Page 1


2


Edition

No. 4

It is with great pride that we at Hale Mercantile Co manufacture a true European linen range lavished in culture, tradition and centuries of craftsmanship. Designed to be relaxed in nature and truly easy care, our entire range is grown, spun, dyed, woven and sewn in Europe. Each piece is prewashed and beautifully softened to offer a relaxed, textural appeal. Our entire pure linen home collection is designed to blend seamlessly together allowing you to create your own linen haven. The HMCo collection extends across bed, living, kitchen and bathroom. Incorporated in this edition are our new bedding colour palette, our luxe waffle bath collection and linen living basics; rugs and light shades.

3


Bed 4


Flocca The Flocca collection is our signature range. Each piece is finished with timeless, hand ‘tufted’ edges. Flocca exudes artisan qualities and works beautifully in the natural aesthetic along with contemporary and monochrome interiors. In addition to our classic Flocca flat sheets, duvet covers and pillowcases, the range now includes the softest pure linen and cotton blankets.

5


Flocca Duvet Cover EUDC1001S EUDC1001D EUDC1001SCANS EUDC1001SCAND EUDC1001SCANQ EUDC1001Q EUDC1001K

Euro Single 140 x 200 cm Scandinavian Single 140 x 220 cm Euro Double 200 x 200 cm Scandinavian Double 200 x 220 cm Scandinavian Queen 220 x 220 cm Euro Queen 240 x 220 cm Euro King 260 x 220 cm

Argent

Ayrton

Brun

Carmel

Cep

Dula

Floss

Fog

Nox

Porto

Rosa

Roy

Sable

Tempest

Flocca Flat Sheet EUFLS1001S EUFLS1001D EUFLS1001Q EUFLS1001K

Euro Single 180 x 260 cm Euro Double 220 x 260 cm Euro Queen 265 x 275 cm Euro King 290 x 275 cm

Argent

Ayrton

Brun

Carmel

Cep

Dula

Floss

Fog

Nox

Porto

Rosa

Roy

Sable

Tempest

6


Flocca Standard Pillowcase EUPCS1002S 60 EUPCS1002S 70 EUPCS1002K 80

Scandinavian 50 x 60 cm Euro Standard 50 x 70 cm Euro King 50 x 80 cm

Argent

Ayrton

Brun

Carmel

Cep

Dula

Floss

Fog

Gras

Nox

Porto

Rosa

Roy

Sable

Tempest

Flocca European Pillowcase EUPCE1001

65 x 65 cm

Argent

Ayrton

Brun

Carmel

Cep

Dula

Floss

Fog

Gras

Nox

Rosa

Roy

Sable

Tempest

7


Flocca Long Pillowcase EUPCS1004

Ayrton

Sable

50 x 70 + 20 cm

Cep

Floss

Fog

Tempest

Flocca Blanket EUBL1001

Ayrton

Nox

260 x 230 cm

Fog

Roy

Sable

Tempest

8


Kristine The Kristine Collection resonates rustic elegance and is designed to hang with subtlety and charm. Kristine evokes feelings of nostalgia and femininity. Each piece is made with a 10cm gathered flange which is finished with a fine hand ‘tufted’ edge. 9


Kristine Flat Sheet EUFLS1002S EUFLS1002D EUFLS1002Q EUFLS1002K

Euro Single 180 x 260 cm Euro Double 220 x 260 cm Euro Queen 265 x 275 cm Euro King 290 x 275 cm

Ayrton

Floss

Fog

Sable

Kristine Standard Pillowcase EUPCS1003SCAN EUPCS1003S EUPCS1003K

Ayrton

Carmel

Sable

Tempest

Scandinavian 50 x 60 cm Euro Standard 50 x 70 cm Euro King 50 x 80 cm

Cep

Floss

Fog

10


Kristine European Pillowcase EUPCE1002

Ayrton

Carmel

Sable

Tempest

65 x 65 cm

Cep

Floss

Fog

11


Basix The Basix Collection is our range of bedding and household co-ordinates designed with simple seams and hems. Each versatile piece marries with both our Kristine and Flocca collections.

