Do Something Campaign ‘Do Something’ was established by Planet Ark founders Jon Dee and Pat Cash in association with Tina Jackson, former Executive Director of the National Trust of Australia. Do Something is a partner of the botted water alliance.
Metropolitan Water Corporation For Victoria:
Bottled Water Alliance: Perceptions of bottled water * Over 89% or respondents said they believe bottled water is a costly marketing con, with over 97% saying they believe it is overpriced. * 80% believe that water has become a fashion accessory for the image conscious. (What does a fashion accessory mean? Are we drinking certain brands over others? Buying the nicer looking bottles? I know we are buying more bottled water these days but I think its more to do with marketing and being a product choice with meals, not that its fashionable.) * 73% think that people who buy expensive water are naive. * Over 77% do not believe that bottled water is safer and cleaner than filtered tap water. * Over 76% were concerned about the impact of bottled water litter on beaches during the summer. (A hard question to interpret as it could be more to do with the visual waste than environmental) * Over 85% said they did not believe bottled water should cost as much as petrol. (I have no idea why this isn’t almost at 97% (to match the over priced figure) as people always say petrol is over priced and that includes taxes in it. I bet they complain about their water bill when it comes in too.) Consumption of bottled water * The current economic turmoil has caused 40% to reconsider buying bottled water. (I don’t think this question is really accurate as those who can afford to buy bottled water every day, say one bottle at $2 would equal $730 wouldn’t stop, as they are least likely to be affected. A person who generally only spends $10 a month wouldn’t have to change their lifestyle at all to fit in one less bottle.) * 74% of people surveyed report that they spend up to $10 a month on bottled water, while close to 16% say they spend between $11 and $20 per month.