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HAIR BIZ

2010 Media Profile Published by

mocha mocha publishing


HAIR BIZ Business & Creativity……...the most comprehensive Magazine of its kind. More than ever before hair salon owners request and now demand not only quality products and value for money from hair & beauty companies but also integrated business solutions, education, training and products that add value to their business. HAIR BIZ is the only magazine of its kind which offers a comprehensive look at both the business and image side of the hair industry. We provide Salon owners with tools and information to be more successful and knowledgeable when it comes to business skills as well as keeping them informed with trend forecasts, interviews, profiles, news, reviews and product info.

Philosophy Hair Biz provides comprehensive information to the Hair Industry on a regular basis. It is written for today’s salon owners, focusing on issues and topics with the everyday operation of their business in mind. It keeps up to date with the ever changing face of business and hair and imparts valuable information on a wide variety of subjects making it an essential tool for any successful and growing hair salon.

Distribution and Circulation

Hair Biz is distributed bi-monthly to every Hair Salon throughout Australia. With a distribution in excess 12,000 this essential business tool reaches a targeted audience and provides a media vehicle in which to promote your products and services.

Editorial Content

Editorial contributions are supplied by experts with each edition full of practical advice and self help articles that will assist in the making of a successful salon. Regular columns, guest writers and special feature stories will make the magazine a highly appealing resource which will be used time and time again as a reference style publication.

HAIR BIZ Business News Occupational Health and Safety Wealth Creation PR, Marketing and Advertising Finance and Taxation Staff and Apprenticeships Computer Services Furnishing/Fit Out Merchandising Case Studies Motivation and Inspiration Franchising Customer Service

Industry News Reviews Collections Profiles Events Fashion Trends Innovation Creativity New Products Access All Areas Furniture Interviews


HAIR BIZ Specifications Frequency: Bi-Monthly Cover Price: $5.95 Distribution: 12,000+ Australia wide Format: A4 Size NSW VIC QLD SA WA TAS ACT NT Additional

3711 3065 2122 1095 952 312 142 64 537

TOTAL

12000

What makes us unique? Mailing Lists We use the most up to date mailing list available sourced from Yellow pages, The National Business Directory and the Business InfoBase which will be updated on a bi-monthly basis and re-purchased on an annual basis. New list purchased ‘09 and available to clients.

Advertising With an average spend of $2000 per issue making a cost per 1000 of only $166.00, advertising within Hair Biz/portfolio remains both cost effective and competitive.

Informative Editorial We have a number of contributors who are experts in their fields and who will impart essential information in each edition. We will ask the questions you want asked and provide both business and image solutions required by acting in partnership with you thus assisting you in making your business a success.


HAIR BIZ Deadlines Issue

Booking & Editorial Copy Deadline

Finished Ad Copy Deadline

In salon Week Commencing

#19 December/January 09/10

Nov 23

Nov 30

Dec 10

#20 February/March 10

Jan 25

Feb 1

Feb 11

#21 April/May 10

Mar 24

Mar 31

Apr 9

#22 June/July 10

May 26

Jun 2

Jun 11

#23 Aug/Sept 10

July 26

Aug 2

Aug 12

#24 Oct/Nov 10

Sept 27

Oct 4

Oct 15

#25 Dec/Jan 10/11

Nov 22

Nov 29

Dec 9

No responsibility will be accepted if publication is delayed or prevented by factors beyond the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear.

Rate Card Size Front Cover Front Cover Package* (FC, IFC, Pg1) Back Cover Inside Front Cover Double Page Spread Full Page 1 /2 Page 1 /3 Page 1 /4 Page Strip Ad / 1/8 Page

Casual 3300 6050 3000 2420 4180 2200 1320 990 770 660

Contract - 6 Issues 3080 2800 2200 3740 1980 1100 880 660 550

10% Loading applies for preferred position. Inserts $225 per 1000 depending on weight and size. All prices subject to 10% gst.

*Front Cover Package subject to terms & conditions.

Inserts Inserts are a great way of getting an incredible response through direct marketing activity. A simple A4 page can be inserted for as little as $225 per 1000 i.e. approx. $2700 for entire Australian run. Prices for larger items in terms of thickness and weight can be costed accordingly and would increase only if they tip us over into the next postage weight bracket. Prices for inserts are available on application.

In-house Artwork and Printing Mocha publishing would like to offer to do all artwork and printing for your company publications, advertisements, brochures, corporate literature etc and be given the opportunity of quoting on this for you.