12


Basix Bed Skirt EUBS1001S EUBS1001D EUBS1001Q EUBS1001K/SCAN 42/52 EUBS1001SK

Argent

Fog

Euro Single 90 x 200 + 40 cm Euro Double 140 x 200 + 40 cm Euro Queen 160 x 200 + 40 cm Euro King 180 x 200 + 40 cm (SCAN +42/52 cm) Euro Super King 200 x 200 + 40 cm

Ayrton

Rosa

Carmel

Cep

Roy

Sable

Floss

Tempest

Also available in Nox

Basix Fitted Sheet EUFIS1001S 20/40 EUFIS1001D 20/40 EUFIS1001Q 20/40 EUFIS1001K 20/40 EUFIS1001SK 20/40

Argent

Fog

Tempest

Euro Single 90 x 200 + 20 cm (+40 cm) Euro Double 140 x 200 + 20 cm (+40 cm) Euro Queen 160 x 200 + 20 cm (+40 cm) Euro King 180 x 200 + 20 cm (+40 cm) Euro Super King 200 x 200 + 20 cm (+40 cm)

Ayrton

Nox

Carmel

Cep

Floss

Rosa

Roy

Sable

13


Basix Standard Pillowcase EUPCS1001SCAN EUPCS1001S EUPCS1001K

Scandinavian 50 x 60 cm Euro Standard 50 x 70 cm Euro King 50 x 80 cm

Argent

Ayrton

Brun

Carmel

Cep

Dula

Floss

Fog

Gras

Nox

Porto

Rosa

Roy

Sable

Tempest

Basix Stripe Standard Pillowcase EUPCS1001SS BS60 EUPCS1001SS BS70 EUPCS1001SS BS80

Rosa/Floss

Nox/Sable

Ayrton/Nox

Carmel/Tempest

Scandinavian 50 x 60 cm Euro Standard 50 x 70 cm Euro King 50 x 80 cm

Tempest/Fog

Roy/Sable

14


Basix Stripe European Pillowcase EUPCE1003-GS

Rosa/Floss

Ayrton/Nox

Nox/Sable

65 x 65 cm

Tempest/Fog

Roy/Sable

Carmel/Tempest

15


Table

16


Create the perfect tablescape with our extensive napery range. HMCo tablecloths, runners and napkins come in a multitude of colours and stripes designed to enhance any dining experience. Our linen napery can be mixed and matched to work in both formal and relaxed dining interiors.

17


Flocca Tablecloth EUTCL1001S EUTCL1001M EUTCL1001L

Small 160 x 160 cm Medium 175 x 210 cm Large 175 x 310 cm

Argent

Ayrton

Carmel

Cep

Floss

Fog

Nox

Rosa

Sable

Tempest

Basix Runner EURUN1001

50 x 150 cm

Argent

Ayrton

Brun

Carmel

Cep

Fog

Nox

Roy

Sable

Tempest

18


Basix Napkin EUNAP1001

45 x 45 cm

Argent

Ayrton

Brun

Carmel

Cep

Dula

Floss

Fog

Gras

Nox

Porto

Rosa

Roy

Sable

Tempest

Basix Stripe Napkin EUNAP1001SS

Rosa/Floss

Nox/Sable

45 x 45 cm

Tempest/Fog

Roy/Sable

Ayrton/Nox

Carmel/Tempest

19


20


Bath

21


Luxurious linen towels designed for the bathroom and beach. Comprised of bath, hand, face and beach towels, our dense linen waffle has been prewashed and pre-shrunk for maximum softness and absorbency.

22


Waffle Face Towel EUWT1001FT

Ayrton

32 x 32 cm

Fog

Sable

Tempest

Waffle Hand Towel EUWT1001HT

Ayrton

48 x 82 cm

Fog

Sable

Tempest

23


Waffle Bath Towel EUWT1001BT

Ayrton

70 x 150 cm

Sable

Fog

Tempest

Waffle Beach Towel EUWT1001BS

Ayrton

90 x 170 cm

Fog

Sable

Tempest

24


Kristine Guest Towel EUGT1001

45 x 70 cm

Argent

Ayrton

Carmel

Cep

Dula

Floss

Fog

Porto

Rosa

Sable

Tempest

25


Kitchen 26


Introduce the charm of linen to the hardest working room in the home. HMCo offers luxuriously soft linen waffle towels designed for display and use in any wet room in the home. Our Tutto towels are highly absorbant and durable, each one exuding a relaxed textural appeal.

