

Editor/Art Director Gem ma Les l ie Contributers Pet ra Les l ie James Ruse Proof Reader M ichael Chambe r s Cover Image Photog raphy by Came ron Ga rdne r

Paper Preci sion Printed & Bound in Melbourne Pr i nt E x p res s 167 Chapel St reet W i ndso r VI C 3181 Contact +61 42 2 0 93 5 4 3 g em l es l ie@g ma i l.com

A l l r ig hts rese r ved. N o pa r t of th i s pub l ication may be rep roduced i n w ho l e o r pa r t w ithout pe r m i s sion f rom the pub l i she r.


Happy Camper, Issue #01




Laura Allard-Fleischl

Bruno Postigo-Beltran

Ibán Ramón Rodríguez

One of NZ’s youngest fashion photographer tells us about herself

Michigan-based photographer tells us about his love for film photography

Valencia photographer and creative director: A three part interview




Claire Nerium

Julian Meagher

Cameron Gardner

The art of screen printing

Real boys don’t cry

Outdoorsman shares his road trip and photos with us




Robot Academy


Ya-Leng Yu

Melbourne graphic design studio

English duo Sam and Henry tell us about setting up in Melbourne

A story of a Creative Director




Daniel & Emma

A Thousand Tails

Dustin Shum

Adelaide duo gives us an insight to their fast growing designs

Furniture shop, Cafe and Bar on Haji Lane, Singapore

Documentary Photographer from Hong Kong




Gloria Chung

Natalie Kaplan

Mitchell Freeman

Photographer from New York

Writer, Actor & Photographer from Tel Aviv

Self taught Melbourian Photographer

Happy Campers Melbourne City Guide page 96 3

Auckland, New Zealand



ow did you get into photography?

Do you have a process you go through when preparing shoots or subjects? Or do you prefer to be more spontaneous ?

I was given a big blue plastic film camera when I was about four, and I guess I just never stopped.

Personally, I prefer to keep everything as spontaneous as

Where do you turn for creative inspiration?

possible. In contracted shoots obviously there needs to be

I don’t often find myself seeking out inspiration, I usually

a larger element of fore planning, but when I’m working

just happen across something and find myself being

on my own projects, I like to leave things as unplanned as possible and see what evolves from the day. That way I

inspired by it. It might be a picture that I’ve found on the

find the shoot remains true to the subject. It’s kind of an

internet, something I’ve seen on my travels, a pattern

adventure in its own right.

created by shadow and light, or an idea voiced by a friend. It sounds cliché, but inspiration really is everywhere.



Lili for Cake Magazine

Camera type?

What has been your favorite photo shoot?

Canon. 5D Mark II and an Eos3. I also like

That’s tough. I’ve enjoyed all of my shoots so far, they’ve all

disposables from the chemist.

taught me something new.

Which other designers or other creative people do you admire?

Do you feel that fashion bloggers have a big part to play in the fashion world?

Too many to mention in one interview. I really admire my

I guess some do? I think there are far more influential and admirable people in the fashion industry though.

friends, they’re all involved in their own creative pursuits and all incredibly talented. I’m really looking forward to seeing

Favourite fashion designers?

where they all are in another five or so years.

It changes by the season but Ann Demeulemeester, Acne,

You’re into fashion, have you always been?

Opening Ceremony, Dion Lee, Mania Mania (for jewelry) and

I’ve always loved dressing up, I’m not sure it could

Givenchy seem to stay consistently in favour. Yves Saint Laurent is great under Slimanes direction too.

always be called ‘fashion’.

If not Auckland, where would you like to be based?

Tell us about Ponyhunter.... Your blog It’s a silly little side project that I started a few years

London, I love the place and have had plans to

back and occasionally update.

move for a while now.


“I was given a big blue plastic film camera when I was about four, and I guess I just never stopped.�

Holly Pearson for Caravan Magazine


AUCKLAND CITY GUIDE BY LAURA A-F. Bar Anywhere with a good live band and a solid group of friends

Restaurant Saigonz, great takeaway Vietnamese

CafĂŠ The salad bar at Wise Cicada. They have great raw vegan foods and freshly squeezed vege juices

Gallery Depends what exhibitions are on

Cinema Silo Park cinemas, just down the road from me, great open air night time. Cinema with food stalls and a bar

Park Silo Park, also, just down the road from me. Home of the Silo Park markets, cinemas and some nice concerts over summer

Stores I only really ever shop online or at vintage stores, everything else is too expensive for me

Market Parnell French markets. Amazing ham and cheese croissants and canelĂŠs.




Both pages: Gina Morrissey for Bullett




Both pages: Holly Rose for Always Sometimes Anytime

Ann Arbor, MI / Arequipa, Peru




“December is usually associated with the holidays and abundant happiness. This is not always the case, some of us feel rather lost. We can be next to each other, but one of us will always be ahead. I wanted these photographs to represent how a place can connect with an individual’s sense of being and the tumult they can feel at any given time.”



hen did you find that photography was a big part of your life?

When I discovered that a camera allowed me steal a moment from time. Even if it’s just 1/250 of a second, to me, that’s priceless. I also love the ability to portray the world as I see it, making people aware of all the little details that they might not notice. That’s why most of my work is in black and white; I find colors too distracting. It’s interesting how I started, I was saving money to buy a new guitar in high school, but I decided to invest it on a Nikon DSLR. Soon after that I decided to take a photography class

“I decided to take a photography class at school, and

at school, and that’s when I was exposed to the world of film, I

that’s when I was exposed to the world of film,

fell in love with black and white, and working

I fell in love with black and white,

in the darkroom.

and working in the darkroom.”

“En navidad, a veces nace el Niño Diablo” “In Christmas, sometimes the baby Devil is born” - José Mauro de Vasconcelos


Digital or analog? I actually like both. I would love to shoot film exclusively but sadly I can’t afford that. However, using film is a unique experience, especially black and white. Developing your own pictures is such a personal experience.

Where do you turn for creative inspiration ? I mostly turn to films or music. I’m a big fan of Kubrick, Jodorowsky, Kurosawa, and Buñuel. Cinematography mesmerizes me because of the complexity and control they have over light. Regarding music, The Mars Volta, Radiohead, Can, Boards of Canada, and the Velvet Underground inspire me.

