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Edition

No. 5

It is with great pride that we at Hale Mercantile Co manufacture a true European linen range lavished in culture, tradition and centuries of craftsmanship. Designed to be relaxed in nature and truly easy care, our entire range is grown, spun, dyed, woven and sewn in Europe. Each piece is prewashed and beautifully softened to offer a relaxed, textural appeal. Our entire pure linen home collection is designed to blend seamlessly together allowing you to create your own linen haven. The HMCo collection extends across bed, living, kitchen and bathroom. Incorporated in this edition is our new colour palette run across bed, bath, table and accessories. We introduce new additions with our quilts and our vintage inspired bedspread. Most importantly, we also release our new timeless printed cushion range.

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Bed

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Flocca The Flocca collection is our signature range. Each piece is finished with timeless, hand ‘tufted’ edges. Flocca exudes artisan qualities and works beautifully in the natural aesthetic along with contemporary and monochrome interiors. In addition to our classic Flocca flat sheets, duvet covers and pillowcases, the range now includes the softest pure linen and cotton blend blankets.

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Flocca Duvet Cover USDC1001T USDC1001Q USDC1001K USDC1001CK

USA Twin 59 x 79” USA Full/Queen 90 x 92” USA King 106 x 92” USA Cal King 104 x 100”

Argent

Ayrton

Brun

Carmel

Cep

Dula

Floss

Fog

Fonda

Nox

Rosa

Roy

Russo

Sable

Tempest

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Flocca Flat Sheet USFLS1001T USFLS1001F USFLS1001QK USFLS1001CK

USA Twin 66 x 96” USA Full 90 x 96” USA Queen/King 102 x 112” USA Cal King 118 x 106”

Argent

Ayrton

Brun

Carmel

Cep

Dula

Floss

Fog

Fonda

Maiz

Nox

Porto

Rosa

Roy

Russo

Sable

Tempest

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Flocca Standard Pillowcase USPCS1002 71 USPCS1002 81 USPCSK1002

USA 20 x 28” USA 20 x 32” USA 20 x 40”

Argent

Ayrton

Brun

Carmel

Cep

Dula

Floss

Fog

Fonda

Gras

Maiz

Nox

Porto

Rosa

Roy

Russo

Sable

Tempest

Flocca Long Pillowcase USPCS1004

USA 20 x 28 + 8”

Ayrton

Cep

Floss

Russo

Sable

Tempest

Fog

Nox

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Flocca European Pillowcase USPCE1001

USA 26 x 26”

Argent

Ayrton

Brun

Carmel

Cep

Dula

Floss

Fog

Fonda

Nox

Rosa

Roy

Russo

Sable

Tempest

Flocca Blanket USBL1001

USA 90 x 102”

Ayrton

Fog

Russo

Sable

Roy

Tempest

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Bedspread New to the HMCo collection is our heavy weight bedspread. It has been woven on a jacquard loom with a vintage inspired diamond pattern that runs through the entire piece. Designed to be easily thrown over your bed linen as a feature on its own. It is available in one size Queen/ King, finished with two 5cm fringed sides and comes in our classic Ayrton colour.

Bedspread BSP1001

114 x 112�

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Kristine The Kristine Collection resonates rustic elegance and is designed to hang with subtlety and charm. Kristine evokes feelings of nostalgia and femininity. Each piece is made with a 10cm gathered flange which is finished with a fine hand ‘tufted’ edge. 12


Kristine Flat Sheet USFLS1002T USFLS1002F USFLS1002QK USFLS1002CK

USA Twin 66 x 96” USA Full 90 x 96” USA Queen/King 102 x 112” USA Cal King 118 x 106”

Ayrton

Floss

Fog

Sable

Kristine Standard Pillowcase USPCS1003 71 USPCS1003 81

Ayrton

Carmel

Sable

Tempest

USA 20 x 28” USA 20 x 32”

Cep

Floss

Kristine European Pillowcase USPCE1002

Ayrton

Carmel

Sable

Tempest

Fog

USA 26 x 26”

Cep

Floss

Fog

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Basix The Basix Collection is our range of bedding and household co-ordinates designed with simple seams and hems. Each versatile piece marries with both our Kristine and Flocca collections.