Basix Tutto Towel TT1002

43 x 80 cm

Argent

Ayrton

Brun

Fysk

Porto

Rosa

Roy

Tempest

Gras

27


Home

28


The HMCo interior collection features accent pieces from our signature base of softened yarn-dyed linens along with stripes and Stella, allowing every space in the house to be infused with a sense of relaxed luxury. The range includes cushions, loosely woven throws, super long body cushions, sheer curtain drops and the latest additions of versatile bolsters, delicate light shades and classic rugs.

29


Flocca Cushion EUPCC1001

50 x 50 cm

Argent

Ayrton

Brun

Carmel

Cep

Dula

Floss

Fog

Nox

Porto

Rosa

Roy

Sable

Tempest

Flocca Macaron Cushion EUCC1005

50 cm Ø

Argent

Ayrton

Floss

Fog

Carmel

Cep

Dula

Rosa

Roy

Sable

Tempest 30


Flocca Body Cushion EUCC1002

50 x 110 cm

Argent

Ayrton

Brun

Carmel

Cep

Dula

Floss

Fog

Gras

Nox

Porto

Rosa

Roy

Sable

Tempest

Basix Stripe Cushion EUPCC1002SS

40 x 60 cm

Rosa/Floss

Nox/Sable

Ayrton/Nox

Carmel/Tempest

Tempest/Fog

Roy/Sable

31


Basix Stripe Bolster EUPCC1003SS

60 x 25 cm Ø

Rosa/Floss

Nox/Sable

Roy/Sable

Ayrton/Nox

Tempest/Fog

Carmel/Tempest

32


33


Curtain EUCUR1001

145 x 300 cm

Ayrton

Fog

Sable

Tempest

Light Shade EULS1001MS (Standard) EULS1001MP (Pendant)

Ayrton

35 cm Ø

Fog

Sable

Tempest

Crush Throw EUTHR1001

160 x 210 cm

Argent

Ayrton

Fysk

Tempest

Brun

34


35


Stella The Stella linen range is hand dyed in Belgium by master artisans using a unique process to create a feast for the imagination. It comes in four bold colours and works beautifully with colour or as a feature to be displayed on crisp white. Each Stella cushion is backed with our Sable linen and features a hidden back closure. The range now features our Kimmi linen jacket.

36


Stella Cushion EUPCC1004ST

Amber

40 x 60 cm

Ash

Clay

EUPCC1003ST EUPCE1004ST

Ash

Midnight

55 x 55 cm 65 x 65 cm

Midnight

Stella Body Cushion EUCC1002ST

Ash

50 x 110 cm

Midnight

37


38


ONE SIZE FITS ALL Length 135 cm Back Width 60 cm Front Panel Widths 31 cm Waist Tie 150 x 6 cm

Kimmi Linen Jacket EUKIM1001

Ash

Midnight

39


The latest addition to the stable of HMCo Home products is our classic rug collection. Thick natural yarns in pure Belgian linen are woven to give them a hand made appeal with the benefit of a tighter, woven cotton backing to add hidden structure. Made in Belgium, our floor rugs are a beautiful weight available in an understated, neutral palette. The flat weave floor rug features a subtle melange herringbone pattern of Sable paired with Nox, Fog, Fysk and Ayrton with a 6cm fringe at each end. 40


EURUG1001

Ayrton

155 x 200 cm

Fog

Fysk

Nox 41


Palette

When searching for the secret to making superior linen that met our standard for texture, softness, colour and durability, we discovered that a luxury linen is best made from individually dyed fine linen yarns. Where most linen today is piece dyed in an effort to contain costs, we were determined to find the perfect yarn that would offer colour beyond compare. It had to have the ability to maintain the integrity of its colours and have the strength that we yearned for. Fulfilling our desire for quality, HMCo yarns are spun from high quality, long fibre flax sourced from France.

