Page 1


2


Edition

No. 4

It is with great pride that we at Hale Mercantile Co manufacture a true European linen range lavished in culture, tradition and centuries of craftsmanship. Designed to be relaxed in nature and truly easy care, our entire range is grown, spun, dyed, woven and sewn in Europe. Each piece is prewashed and beautifully softened to offer a relaxed, textural appeal. Our entire pure linen home collection is designed to blend seamlessly together allowing you to create your own linen haven. The HMCo collection extends across bed, living, kitchen and bathroom. Incorporated in this edition are our new bedding colour palette, our luxe waffle bath collection and linen living basics; rugs and light shades.

3


Bed 4


Flocca The Flocca collection is our signature range. Each piece is finished with timeless, hand ‘tufted’ edges. Flocca exudes artisan qualities and works beautifully in the natural aesthetic along with contemporary and monochrome interiors. In addition to our classic Flocca flat sheets, duvet covers and pillowcases, the range now includes the softest pure linen and cotton blankets.

5


Flocca Duvet Cover DC1001D

Ayrton

Double 180 x 210 cm

Floss

Fog

Roy

Sable

Tempest

Queen 210 x 210 cm King 245 x 210 cm

DC1001Q DC1001K

Argent

Ayrton

Brun

Carmel

Cep

Dula

Floss

Fog

Nox

Rosa

Roy

Sable

Tempest

DC1001SK

Ayrton

Super King 275 x 245 cm

Fog

Sable

Tempest

6


Flocca Flat Sheet FLS1001D

Ayrton

Double 225 x 270 cm

Fog

Roy

Sable

Tempest

Queen/King 260 x 285 cm

FLS1001

Argent

Ayrton

Brun

Carmel

Cep

Dula

Floss

Fog

Nox

Porto

Rosa

Roy

Sable

Tempest

Flocca Long Pillowcase PCS1004

50 x 70 + 20 cm

Ayrton

Cep

Sable

Tempest

Floss

Fog

Nox

7


Flocca Standard Pillowcase PCS1002

50 x 70 cm

Argent

Ayrton

Brun

Carmel

Cep

Dula

Floss

Fog

Nox

Porto

Rosa

Roy

Sable

Tempest

Flocca King Pillowcase PCSK1002

Ayrton

50 x 90 cm

Fog

Sable

Tempest

8


Flocca European Pillowcase PCE1001

65 x 65 cm

Argent

Ayrton

Brun

Carmel

Cep

Dula

Floss

Fog

Nox

Rosa

Roy

Sable

Tempest

Flocca Blanket BL1001

Ayrton

260 x 230 cm

Fog

Roy

Sable

Tempest

9


Kristine The Kristine Collection resonates rustic elegance and is designed to hang with subtlety and charm. Kristine evokes feelings of nostalgia and femininity. Each piece is made with a 10cm gathered flange which is finished with a fine hand ‘tufted’ edge. 10


Kristine Flat Sheet FLS1002D FLS1002

Double 225 x 270 cm Queen/King 260 x 285 cm

Floss

Ayrton

Fog

Sable

Kristine Standard Pillowcase PCS1003

Ayrton

Carmel

Sable

Tempest

50 x 70 cm

Cep

Floss

Kristine European Pillowcase PCE1002

Ayrton

Carmel

Sable

Tempest

Fog

65 x 65 cm

Cep

Floss

Fog

11


Basix The Basix Collection is our range of bedding and household co-ordinates designed with simple seams and hems. Each versatile piece marries with both our Kristine and Flocca collections.