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Basix Standard Pillowcase USPCS1001 71 USPCS1001 81

USA 20 x 28” USA 20 x 32”

Argent

Ayrton

Brun

Carmel

Cep

Dula

Floss

Fog

Fonda

Gras

Nox

Porto

Rosa

Roy

Russo

Sable

Tempest

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Basix Stripe Standard Pillowcase USPCS1001 71 USPCS1001 81

Rosa/Floss

Nox/Sable

Ayrton/Nox

Carmel/Tempest

USA 20 x 28” USA 20 x 32”

Tempest/Fog

Basix Stripe European Pillowcase USPCE1003S-GS

Rosa/Floss

Ayrton/Nox

Nox/Sable

Roy/Sable

USA 26 x 26”

Tempest/Fog

Roy/Sable

Carmel/Tempest

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Basix Bed Skirt USBS1001T USBS1001F USBS1001Q USBS1001K USBS1001CK

Argent

Fog

USA Twin 38 x 75 + 15” USA Full 53 x 75 + 15” USA Queen 60 x 80 + 15” USA King 78 x 80 + 15” USA Cal King 70 x 83 + 15”

Ayrton

Rosa

Carmel

Cep

Roy

Sable

Floss

Tempest

Also available in Nox

Basix Fitted Sheet USFIS1001T USFIS1001F USFIS1001Q USFIS1001K USFIS1001EK USFIS1001CK

Argent

Fog

Tempest

USA Twin 40 x 76 + 14” USA Full 55 x 76 + 16” USA Queen 60 x 80+ 16” USA King 78 x 80 + 16” USA Eastern King 76 x 80 + 16” USA Cal King 72 x 84 + 16”

Ayrton

Nox

Carmel

Cep

Floss

Rosa

Roy

Sable

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Quilts Lightweight and super soft, our pure linen quilt is backed with our classic Sable linen on one side and a choice of three complementary colours for the reverse. Each linen quilt is finished with a satin stitched, over locked edge exuding artisan qualities and working beautifully in any bedroom or living room. Updated with a new chain stitch pattern, our pre-washed linen bed quilts are perfect for yearround use.

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Linen Quilts QT1001

Ayrton/Sable

95 x 63�

Fog/Sable

Nox/Sable

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Table

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Create the perfect tablescape with our extensive napery range. HMCo tablecloths, runners and napkins come in a multitude of colours and stripes designed to enhance any dining experience. Our linen napery can be mixed and matched to work in both formal and relaxed dining interiors. Let your imagination run wild. The colour combinations are endless.

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Flocca Tablecloth USTCL1001S USTCL1001M USTCL1001L

USA Small 63 x 63” USA Medium 69 x 83” USA Large 69 x 122”

Argent

Ayrton

Carmel

Cep

Floss

Fog

Fonda

Gras

Nox

Rosa

Russo

Sable

Tempest

Basix Runner USRUN1001

Argent

USA 20 x 59”

Ayrton

Brun

Carmel

Cep

Fog

Fonda

Maiz

Nox

Roy

Russo

Sable

Tempest

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Basix Napkin USNAP1001

USA 18 x 18”

Argent

Ayrton

Brun

Carmel

Cep

Dula

Floss

Fog

Fonda

Maiz

Nox

Porto

Rosa

Roy

Russo

Sable

Tempest

Basix Stripe Napkin USNAP1001SS

Rosa/Floss

Nox/Sable

USA 18 x 18”

Tempest/Fog

Roy/Sable

Ayrton/Nox

Carmel/Tempest

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Bath

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Luxurious linen towels designed for the bathroom and beach. Comprised of bath, hand, face and beach towels, our dense linen waffle has been pre-washed and pre-shrunk for maximum softness and absorbency.

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Waffle Face Towel USWT1001FT

Ayrton

USA 13 x 13”

Fog

Sable

Russo

Tempest

Waffle Hand Towel USWT1001HT

Ayrton

USA 19 x 32”

Fog

Ruso

Sable

Tempest

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Waffle Bath Towel USWT1001BT

Ayrton

USA 28 x 59”

Fog

Russo

Sable

Tempest

Waffle Beach Towel USWT1001BS

Ayrton

USA 36 x 67”

Fog

Russo

Sable

Tempest

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Kristine Guest Towel USGT1001

USA 18 x 28�

Argent

Ayrton

Carmel

Cep

Dula

Floss

Fog

Fonda

Maiz

Porto

Rosa

Russo

Sable

Tempest

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Kitchen

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Introduce the charm of linen to the hardest working room in the home. HMCo offers luxuriously soft linen waffle towels designed for display and use in any wet room in the home. Our Tutto towels are highly absorbent and durable, each one exuding a relaxed textural appeal.