Do you have a process you go through when preparing shoots or subjects? Or do you prefer to be more spontaneous? I’m as spontaneous as I can be. This allows me to portray my style. That’s what I love about digital photography, it allows me to explore and learn from my mistakes. Also this method of shooting yields more natural results.

Which other designers or other creative people do you admire? Let’s see, Henri Cartier-Bresson, Melissa Rodwell, Matthew Priestley, Patrick Demarchelier, Karl Lagerfeld, Dali, and also my friend Gwendolyn Chiu.

Where are you now? Ann Arbor, Michigan. I’m an intern at a local magazine, and studying marketing.

“I love the ability to portray the world as I see it, making people aware of all the little details that they might not notice. That’s why most of my work is in black and white; I find colors too distracting.”

Holland completely transforms in the wintertime


Holland: Solitude Opposite: “When the day is done Down to earth then sinks the sun Along with everything that was lost and won� Nick Drake



Val encia, Spain




hey say it is the ‘land of orange groves’. Situated close to the Mediterranean Sea is a city called Valencia, Spain, home to photographer and graphic designer, Ibán Ramón Rodríguez.

and Diego Mir. He is heavily involved in the graphic design industry; he has acted on panels of judges for competitions, taught classes and workshops, has given seminars and spoken at conferences.

Ibán spent a great deal of his childhood making illustrations, paintings, models of magazines and comics. I am positive that his friends and family would agree with me when saying that his childhood days were the start of his successful artistic career.

His works feel like a breath of fresh air; clean and simple. They have been recognized, receiving numerous national and international awards and have been shown in design exhibitions inseveral countries.

Today, Ibán works as a designer and also acts as art director and project manager at his own graphic design studio, in Valencia. His studio is made up himself, and two good friends of his, Daniel Requeni

I was lucky enough to get in contact with Ibán. He shared bit of background on himself and his beginnings in the artistic world.

It was an absolute pleasure. Continue reading page 20




A big characteristic of your photography is that you shoot single subjects, whether it be a person or an object...

Where do you turn for creative inspiration?

I take photos of objects and people that are isolated because

inspiration comes from everywhere; it is not always in

the themes and concepts I deal with relate heavily to

photography. It can come from music, literature, cinema, etc.

loneliness. On the other hand, I was a graphic designer

Although, the subjects of my photos frequently relate to my

before I became a photographer. I used to look forward to

personal life, experiences, obsessions, concerns, fears and my

places that were away far from noise, with few elements so I

dreams. Someone once told me that my

can focus on what I want to value. Simple backgrounds allow

photography is autobiographical.

My travel provides a great inspiration to me. It brings an element of surprise that makes you discover new objects. But,

me to create a clean and simple visual message for my work. open spaces work perfectly with my photo projects, but

Do you have a process you go through when preparing shoots or subjects?

sometimes I like shooting indoors, especially portraits.

When I photograph objects, I do it impulsively. To

It allows time to think about different ideas and stories. Large

When did you find that photography was a big part of your life?

photograph people I choose a setting and talk to them. It helps me discover what interests me about them, that way I know what I want before shooting a portrait.

I spent a great deal of my free time making illustrations,

on photography allowed me to explore new forms of work

Your photos have a great degree of intimacy. Do you have any tricks to help develop that component of your photos?

in a new medium. I have always worked simultaneously with

I don’t know whether it’s a trick, but I choose scenarios that

photography, illustration and design. In recent years, it has

can deliver the level of intimacy that I seek, the right mood is

become my preferred way to expression; through

important for my shoots. I like to watch a lot of things, even

photography I’m developing personally projects; design work

when I’m not taking pictures. I’m a ‘watcher,

is mostly from commsions, so I’m very

I’m always looking around

paintings, models of magazines and comics. When I was 16, I inherited a camera (Pentax K 100) from my family. From then

involved with photography.

I really like to work of many photographers working with

In all of your photographs, there is a feeling of calmness. What are the perfect conditions to capture a photo for you?

analog, although I like their work even when they use digital

Rain, or foggy days are perfect for my work. In my country we

cameras. Photographers that are involved with their work

have a lot of light, too much, so on cloudy days I like to walk

are usually experimenting new possibilities with different

and relax, these conditions really work well with me. Since

mediums, leaving them with the best possible result. For years

I was very young I liked walking around the city in the rain.

I have photographed with film cameras, then explored more

The city is more solitary and the atmosphere is calmer. What I

with digital. I think exploring the medium that works best

like the most is going out for the city, out to nature, and again

with the final outcome is the most important thing.

the rain, snow and fog. I’m an overly active person and I find

Digital or analog?

it hard to stop doing things; so a relaxed environment helps

What type of camera are you using right now?

me concentrate. I like to reflect on the calm and tranquility in

Canon 5D MII

many photos. I find it beautiful. 22

“When I was 16, I inherited a camera (Pentax K 100) from my family. From then on photography allowed me to explore new forms of work in a new medium.�


“Since I was very young I liked walking around the city in the rain. The city is more solitary and the atmosphere is calmer. You can capture so many beautiful photos when it’s raining.”



Portraits by Iban




How did your design studio ‘Iban Ramon’ start?

If not Valencia for your studio, where?

I started working at the age of 18. I lived alone and worked in

but today I think we can develop work and activity from

the same house. 10 years ago I started getting orders for larger

anywhere in the world, so moving is not really that necessary.

I love Northern Europe. I’ve been very tempted to go there,

projects, I needed to work with other people, so it took me professional activity. I needed to have a room for several

As a design studio, where do you want to see Iban Ramon in four years time?

people to work in, and to meet clients etc.

I don’t really think about how we could eveolve as a studio, I

time to put together a space where I could focus my

am happy as things are.

What made you want to start your own design studio, rather than work for somebody else? I would have liked to have worked with other designers.

Do you have any plans to extend your studio or work?

