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This magazine  was  wri/en  to   show  everyone  the  unique   features  and  themes  of   different  restaurants   throughout  Greenville,  NC.  I   enjoy  trying  new  places  with   friends  whenever  I  get  the   chance  and  get  Cred  of  always   saying  “Let’s  go  somewhere   new”,  but  end  up  somewhere   we  go  all  the  Cme.  I  thought  this   magazine  could  help  you   become  familiar  with  different   places  to  one  day  try  out.  Not   only  can  explore  restaurants   that  Greenville  offers,  but  you   can  see  the  elements  and   principles  of  design  that  went   into  designing  the  restaurants.  

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Elements of  Design  

Principles of  Design  

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Hello readers,    I  am  from  a  city  right   outside  of  D.C.  called   Bristow,  Virginia  where  I   grew  up  all  of  my  life.  I  am  a   student  now  at  ECU   studying  Merchandising  in   Interiors  with  a  minor  in   Business.  I  have  always   enjoyed  meeCng  friends   and  family  for  dinner,   especially  trying  new   places.  I  will  show  you   design  details  of  restaurants   because  that  may  not  be   something  everyone  noCces   while  dining.  I  hope  you   enjoy!                                    H.Garrison    

 

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q Straight Horizontal   q Straight  VerCcal   q Curved  Flowing  

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Horizontal lines  give  the  room  a  calm   presence  while  sCll  giving  off  the  feeling   of  strength.  They  tend  to  make  the  room   seem  wider  as  well.  

The horizontal  awning  all  around  the   restaurant  give  the  building  a  wide  feel.   The  lights  under  the  awning  give  the   building  an  inviCng  feel  and  they  make   sure  people  can  see  the  restaurant.    

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The lights  hanging  down  from  the   ceiling  show  long  verCcal  lines  that   lead  your  eye  to  the  dome  textured   ceiling  which  is  featured  as  the  focal   point.  The  hanging  lights  give  the   room  a  lot  of  height  as  well.    

Straight Ver6cal  

VerCcal lines  show  strength  and   give  the  room  addiConal  height.   You  will  o]en  see  verCcal  lines  on   the  outside  of  homes,  buildings,   restuarants,  etc.    

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Curved lines  can  either  be  delicate  or  very   busy  in  a  room.  They  can  be  a  great  focal  point   for  a  room  as  well.    

The curved  bar  gives  the  room  a  modern  feel   but  doesn’t  immediately  take  your  eyes  to  it   when  you  see  the  room.  The  lights  hanging   down  along  the  bar  show  off  the  curved  shape   as  well.    

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q TacCle Textured   q Implied  Texture   q   ReflecCve  Texture    

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TacCle texture  is   known  as  actual   texture  and  is  what   you  feel  while  touching   the  surface.    

The interior  and   exterior  bricks   of  Olive  Garden   show  a  really   un-­‐easy  and   rough  texture.   The  roof  of  Olive   Garden  has  a   smooth  texture   for  each  shingle   but  all  together   they  are  rough.  

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I M   P   L   I   E   D   T   E   X   T   U   R   E  

Implied texture  is  something   that  is  made  to  look  a  certain   way  like  shiny  or  rough  but  in   reality  it  is  the  opposite.    

The stone  walkway  looks  rough  in  the   photo  but  it  has  a  laminate  over  it  and   is  actually  smooth.  The  bo/om  part  of   the  wall  looks  shiny  but  is  actually  a   mirror.    

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Reflec6ve Texture   ReflecCve  texture  will  depend  upon   the  amount  of  shine  an  object  has   because  the  more  shine,  the  more   light  will  reflect  off  of  and  brighten   the  room.  

The whole   kitchen  is  made   from  a   reflecCve  steel   which  lightens   up  the  bar  area   where   everyone  sits   around.  The   hanging  lights   help  to  brighten   the  room  and   display  the   shiny  texture   too.  

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q Natural q Task   q Track  

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The windows  all   around  the   restaurant  allow  a   lot  of  light  in  and   give  the  room  a   very  inviCng  feel,   especially  during   the  day.    

Natural lighCng  can  be  brought  into   a  room  by  adding  more  windows   which  can  brighten  up  the  space  a   lot  and  create  a  posiCve  vibe.    

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Task Ligh6ng   Task  ligh6ng  is   mainly  used  for  a   certain  area  like  an   office  or  kitchen  to   help  complete  the   task  at  hand.  A  goal   of  task  ligh6ng  is   also  to  create  some   kind  of  contrast.       The  lamps  along  the   bar  in  kitchen  give  off   heat  to  make  sure  the   food  stays  warm.  The   seaCng  area  shows   contrast  between  the   lights  along  the  sides   of  the  booths   compared  to  the  seats.    

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Track ligh6ng  is  a   series  of  spotlights   or  bulbs  on  a  narrow   strip  that  can  be   moved  anyway  you   would  like  to  light  up   a  room.  