12


Basix Standard Pillowcase PCS1001

50 x 70 cm

Argent

Ayrton

Brun

Carmel

Cep

Dula

Floss

Fog

Nox

Porto

Rosa

Roy

Sable

Tempest

13


Basix Stripe Standard Pillowcase PCS1001S-BS

Rosa/Floss

Nox/Sable

Ayrton/Nox

Carmel/Tempest

50 x 70 cm

Tempest/Fog

Roy/Sable

Basix Stripe European Pillowcase PCE1003S-GS

Rosa/Floss

Ayrton/Nox

Nox/Sable

65 x 65 cm

Tempest/Fog

Roy/Sable

Carmel/Tempest

14


Basix Bed Skirt BS1001KS BS1001Q BS1001K

Ayrton

King Single 107 x 203 + 35 cm Queen 152 x 203 + 35 cm King 182 x 203 + 35 cm

Fog

Sable

Basix Fitted Sheet FIS1001KS

Ayrton

Tempest

King Single 107 x 203 + 40 cm

Fog

Sable

Basix Fitted Sheet FIS1001Q FIS1001K

Tempest

Queen 152 x 203 + 40 cm King 182 x 203 + 40 cm

Ayrton

Cep

Floss

Fog

Nox

Roy

Sable

Tempest

15


Table

16


Create the perfect tablescape with our extensive napery range. HMCo tablecloths, runners and napkins come in a multitude of colours and stripes designed to enhance any dining experience. Our linen napery can be mixed and matched to work in both formal and relaxed dining interiors.

17


Flocca Tablecloth TCL1001S

Ayrton

Small 160 x 160 cm

Cep

Fog

Sable

TCL1001M

Ayrton

Tempest

Medium 175 x 210 cm

Cep

Fog

Nox

Sable

Tempest

TCL1001L

Large 175 x 310 cm

Argent

Ayrton

Nox

Rosa

Carmel

Sable

Cep

Tempest

Fog

18


Basix Runner RUN1001

50 x 150 cm

Argent

Ayrton

Brun

Carmel

Cep

Fog

Nox

Roy

Sable

Tempest

Basix Napkin NAP1001

45 x 45 cm

Argent

Ayrton

Brun

Carmel

Cep

Dula

Floss

Fog

Nox

Porto

Rosa

Roy

Sable

Tempest

Basix Stripe Napkin NAP1001SS

Rosa/Floss

Nox/Sable

45 x 45 cm

Tempest/Fog

Roy/Sable

Ayrton/Nox

Carmel/Tempest

19


20


Bath

21


Luxurious linen towels designed for the bathroom and beach. Comprised of bath, hand, face and beach towels, our dense linen waffle has been prewashed and pre-shrunk for maximum softness and absorbency.

22


Waffle Face Towel WT1001FT

Ayrton

32 x 32 cm

Fog

Sable

Tempest

Waffle Hand Towel WT1001HT

Ayrton

48 x 82 cm

Fog

Sable

Tempest

23


Waffle Bath Towel WT1001BT

Ayrton

70 x 150 cm

Sable

Fog

Tempest

Waffle Beach Towel WT1001BS

Ayrton

90 x 170 cm

Fog

Sable

Tempest

24


Kristine Guest Towel GT1001

45 x 70 cm

Argent

Ayrton

Carmel

Cep

Dula

Floss

Fog

Porto

Rosa

Sable

Tempest

25


Kitchen 26


Introduce the charm of linen to the hardest working room in the home. HMCo offers luxuriously soft linen waffle towels designed for display and use in any wet room in the home. Our Tutto towels are highly absorbent and durable, each one exuding a relaxed textural appeal.

Basix Tutto Towel TT1002

43 x 80 cm

Argent

Ayrton

Brun

Fysk

Porto

Rosa

Roy

Tempest

Gras

27


Home 28


The HMCo interior collection features accent pieces from our signature base of softened yarn-dyed linens along with stripes and Stella, allowing every space in the house to be infused with a sense of relaxed luxury. The range includes cushions, loosely woven throws, super long body cushions, sheer curtain drops and the latest additions of versatile bolsters, delicate light shades and classic rugs.

