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DIGITAL PRINT PUBLISHING CONTENT


ABOUT US


Hands Design is a Toronto-based graphic design company, creating innovative, idealed design solutions for digital and print. With over 20 years of experience in the UK and North America, Creative Director Kerrin Hands helps clients to achieve their design and marketing goals in bold, thought-provoking ways to ensure they stand out in today’s competitive marketplace. Our ever-increasing client list includes Canada Post, Loyalty One/Air Miles, Totem Brand Stories, Loblaw, Rogers Media, Pink Tartan, TC Media, Penguin Books and Harper Collins. If you are looking for a fresh perspective on your design, content, or marketing, please contact Kerrin on 647 230 7171 or info@handsdesign.ca.


CLIENT TC Media GENRE Consumer Magazine, Branding PROJECT New food and health launch for the Canadian market. Fun, vibrant magazine aimed at 25-50 year olds. The brief was to create a brand that appealed to health concious individuals with a busy lifestyle. Packed with useful information and presented in a friendly package.


WHAT THEY SAID ❱❱❱

“WORKING CLOSELY WITH OUR PARTNER LOBLAWS, KERRIN WAS ABLE TO GO FROM STRATEGY TO DESIGN.” Lynn Chambers, VP Custom Content, TC Media & GM, Totem Brand Stories


CLIENT Joseph Mimran & Associates GENRE Ecommerce Website PROJECT E-commerce website launch for Toronto fashion house Pink Tartan. Design was kept clean and minimal to allow the products to shine. Flashes of pink were utilized as a highlight colour.


WHAT THEY SAID ❱❱❱

“GREAT TO WORK WITH... INNOVATIVE IDEAS AND TERRIFIC DESIGNS.” Mary Opper, Creative Director, Penguin Canada

CLIENT Penguin Books GENRE Paperback Book Cover Series PROJECT A collection of books by Howard Engel featuring Canadian detective icon Benny Cooperman. More soft-boiled than hard, Benny is as likely to be running away from the bad guys as chasing them. Light-hearted crime fiction with lots of black humour.


CLIENT National Film Board of Canada GENRE Packaging PROJECT Filmmaker in Residence is an innovative mixed media project that evolved over five years. To reflect the interesting combination of disciplines in this project, the design splices together typography and a banding effect. To add an extra layer, the packaging was overprinted with spot gloss-varnish bands.


WHAT THEY SAID ❱❱❱

“THE DESIGN IS PHENOMENAL – EACH PIECE IS WONDERFUL ON ITS OWN, AND IT ALL HANGS TOGETHER SO BEAUTIFULLY.” Kat Cizek, Filmmaker-in-Residence, National Film Board of Canada


CLIENT National Film Board of Canada GENRE DVD Navigation. PROJECT In conjunction with the DVD packaging (see previous spread), Hands Design was also commissioned to design navigation screens for this project. We created a spliced-together look to suggest the editing of a documentary.

WHAT THEY SAID ❱❱❱

“OH MY GOD, MY EXPECTATIONS WERE TOTALLY EXCEEDED. I’M PRETTY BLOWN AWAY.” Kat Cizek, Filmmaker-in-Residence, National Film Board of Canada


CLIENT Soho Press

CLIENT Harper Collins

CLIENT Soho Press GENRE Paperback Book Cover PROJECT Hilarious tale of three buddies’ failed attempt at a life of crime. A humorous feel was created using a fun, loose, typographic illustration.

WHAT THEY SAID ❱❱❱

HE IS PROFESSIONAL, CREATIVE, EFFICIENT AND LOVELY.” Stuart McLean, The Vinyl cafe

CLIENT Soho Press


CLIENT Soho Press GENRE Hardback Book Cover PROJECT Iraq war novel set in the heat and dust of the Iraqi desert and the military station based

there. We wanted to describe the hopelessness and loneliness of these soldiers stationed thousands of miles from home, taking part in missions they barely understood.


AWARD

WINNAREDSR2009

MAGNUM OPUS AW or Best Overall Design 4+ col Best Advertorial Editorial Best Supplement Annual


CLIENT Samsung/TC Media GENRE Custom Magazine Publishing PROJECT Hands Design was commissioned by Transcontinental Media to create The List, a one-off magazine published for Samsung as part of the company’s 2008 Christmas promotional campaign. We combined bold typography, art-directed photo shoots and in-house photography with a festive spot silver ink to produce this vibrant magazine. In addition to creating the look, we contributed many editorial ideas.