Learned other ways of understanding the profession. But

No, having a small studio suits me. I like to have control and

from the moment I began to receive orders I got carried away.

to know what is happening at every moment. I’m in charge

It was not really a choice, it just naturally happended that way.

of art direction, of all the work we do. I would like to remain a designer, I do not have any desires to become the public

Who are the other members of your design team, and how did they come to work for your design studio?

relations manager of my studio, nor do I want to give up developing my personal ambitions. I dedicate myself to this because I like it, and I wish to keep on doing so. Anyway, I

Daniel Reqieni is a designer a few years younger than me. He

would like to see the evolution of projects to

was interested in my work and wanted to help, I thought it

be natural and unplanned.

was the right time to introduce somebody into the business. A few years later, Diego Mir, 10 years younger, did a few months of training with us, he ended up staying with us. Over time, besides working, we are great friends; we share other interests such as photography.

What’s the most important aspect of developing a creative and successful design team? There must be good communication, great respect for everyones work and no absurd competition for positions. In our case, it is very important to make work fun and rewarding, and to make sure that we have a compatible culture and tastes.


You seem to use a range of minimalist geometric shapes to form typography/imagery in your work; do you think minimalism plays a big role in the identity of your design work?

technology, Creatives can present their work online; this gives

I think simple forms tend not to detract the concept and

network, but the hard work must still be done.

message you are trying to communicate. For this reason I am

them more opportunities for a wider audience and gaining the right contacts and clients. In my case, it was the result of word of mouth. Things are different now, it is much easier to build a

concepts rather than formal aspects. I don’t like to decorate

What exciting projects are you working on right now?

too much; pure and simple things are more aesthetically

We are working on a tourism campaign for the province of

beautiful to me. But, I do not hesitate to take other formal

Valencia. Not to promote Valencia outwards, but to

solutions if I think they are suitable for the

encourage new routes to be discovered by the citizens.

interested in simplicity. I prefer to delve into the ideas and

communication of a project.

From the first meeting with a client, to the final solution – what happens in-between? How do you and your team go about your design process?

Which other designers or other creative people do you admire? Many, in many areas. In Spain I like the work of Designers such as David Torrents, Astrid Stavro, Dídac Ballester, Sebastian Alós, Daniel Nebot, The Fly, and outside Spain:

The first thing, and where most time is devoted, is the analysis

Spin, Kenya Hara, Experimental Jetset, Katherine Zasc. And

of the clients’ needs. We examine what the communication

in other fields: Tadao Ando, Jenny Holzer, Chiaru Shiota, Aires

objectives are to explore potential concepts to the client. It is

Mateus, Alec Soth, Rinko Kawauchi, Ruben Brulat,

important not to rush this process and follow steps in order to

the list is endless.

develop ideas; it helps to create a final concept.

As a graphic designer starting out, how important do you think networking is when seeking clients/work? How did you personally build your brand?

Last but not least, do you see the graphic design industry growing and maintaining a steady pace, or declining? I think it will continue to evolve and grow, society needs design.

This modern age is a great opportunity for new Creatives, as they can be connected with several people from many different places. I think that it is important to have your work accessible right from the beginning. With the help of


Bianuario ADCV 4 Client: Designer’s Association of the Comunitiy of Valencia, 2009.


Studio’s line of self-promotional notebooks. “We Love Geometry”

“We Love Geometry”

Bianuario ADCV 4 Client: Designer’s Association of the Comunitiy of Valencia, 2009


Los Angel es, USA




ave you always been an artist?

I’ve been making things my whole life and majored in Visual Art at college, but I have done design work as well, and am deeply interested in art history. Deciding to go back to school for my MFA was a big leap for me, and one I’m really happy to have taken.

What led you to printing? I’ve always loved record covers, posters and books, so print media was a natural place for me to explore making things. In college there was a really wonderful screenprinting program, so I suppose things got more serious for me then. The physical process is satisfying. It’s never been my only medium but is one that has a rich history, interwoven with typography, so it’s very inspiring.

What kind of materials do you like to use? I usually print on French Paper (www.mrfrench.com) or Strathmore papers, both of which I think are great. For everyday use I am a huge fan of the Pilot Hi-Tec C pen, and I carry my Miquelrius sketchbooks everywhere.

Stymie book and Minuscule poster. We were able to work in tandem from initial brainstorming to through printing and stapling, and it was a great extended project. We’ve done some other collaborative work and at some point realized we wanted to return to Stymie and create apparel. Since then, I moved from San Francisco (where we met and began working together) to Los Angeles, so it’s been slowed down, but still satisfying. Working with her is always so inspiring for me! I want to do more projects with her as soon as we both have the time.

A typical day for Claire Nereim? Always begins with a cup of PG tips and making a list. I read the New Yorker during breakfast. If I’m working a job, I’ll do that until lunch and then again until I’m tired. Then I’ll rally to go for a run or read a novel. I just graduated from school and moved into a new studio with some friends so I’m looking forward to transitioning into studio work-time again.

If not LA, where would you like to be based? I love living in cities, and would be happy in New York or Chicago, but I do fantasize about a balanced lifestyle in the beachy countryside: spending my days making art, building furniture, gardening and cooking.

Where do you turn for creative inspiration? I try to go on frequent outings to museums, parks, and to see live music (always energizing), but books are a huge source of inspiration for me. I love the history of still-life painting, learning about weaving, avant-garde design and architecture, and of course flipping through artist monographs. A beautiful book can occupy me for days.

Tell us about your work with Julie Cloutier, and STYMIE Apparel? Julie is an amazing artist and designer. We met in a typography class years ago. We first collaborated on the 32

What are some of your favorite things about living and working in LA? There is so much happening here. I love being able to see new art and live music whenever I want to. I have a very inspiring group of creative friends and being able to talk to them about art projects, technical things, business, and life is so valuable to me. It’s also nice to be near the beach and the mountains, and close enough to San Francisco to visit my good friends there. I’m definitely mostly on the Eastside, though and feel there is so much more of LA to explore.

Summer Fruit Screen Print Poster

CLAIRE NEREIM’S GUIDE TO LA Bar: El Prado Restaurant: Elf (elfcafe.com) Café: Stories in Echo Park (storiesla.com) Gallery: Jancar Jones, Overduin and Kite, Mark Foxx (jancarjones.com) (overduinandkite.com) (markfoxx.com) Cinema: The Vista Park: Griffith Park Store: Iko Iko Market: Hollywood Farmer’s Market

Claires Studio


Sydne y, Australia



ould you give us a quick run down on your background?