29


Flocca Cushion PCC1001

50 x 50 cm

Argent

Ayrton

Brun

Carmel

Cep

Dula

Floss

Fog

Nox

Porto

Rosa

Roy

Sable

Tempest

Flocca Macaron Cushion CC1005

50 cm Ø

Argent

Ayrton

Floss

Fog

Tempest

Carmel

Cep

Dula

Rosa

Roy

Sable

30


Flocca Body Cushion CC1002

50 x 110 cm

Argent

Ayrton

Brun

Carmel

Cep

Dula

Floss

Fog

Nox

Porto

Rosa

Roy

Sable

Tempest

Basix Stripe Cushion PCC1002SS

40 x 60 cm

Rosa/Floss

Nox/Sable

Ayrton/Nox

Carmel/Tempest

Tempest/Fog

Roy/Sable

31


Basix Stripe Bolster PCC1003SS

60 x 25 cm Ø

Rosa/Floss

Nox/Sable

Roy/Sable

Ayrton/Nox

Tempest/Fog

Carmel/Tempest

32


33


Curtain CUR1001

145 x 300 cm

Ayrton

Fog

Sable

Tempest

Light Shade LS1001MS (Standard) LS1001MP (Pendant)

Ayrton

35 cm Ø

Fog

Sable

Tempest

Crush Throw THR1001

160 x 210 cm

Argent

Ayrton

Fysk

Tempest

Brun

34


35


Stella The Stella linen range is hand dyed in Belgium by master artisans using a unique process to create a feast for the imagination. It comes in four bold colours and works beautifully with colour or as a feature to be displayed on crisp white. Each Stella cushion is backed with our Sable linen and features a hidden back closure. The range now features our Kimmi linen jacket.

36


Stella Cushion PCC1004ST

Amber

40 x 60 cm

Ash

Clay

PCC1003ST PCE1004ST

Midnight

55 x 55 cm 65 x 65 cm

Ash

Midnight

Stella Body Cushion CC1002ST

Ash

50 x 110 cm

Midnight

37


38


ONE SIZE FITS ALL Length 135 cm Back Width 60 cm Front Panel Widths 31 cm Waist Tie 150 x 6 cm

Kimmi Linen Jacket KIM1001

Ash

Midnight

39


The latest addition to the stable of HMCo Home products is our classic rug collection. Thick natural yarns in pure Belgian linen are woven to give them a hand made appeal with the benefit of a tighter, woven cotton backing to add hidden structure. Made in Belgium, our floor rugs are a beautiful weight available in an understated, neutral palette. The flat weave floor rug features a subtle melange herringbone pattern of Sable paired with Nox, Fog, Fysk and Ayrton with a 6cm fringe at each end. 40


RUG1001

155 x 200 cm

Ayrton

Fog

Fysk

Nox 41


42


Furniture Extending our ‘easy care, easy living’ philosophy, we have created a relaxed slipcover furniture collection. Each piece from the Bruhg and Ligo ranges is designed to be functional and timeless. Our covers have been woven with the finest Belgian yarns, which have been dyed and over washed to reflect a soft, aged patina. Our furniture linens incorporate an effective stain repellent increasing the durability of your cover whilst preserving the touch of beautifully soft washed European linen. In addition, our slipcover bedheads have been designed to marry with our existing bed linen range. Simple lines with a luxurious feather wrap, topped with our signature yarn-dyed linen in our Flocca finish.

43


Flocca Bedhead The HMCo washed linen bedhead features a unique removable boxed feather wrap offering a luxurious softness to your bed. Finished with a pure linen Flocca slipcover, our removable covers are easy to launder and available in our core colour palette. Coordinating perfectly with our entire linen bedding range, our bedhead will allow for a seasonal change at a whim. 44


King Single 150 (h) x 115 (w) x 12 cm (d) Queen 150 (h) x 160 (w) x 12 cm (d) King 150 (h) x 190 (w) x 12 cm (d)

Flocca Bed Head BH1001

Flocca Slipcovers

Ayrton

Fog

Sable

Tempest

45


Bruhg Chair With an understated European feel, the Bruhg chair has a deep profile; gentle sloping back and low, slender arms. Elegantly restrained, the Bruhg chair is densely padded and comes with a pure linen, washed slipcover with tailored pleats on all corners. A perfect pair with the Bruhg Ottoman. 46


