Recommend New Zealand Magazine is a showcase of New Zealand tourism attractions and offerings, from businesses that have the highest possible standards of service.
Hallowed Ground (sub-contracting for Pilot Advertising) redesigned the second edition from cover to cover, developing templates for various sections of the magazine (editorial, retail, advertorial).
The publication is free from high-end hotels & tourist attractions - while the brief was to make it LOOK expensive, and therefore worth a guest's time to read.
The magazine is distributed through the Hotel Concierge Society Les Clefs d’Or New Zealand, which is reflected in themes throughout.