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WHATEVER IT TAKES

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Mercury is a new company that provides professional and collegiate athletes with the highest quality performance gear. They offer a wide variety of products including in-game equipment and warm ups. Mercury is also a sponsor for many teams on various levels of play. Their goal is to help athletes become the best that they can be... WHATEVER IT TAKES.

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STYLE GUIDE

PRIMARY LOGO C-O M-0 Y-0 K-100

PRIMARY LOGO INVERTED C-O M-0 Y-0 K-0

SECONDARY LOGO C-O M-0 Y-0 K-100 C-0 M-0 Y-0 K-50 C-0 M-0 Y-0 K-10

PRIMARY FONT USED IN HEADLINES, ETC. SECONDARY FONT USED IN BODY COPY, ETC.

ADDITIONAL INFORMATION

BLAIR MD ITC TT

abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()

ORATOR STD

abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*() LOGO MAY NOT BE STRETCHED, CUT, OR MANIPULATED IN ANY WAY. IT IS NOT TO BE USED WITH ANY OTHER FONT.


STYLE GUIDE, CONTINUED: TEAM EXAMPLES

western kentucky university hilltoppers C-O M-100 Y-81 K-4

UNIVERSITY OF OREGON DUCKS C-4 M-0 Y-93 K-0

UNIVERSITY OF SYRACUSE ORANGE C-0 M-78 Y-99 K-0

NEW YORK GIANTS C-100 M-93 Y-29 K-17

BOSTON CELTICS C-88 M-24 Y-95 K-10

NASHVILLE PREDATORS C-0 M-29 Y-92 K-0

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WHATEVER IT TAKES

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GARMENT

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WARM UP GEAR: recognize (pro)

PROFESSIONAL SHIRT XS S M L XL XXL 8


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UNIFORMS: recognize (pro)

PROFESSIONAL UNIFORM XS S M L XL XXL

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UNIFORMS, CONTINUED: represent (collegiate)

COLLEGIATE UNIFORM XS S M L XL XXL

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GAME ACCESSORIES

GLOVES XS S M L XL XXL

SOCKS XS S M L XL XXL

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GAME ACCESSORIES, CONTINUED

HELMET S M L XL

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TAGS & PACKAGING

GARMENT TAG TO BE USED ON EVERY GARMENT DISTRIBUTED BY MERCURY

TISSUE PAPER TO BE USED IN EVERY BOX SHIPPED FROM MERCURY AS WELL AS EVERY BAG BOUGHT DIRECT FROM A MERCURY TRADE SHOW

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TAGS & PACKAGING, CONTINUED

CARDBOARD BOX TO BE USED FOR EVERY SHIPMENT DISTRIBUTED BY MERCURY

SHOPPING BAG TO BE USED TO PACKAGE EVERY ITEM PURCHASED DIRECTLY AT A MERCURY TRADE SHOW

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WHATEVER IT TAKES

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TRADE SHOW

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PROMOTIONAL ITEMS

T-SHIRT XS S M L XL XXL

RE-USABLE WATER BOTTLE ECO-FRIENDLY WATER BOTTLE TO KEEP ATHLETES HYDRATED

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PROMOTIONAL ITEMS, CONTINUED

TAILGATE GEAR COOZIE, BOTTLE OPENER KEYCHAIN, FOR FANS OF THE GAME TO USE IN PREGAME TAILGATES

GAME BALLS REPLICAS OF THE GAME BALLS THAT PROFESSIONAL AND COLLEGIATE ATHLETES USE

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WHATEVER IT TAKES

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FACILITIES

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WHATEVER IT TAKES

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CHAMPIONSHIP PROMOTION

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CHAMPIONSHIP LOGO

LOGO

T-SHIRT XS S M L XL XXL

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GARMENT, CONTINUED

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PROMOTIONAL ITEMS

LANYARD TO HOLD ATTENDEE’S GAME TICKETS

DRAWSTRING BAG

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PROMOTIONAL ITEMS, CONTINUED

GAME-DAY TOWEL

HAT

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WHATEVER IT TAKES

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ADVERTISING

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DESIGNED BY HANNAH KRILL 50

Mercury  
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