Page 1


Big Data, Big Truths

Big Data, Big Truths by Russel Glass DOWNLOAD EBOOK PDF KINDLE #ebook ENJOY UNLIMITED EBOOKS, AUDIOBOOKS, AND MORE! Simply Sign Up to one of our plans and start browsing. Select a trial membership to give us a try. Cancel anytime.

Book details ●

Author : Russel Glass

Pages : 256 pages

Publisher : John Wiley &Sons

Language :

ISBN-10 : 1118889800

ISBN-13 : 9781118889800

Book Synopsis Is big data big time? Or just big hype? "The Big Data-Driven Business" makes the case that big data is for real. Using real life examples that range from Nate Silver to Copernicus, from BlackBerry to Apple, the book demonstrates that the winners of the future will use big data to seek the truth.In an era when the customer - both in the consumer world and the B2B world - holds all the cards, it is imperative that businesses gain greater understanding of their customers and their prospects. And the key to achieving this is through big data, which provides a window to view a company's customers are and who a company's customers may be tomorrow. Topics include: What big data is and how it will transform enterpriseWhy major corporations are betting their companies on marketing technologyCase studies of companies that are big data winners and losersHow to change privacy, security, and remodel the marketing team in response to big data

Big Data, Big Truths by Russel Glass DOWNLOAD EBOOK PDF KINDLE #ebook  

Big Data, Big Truths

Big Data, Big Truths by Russel Glass DOWNLOAD EBOOK PDF KINDLE #ebook  

Big Data, Big Truths

Advertisement