I grew up in Sydney, then completed a medical degree and worked as a doctor for a few years before making the switch to being an artist full time about five years ago. I’ve been painting for as long as I remember, and spent a lot of my teenage years at art school. I also undertook a year of studying a very traditional from of oil painting at Cecil Studios in Italy.

You’re currently residing in Sydney, what are some of your favourite things about living and working in Sydney? The main thing for me is the people. Old friends that keep me grounded and that are doing interesting projects both in and out of the arts. Having a big supportive family here also makes a big difference to enjoying life.

The transition from practicing as a doctor, to practicing as an artist - how did this transition come about? Was it a natural process, or did it take time? 36

Being an artist was always something I always wanted to do, and the older I got the more I realised how important it was for to me to pursue it. Working in health care I think makes you realise that it is important to have no regrets in life. I was very lucky in the transition, I approached my old primary school friend Jasper Knight who is a really talented artist for advice, and ended up working in a studio with him. Jasper and the other directors of Chalk Horse gallery have been great mentors.

When did you find that creativity was a big part of your life? Was there any particular influence you had at a younger age that motivated you to get where you are now? My mum is a really talented painter, so I grew up in a house with two studios and someone always making something and there was always lots of people to bounce ideas off. Also, as an adolescent male, I remember life drawing being a highlight of the week! Another big influence was probably my godfather, who is a pathological art collector, visiting his house as a kid and seeing artworks stacked floor to ceiling are very strong early memories for me.

Where do you turn for creative inspiration? Everyday objects I come across and tattoos provide the major inspiration for me, though travelling always helps my work reach a new level in some way.

Any exciting projects coming up? I have a few shows on the horizon, at Edwina Corlette Gallery in Brisbane and Chalk Horse gallery in Sydney later this year, as well as a solo show at The Australian High Commission in Singapore in May 2012 which I am really looking forward to.

Five years ago, a typical day for me was... Waking up early and going for a swim in the ocean, doing a shift in a public hospital in Wollongong, and planning what to cook for dinner.

Today, a typical day for me is... Waking up a bit later and walking to the studio to colour in, doing some work for Chalk Horse gallery, having dinner at home with my girlfriend, and then working late in the studio when everything is quiet.

Strong Men Also Cry

“I grew up in Sydney, then completed a medical degree and worked as a doctor for a few years before making the switch to being an artist full time about five years ago.�

Riff, 2012


Raff, 2012


Boy’s Don’t Cry, 2012




California, USA



he trip took places in a couple of locations near the end of 2011, which were all in Central California. I had some friends from back home in Los Angeles come up to Santa Barbara when I was living there to meet up and take off up the coast. Our first stop was Morro Bay. We got there right as the sun was setting and set up camp while waiting for the others to arrive. The second day we camped at Montana De Oro on the coast. It was really beautiful there. It’s super close to the beach and sand dunes.


Who taught you how to take photos? a collaborative of things. Starting out self taught along with

Do you have a process you go through when preparing shoots or subjects? Or do you prefer to be more spontaneous when shooting?

my parent’s encouragement and eventually school and classes

It really depends what the shoot is for, but I like to be loose

taught me quite a bit more further down the road.

and spontaneous most of the time.

What moment made you realize your passion could become a profession?

Camera type?

It was probably sometime in my senior year of High School

polaroid’s, digital, medium format, 35mm, 4x5, I just enjoy

when I was in a photo class. Guest speakers from schools

shooting anything really.

There wasn’t really one person that taught me, it was sort of

Anything I can get my hands on really. I love expired

came and talked about different things, which got me

Which other designers or other creative people do you admire?

interested in studying more.

Recently a fellow named Calum Creasey. He has amazing work. Photo and video, you should definitely check his website out www.stokedeversince.com.

Any advice for young budding photographers? Shoot as much as possible and find what you enjoy shooting the most.

In four words, describe your photography style. Spontaneous but thoughtful

2 things that have helped developed you style? Experimentation, and shooting as much as possible.

Describe the first time you picked up a camera? I don’t remember, but it was definitely a

Your best asset?

Kodak disposable camera.

My experiences.

Where do you turn for creative inspiration?

A typical day for you is?

Listening to a variety of music, road trips, the ocean, meeting

Currently surfing, slacklining (Slacklining is a practice in

new people, DIY projects, sketches/paintings, photos online,

balance that typically uses nylon webbing tensioned between

movies or other’s stories, doing things the traditional way or

two anchor points, shooting, or working on something).

how things used to be done.

Where do you hope to be in two years time? Living closer to the ocean, surrounded by amazing people. 44

“Anything I can get my hands on really, love expired polaroid’s, digital, medium format, 35mm, 4x5, I just enjoy shooting anything really.”



POLAR STUFF BUY ONLINE: polarstuff.com Above: The Napsack / $130 Various T-Shirts / $24 Page 98: The Rucksack / $75


Melbourne, Australia



How did Robot Academy Begin?

Have you worked on any projects together?

Seven years ago a friend started a record label and asked

A few jobs lately. Work for Lee Jeans, James Blake, Miami

me to design some stuff for his label up. After that the

Horror, and The Hives. Which are all really exciting jobs.

word got around and I started getting more and more de-

Do you have a design process?

sign work. I moved the Melbourne shortly after.

We do a lot of brainstorming to come up with ideas, then

Why did you move to Melbourne?

after that we draw them up and then its almost

I have a lot of friends doing graphic design down here,

free fall after that.

so I figured I could use my contacts to get more work in Melbourne.





natalie kaplan - photographer

What has been your most exciting job so far? I think the work we did for James Blake has been the most exciting for us, simply because we are such big fans of his music.

What would be your dream job? We have done it, work for James Blake!

What are the plans for the future? We would like to work on a broader range of projects, and collaborate with other creatives. We would also like to get into more interior design work, it takes the realms beyond print, web and advertising design.

