Issuu on Google+

1


WHATEVER IT TAKES

2

Mercury is a new company that provides professional and collegiate athletes with the highest quality performance gear. They offer a wide variety of products including in-game equipment and warm ups. Mercury is also a sponsor for many teams on various levels of play. Their goal is to help athletes become the best that they can be... WHATEVER IT TAKES.

3


STYLE GUIDE

STYLE GUIDE, CONTINUED: TEAM EXAMPLES

PRIMARY LOGO

western kentucky university hilltoppers

C-O M-0 Y-0 K-100

C-O M-100 Y-81 K-4

UNIVERSITY OF OREGON DUCKS C-4 M-0 Y-93 K-0 PRIMARY LOGO INVERTED C-O M-0 Y-0 K-0 UNIVERSITY OF SYRACUSE ORANGE C-0 M-78 Y-99 K-0

NEW YORK GIANTS

SECONDARY LOGO

C-100 M-93 Y-29 K-17

C-O M-0 Y-0 K-100 C-0 M-0 Y-0 K-50 C-0 M-0 Y-0 K-10

PRIMARY FONT USED IN HEADLINES, ETC. SECONDARY FONT USED IN BODY COPY, ETC.

BLAIR MD ITC TT

abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()

BOSTON CELTICS C-88 M-24 Y-95 K-10

ORATOR STD

abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()

NASHVILLE PREDATORS C-0 M-29 Y-92 K-0

ADDITIONAL INFORMATION

LOGO MAY NOT BE STRETCHED, CUT, OR MANIPULATED IN ANY WAY. IT IS NOT TO BE USED WITH ANY OTHER FONT.

5


WHATEVER IT TAKES

6

GARMENT

7


WARM UP GEAR: recognize (pro)

PROFESSIONAL SHIRT XS S M L XL XXL 8

9


UNIFORMS: recognize (pro)

10

UNIFORMS, CONTINUED: represent (collegiate)

PROFESSIONAL UNIFORM

COLLEGIATE UNIFORM

XS S M L XL XXL

XS S M L XL XXL

11


GAME ACCESSORIES

GAME ACCESSORIES, CONTINUED

GLOVES XS S M L XL XXL

SOCKS XS S M L XL XXL

HELMET S M L XL

12

13


TAGS & PACKAGING

TAGS & PACKAGING, CONTINUED

CARDBOARD BOX TO BE USED FOR EVERY SHIPMENT DISTRIBUTED BY MERCURY

GARMENT TAG TO BE USED ON EVERY GARMENT DISTRIBUTED BY MERCURY

TISSUE PAPER TO BE USED IN EVERY BOX SHIPPED FROM MERCURY AS WELL AS EVERY BAG BOUGHT DIRECT FROM A MERCURY TRADE SHOW

14

SHOPPING BAG TO BE USED TO PACKAGE EVERY ITEM PURCHASED DIRECTLY AT A MERCURY TRADE SHOW

15


WHATEVER IT TAKES

16

TRADE SHOW

17


18

19


PROMOTIONAL ITEMS

T-SHIRT

TAILGATE GEAR

XS S M L XL XXL

COOZIE, BOTTLE OPENER KEYCHAIN, FOR FANS OF THE GAME TO USE IN PREGAME TAILGATES

RE-USABLE WATER BOTTLE ECO-FRIENDLY WATER BOTTLE TO KEEP ATHLETES HYDRATED

20

PROMOTIONAL ITEMS, CONTINUED

GAME BALLS REPLICAS OF THE GAME BALLS THAT PROFESSIONAL AND COLLEGIATE ATHLETES USE

21


WHATEVER IT TAKES

22

FACILITIES

23


24

25


26

27


28

29


30

31


WHATEVER IT TAKES

32

CHAMPIONSHIP PROMOTION

33


CHAMPIONSHIP LOGO

GARMENT, CONTINUED

LOGO

T-SHIRT XS S M L XL XXL

34

35


36

37


PROMOTIONAL ITEMS

LANYARD TO HOLD ATTENDEE’S GAME TICKETS

DRAWSTRING BAG

38

PROMOTIONAL ITEMS, CONTINUED

GAME-DAY TOWEL

HAT

39


WHATEVER IT TAKES

40

ADVERTISING

41


42

43


44

45


46

47


48

49


DESIGNED BY HANNAH KRILL 50


Mercury