Basix Tutto Towel USTT1002

USA 17 x 32�

Argent

Ayrton

Brun

Fonda

Fysk

Gras

Maiz

Porto

Rosa

Roy

Tempest

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Home 32


The HMCo interior collection features accent pieces from our signature base of softened yarn-dyed linens along with stripes and prints, allowing every space in the house to be infused with a sense of relaxed luxury. The range includes cushions, loosely woven throws, super long body cushions, sheer curtain drops, delicate light shades, classic rugs and the latest addition with a touch of nostalgia, (yet quirky) printed cushion range.

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Flocca Body Cushion USCC1002

USA 20 x 43”

Argent

Ayrton

Brun

Carmel

Cep

Dula

Floss

Fog

Fonda

Maiz

Nox

Porto

Rosa

Roy

Russo

Sable

Tempest

Flocca Macaron Cushion USCC1005

USA 20” Ø

Argent

Ayrton

Carmel

Cep

Dula

Floss

Fog

Fonda

Maiz

Rosa

Roy

Russo

Sable

Tempest

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Flocca Cushion USPCC1001

USA 20 x 20”

Argent

Ayrton

Brun

Carmel

Cep

Dula

Floss

Fog

Fonda

Maiz

Nox

Porto

Rosa

Roy

Sable

Tempest

Basix Stripe Cushion USPCC1002SS

Russo

USA 16 x 24”

Rosa/Floss

Nox/Sable

Ayrton/Nox

Carmel/Tempest

Tempest/Fog

Roy/Sable

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Basix Stripe Bolster USPCC1003SS

24 x 10” Ø

Rosa/Floss

Nox/Sable

Roy/Sable

Ayrton/Nox

Tempest/Fog

Carmel/Tempest

Crush Throw USTHR1001

Argent

Fonda

USA 63 x 83”

Ayrton

Fysk

Brun

Tempest

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Basix Printed Cushions HMCo is proud to introduce our new eclectic collection of illustrative linen print cushions. Designed in-house, they are the beginning of something new and ongoing for future collections. Doused in nostalgic and splashed with a little quirkiness our print designs will work as accessories in both the bedroom and living areas of your home. With beautiful subtle neutral hues they blend well with any colour palette. They are available in three different sizes and are sure to become a well loved feature of your home.

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CAT1C

CAT2C

DAN1C

DAN2C

TRE1C

TRE2C

SWA1C

SWA2C

Basix Printed Cushions PCP1001CAT1C PCP1001CAT2C PCP1001DAN1C PCP1001DAN2C PCP1001TRE1C PCP1001TRE2C PCP1001SWA1C PCP1001SWA2C

22 x 22”

PCP1002CAT1C PCP1002CAT2C PCP1002DAN1C PCP1002DAN2C PCP1002TRE1C PCP1002TRE2C PCP1002SWA1C PCP1002SWA2C

16 x 24”

PCP1003CAT1C PCP1003CAT2C PCP1003DAN1C PCP1003DAN2C PCP1003TRE1C PCP1003TRE2C PCP1003SWA1C PCP1003SWA2C

10 x 20”

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Curtain USCUR1001

Ayrton

USA 57 x 118”

Fog

Rosa

Sable

Tempest

Light Shade USLS1001MS (Standard) USLS1001MP (Pendant)

Ayrton

Tempest

14” Ø

Fog

Rosa

Sable

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Our classic linen rugs are made with thick natural yarns in pure Belgian linen are woven to give them a hand made appeal with the benefit of a tighter, woven cotton backing to add hidden structure. Made in Belgium, our floor rugs are a beautiful weight available in an understated, neutral palette. The flat weave floor rug features a subtle melange herringbone pattern of Sable paired with Nox, Fog, Fysk and Ayrton with a 2.4� fringe at each end.

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USRUG1001

Ayrton

61 x 79”

Fog

Fysk

Nox 43


Palette

When searching for the secret to making superior linen that met our standard for texture, softness, colour and durability, we discovered that a luxury linen is best made from individually dyed fine linen yarns. Where most linen today is piece dyed in an effort to contain costs, we were determined to find the perfect yarn that would offer colour beyond compare. It had to have the ability to maintain the integrity of its colours and have the strength that we yearned for. Fulfilling our desire for quality, HMCo yarns are spun from high quality, long fibre flax sourced from France.