What is going on in Melbourne that interests you? Melbourne is very inspiring because there is always other people working on similar kinds of projects. Other cities never seem to compare with the quality of projects

We also are really into how cafes, bars and shops are fitted out in Melbourne, there is a lot of thought and pride that goes into making them look the way they are.

You mentioned that Melbourne has a certain ‘vibe’, is there something you could say to some that up? Wood panels, wood paneling? Lots of plywood. Plants and terrariums. Hanging things, ferns, succulents?

If not Melbourne, where would you like to be based? We like Melbourne. Everybody says that we should move to London or New York, implying that we may be more creative there. But we can be creative anywhere, Melbourne is one of the best cities in the World, with a high standard of design.

Advice of budding designers? I think just be yourself, and try to be original.

around. We like the general vibe of places like 99 Problems in Collingwood, and Pretty Please in St Kilda. 51


robot academy - graphic design




He wears: Top Row, Twill Jean Pants / Bottom Row:, Pacific Blue Check Shirt She wears: Top Row, Harvest Linen Skirt, Sheer White Shirt / Bottom Row, Yellow Pleated Skirt / Leather Tote Bag / Shop online: handsom.com.au


Melbourne, Australia


WE MAKE NICE CLOTHES Sam Rush & Henry Allum

How did the label come about? Whilst living in Sydney we saw a gap in the market for good quality, staple clothing that we and our friends would want to wear every day (and could afford!). The opportunity presented itself, and we have always wanted to work together, so we gave it a go!

Has fashion always been your main interest? Sam studied Fashion Design at Art College and Henry studied Product Design. So broadly speaking design has always been a main interest of ours – be it clothing, furniture, and interior - we both bring different skills and ways of thinking to the table.


Working for yourself can be really difficult. What are the challenges you guys have faced working for yourself – do you struggle with the business side of things, for motivation, or marketing yourself? Motivation isn’t a problem. If something needs to be done you just do it. It can be hard to juggle the business side of things with the creative side, as they are polar opposite ways of thinking! But both are equally important … We find the best approach is to allocate days for focusing on business/ finance, and then days for design. There isn’t room for both headspaces and if we try to multitask we find we do neither successfully!

What’s the best thing about your job? Getting to work together everyday!

And the worst? Working together every day!!!

Do you collaborate with other creatives? We have a collaboration in the pipeline with U.S. based artist Beth Hoeckel … We can’t really give much more info at this stage but we are very excited.

What would be your dream project? Designing and fitting out our very own store… Which we have just done!

What has been the highlight so far? See previous question!

What are youtrying to achieve with the brand?

“We would love to see our brand transform into a

We would love to see our brand transform into a

multi-disciplinary international label.”

multi-disciplinary international label. We would like to start moving into other areas of design, like furniture and

Page 57 He wears: Top Row, Twill Jean Pants Bottom Row:, Pacific Blue Check Shirt

interior … All in good time though!

Where do you turn for inspiration? We are constantly being inspired by our surroundings,

She wears: Top Row, Harvest Linen Skirt Sheer White Shirt Bottom Row, Yellow Pleated Skirt

through travel, film, books, our friends (both in Australia and overseas). Also our favourite publications, which come from the UK and Japan. 58

Can you take me through an average day at the studio and set the scene a little bit. What does it look like, how many of you are there and what does an average day entail? Our studio is above our new store, which we share with designer (and good friend) Natalie Encarnita. We typically have three people working up here at any one time. It’s a bit of a cliché, but there’s really no such thing as an average day. We’re constantly working on different things. Currently we are designing our Spring 2013 collection. We are surrounded by suede shoe samples right now, which we recently received from our leather supplier in India. We are really hoping to sign off on these today.

What do you usually do you do in your leisure time? There’s not been a great deal of leisure time lately with the store fit out. We love to travel – and we’re lucky that our job enables/requires us to. We also love to eat & drink, so Melbourne is the place for us!

Which other designers or other creative people do you admire? We are very fortunate to have some very inspiring creative friends, who have really supported us and helped us along the way. When we say creative, we don’t just mean artists, designers and musicians. You can be creative in your approach to anything, and we really admire so many of our friends for what they have achieved. It’s very humbling and inspiring!

Where would we find you on a typical Saturday morning? We will be in our new store from 10am, but prior to that you will more than likely find us breakfasting at Arcadia, the café a couple of doors down.

Bar: The Wilde in Fitzroy Restaurant: Chin Chin in Melbourne CBD Café : The Bell Jar in Fitzroy North (our local!) Gallery: The V&A in London. Such an institution. Cinema: The Hyde Park Picture House in Leeds, England.


Top: Scoop Black Dress





fter having being formally trained at the Art Institute

I took a moment to look up and see what was around me,

of Boston, Yah-Leng Yu packed her bags and drove

several elderly Chinese men congregating in a side alley,

down to New York to pursue her love for graphic design.

table clothes set out, settled on stoops with their

She became known in New York very quickly, working in

brick-a-brack, hoping to find a good trade. I walked down

the digital design industry where she mostly served high

the alley a little more only to find the popular and charming

end luxury fashion and life-style clients.

local hairdresser, cutting men’s hair. There must have been a line of about four people. He had one stool set up in the

Today, Yah-Leng resides in her home country, Singapore,

alley, in front of an old mirror, under a pull out shade cover;

where she and her husband have set up a successful design

he only charged $5 for a cut, what a bargin! I finally found

studio by the name of ‘Foreign Policy Design Studio’.

her studio, a single door entry point with an old wooden

Ya-Leng’s specialty includes creative and digital strategy

stairs case going up to the second floor. The space was

consultancy, creative and art direction,

covered in lovely wooden floorboards with lots of natural

design and typography.

light, a great inspirational space to work.

When I first went to meet Yah-Leng, it was a scorching hot

After chatting to her, I wanted to find more time to

day in Singapore. I was meeting her at FPD Group, which

interview her properly. We planned around her busy

is close to a popular little street called Club Street on Ann

schedule of deadlines and client meetings to find some time

Siang Hill. There are several great little old streets and

on a Tuesday afternoon to talk a bit about her design history

alleys in this area; I had to check twice to make sure I had

and present endeavours.

the right address.


You said you have a design studio in NY, was it always FPDG. right from the start?

