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THE LEADING COLLECTIVE OF CHANGEMAKERS WHOSE STRATEGIC COLLABORATION BRINGS THRIVING COMMUNITIES TO FRUITION IN THE CAPITAL REGION

2019-2020 Sponsorship Prospectus


The HAND Collective With a footprint spanning Baltimore, Washington and RIchmond, HAND is the leading nonprofit membership association leveraging the power of its cross-sector collective to support the development and preservation of affordable housing in the Capital Region. Through a series of robust educational forums, curated opportunities to cultivate partnerships, and regional housing policy activations, HAND is intentional in building the capacity of practitioners whose collaboration is vital to addressing the region’s growing affordable housing crisis.

the power in the collective HAND’s regional body of members represent over 400 organizations working across 20+ sectors. The association serves over 2,500 members annually through its curated suite of program offerings. • • • • • • •

Real estate developers Government agencies Investors Syndicators Lenders Resident services Homeless services

• • • • • • •

Accountants Architects Law firms Construction firms Engineers Property managers Insurance companies

• • • • • • •

Green building Utility companies Housing counselors Advocates Consultants Universities Students

OUR guiding principles • CONVENER: Providing space and place for cross-learning and cultivation of critical partnerships in support of our shared commitment to affordable housing. • EDUCATOR: Our high-quality trainings and cross-sector, cross-border convenings are vital to member success. • ACTIVATOR: Leveraging the power of our member base to influence affordable housing programs and policies in our region. HAND is committed to taking bold steps - side-by-side with our members - to build public and private will that catalyzes action to address our region’s affordable housing crisis.

The question is: will you join us?


Member Benefits CONVENER Because partnerships are critical to bringing strong communities to fruition. •

Annual Meeting & Housing Expo: The largest conference in the Capital Region convening 1,400 real estate and community development professionals.

Member Mixers: Prime opportunity for networking and cultivating valuable partnerships.

EDUCATOR Can we say professional development opportunities galore?! •

Trainings: 15+ FREE and customized workshops designed to enhance job performance and keep practitioners in the know.

Learning Series: Taught by leading authorities, our learning series are multi-dimensional, with cumulative curriculum designed to build from each session.

Continuing Education: When HAND partners with national training experts to host place-based training, members appreciate the opportunity to save time and funds on travel. CEUs and certifications eligible.

Affinity Groups: Need an opportunity to connect with your industry peers? These intimate sessions allow members to share lessons learned, challenges specific to their job and more.

GenerationHAND: A suite of forums and other activities targeted specifically to our emerging leaders.

Marketing & Communications: Access to the latest industry news and funding updates at your fingertips via News & Notes (shared biweekly to 7,500+ inboxes). Plus, free marketing opportunities for members on our website, blog and social media platforms.

Internship Grants: An exclusive benefit for our nonprofit and government members to apply for $1,000 matching grants to support interns pursuing careers in the community development industry.

Training Grants: Grants to support nonprofit and government members seeking professional development outside of HAND’s annual capacity building series.

Housing Achievement Awards: Recognizing the most innovative housing developments and solutions across the metropolitan region.

ACTIVATOR Some call it advocacy. We call it ACTIVATION! Leveraging our unique ability to convene across sectors and borders, HAND is committed to building the public and private will necessary to ensure all residents have access to housing that’s affordable. •

Housing Indicator Tool (HIT): Released annually, this scorecard measures the industry’s progress towards meeting regional housing needs. Holding OURSELVES ACCOUNTABLE!

SUPPORTING our member’s Human Resources NEEDS •

Job Board: Use HAND’S job board to recruit new talent for your organization! No charge for members.

Salary & Benefits Survey – An exclusive benefit to our nonprofit members that supports compliance with Form 990 filing. The salary survey supports organizations in determining wages that are competitive to the marketplace.

The Cherry on Top:

With an organizational membership, all benefits listed above are extended to every staff member in your organization!

2019-2020 MEMBERSHIP DUES • • • • • • •

Students - $25 Individual - $125 Small Nonprofit Organization (10 employees or less) - $500 Large Nonprofit Organization (more than 10 employees) - $1000 Consultant (revenues in excess of $10,000 annually) - $500 Government Agency - $1000 For-Profit Company - $1250


Program Sponsorships

Housing Indicator Tool ($200,000+)

Racial Equity Learning Series ($100,000+)

Published annually, HIT is HAND’s scorecard for measuring progress towards meeting regional housing needs. Recognizing that strategic collaboration between sectors is critical to addressing housing challenges, the tool provides up-to-date information on housing production and policies that are effective in providing solutions across jurisdictions.