Linen

Argent

Ayrton

Brun

Dula

Floss

Fog

Porto

Rosa

Roy

Carmel

Cep

Gras

Nox

Sable

Tempest

42


Big Stripe

Rosa/Floss

Tempest/Fog

Nox/Sable

Roy/Sable

Ayrton/Nox

Carmel/Tempest

Tempest/Fog

Nox/Sable

Roy/Sable

Ayrton/Nox

Carmel/Tempest

Tempest/Fog

Nox/Sable

Roy/Sable

Ayrton/Nox

Carmel/Tempest

Group Stripe

Rosa/Floss

Small Stripe

Rosa/Floss

Blanket

Ayrton

Fog

Roy

Sable

Tempest

43


Tutto Towel

Argent

Ayrton

Brun

Fysk

Roy

Tempest

Rosa

Porto

Gras

Waffle Bath and Beach Towels

Ayrton

Fog

Sable

Tempest

Crush Throw

Argent

Ayrton

Brun

Fysk

Tempest

44


Curtain

Ayrton

Fog

Sable

Tempest

Fog

Sable

Tempest

Ash

Clay

Light Shade

Ayrton

Stella

Amber

Midnight

45


Care Bed and Household linen

Our approach to bed and household linen is simple – it should always look beautiful and require minimal care. HMCo linens are naturally softened, which makes them wonderful on the skin and highly absorbant. All of our linens are made from 100% biodegradable fine European flax. With each wash and proper laundering, our linen becomes softer and more desirable. We recommend a gentle machine wash with like colours and not over-filling the machine so the product can move freely during the wash. Our linen has been pre-washed at very high temperatures to ensure that, with proper care, no further shrinkage should occur and it can be tumble dried safely to keep your linen soft and maintain its shape. To maintain the colour of your linen, we advise not to use bleach or detergents with optical brighteners and avoid exposure to continual sunlight. We suggest using a mild liquid detergent such as a wool wash on all of our linen products. Crush Throws Our Crush Throws go through a softening process that expands the yarn and can cause a little temporary lint. As a result we strongly recommend washing and tumble-drying your throw separately when they are new to remove any excess lint or fluff. Any minor shedding will stop after a couple of washes and your throws will become even softer and more luxurious with age.

46


Rugs

To preserve the life of your rug, we recommend using an anti-slip underlay and with proper care and maintenance, your rug should last for years. Our rugs are simple to maintain with regular vacuuming to prevent the pile from flattening. It is best not to use a rotating brush attachment on your vacuum cleaner. Periodically rotate your rug to alter the traffic pattern on the surface and if it is in a sunny location the fibres will change over time, especially if placed in direct sunlight for several hours a day. HMCo’s rugs are for dry indoor use as natural fibres are absorbent and will shrink and expand with humidity changes. When cleaning your rug, most light marks can be cleaned with a damp cloth but any liquid spills onto the rug needs to be attended to quickly to lessen the chance of a possible stain. With any spill, don’t rub the liquid out but instead, blot to try and draw the moisture out with a clean, absorbent white cloth immediately. If required, our rugs can be machine washed at 86 degrees or less with a mild liquid detergent in a large washing machine. Dry flat away from direct sunlight. As with any natural fibre floorcovering, HMCo rugs can be dry cleaned if required but not shampooed as shampooing natural fibre products can cause them to shrink or expand depending on the fibre. Food or solids accidentally dropped on your rug need to be removed carefully with the edge of a spoon, making sure you don’t make the area to clean larger. Blot any remaining food spills to get rid of as much as possible before further cleaning. Treat the stain with water and a sponge. If water alone isn’t enough to clean the stain, use a mild detergent with warm water but make sure to clean it all off the rug after. Blot the treated area with a cloth or paper towel to get rid of excess water before letting the rug completely dry. Given the rug’s thick yarn design, slight variations in shading are an inherent part of the design and will be unique to each rug.

47


48


49


Keep in touch

info@halemercantileco.com | www.halemercantileco.com

523 Victoria Street Abbotsford Vic 3067 Australia +61 3 9939 1267

50

Hale Mercantile Co Linen Merchants - Europe 2018