We give advice on these visions, we are design consultants

Foreign Policy Design Group is quite new,


only three years old.

and will work to find out the best way to deliver the clients

Did you launch FPDG with a clean slate, or was it similar to your work in NYC?

What did you do once you finished your studies at the Art Institute of Boston?

FPDG wasn’t a plan set in concrete; it was quite an organic situation. Living in the states for 15 years left us with few

I had a good friend in Los Angles who I went and visited. A job came up at a Korean run advertising agency. It gave me an the opportunity to broaden my education, I ended up living

contacts here in Singapore. We had to adapt to a new environment quite quickly. A government design project came along and we needed an office, so a friend offered us a small

there for 13 months where I was working and studying. The

space, which was enough to get work done! We ended up

job itself wasn’t all that creative, so I resigned, then headed

finding the studio we are currently practicing

back to Boston where all my belongings. I ended up road

in not to long after.

tripping to New York where I set up base. I got a job at a graphic design firm where I worked in a small team and concentrated on designing annual reports and print text books. Around that time (1997-1998) a lot of big businesses wanted to put these reports and books online,

What do you think is the most important aspect of developing a creative and successful design team? There is one basic question I like to ask a designer, ‘are you

which meant launching a website! In this time it was a great opportunity for me to broaden my skills, I learned HTML and ended up developing websites for these companies.

the curious type?’ I really do believe that being curious is an essential trait for a designer. It is important to get out and experience life. I tell my interns to not rely on computers to

I was head-hunted by an Iranian-based company venture. I practiced e-commerce and developed several flash websites of high-end fashion brands. We worked in large teams of ten employees to develop these sites, ten employees for each brand. My fellow employees where the best in their field, they came from all around the world. We ended up wining awards

gain ideas and inspiration, seeing and feeling your work is important.

As a design studio, where do you want to see FPDG in four years time? We are enjoying our workload, we wouldn’t like to see a huge

for the Versace website. In the end, the company went broke

change and would like to keep the team small.

and I was made redundant. I had a design partner in New York; it was 2007 when we decided to work together to

What projects are you working on right now that are exciting you?

set up a design studio called DoubleYolks. I had many good relationships with the high-end fashion labels from my

This year we have been working on brand re-vamp / interior

previous job, so we ended up having a steady amount of work coming in.

design projects. This involves quite a lot of consultancy work,

Do you think by practicing design in a foreign city, such as New York, has influenced your design style?

items on the food menu, to the whole overall look and feel of

clients look towards us for advice and our opinion– from the the business. At the end of the day generating profit for our clients is important.

No doubt that living in New York for such a long period of time has influenced my design style. A lot of young designers look at my work and compliment it, they say that the design work I do is quite unique and inspiring, also the kind of work

Do you see the graphic design industry here in Singapore growing and maintaining a steady pace, or declining?

that is new to Singapore – the sort of work they see in

Of course, there is a growing interest that will

international magazines. These days clients have more vision

evolve a continuing trend.

that would they used to, so there is more direction for us. 62



Wanderlust branding & Identity: Singapore



Cocotte Branding & Identity: Singapore


Adelaide, Australia


Could you share a little bit about your background with us? We (Daniel To and Emma Aiston) met whilst studying Industrial Design at the University of South Australia. After both graduating in 2007, we spent almost two years gaining experience with various design studios in London, such as Marc Newson, Thorsten Van Elten and Committee. From here we established Daniel Emma and exhibited our first collection ‘shapes’ in London and Tokyo. After moving back home (Adelaide), we then returned to London to exhibit our second collection ‘Solids’ in 2009 and in 2010 our first production collection ‘D.E’. During this time we have been listed by Wallpaper* magazine in 2009 as one of the ‘Recent design graduates to watch’ and in 2010 awarded the Blueprint most promising talent at 100% design London Awards as well as winning the Bombay Sapphire Australian Design Discovery award, the most prestigious design award in Australia. Most recently we were also awarded 2011 Annual Manual presented by the highly regarded Object Gallery of Sydney. Page 68 Continued


D.E Desk 2011/12 Opposite: Hemispheres 2011 69

What did you enjoy most about working in London?

Tell me a little about your experiences in London. You worked with high profile design houses such Marc Newson, and Thorsetn van Elten. How did this come about?

Meeting friends.

At uni we had always admired Thorsten’s brand and ethos, so when we arrived in London I (Emma) decided this is who I wanted to work for, so I did. The Marc Newson gig came about after winning SOYA Qantas Spirit of Youth Competition in 2007, part of the prize being an internship with Marc Newson.

You were featured in the *Wallpaper graduate directory, do you feel this was a significant stepping-stone for your work to be seen in a more sophisticated design market? Do you think it has helped you build Daniel + Emma as a brand?

Do you think your experiences abroad have influenced your design work?

It was a nice piece of recognition especially since we only studied in Adelaide, Australia rather than a more prestigious school like the RCA or ECAL.

Our everyday experiences abroard influence our work the most rather than design itself. We had the time of our lives in London, we met amazing people, many of whom will be friends for life. Most importantly for us professionally, we realised what we wanted to do as designers and learnt skills to put this into motion.

As young designers, how important do you think networking is? How did you personally build your identity up?


Of course networking is important, but it is also our least enjoyable part of the business. We prefer people to approach us because they respect the quality of our work rather than

calling people to try convince them they need us. We also find that this attitude usually means we work with clients that are on the same page.

What is good design to you? Good design is something that helps make you enjoy an ordinary day. This can range from a purely functional object to simply ornamental.

How did you come to the concept of using shapes for your designs? With our shapes collection there was a very clear aesthetic using certain shapes. The collections since then have not been so strict but people do see ‘shapes’ due to the simplicity of the objects that create clear silhouettes.

You describe your designs as ‘just nice’.Could you explain your design philosophy? If someone looks at our work and just says ‘it’s nice,’ then that is a great compliment. We have never aimed to create a story behind the work, which you cannot understand without simply looking at the object. If you have read about the design before appreciating it then you have designed a process not an object.

“Good design is something that helps make you enjoy an ordinary day. This can range from a purely functional object to simply ornamental.”

