Fashion Studies ‐Semester Project‐
Table of Content 1………….…………….. Entry #1 WGSN 9…………………………Entry #2 History 16….……………….Entry #3 CosmeGcs 20………………..Entry#4 Men’s Trend 24……….Entry#5 New Show/ Movie 28…..………Entry#6 Fabric Swatches 40………….………..Entry#7 Dos/Don’t 46……..Entry#8 Store visit / Trends 51…….……..Entry#9 Visual Displays 54……….Entry#10 Designer Report
Hanna Lee Fashion Studies 2013 Spring Dr. Hillery 1
Journal _1 Hanna Lee Intro to Fashion Business 2013 1 2
Insight & Analysis
InspiraGon & Design
WGSN provides InspiraGon and direcGon to help you create brilliant commercial product Real‐Gme informaGon to drive strategic and commercial decision‐making From design studio to street, your complete product category universe 4 5
IIndustry ? NDUSTRY WHY WGSN FOR THE FASHION ? In the business world, forecasGng is essenGal because it eﬀects the success and sales of items. This website provides insight of future trends and developed unique 46 color palebe with key colors according to season. These will provide an idea about which will be the most popular items.
TODAY’S TOP STORIES IN AMERICA
US poliGcal parGes support bill to allow states to levy online sales tax •
As of February 15, 2013, new legislaGon is being considered to increase online taxes to beneﬁt the states’ and level the playing ﬁeld of small businesses verses online retailers. Both the House of RepresentaGves and the Senate were able to reconcile their previous diﬀerences and support this bill.
I think this will have a large eﬀect on economy since the prices of online products are going to be raised. Ideally this will give consumers a chance to buy products locally, which will support small business and the state. However, a lot of people may become upset about not being about to get items online as cheaply.
Source: hbp://www.wgsn.com.emils.lib.colum.edu/content/report/ News/2013/Feb_Stories/Feb_15/News_Story_Feb_15143.html
“Change we can believe in.”
~ Barack Obama
Fashion History and Today
Hanna Lee Intro to Fashion Studies February 7 , 2013
9 1 10
There’s never a new fashion but it’s old – Geoffrey Chaucer Are fashion trends changing? Or are they just recurring? I have had few experiences finding trendy pieces while digging through my mother’s old clothing closet. Leggings and neon colors are back in fashion now. Are we really moving towards new style statements, or is it just a reiteration of our old trends with some modifications? Let’s look at what is currently back in style influenced from old times.
Today’s Trend From The Past There are a lot of styles that came back from the past! Swing dresses are hot this season with spring colors and 60s inspired swimwear. Studs and spikes are being loved in last few years.
Ponte Dresses 3
Skirts flare from the waist and slimming belt! Colorful Ponte dresses are in this season. Lengths are mini or above the knee line compared to the good old time 60s.
1. Express 2. 2. J Crew 3. 3. 60’s Dress pabern
60s Modernist: S/S Swimwear Pastel pink suits with pearl, Shift dresses with oversized sunglasses- 60s are known as one of the most fashion conscious times in history. Styles that began in the decade have had a big influence on the fashions of today. Now, the swimsuit trend is back to the 60s! Now the look is going from bikinis, to one pieces, and mono-kinis. Compared to the 60s, todayâ€™s fit is tighter and the palette is filled with sea greens and deep ocean blues. Prints have a decidedly underwater feel like in coral reef prints and wispy watercolor brush strokes (instead of monotone). Designers blur the line between the bedroom and the beach. For 2013, lingerie elements are in for swimwear collections.
Punk fashion during the 1970s and 1980s originated from spikes, studs and leather. Unless you have been living under a rock for the last couple of months, you would have already noGced this trend is back and bigger than ever for footwear.
In the 70s, most studs came in the same shape and color, but nowadays come in lot of different shapes and colors. The use of studs is very bold and varied: on purse, shoes, key chains, and in skull or kitty shapes.
Check out the Burberry studs collection!
1. The Burberry Prosum Studded Leather Jacket 2. Studded London Lather Charm £250.00 3,Metallic Lizard Skin Studded Cuﬀ £395.00
Cosmetics By Hanna Lee Intro to Fashion Studies February 14, 2013
Journal Entry 3 16 17
New nail magazine to lauch February 7, 2013 Come Feb. 19, manicure aficionados will have another publication for all things nail-related. Nail It! Magazine, from the publisher of nail magazine NailPro, will focus on trends, products and care and will include overall beauty and fashion elements as well. “I’m very excited to share everything I know about nails, salons and products with our readers,” said Stephanie Lavery, editor in chief. Nail It! will be published six times a year, and the premiere issue will hit newsstands in addition to retailers such as Barnes & Noble, Walgreens, Target, CVS and Duane Reade. “With nails currently being such a strong classification in the beauty industry, we feel that introducing the first-ever consumer nail magazine will be well received by women of every age,” said Deborah Carver, publisher. “There are so many conversations going on about nails; it’s not just about a bottle of color anymore.…It’s now a major fashion accessory.” -WWD, Belisa Silva
Nail Industry and a Magazine According to Salon Industry Association, 72.5% women visit nail salons every 2 weeks. Now, nail industry is big among fashion business. Newly launched Nail It! Magazine suggests possibilities of nail industry. Expending means more market and sales. I am expecting more of development and optimistic future of nail business with this event. I love the comment “nail is not just about a bottle of color but a new fashion accessory”. 18 19
February 28, 2013
Journal Entry #4 Hanna Lee 20 19
S/S 2013 Men’s Fashion Coated leather bomber jacket, Skinny ﬁt pants, Rider jacket, Plaid bubon ups, Denim bubon ups
Me: I see you wearing a plaid shirt with skinny corduroys, what do you think about the trend and why do you like about it? Alan: One of the current fashion trends is a ﬁbed look. It can be comfortable and not constricGng depending on which brand you choose. These skinny jeans ﬁt the shape of my legs nicely without being too Gght. Wearing plaid add some nice colors accents and paberns; in contrast with the plain bobom half.