Bruhg Chair BC1001 Bruhg Ottoman BOT1001 Bruhg Chair Cushion BCC1001

96 (h) x 76 (w) x 58 cm (d) 47 (h) x 76 (w) x 47 cm (d) 25 x 50 cm

Slipcovers

Argent

Carmel

Tempest 47


Ligo Corner Chair HMCo’s versatile Ligo collection allows for various configurations to suit any space. The low-lying proportions, feather cushions and pure linen slipcovers are a testament to comfort and simple design. The Ligo modular system is made up of a Corner Chair, Armless Chair and Ottoman. The sectionals are available individually or together, these elements can form a traditional sofa, day bed or chaise making a welcoming sanctuary to relax. Each piece is equipped with an under carriage linking system allowing you to securely connect them together. The Ligo Corner Chair is the perfect base on which to customise your ideal sofa.

48


Ligo Corner Chair MODCC1001 Ligo Scatter Cushion MODSCC1001

76 (h) x 84 (w) x 84 (d) (75 cm seat) 55 x 55 cm

Slipcovers

Argent

Carmel

Tempest 49


Ligo Armless Chair The Ligo Armless Chair is an adaptable piece that can be combined with the Ligo Corner Chair for extended seating or the Ligo Ottoman to create an elegant daybed option that would sit beautifully in a bedroom or living room.

50


Ligo Armless Chair MODAC1001 Ligo Scatter Cushion MODSCC1001

76 (h) x 76 (w) x 84 (d) (75 cm seat) 55 x 55 cm

Slipcovers

Argent

Carmel

Tempest 51


Ligo Ottoman

The Ligo Ottoman makes a comfortable extension for the Ligo Armless and Corner Chairs. Designed with a feather wrap cushion top, it makes the perfect occasional piece on its own or used to create a customised sofa with extra depth.

52


Ligo Ottoman MODOT1001

32 (h) x 76 (w) x 76 cm (d)

Slipcovers

Argent

Carmel

Tempest

53


Palette

When searching for the secret to making superior linen that met our standard for texture, softness, colour and durability, we discovered that a luxury linen is best made from individually dyed fine linen yarns. Where most linen today is piece dyed in an effort to contain costs, we were determined to find the perfect yarn that would offer colour beyond compare. It had to have the ability to maintain the integrity of its colours and have the strength that we yearned for. Fulfilling our desire for quality, HMCo yarns are spun from high quality, long fibre flax sourced from France.