Where do you turn for creative inspiration? Magazines – Country Style, Monocle, Architecture Digest (the older the better), National Geographic Shops – Dover Street Markets (London), Toy Shops (all over the world), Supermarkets (all over the world), Tokyu Hands (Japan), Beams (Japan), Labor and Waite (London), TV – Masterchef (Australia), Gossip Girl.

Which other creative people do you admire? Artist – Vincent Fournier (Photographer) Designers – Flynn Talbot (Australian Designer) Musicians – Pheonix

What is next for Daniel + Emma? Are you guys working on anything that is exciting you at the moment? We are working on our first interior, designed using standard products from packaging company VISY, for the STATE OF DESIGN festival in Melbourne. Later in the year we also hope to release new pieces in our D.E collection. And, finally maybe some work for some European based companies in the next year.

If not Adelaide, where? Always Adelaide.

Favorite thing about your hometown, Adelaide? The Port, bike rides, beach and quality of life.

Can you describe the typical design process you go through to create a product?

Magnetic Tower 2010

Ideas don’t come at the desk. They come when you least expect it and sometimes too many come at once! From there it depends on whether we are working on something for our own range or for someone else. If it is for ourselves there is a lot more work, prototyping, costing, marketing etc. whereas when working with a producer we just have meetings at certain points of the design process.

Do you believe that the minimalism in your designs plays a big part in their success? Not by itself. Minimalism is not a word we would use to describe our work. When we think of Pure Minimalism people like Donald Judd come to mind.


Both Pages: Basics 2010






ocated on Haji Lane, in a renovated three level pre-war shop house, A Thousand Tails is a bespoke mid-20th-century Scandinavian-inspired pieces

such as sofas, armchairs, tables and sideboards. They also sell one-of-a-kind artwork by Japanese sculptor Sumio Suzuki and poster prints by Brit Steve Lawler, also know as, Mojoko. Upstairs, Cafe Fables operates in the day, and it transforms into Bar Stories when nightfall arrives. Depending on your individual preferences, the mixologists will create different cocktails right before your eyes.



Upstairs at A Thousand Tails, Cafefables


“A bunch of good friends who love beautiful things and lifestyle, decided to start a shop we love”.

What sparked the birth of A Thousand Tails? A bunch of good friends who love beautiful things and lifestyle. There are three in our partnership.

Where did the name come from? Everything we have done tells a story. The places we have visited and the people we have met, our travels have inspired us a lot. We have collected our inspirations and passions and channeled them into our store.

What is you design philosophy behind the brand ‘A Thousand Tails?’ We wanted to develop a lifestyle concept that is a reflection of our passions. And to have a space that is not just a retail space, we wanted a space were people can come and enjoy our philosophy. We’re not about one fixed idea; we would like to call it a work in progress.

55 Haji Lane, Singapore www.athousandtales.com


A Thousand Tails: Shop


Bathroom at the shop


Hong Kong, China


Your documentary photographs focus on the subject of ‘political landscapes’, how did this subject come about?

A lot of the public housing is abstract, the colours, the

I never meant for my photos to fall into that category, but as

is a huge aging population problem in Hong Kong.

time went on I found that there was always a certain degree of political agenda behind my photographs.

Tell me about your project ‘30th anniversary of my public housing tenancy’ project? I’m currently living in public housing in Hong Kong, and over time I started documenting where I live, then ventured out to other public housing. I’v always been amazing by the

shapes and the landscape. I don’t include people in my photographs because I want to make a statement that there

You mention in your briefing for the project that you have lived in public housing pretty much all your life. Do you think public housing in Hong Kong has changed in the 21st century? If so, how has it changed? The public housing estates in Hong Kong have change a lot. I moved into an estate in the seventies where a lot of

how the spaces are used by the people who live there.

them where built in remote areas or newly planned towns

Several of your photographs in the project (public housing) are abstract, and rarely include people, what was your intention there?

facilities for the community.

where public transport was scares, with little public


Nowadays the design for public housing is more thought out and considerate of peoples needs. One thing that has never changed is the density of people living together.

All images from ‘Blocks’ project


Your work mainly focuses one China/Hong Kong, have you ever wanted to develop your work and take it to other regions of the world?

Where do you turn for creative inspiration?

I remember people saying that Agatha Christie finding the

I’m approaching to my middle age!

most compelling stories in her own backyard. I do believe

I also get inspiration from other exhibition I go to. It’s always

these places are my source of inspiration. Hong Kong may be

mind blowing to see something gigantic like Andreas Gursky’s

a small place or in terms of subject matters for a project and

works, even though I’m not a huge fan.

Everywhere! Jazz music especially. Jazz music is always rich in visual elements, if you try to “visualize” it! I just realize it while

may not be as wealthy as other places, but it is always one of a

You used to be a photojournalist, tell me a little about that?

kind. It’s such a huge place and with all walks of life there. So I think I’ll spend pretty much of my time on these places.

Since I graduated I’ve been working as a photojournalist for a

What has been your favorite project so far?

local English newspaper, nearly 14 years now. I do mostly local

My solo exhibition coincided a big political rally (talking about

news, occasionally some news in mainland China.

500,000 participants!), the point of dismissal is close to the typical art goers just came in to see the show and leave kind

What type of camera are you shooting with right now?

words about my work. And that really surprised me.

I mostly shoot with a 4x5 large format camera. Occasionally I

gallery I was showing. And many of participants who are not

shoot with medium format (6x7 cm) or 35mm digital camera.

Do you think your photography style reflects your personality? I do and I hope so. It’s natural that I hope my images can

Last but not least, what do you love most about Hong Kong?

convey my message or feeling and so my personality, just

Ha, food! No other place can compare to Hong Kong, in terms

like those who use words or musical notes. Or may I borrow legendary documentary photographer Lewis Hine’s quote, “If I could tell the story in words, I wouldn’t need to

of price and variety. Hong Kong is a very noisy place and people talk loudly, I think the soundscape here is special and colorful. It always sparks off my photography impulse. I always

lug around a camera.”

miss that once I leave the town for a long while. Silence is not always golden!





