foreword // intel This booklet chronicles how three Intel PCSD (PC Client Solutions Division) staff, six Northumbria Academic Staff and 76 students worked together on ‘On the Move 2’ to generate innovative, user-focused concepts and experiences that provide an inspirational contribution to our future mobile computing concepts. The ideas have been developed in a way that makes them instantly relevant and viable in the context of our own concept development processes. The objective in the following pages is as follows: One To capture a narrative that demonstrates the value of our relationship with the School of Design at Northumbria University, highlighting the value of collaborating with fertile young minds from outside our technology focussed bubble.
Two To describe the students’ process from brief to concept illustrating what we did, how we went about it and what we learned along the way. Three To highlight the importance of communication in creating a successful collaborative partnership. The energy of both the staff and students has been very motivating and adds user focused oxygen to the PCSD innovation effort. I am proud of the collaboration and believe it represents a constructive and fruitful iteration of a process that LQ LWVHOI FDQ EH UHÀQHG IXUWKHU ZLWK IXWXUH SURMHFWV Nick Oakley Future Concept Design Strategist
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