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This magazine was wri/en to show everyone the unique features and themes of diﬀerent restaurants throughout Greenville, NC. I enjoy trying new places with friends whenever I get the chance and get Cred of always saying “Let’s go somewhere new”, but end up somewhere we go all the Cme. I thought this magazine could help you become familiar with diﬀerent places to one day try out. Not only can explore restaurants that Greenville oﬀers, but you can see the elements and principles of design that went into designing the restaurants.
Elements of Design
Principles of Design
Hello readers, I am from a city right outside of D.C. called Bristow, Virginia where I grew up all of my life. I am a student now at ECU studying Merchandising in Interiors with a minor in Business. I have always enjoyed meeCng friends and family for dinner, especially trying new places. I will show you design details of restaurants because that may not be something everyone noCces while dining. I hope you enjoy! H.Garrison
q Straight Horizontal q Straight VerCcal q Curved Flowing
Horizontal lines give the room a calm presence while sCll giving oﬀ the feeling of strength. They tend to make the room seem wider as well.
The horizontal awning all around the restaurant give the building a wide feel. The lights under the awning give the building an inviCng feel and they make sure people can see the restaurant.
The lights hanging down from the ceiling show long verCcal lines that lead your eye to the dome textured ceiling which is featured as the focal point. The hanging lights give the room a lot of height as well.
VerCcal lines show strength and give the room addiConal height. You will o]en see verCcal lines on the outside of homes, buildings, restuarants, etc.
Curved lines can either be delicate or very busy in a room. They can be a great focal point for a room as well.
The curved bar gives the room a modern feel but doesn’t immediately take your eyes to it when you see the room. The lights hanging down along the bar show oﬀ the curved shape as well.
q TacCle Textured q Implied Texture q ReﬂecCve Texture
TacCle texture is known as actual texture and is what you feel while touching the surface.
The interior and exterior bricks of Olive Garden show a really un-‐easy and rough texture. The roof of Olive Garden has a smooth texture for each shingle but all together they are rough.
I M P L I E D T E X T U R E
Implied texture is something that is made to look a certain way like shiny or rough but in reality it is the opposite.
The stone walkway looks rough in the photo but it has a laminate over it and is actually smooth. The bo/om part of the wall looks shiny but is actually a mirror.
Reﬂec6ve Texture ReﬂecCve texture will depend upon the amount of shine an object has because the more shine, the more light will reﬂect oﬀ of and brighten the room.
The whole kitchen is made from a reﬂecCve steel which lightens up the bar area where everyone sits around. The hanging lights help to brighten the room and display the shiny texture too.
q Natural q Task q Track
The windows all around the restaurant allow a lot of light in and give the room a very inviCng feel, especially during the day.
Natural lighCng can be brought into a room by adding more windows which can brighten up the space a lot and create a posiCve vibe.
Task Ligh6ng Task ligh6ng is mainly used for a certain area like an oﬃce or kitchen to help complete the task at hand. A goal of task ligh6ng is also to create some kind of contrast. The lamps along the bar in kitchen give oﬀ heat to make sure the food stays warm. The seaCng area shows contrast between the lights along the sides of the booths compared to the seats.
Track ligh6ng is a series of spotlights or bulbs on a narrow strip that can be moved anyway you would like to light up a room.
The lighCng along each booth gives the customer light while eaCng their meals but isn’t too bright to bother their eyes.
q MonochromaCc q Analogous q Direct Complementary
Monochroma6c colors are all from the same hue. In a space you can accent with diﬀerent shades of the same color.
The modern space shows oﬀ shades of red and yellow which make orange. The curved wall displays a fade of the colors and is also the focal point of the room. The booths also show the darker shade of the color along the cushion. 22
Analogous colors are colors that are adjacent on the color wheel. DecoraCng with analogous colors can give the room a bold pop.
The green and blue ceiling pa/ern instantly makes your eyes draw to it because it stands out. The ceiling is textured as well which helps the colors pop in the room.
Direct complement is formed by using two colors that lie directly across from each other on the color wheel
The street restaurant displays complementary colors which really make the truck pop and a/ract customers. The Chilis sign as complementary colors as well which help your eyes draw to it. 24
q PosiCve Space q NegaCve Space q Crowding Territoriality
PosiCve space is the space being used for intenConal use in the interior or exterior of a room. The bo/les all along the bar are used to serve customers and to display what Sup Dogs has to oﬀer. The bar space is where the customers sit to enjoy their meal. The outside paCo space is used for customers to enjoy their food and drinks while watching a football game or enjoying a nice day. 26
NegaCve space is the space around an object and can create an interesCng art form as well. The space all around the hanging lights create an abstract shape from the exposed beams and ceiling. The photo from above shows how in between each beam a rectangle is created that can be seen by looking up. 27
q Abstract q Geometric q Natural/Organic
Abstract design comes from nature and transforms elements into non-‐ representaConal design.
The abstract lighCng ﬁxture was made of wood which someone shaved down into curvy lines and made into a light. The top of the fan was also made out of wood and placed on a geometric base which created an abstract design.
Geometric design is speciﬁc or random pa/erns made up of diﬀerent lines or shapes. The herringbone ﬂoor uses a variety of colors and hits the counter which brings you to where you order.
The hexagon shapes in this resturanrt represent a geometric design which separate the two eaCng areas while adding a unique feel in the room. 30
Organic design represents nature in its original form. How the subject comes from nature is how it is displayed. The growing leaves along the side of the restaurant display an aspect of nature in the room and display a focal point of the room.
P R I N C I P L E S
D E S I G N
q Visual Symmetry q Structural Symmetry q Visual Asymmetry, Visual Radial Symmetry, Structural Radial Symmetry
Visual symmetry is when an object is equal on both sides and displays beauCful proporCon to the human eye.
The long table in the middle of the room with the two sides of booths creates visual symmetry along with the ceiling pa/ern. If you were to cute this room in half it would be perfectly equal. 34
q Focal Point-‐Visual q Focal Point-‐Structural
Emphasis is created in a room to draw your eyes to the center of aLen6on. A focal point can bring out a feeling of unity or order.
The textured green ceiling can be considered the visual focal point because it is the only pop of color throughout the restaurant. While eaCng the ceiling will a/ract your eyes to it because of the color. 36
Focal Point-‐Structural Emphasis is created in a room to draw your eyes to the center of aLen6on. A focal point can bring out a feeling of unity or order.
The tree like structure in the middle of this restaurant creates a focal point that is centered around the whole room. While siing around the bar, that is what you will be looking at.
q Actual Density q OpCcal Density