New York, USA



Age: 38 Occupation: Freelance photographer City/Town: New York, NY Camera/s: Pentax 645, Pentax Optio RS1000, iPhone Artists/Photographers you admire: Naoya Hatakeyama, Maurice Broomfield, Sze Tsung Leong, Mitch Epstein Favorite thing to do in New York: Watching movies. Going on road trips long or short (although I would hate having to drive every day, to work, to run to the store, to go out...)

Typical day for Gloria Chung: A cup of coffee in the morning and going to bed late.





Tel Aviv, Israel




Galleries: Zomer gallery, Helena rubinstein. Movies: I love watching a film in the cinema. I think its

Pentax k1000

something so magical you cant describe in words.

(recently started using my new Mamiya 7!!)

Cafes: A coffee to go, the best one is Boutique Central. Coffee to sit: Nechama Vachezi, Noach caffe, Hairia caffe.

Artists/Photographers you admire: Krzysztof Kielowski, Claude Sautet, Alec Soth, William eagelstone,

Typical day for Natalie Kaplan:

Stephen Shor, Andy Goldworthy, Barry Stone, Yael Bartana.

Changes from time to time. Lately: waking up early around

Favorite thing to do in Tel Aviv:

6:30. At 7:00 buying myself two coffees to go and a croissant at

Park: For a bike ride, Park Hayarkon - lots of green, open

Boutique Central.

air, great atmosphere.

Walking around: Rotschield Blv. Beach: Chof metzizim or Hilton beach, the beach in tel aviv is wonderful.

Reading the news in the internet and answering emails. Working on my next film. Going out for Meetings. Taking a pic if I notice something interesting. Meeting a friend. Going out. Coming back. Going to sleep. Watching one of Krzysztof

Market: Going to Jaffa for the flea market.

Kielowski’s films.





Melbourne, Australia




Camera/s: Canon 600D Artists/Photographers you admire: I draw lots of inspiration from my close friends. I see a lot of work by photographers on tumblr, mainly Terry Richardson, he’s very fun.

Favorite thing to do in Melbourne: Jumping on my bicycle with a camera, book and towel then seeing where I end up. It’s usually eating somewhere new, lying on a beach or in a park, exploring alleyways or meeting friends to see a band.

Park: Prahran Park for basketball and skating, Carlton Gardens for afternoon beers and sunshine, then maybe Botanical Gardens for picnics and frisbee.

Walking around : I’ve recently moved South, so Chapel Street, St Kilda, Balaclava and Albert Park Lake. There is always something fun going on.

Market: Camberwell Market on Sundays. Galleries: National Gallery Victoria, Ian Potter Centre or ACMI are always interesting. They also have great book stores.

Movies: Darjeeling Limited, Into the Wild, Labyrinth, Empire Records, 50/50, and 500 Days of Summer are some of my favourites.

Cafes: Market Lane and Dukes are always great. I love any cafes that like or those invested in the local community.

Typical day for Mitchell Freeman: Waking slowly. Morning Coffee. Big drive to work. Teaching awesome kids. Home. Big walk and photos. Pita Bread Pizza. Movies/Hangs/ Band Practice/Skating/Basketball. Beverage. Magazine/Book. Cuddles. Bed. Dreamtime.




Melbourne City Guide

























































































































































Market Lane Coffee 109-111 Therry Street Melbourne

Brother Bubba Budan 359 Little Bourke Street Melbourne

Izakaya Den 114 Russell Street Melbourne

Third Draw Down 93 George Street Fitzroy

Queen Victoria Market 513 Elizabeth Street Melbourne

Peices Of Eight 28 Russel Place, Melbourne

Craft Victoria 31 Flinders Lane Melbourne

Parts & Crafts 13-23 Faraday Street Melbourne

Seven Seeds 106 - 114 Berkeley Street Carlton

Rooftop Bar 7/252 Swanston Street Melbourne

Madame Brussels. Level 3 59 Bourke St Melbourne

Cavallero 300 Smith Street Collingwood

Patrica 493-495 Little Bourke Street Melbourne

Von Haus 1 Crossley Street Melbourne

Handsom 163 Gertrude Street Fitzroy

Von Haus 1 Crossley Street Melbourne



Pages 2-11 Laura Allard-Fleischl Interview by Gemma Leslie, Images provided by Laura Allard-Heischl

Pages 58-65 Ya-Leng Yu Interview by Gemma Leslie, Images provided by Ya-Leng Yu

Pages 12-17 Bruno Postigo-Beltran Interview by Gemma Leslie, Images provided by Bruno Postigo-Beltran

Pages 66-71 Daniel & Emma Interview by Gemma Leslie, Images provided by Daniel To & Emma Aiston

Pages 18-29

Pages 72-77 A Thousand Tails Interview & Images by Gemma Leslie,

Señor Ibán Ramón Rodríguez Interview by Gemma Leslie, Images provided by Ibán Ramón Rodríguez Pages 30-33

Claire Nerium Interview by Gemma Leslie, Images provided by Claire Nerium Pages 34-38

Julian Meagher Interview by Gemma Leslie, Images provided by Julian Meagher Pages 41-45

Cameron Gardner Interview by Gemma Leslie, Images provided by Cameron Gardner for Polar Stuff Pages 46-53

Robot Academy Interview by Petra Leslie, Images provided by James Ruse Pages 54-57

Handsom Interview by Gemma Leslie, Images provided by Sam Rush & Henry Allum

Pages 78-83 Dustin Shum Interview by Gemma Leslie, Images provided by Dustin Shum Pages 84-87 Gloria Chung Interview by Gemma Leslie, Images provided by Gloria Chung Pages 88-91 Natalie Kaplan Interview by Gemma Leslie, Images provided by Nalatie Kaplan Pages 92-95 Mitchell Freeman Interview by Gemma Leslie, Images provided by Mitchell Freeman Page 96 Melbourne City Guide Artwork & Information by Gemma Leslie


$14.00 AUS


Profile for Gemma Leslie

Happy Camper 01  

Culture & Lifestyle magazine. Freaturing creatives from all around the globe. Designed and made in Melbourne.

Happy Camper 01  

Culture & Lifestyle magazine. Freaturing creatives from all around the globe. Designed and made in Melbourne.