The lighCng   along  each   booth  gives  the   customer  light   while  eaCng   their  meals  but   isn’t  too  bright   to  bother  their   eyes.    

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q MonochromaCc q Analogous   q Direct  Complementary      

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Monochroma6c colors  are  all  from   the  same  hue.  In  a  space  you  can   accent  with  different  shades  of  the   same  color.  

The modern  space  shows  off   shades  of  red  and  yellow  which   make  orange.  The  curved  wall   displays  a  fade  of  the  colors  and   is  also  the  focal  point  of  the   room.  The  booths  also  show  the   darker  shade  of  the  color  along   the  cushion.     22  


Analogous colors  are   colors  that   are  adjacent   on  the  color   wheel.   DecoraCng   with   analogous   colors  can   give  the  room   a  bold  pop.    

The green  and  blue  ceiling  pa/ern   instantly  makes  your  eyes  draw  to   it  because  it  stands  out.  The   ceiling  is  textured  as  well  which   helps  the  colors  pop  in  the  room.    

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Direct complement  is   formed  by  using  two   colors  that  lie  directly   across  from  each  other   on  the  color  wheel  

The street  restaurant  displays   complementary  colors  which   really  make  the  truck  pop  and   a/ract  customers.  The  Chilis   sign  as  complementary  colors   as  well  which  help  your  eyes   draw  to  it.     24  


q PosiCve Space   q NegaCve  Space   q Crowding  Territoriality    

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PosiCve space  is  the  space  being  used  for   intenConal  use  in  the  interior  or  exterior  of  a   room.     The  bo/les  all   along  the  bar  are   used  to  serve   customers  and  to   display  what  Sup   Dogs  has  to  offer.   The  bar  space  is   where  the   customers  sit  to   enjoy  their  meal.   The  outside  paCo   space  is  used  for   customers  to   enjoy  their  food   and  drinks  while   watching  a   football  game  or   enjoying  a  nice   day.     26  


NegaCve space   is  the  space   around  an   object  and  can   create  an   interesCng  art   form  as  well.     The  space  all  around  the   hanging  lights  create  an   abstract  shape  from  the   exposed  beams  and  ceiling.   The  photo  from  above   shows  how  in  between   each  beam  a  rectangle  is   created  that  can  be  seen   by  looking  up.     27  


q Abstract q Geometric   q Natural/Organic      

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Abstract design  comes   from  nature  and   transforms  elements   into  non-­‐ representaConal  design.    

The abstract  lighCng   fixture  was  made  of   wood  which  someone   shaved  down  into   curvy  lines  and  made   into  a  light.  The  top  of   the  fan  was  also  made   out  of  wood  and   placed  on  a  geometric   base  which  created  an   abstract  design.    

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Geometric design  is   specific  or  random   pa/erns  made  up  of   different  lines  or   shapes.   The  herringbone  floor  uses   a  variety  of  colors  and  hits   the  counter  which  brings   you  to  where  you  order.    

The hexagon  shapes  in  this   resturanrt  represent  a   geometric  design  which   separate  the  two  eaCng  areas   while  adding  a  unique  feel  in   the  room.     30  


Organic design   represents  nature  in  its   original  form.  How  the   subject  comes  from   nature  is  how  it  is   displayed.     The  growing   leaves  along  the   side  of  the   restaurant   display  an  aspect   of  nature  in  the   room  and   display  a  focal   point  of  the   room.    

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P R I N C I P L E S  

O F  

D E S I G N

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q Visual Symmetry   q Structural  Symmetry   q Visual  Asymmetry,  Visual  Radial   Symmetry,  Structural  Radial   Symmetry    

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Visual symmetry  is  when   an  object  is  equal  on  both   sides  and  displays   beauCful  proporCon  to   the  human  eye.    

The long  table   in  the  middle   of  the  room   with  the  two   sides  of   booths  creates   visual   symmetry   along  with  the   ceiling  pa/ern.   If  you  were  to   cute  this  room   in  half  it  would   be  perfectly   equal.     34  


q Focal Point-­‐Visual   q Focal  Point-­‐Structural    

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Emphasis is  created   in  a  room  to  draw   your  eyes  to  the   center  of  aLen6on.  A   focal  point  can  bring   out  a  feeling  of  unity   or  order.      

The textured  green  ceiling  can  be   considered  the  visual  focal  point   because  it  is  the  only  pop  of    color   throughout  the  restaurant.  While  eaCng   the  ceiling  will  a/ract  your  eyes  to  it   because  of  the  color.     36  


Focal Point-­‐Structural     Emphasis  is   created  in  a  room   to  draw  your  eyes   to  the  center  of   aLen6on.  A  focal   point  can  bring   out  a  feeling  of   unity  or  order.    

The tree  like  structure  in  the  middle  of   this  restaurant  creates  a  focal  point  that   is  centered  around  the  whole  room.   While  siing  around  the  bar,  that  is  what   you  will  be  looking  at.    

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q Actual Density   q OpCcal  Density    

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Garrison haley f13 ecu  
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