Issuu on Google+


ERADI BAD D


ICATE DESIGN


WELCOME


CONTENTS Manifesto................................ 1 Rules....................................... 2 Meetings and Missions............... 3 Secret Code.............................. 4 Mission Examples..................... 6 Cult Heirarchy......................... 12 Handshake ............................14 Stickers................................. 16


MANIFESTO For too long we have allowed visual pollution to plague our cities. For too long we have had to suffer under bad design; from awful shop signs to shocking adverts to ugly graffiti.

JOIN US

Things need to change. Designers Cult is starting an aesthetic revolution. We will rid the cities of inappropriate design by providing quality, inventive, clever design, which is pleasing to the eye. We do this covertly, sometimes by questionable means, at night. We follow the rules of The Prophet, our powerful leader. Designers

Cult

members

are

the

most creative, innovative, visionary and progressive graphic designers; who are dedicated to purifying and visually enhancing our cities.

1


R U L E S want

we

Do not tell anyone about Design Cult.

Invites are only sent to designers who all cult members approve of.

Redesigns must only be done with the approval of all cult members.

Missions must be done with fellow members; no one goes it alone.

2


MEETINGS The cult meets fortnightly, at a secret location, to plan missions and discuss ideas. On the day of the meeting, you will be contacted by text to reveal the time and place.

MISSIONS Members must take part in missions in order to eradicate bad design. Your Design Cult balaclava must be worn.

3


SECRET CODE These symbols can be used by members to highlight bad graphic design in the enviroment. They can be stuck to pieces of bad design, along with a QR code, to educate the public about bad design. The QR code will direct people to a website which explains the symbols. Stickers are provided at the back.

4

Image Stretched

Style over Substance

Bad Leading

Unnessessary Decoration


Too Cluttered

Ugly font

Unoriginal

Bad Tracking

Pixelated

Bad Photoshop

Clip Art Illustration

Cheesey Stock Photo

Not Audience Appropriate

5


BEFORE

6


AFTER

7


BEFORE

8


AFTER

9


BEFORE

10


AFTER

11


C U LT H I E R A R C H Y

LEADERS DESCRIPTION

THE PROPHET Founder of the cult. His identity is only known to a chosen few.

BADGE*

NUMBER OF MISSIONS

12

Leaders are in charge of the direction of the cult. They are the spokespeople for The Prophet.

100


CAPTAINS

DISCIPLES

Commanders supervise important missions. They source new members and plan meetings.

Captains can supervise minor missions and suggest new members.

New members

50

15

*Badges must be worn at all meetings.

THE PROPHET KNOWS ALL

COMMANDERS

13


HAND SHAKE Use this to identify fellow cult members. Key Points: • Index fingure extended • Light pressure • Maintain eye contact

WO

14

HIP

RS


ET

THE

PH O

PR

15


16


17


GO FO AND D


ORTH DESIGN


LET’S C UP THIS


CLEAN S TOWN



Designer's cult