Linen

Argent

Ayrton

Brun

Dula

Floss

Fog

Maiz

Nox

Porto

Russo

Sable

Tempest

Carmel

Cep

Fonda

Gras

Rosa

Roy

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Big Stripe

Rosa/Floss

Tempest/Fog

Nox/Sable

Roy/Sable

Ayrton/Nox

Carmel/Tempest

Tempest/Fog

Nox/Sable

Roy/Sable

Ayrton/Nox

Carmel/Tempest

Tempest/Fog

Nox/Sable

Roy/Sable

Ayrton/Nox

Carmel/Tempest

Group Stripe

Rosa/Floss

Small Stripe

Rosa/Floss

Blanket

Ayrton

Fog

Roy

Russo

Sable

Tempest

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Tutto Towel

Argent

Ayrton

Brun

Fysk

Fonda

Gras

Maiz

Porto

Rosa

Roy

Tempest

Waffle Bath and Beach Towels

Ayrton

Fog

Russo

Sable

Tempest

Ayrton

Brun

Fysk

Fonda

Crush Throw

Argent

Tempest

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Curtain

Ayrton

Fog

Rosa

Sable

Tempest

Rosa

Sable

Tempest

Light Shade

Ayrton

Fog

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Care Bed and Household linen

Our approach to bed and household linen is simple – it should always look beautiful and require minimal care. HMCo linens are naturally softened, which makes them wonderful on the skin and highly absorbant. All of our linens are made from 100% biodegradable fine European flax. With each wash and proper laundering, our linen becomes softer and more desirable. We recommend a gentle machine wash with like colours and not over-filling the machine so the product can move freely during the wash. Our linen has been pre-washed at very high temperatures to ensure that, with proper care, no further shrinkage should occur and it can be tumble dried safely to keep your linen soft and maintain its shape. To maintain the colour of your linen, we advise not to use bleach or detergents with optical brighteners and avoid exposure to continual sunlight. We suggest using a mild liquid detergent such as a wool wash on all of our linen products.

Crush Throws / Towels

Our Crush Throws and Towels go through a softening process that expands the yarn and can cause a little temporary lint. As a result we strongly recommend washing and tumble-drying your throw separately when they are new to remove any excess lint or fluff. Any minor shedding will stop after a couple of washes and your throws will become even softer and more luxurious with age.

Blanket

Please note our linen blankets should not be tumble dryed but instead flat or line dried out of direct sunlight.

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Rugs

To preserve the life of your rug, we recommend using an anti-slip underlay and with proper care and maintenance, your rug should last for years. Our rugs are simple to maintain with regular vacuuming to prevent the pile from flattening. It is best not to use a rotating brush attachment on your vacuum cleaner. Periodically rotate your rug to alter the traffic pattern on the surface and if it is in a sunny location the fibres will change over time, especially if placed in direct sunlight for several hours a day. HMCo’s rugs are for dry indoor use as natural fibres are absorbent and will shrink and expand with humidity changes. When cleaning your rug, most light marks can be cleaned with a damp cloth but any liquid spills onto the rug needs to be attended to quickly to lessen the chance of a possible stain. With any spill, don’t rub the liquid out but instead, blot to try and draw the moisture out with a clean, absorbent white cloth immediately. If required, our rugs can be machine washed at 86 degrees or less with a mild liquid detergent in a large washing machine. Dry flat away from direct sunlight. As with any natural fibre floorcovering, HMCo rugs can be dry cleaned if required but not shampooed as shampooing natural fibre products can cause them to shrink or expand depending on the fibre. Food or solids accidentally dropped on your rug need to be removed carefully with the edge of a spoon, making sure you don’t make the area to clean larger. Blot any remaining food spills to get rid of as much as possible before further cleaning. Treat the stain with water and a sponge. If water alone isn’t enough to clean the stain, use a mild detergent with warm water but make sure to clean it all off the rug after. Blot the treated area with a cloth or paper towel to get rid of excess water before letting the rug completely dry. Given the rug’s thick yarn design, slight variations in shading are an inherent part of the design and will be unique to each rug.

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Keep in touch

info@halemercantileco.com | www.halemercantileco.com

523 Victoria Street Abbotsford Vic 3067 Australia +61 3 9939 1267

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Hale Mercantile Co Linen Merchants - USA 2019  
Hale Mercantile Co Linen Merchants - USA 2019