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HANNAH SMYTH Fashion Communicator


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H A N N A H

ONT


S M Y T H

ENTS curiouser: final major project belle; fashion promotion reflection from the dim: the cut


H A N N A H S M Y T H

CUR IOU SER a written led zine focusing on the nostalgic past-times and references typical of vintage lifestyle.


rabbit ho

FALL DOWN THE

para

INTO AN ECLECTIC


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le

dise . . .


.nostalgic. vin


tage. creative.


BELLE H A N N A H

S M Y T H

a new magazine aimed at fashionably edgy girls everywhere

Discussing life in a provocative yet tongue and cheeck tone


A dress-up box collision of tips and tricks for girls who like dressing up, experimenting and having fun La Belle et le bĂŞte

Belle will be marketed to its target market via online promotion


Released monthly

Customers will value the informative services it offers such as: advice on fashion and lifestyle articles, combined with an overall visually exciting product.


H A N N A H S M Y T H

FROM THE DIM

A fashion film inspired by David Koma


Koma has built an identifiable aesthetic, quite different from his peers which made the prospect of making a film for this designer exciting.

The objective of this campaign is to use moving image as a promotional tool to increase brand awareness.


Fashion films explore what the still image cannot – the movement of clothes and the metaphorical transformation of women through the act of dressing.


David Koma designs for the powerful woman of the world. The brand is known for its edgy visual identity and sculptural silhouette.


tHIS moving picture depictS the transformation of the simple woman into a strong super entity through Koma’s armoured clothing.

Fashion Portfolio  

The portfolio of Fashion Promotion graduate Hannah Smyth

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