Evaluation Question 2: How does your media product represent particular social groups? The social group I am targeting is cool 17-25 year old females who love to have fun and are interested in music, festivals and fashion. The magazine I have produced represents the particular social group it is aimed at in a number of ways. Firstly I made a mood board of my typical readers’ interests and purchases and from this I could then incorporate ideas to represent the general common interests of this particular social group. I have chosen to feature certain bands and up and coming events which I have assumed this social group would listen to/wish to attend. The cover photo I used was aimed to make my magazine seem more inviting to my audience because I have used a female, slightly older than my target social group in order to act as a role model. This is a common technique used on magazine covers for teen magazines. The style of the girl who I used isn’t too glamorous unlike many magazines similar to mine. I have done this because I aim for a more honest and real theme to it where the girls don’t feel they have to look plastic to fit in. I have reinforced the stereotype that girls have a heavy interest in fashion and clothing however I did make it clear that this isn’t their only interest. I made sure that it was clear that music was the most predominant interest as after all this is a music magazine. As far as the language and text in my magazine is concerned I made sure that the vocabulary I used was colloquial to give my magazine a relaxed and informal tone. I address the reader for example “which ones for you?” to make them feel as if they are part of the ‘in-club’.