Featuring acclaimed social justice experts, this four-part learning series explores the dimensions of racism and its implications to housing disparities and access that is restricted to communities of color in the region. Participants will learn how to apply racial equity lenses to their work, in addition to communicating effectively about race and racism.

Salary & Benefits Survey ($25,000+)

$10,000$19,999

Educational Forums

Training Grants

Internship Grant Program

This program allows members to apply for scholarships to support professional development opportunities outside of the HAND calendar.

Cultivating the next generation of leaders, we provide $1,000 matching grants to support interns for members.

Literature Program

Targeted Advertising

Because learning takes place inside and outside the classroom, this sponsorship provides training participants with books and resources that supplement their matriculation through the racial equity lecture series.

Is this your company’s anniversary year? Launching a program with the HAND audience in mind? This sponsorship offers digital advertisements in HAND’s News & Notes e-blast, distributed bi-weekly to 7500+ inboxes.

Silver

GOLD Platinum Diamond

Annual Mix & Mingle

$7,500$9,999

A competitive 12-Month Leadership Program exposing emerging leaders to mentoring, executive coaching and customized training for the cohort.

$5,000$7,499

Provides organizations with critical data to ensure a competitive edge in salary and benefit offerings.

GenHAND Leadership Institute ($100,000+)

$1,000$4,999

Needle Mover

$25,000+

HAND offers a robust training and capacity building schedule curated with our diverse membership in mind. Real estate conditions, policy shifts, and dwindling budgets require industry practitioners and institutions to be be nimble in their approaches to developing and preserving affordable housing. Our programming is designed to foster valuable relationships as well as the exchange of critical information.

PSA Campaign

Holiday Mixer

Opportunity for our members to reconnect and cultivate partnerships with old and new colleagues!

When we aren’t educating our members and partners, we take our message straight to our communities (for government agencies only)!

The highly-anticipated cocktail reception held in December celebrating members’ impact across the region!

GenHAND Dialogues

Affinity Groups

Equipping our members with the education, tools and resources needed to create and preserve affordable housing.

This initiative is designed to support the unique needs of emerging leaders who are on the rise in the affordable housing industry.

Intimate peer-to-peer sessions for members to share ideas, lessons learned and challenges specific to their job.


Tribute Sponsorships For the nonprofit, government, or private sector partner who understands the value of a HAND membership and capitalizing on prime branding opportunities all year long. Nonprofit/Government: $4,500 | For Profit: $5,500

Sel eve ls out ry y ear !

• Membership dues waived • Free attendance for your ENTIRE team to 15+ educational forums • Guaranteed Annual Meeting & Housing Expo Reservation: • Luncheon Table • 10 Plenary Tickets • Expo Exhibit Space

• 1/4 page Digital & Print Advertisements

• Branding Placements in High Traffic Areas of Venue

Exclusive Nonprofit Tribute Sponsor Benefit:

Waived participation fee in Salary & Benefits Survey {Standard Fee: $1,500 per organization}

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Annual Meeting perks

Sponsor Benefits

Needle Mover $25,000+

Series

Two Tables

20 Two Full Tickets Pages

Diamond $10,000-$19,999

Two Programs

One Table

10 One Full Tickets Page

One Table

10 Tickets

Half Page

One Table

10 Tickets

1/4 Page

Platinum $7,500-$9,999 Gold $5,000-$7,499 Silver $3,000-$4,999 Tribute Sponsors $4,500-$5,500

Branding Opportunities: Every impression Counts • • • • • • • •

Feature in bi-weekly News & Notes e-blast to 7,500 inboxes Featured branding on Annual Meeting invitation Priority positioning in high traffic areas of Housing Expo Prime table placement in Awards Luncheon Mention in the official press release shared with a variety of local and national media outlets Key placement on HAND’s website and social media platforms Promotion in the Annual Meeting printed program distributed to 1,400 industry professionals Preferred advertisement via signage in high-traffic areas of the Annual Meeting venue


SAVE THE DATE

Annual Meeting & Housing Expo Sponsorships

MAY 26, 2020

With 1,400 attendees each year, the Annual Meeting & Housing Expo is the largest convening of affordable housing and community development practitioners in the Capital Region. This dynamic conference explores innovative housing solutions and challenges practitioners to implement creative strategies to build thriving communities. Conference-goers leave feeling empowered and armed with information and tools that support their organizations’ missions.