Customer Proﬁle: teens‐30s They are preby acGve and stylish. Students and Metro sexual.
I think slim ﬁt and colored jeans trend looks very edge and fun. They ﬁt the body right and this go along with girls skinny jeans as well. The color of enjoyment is always delight as well.
By Hanna Lee Intro to Fashion Studies February 28 , 2013 24 23
By Hanna Lee Intro to Fashion Studies March 7,2013
S/S 2013, Fabric & Color Trend Polyester Denim Engineered Piquet
Pastel 28 29
‐ Sheer Polyester
Polyesters include naturally occurring chemicals, such as in the cuGn of plant cuGcles, as well as syntheGcs through step‐growth polymerizaGon such as polycarbonate and polybutyrate. 29 30
Sheer Polyester Use
Low and High Skirts
‐ Denim The word denim is an AmericanizaGon of the French name "serge de Nimes," a fabric which originated in Nimes, France during the Middle Ages. In 1864, Webster's dicGonary listed the shortened English version: DENIM Content : Cobon
Piquet Fiber Content o spandex nylon bamboo • pique knipng o spandex nylon • pique knipng o polyester/cobon 34 35
Engineered Piquet Use
Golf Sports Wear 35 36
2013 S/S Color
Hyper‐Real Brights (Neon)
Vivid ﬂuorescent shades of pink, green, yellow and blue make for a bold statement especially when worn as a total look 36 37
2013 S/S Color
Mint green is worn as a total look and is applied to both mab and shiny fabrics 37 38
2013 S/S Color
Pastel brights in shades of pink, lemon, aqua green and blue provide a fresh new palebe 39
Dos / Don’t Journal # 7 By Hanna Lee Intro to Fashion Studies March 15, 2013 39 40
double denim. That
terrible Godse that
say No,no! Denim and denim seems out dated and look too extreme.
Baggy shirts with wedge line pants should be avoided. It makes you look short and fat. Don’t hide your Silhouette unless your have Twiggy body, please don’t wear these style.
These just don’t look right. It’s same as girls wearing flip flop with socks. Please don’t. 42 43
The survey, which was conducted by Esquire magazine, found that 23% of those who answered think visible underwear is a fashion faux pas for males. 43 44
By Hanna Lee Intro to Fashion Studies March 21, 2013 44 45
Soft and Hard line ! " "merchandise House!
Barney’s New York / Blooming dale’s home store
Soft Line Trends-!
Barneys New york! Leather and suede materials Python Perforated Crazy Prints Color : Neon and Pastels 46 47
Hard Line Trends-!
Bloomingdale’s Home Store! Colors : green red orange teal Primary and secondary colors-very bright Contemporary minimal shapes rectangular and square Vintage inspired prints 60s combination with contemporary Clear Lucite material 48 49
Visual Displays Entry #9
By Hanna Lee Intro to Fashion Studies March 28, 2013 50 51
Barneys New York
I like the structure of clothing racks, those helped to collaborate with artistic Expression of garments. The store was mono tone with a calm atmosphere And it focused more on the designers’ aesthetic than store interiors it self in comparison to Top Shop. Barney’s displays and interior gives a comfortable atmosphere to shop instead of your eyes being overwhelm that what store has to offer. Customers can take a time to look at the apparels.
Topshop The atmosphere was more of visual entertaining experience Than actual shopping. Gop architectural materials were used and The display concepts were fun and made me cool to be in the store. However, those may DistracGng shoppers from garments.
Designer Report Journal Entry #10
By Hanna Lee Intro to Fashion Studies April 4, 2013
A/W 2007 Ready Wear CollecGon
The fall/winter 2007 collecGon of ImitaGon of Christ can be best described as ﬂirtaGous/sophisGcaGon with the hint 1920s look. Over all, a very realisGc and wedge silhouebe.
My pick This is a new concept regarding a formal BusGer that Ges from the back to the front. It’s a reversed idea of what we are use to seeing in regular wear. This concept by not having sleeves, but Using a bow‐Ge collar helps to bring abenGon to the collar bone and the bust. As a result, it turns this formal garment in to a rebellious and ﬂirtaGous evening wear ensemble.
ImitaGon of Christ • New York‐based label built in 2000 • the label’s founders : art‐school drop‐outs Tara Subkoﬀ and Mabhew Damhave • The label was created in response to what they believe was the over commodiﬁcaGon of fashion. By taking thriv‐store ﬁnds and slashing them into pieces, removing the labels, incorporaGng subversive text and slapping on a cross insignia. • They were able to create a brand followed by thriv‐store devotees and celebriGes one of which Cloe Sevigny who helped with their immediate success. • The duo obtained such notoriety that when their fall/winter collecGon was previewed. • The collecGon was seen by such fashion heavy weights as Anna Wintour and Andre Leon Talley despite in a funeral parlour, 56 57
Behind The Name ImitaPon of Christ • The name was resurrected aver the 15th Century book of the same name by Thomas à Kempis. • A book known for renouncing worldly vaniGes and locaGng eternal truths (source: Amazon). • Similar to the truthful feelings of the over commodiﬁcaGon of fashion that Tara Subkoﬀ and Mab Damhave felt towards fashion.
They may carry ImitaPon of Christ Nord storm Neiman Marcus Barney New York Why
It’s very accessible to regular women’s form 58 59