Page 1

RABB I T

HO L E

D E S IG N S

ROCESS

BRANDING P

FALL ‘08


Rabbit Hole Designs is a company created with the idea that people (wee ones and grown-ups alike) should be surrounded by the things they love. This interior design firm works with clients to find out just what makes the tick, and then creates a space that reflects them. This book will take you from the conception to the reality of Rabbit Hole’s identity.


Tiny Brainstorm: The part in the beginning where you get out everything on paper to differentiate the good from the terrible.


Perhaps the most important decision for any company is choosing a name. This can go on for days or, in some cases, months.


Finally, it was decided that Rabbit Hole Designs would be the name. This decision was mainly based on the classic Mary Blair piece pictured above. When clients enter their rooms it should be like going into a magical place, just like Wonderland. They should anticipate getting home all day long, and when they peek inside their door, they should feel peaceful that it is just the way they left it.


It’s always important to size up the competition. In this case it was especially crucial in determining my audience. I saw a huge hole in market when it came to environmentally friendly techniques that were still budget friendly.


Finally, it was time to compile the culmination of the Big Idea into one document: The Creative Brief. After that, I went on an inspiration hunt. Enclosed is a sampling of what was found.


RABBIT HOLE DESIGNS Description: Rabbit Hole Designs is an interior design firm specializing in making

kids’s rooms reflect their favorite things.

RABBIT HOLE DESIGNS PROMISES: ...to stay on budget

...to ...to ...to ...to

make a space that is a reflection of what each child loves make each space practical and liveable make a space that is unique, eclectic and individual use only the most environmentally friendly techniques

TARGET AUDIENCE:

Primary : Children ages 5-11 Secondary : parents, film addicts & style enthusiasts

SERVICES:

interior design / decoration unique fabrics environmentally friendly interior paints

THE BIG IDEA:

Everyone deserves to be surrounded by things they love! Rabbit Hole Designs takes each child’s favorite things and translates them into a personalized space that is unique while still remaining functional using only environmentally friendly techniques while still on a budget.

TONE / PERSONALITY: playful

whimsical interpretive tailored

APPLICATIONS: logo

website business cards, stationery, etc. fabric environmentally friendly interior paints


For the logo, I decided that it would be fun to work with this swirly hole shape that would give the feeling of being drawn in. I also felt it was important that I make it with my hands so I tried different mediums. A few are shown here. However, I quickly found that this swirl shape couldn’t be the only element to the logo. So I started experimenting with text treatments.


The final choice was that one choice was not enough. Thus, the swirl remains pen drawn but can be mixed with the logotype that is hand drawn or the one that appears in Officina Sans. This equals a lot of possibilities to fit all of the different things that go with the brand like the letterhead, the paint line, etc.


RABB I T

HO L E

D E S IG N S

D E S IG N S

DE S IG N S


RABB I T

HO L E

D E S IG N S

D E S IG N S

DE S IG N S


The color palette consists of bright fun shades. I was especially concerned with staying away from basic primary colors because so many children’s companies tend to go towards those. Thus, I chose an ice blue, funky yellow, gray and bright purple.


R A B B I T

HO L E

D E S IG N S

N MOLLY BROW desi

gner

13 W. 42nd Street New York, New York 10036 ph 212.402.3671 www.rabbitholedesigns.com


RABBIT

HOLE

DESIGNS

13 W. 42nd

Street : New

York, New

ledesigns.com

www.rabbitho

RABBIT

HOLE

York 1003

6

DESIGNS

13 W. 42nd

Street : New

ledesigns.com

www.rabbitho

York, New

York 1003

6


ph

fax: 212.402 13 W .3

signs.com ede , NY 10036 NY

71

DESIGNS

ww. rabb 7 w it 29 Street h 2nd .4

: 212.402.36

HOLE

ol

RABBIT

D E S IG N S

13 W. 42nd Street : New York, New York 10036 ph 212.402.3671 : fax 212.402.3297 www.rabbitholedesigns.com


My hope for the website is that it is light, airy, fun and easy to navigate.


For my first application, I chose to design some fun, funky fabric. Going back to the competitive analysis I had seen too many boring straight lines and cold colors. These fabrics are printed on 100% combed cotton by Spoonflower Fabrics in North Carolina.


And finally, this is the first line of Rabbit Hole Paints. All free from harmful VOCs!


In conclusion, I hope you’ve found Rabbit Hole Designs to be the light-hearted whimsical company it is meant to be. Contact Molly Brown for interior design or to order fabric or paint.


Rabbit Hole Branding  

Rabbit Hole is a children's interior design company that, at this moment, is just an idea. However, this branding book will not just give yo...

Read more
Read more
Similar to
Popular now
Just for you