Conference Components • Housing Expo featuring 100+ exhibitors • Plenary Sessions to drill down on industry trends and opportunities to influence program and policy • Awards Luncheon featuring the Housing Achievement Awards and Children’s Art Contest

HAND HONORS

HAND’s Housing Achievement awards recognize the most outstanding and innovative housing developments, programs and solutions across the metropolitan region. Members enter their best work for a chance to elevate their organization, stand out among peers and share with the broader community how they contributing to building vibrant communities in the region.

History of thought leadership

Over the years, HAND’s Annual Meeting has become a go-to for compelling programming and nationally-recognized thought leadership. From exploring innovative solutions with elected officials to examining the history of redlining with widely-respected academics, the conference always educates and inspires us as we work to address the housing affordability challenges throughout our region.

Past speakers include:

Sheila Bair | Former Chairman of the Federal Deposit Insurance Corporation Ralph Boyd | Former President & CEO of the Freddie Mac Foundation Tom Bozzuto | Chairman of The Bozzuto Group Donna Brazile | Political Strategist Congressman Barney Frank Carol Galante | U.S. Department of Housing and Urban Development Assistant Secretary Rosanne Haggerty | Renowned Housing Strategist Senator Tim Kaine Senator Edward Kennedy Steven Pearlstein | Washington Post columnist Jonathan P. Rose | Developer and Innovator April De Simone | Founder of Undesign the Redline and designing the WE Former Maryland Lt. Governor Michael Steele Diane Yentel | President & CEO of the National Low Income Housing Coalition


O PP PR O ES RT EN U N TE IT IE R S* R O LU LE N CH EO N TA PL B EN LE A S RY TI CK ET H O S U SI N G EX PO PR TA IN B T LE A D IN M EV EM EN B T ER B O SH O IP K LE FE CO T E N W FE A R IV EN ED CE B B A R G A N IN D SE ED RT CO N B FE R A R N EN D CE ED B AW A G A R D S VI D EO

B R A N D IN G

ANNUAL MEETING & HOUSING EXPO SPONSOR BENEFITS

Luncheon Sponsor $20,000

2 20 Tables Tickets

Full Page

Awards Sponsor $20,000

2 20 Tables Tickets

Full Page

Expo Sponsor $20,000

2 20 Tables Tickets

Full Page

Keynote Sponsor $20,000

2 20 Tables Tickets

Full Page

Plenary Sponsor $20,000

2 20 Tables Tickets

Full Page

Video Sponsor $15,000

2 20 Tables Tickets

Full Page

Hospitality Sponsor $10,000

1 Table

10 Tickets

Half Page

Conference Bag Sponsor $7,500

1 Table

10 Tickets

Quarter Page

ForProfit Tribute Sponsor $5,500

1 Table

10 Tickets

Nonprofit/Gov’t Tribute Sponsor $4,500

1 Table

10 Tickets

Branding Opportunities: Every impression Counts • • • • • • • •

Feature in bi-weekly News & Notes e-blast to 7,500 inboxes Featured branding on Annual Meeting invitation Priority positioning in high traffic areas of Housing Expo Prime table placement in Awards Luncheon Mention in the official press release shared with a variety of local and national media outlets Key placement on HAND’s website and social media platforms Promotion in the Annual Meeting printed program distributed to 1,400 industry professionals Preferred advertisement via signage in high-traffic areas of the Annual Meeting venue

If you are interested in exploring a sponsorship opportunity or would like to create a custom sponsorship package, please contact HAND’s Executive Director, Heather Raspberry at hraspberry@HANDHousing.org

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Board of Directors & Staff

Monica Warren-Jones President Enterprise

Erik Hoffman Vice President Klein Hornig

Raymond Skinner Past President Skinner Consulting Services

Winell Belfonte, CPA Treasurer CohnReznick

Sasha Gaye Angus Secretary McCormack Baron Salazar Inc.

Edmund Delany Director Capital One Heather Raspberry Executive Director HAND

Sarah Constant Director Mission First Housing

Maria Day-Marshall Director University of Maryland

Derrick Perkins Director Bank of America Merrill Lynch Courtney Battle Membership Director HAND

Christopher Donald Director DC Housing Finance Agency

John Maneval Director MD DHCD

Art Bowen Director VHDA Eugene Kim Program Manager HAND

Mike Scheurer Director Cornerstones

John Spencer Founder & Director Victory Housing

Ernst Valery Director SAA | EVI

Jessica Venegas Director Community Solutions

John Welsh Director AHC, Inc.

Stephanie Williams Director Bozzuto Property Management

Profile for Housing Association of Nonprofit Developers

HAND: Sponsor Prospectus  

HAND: Sponsor Prospectus