Linen

Argent

Ayrton

Brun

Dula

Floss

Fog

Porto

Rosa

Roy

Carmel

Cep

Gras

Nox

Sable

Tempest

54


Big Stripe

Rosa/Floss

Tempest/Fog

Nox/Sable

Roy/Sable

Ayrton/Nox

Carmel/Tempest

Tempest/Fog

Nox/Sable

Roy/Sable

Ayrton/Nox

Carmel/Tempest

Tempest/Fog

Nox/Sable

Roy/Sable

Ayrton/Nox

Carmel/Tempest

Group Stripe

Rosa/Floss

Small Stripe

Rosa/Floss

Blanket

Ayrton

Fog

Roy

Sable

Tempest

55


Tutto Towel

Argent

Ayrton

Brun

Fysk

Porto

Rosa

Roy

Tempest

Gras

Waffle Bath and Beach Towels

Ayrton

Fog

Sable

Tempest

Brun

Fysk

Crush Throw

Argent

Ayrton

Tempest

56


Curtain

Ayrton

Fog

Sable

Tempest

Fog

Sable

Tempest

Ash

Clay

Light Shade

Ayrton

Stella

Amber

Midnight

57


Care Bed and Household linen

Our approach to bed and household linen is simple – it should always look beautiful and require minimal care. HMCo linens are naturally softened, which makes them wonderful on the skin and highly absorbant. All of our linens are made from 100% biodegradable fine European flax. With each wash and proper laundering, our linen becomes softer and more desirable. We recommend a gentle machine wash with like colours and not over-filling the machine so the product can move freely during the wash. Our linen has been pre-washed at very high temperatures to ensure that, with proper care, no further shrinkage should occur and it can be tumble dried safely to keep your linen soft and maintain its shape. To maintain the colour of your linen, we advise not to use bleach or detergents with optical brighteners and avoid exposure to continual sunlight. We suggest using a mild liquid detergent such as a wool wash on all of our linen products. Crush Throws Our Crush Throws go through a softening process that expands the yarn and can cause a little temporary lint. As a result we strongly recommend washing and tumble-drying your throw separately when they are new to remove any excess lint or fluff. Any minor shedding will stop after a couple of washes and your throws will become even softer and more luxurious with age.

Furniture

The Hale Mercantile Co. furniture collection, Ligo and Bruhg, feature our upholstery weight removable linen slipcovers. Our slipcovers are woven with the finest Belgian yarns and coated with a non-apparent stain resistant protector that works to repel liquid giving you the opportunity to spot-clean liquid spills before they penetrate the linen. The dyed finish is designed to look aged and perfectly imperfect, lending itself to slow, aged fading over time. Slipcover Care Instructions Our slipcovers are machine washable in cold or warm water (30 degrees), using a mild liquid detergent. Do not use detergents with bleach additives or optical brighteners and use detergents sparingly. It is not recommended to use a washing machine with an agitator. Iron on the reverse side using the cotton setting to preserve and revive the protection coating. Slipcovers can be dry cleaned. Tips Spot-clean spillages as soon as possible using an absorbent cloth (paper towel to mop rather than wipe). Never rub a stain as this will only cause it to penetrate the fibre. Clean any remaining liquid with a soft cloth or sponge and warm water. If caught early, most spills can be completely removed in this way without the need for washing. For dried stains, gently brush off excess material and dab with warm water.


Rugs

To preserve the life of your rug, we recommend using an anti-slip underlay and with proper care and maintenance, your rug should last for years. Our rugs are simple to maintain with regular vacuuming to prevent the pile from flattening. It is best not to use a rotating brush attachment on your vacuum cleaner. Periodically rotate your rug to alter the traffic pattern on the surface and if it is in a sunny location the fibres will change over time, especially if placed in direct sunlight for several hours a day. HMCo’s rugs are for dry indoor use as natural fibres are absorbent and will shrink and expand with humidity changes. When cleaning your rug, most light marks can be cleaned with a damp cloth but any liquid spills onto the rug need to be attended to quickly to lessen the chance of a possible stain. With any spill, don’t rub the liquid out but instead, blot to try and draw the moisture out with a clean, absorbent white cloth immediately. If required, our rugs can be machine washed at 30 degrees or less with a mild liquid detergent in a large washing machine. Dry flat away from direct sunlight. As with any natural fibre floorcovering, HMCo rugs can be dry cleaned if required but not shampooed as shampooing natural fibre products can cause them to shrink or expand depending on the fibre. Food or solids accidentally dropped on your rug need to be removed carefully with the edge of a spoon, making sure you don’t make the area to clean larger. Blot any remaining food spills to get rid of as much as possible before further cleaning. Treat the stain with water and a sponge. If water alone isn’t enough to clean the stain, use a mild detergent with warm water but make sure to clean it all off the rug after. Blot the treated area with a cloth or paper towel to get rid of excess water before letting the rug completely dry. Given the rug’s thick yarn design, slight variations in shading are an inherent part of the design and will be unique to each rug.

59


60


61


Keep in touch

info@halemercantileco.com | www.halemercantileco.com

523 Victoria Street Abbotsford Vic 3067 Australia +61 3 9939 1267

62

Hale Mercantile Co Linen Merchants - Australia 2018