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Don't Price the Product; Product the Price: And 9 Other Laws of Marketing-Driven Products by Madhavan Ramanujam [Free Ebook] #kindle Download pdf Online Don't Price the Product; Product the Price: And 9 Other Laws of Marketing-Driven Products By Madhavan Ramanujam Full PDF #epub https://readanybook.us/?q=Don%27t+Price+the+Product%3B+Product+the+Price%3A+And+9+Other+Laws+of+Marketing-Driven+Products #Ebooks #epubs #pdffree #WORD #ReviewOnline

Book details ●

Author : Madhavan Ramanujam

Pages : 308 pages

Publisher : Wiley

Language :

ISBN-10 : 1119240867

ISBN-13 : 9781119240860

Book Synopsis The book explains how most companies get sidetracked by Product-Driven Thinking and how to innovate by starting with the price customers will pay, and creating the product for that price. It will present a process that Simon-Kucher & Partners has used to help dozens of others avoid innovation failure by making pricing and marketing their guiding light throughout the product development process.This book will also explain the following 4 common red flags: Feature Shocks - Product concepts overloaded with features and functions, the result of trying to serve too many customers and customer needs because the core customer and need has not been nailed down. That makes the product costly to produce, forcing it to be overpriced. Dead on Arrivals - Products that hit the market dead on arrival because they are the wrong answer to the right market need, or the right answer to the wrong market need (i.e., one that very few have), at a price the market will not bear. Minivations - Products

Don't Price the Product; Product the Price: And 9 Other Laws of  
Don't Price the Product; Product the Price: And 9 Other Laws of  
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