WHAT THEY SAID ❱❱❱

“HANDS DESIGN PUSH THE ENVELOPE TO CREATE TRULY STUNNING WORK.” Nino Di Cara, Director, Custom Publishing, Transcontinental Custom Communications


CLIENT Soho Books GENRE Hardback Book Cover


CLIENT TC Media GENRE Promotional Branding Video PROJECT Fun and energetic promotional video for the Fresh Juice brand. Produced utilising elements from within the magazine, animated using Adobe After Effects. View the video at http://handsdesign.ca/our-work/tc-media-fresh-juice/.


WHAT THEY SAID ❱❱❱

“WORKING WITH HANDS DESIGN WAS A PLEASURE... WE PRODUCED AN OUTSTANDING CUSTOM PUBLICATION.” Crys Stewart, Senior Editor, Smartmoves Magazine


AWARD

WINNAREDSR2009

MAGNUM OPUS AW Most Improved Editorial

CLIENT Canada Post/Totem Brand Stories GENRE Custom Magazine Publishing PROJECT Smartmoves is a bi-annual magazine produced by Canada Post and given away free with address redirection subscriptions. The goal is to help people organize their home moves and make decisions once they’ve settled in. Hands Design helped create a magazine that is bright, fun, informative and highly accessible.


CLIENT Flying Divot Media GENRE Golf Course Reviews Website PROJECT Dogleg.ca is a golf course reviews website in a similar vein to Yelp.com. Kerrin created a fun, easy to navigate site with integrated Buddypress to create a social network aspect to the site.


CLIENT Simon and Schuster

WHAT THEY SAID ❱❱❱

GENRE Book Cover Series

“THOUGHTFUL AND STYLISH, HANDS DESIGN ARE HIGHLY RECOMMENDED.”

PROJECT Repackaging of prolific American crime author, James Lee Burke’s, Dave Robicheaux series for the Canadian market. illustrated in a gritty feel using hand printed wood block type combined with bleached photos of Louisiana.

Paul Barker, Art Director, Simon & Schuster


WHAT THEY SAID ❱❱❱

“THE CREATIVITY, SERVICE, QUALITY, AND ATTENTION TO DETAIL EXCEEDED MY EXPECTATIONS.” Nicole Fleiner, Director, Client Services, LoyaltyOne, Inc.


CLIENT AIR MILES/Loyalty Group GENRE Book Cover and Interior PROJECT LoyaltyOne, parent company of the AIR MILES Reward Program, selected Hands Design to create this corporate history and overview. Our brief was to chronicle the first 15 years of Canada’s most successful consumer loyalty program and showcase its major partnerships. To convey the unique personality of each AIR MILES partner, we traveled across the country photographing business leaders in appropriate environments. The content was presented in a refined yet stylish manner, with spot silver print throughout.


CLIENT Penguin Books GENRE Hardback Book Cover PROJECT In packaging this tale of a teenager who has death premonitions, the publisher wanted to appeal to a young, hip audience while showcasing the book’s rock soundtrack.


CLIENT Harper Collins

CLIENT Simon & Schuster

GENRE Paperback Book Cover PROJECT For this nonfiction book on beer in Canada, pub history and culture was used as the thematic material for a boozy illustration. The same elements were then used inside to produce an animated flipbook illustration.

CLIENT Penguin Books


CLIENT Various GENRE Branding/Logos PROJECT Hands Design create logos and branding for products, digital, events and business. Below are a small selection of their favourites. They have produced branding for companies including UNICEF, Air Miles, Rogers Media, TC Media and various pharmaceuticals.

K W A SQU

P O H S


WHO WE’VE WORKED WITH

AIR MILES Reward Program/LoyaltyOne Audience Communication and Events Canada Post

Granta Books HarperCollins Publishers Hodder & Stoughton Macmillan Madison Press Books McGraw-Hill National Film Board of Canada North Atlantic Books Pearson Education Penguin Books Picador Books Rogers Publishing Samsung Canada Scream Literary Festival Simon & Schuster Soho Press Sony BMG TC Media Totem Brand Stories W.W. Norton & Company Wiley & Sons Wilfrid Laurier University

Hands Design  

Graphic design from Toronto-based studio Hands Design.

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