HAIR BIZ Advertisement Sizes HAIR BIZ AD SIZE

LIVE TYPE AREA (WxH)

FINISHED SIZE (WxH)

BLEED SIZE (WxH)

Full Page (A4)

190mm x 277mm

210mm x 297mm

220mm x 307mm

1/2 Page Horizontal

190mm x 135mm

190mm x 135mm

none

1/2 Page Vertical

95mm x 287mm

95mm x 287mm

none

1/3 Page Vertical

60mm x 287mm

60mm x 277mm

none

1/4 Page

95mm x 135mm

95mm x 135mm

none

1/8 Page

95mm x 66mm

95mm x 66mm

none

Strip Ad

200mm x 50mm

200mm x 50mm

none

Specifications Supplied Advertisements • Ads to be supplied on CD or emailed (if emailing, file size must not exceed 10mb). FTP details are available on request. Ads on disc should be accompanied by a high resolution digital proof. • Double Page Spreads must be supplied as 2 single full pages and have no text outside Live Type area on each page. Photos going across centre of page will lose up to 5mm due to burst binding. File Formats We accept files in EPS, PDF, TIFF or InDesign formats. All files must be supplied in CMYK. No Pantone Colours. Images Any picture elements must be TIFF, JPEG or EPS files. All images to be CMYK no less than 300dpi. All artwork to be emailed to: artwork@mochapublishing.com.au ALL EDITORIAL SUBMISSIONS ARE WELCOME AND WILL BE CONSIDERED. mocha publishing accepts no responsibility for incorrect reproduction of artwork supplied. If you wish mocha publishing to design your ad, fees do apply. (please enquire for a quote).

mocha mocha publishing

Publisher s of:

For all enquiries: Phone: 07 3274 1602 Fax: 07 3274 1603 Address: 5B Jaybel Street, Salisbury, QLD, 4107 Email: mail@mochapublishing.com.au Website: www.mochapublishing.com.au


HAIR BIZ Advertising Booking Form PLEASE FAX YOUR COMPLETED FORM TO (07) 3274 1603 Company name: ................................................................................................................... Contact: ................................................................................................................................ Address: ................................................................................................................................ Phone: ( .... )............................................... Fax: ( .... )........................................................... Email: .....................................................................................................................................

Advertising Booking Details Issue

Size (Tick Relevant Box) FC

FCP

BC

IFC

IBC

DPS

Fullpg

1/2 pg

1/3 pg

1/4 pg

1/8 pg

Dec/Jan 10 Feb/Mar 10 Apr/May 10 June/July 10 Aug/Sept 10 Oct/Nov 10 Dec/Jan 10/11

Total Cost of Contract exc. gst: ………………………………………………………………………… Additional Information: ………………………………………………………………………………...... ………………………………………………………………………………......…………………………. ………………………………………………………………………………......…………………………. Approval Signature (Please read carefully) Terms & Conditions: Cancellation: Any cancellation received after the cancellation deadline (21 days prior to on-sale date) will be charged at the full fee OR the publisher reserves the right to repeat any previous advertisement of the same size from the advertiser. Space cancellation within a contract period, thereby affecting a discounted rate, will result in the advertisement under the contract reverting to the appropriate rate for the number of insertions. Non-receipt of material: We have an obligation to you and other advertisers to deliver the magazine on time and therefore material MUST be received by the close of business on the material deadline. If not, for current advertisers, existing material will be run and for new advertisers a filler advertisement will be run. Indemnity: The publisher accepts no responsibility for typesetting/artwork done by a third-party on behalf of the advertiser. If the publisher designs or amends advertiser material, a proof of the finished artwork will be made available for approval before printing. The publisher reserves the right to cancel any material deemed inappropriate. The publisher reserves the right to destroy any material unclaimed after three months. Terms: Payment of advertising is required within 14 days of publication. Payment can be made by direct deposit, cheque or credit card. If payment is made by credit card a fee of 2% will be automatically added.

I have read and agree to all terms and conditions stipulated in this document.

Signed: _______________________________________ Date: _______________ Name (please print carefully): ____________________________________________________________________

p: 07 3274 1602 e: nina@mochapublishing.com.au

f: 07 3274 1603 w : w w w. m o c h a p u b l i s h i n g . c o m . a u

Insert


HAIR BIZ Testimonials “I have for quite sometime, been meaning to tell you just how wonderful your magazine is and how well the catalogues you have done for me have worked. Your data –base is clearly getting to every salon in the industry as well as picking up new salons that open as I now have at least 20 salons per week I have never heard of who contact me. As you know I have put out catalogues for a number of years and with some success. Now however, I have hit utopia. The response has been tremendous. Believe it or not the lag time is stretching to 12 weeks before it starts to taper off. Which tells me your Mag and my catalogues are not thrown on the heap with the rest etc. I did promise I would give you the true facts, so keep up the good work and hey… don’t tell anyone they will all get in on it!!” “Up, Up and Away”

Clifford Bailey HAIRDRESSERS DIRECT

“We have advertised in 3 issues of Hair Biz to date and I can safely say that the response has been amongst the best we have achieved from any advertisement we have placed in any magazine in Australia.”

James Hay MAGIC TAN

“Just wanted to touch base regarding your magazine Hair Biz. We have done quite a bit of advertising in the past with many of the industry mags and achieved limited results. I must say that your magazine has definitely got us more interest than any of the others and we will continue to support you where ever we can. Thanks again.”

Iain Horne NEXUS REVOLUTION

“Marketing can be a tricky business, where to invest your hard earned dollar to get the biggest results. The investment in your first issue of a Full Page Advert backed up by a second issue Full Page Advert really got the phone ringing. Salon Advantage had so much exposure in your magazine that we have 6 new coaches starting with our team at the end of March. We had over 20 people call about the recruitment advert for the coaching opportunity of which we have 6 sign on the dotted line to join our team and numerous clients, many of which are now our valued clients. What I love about your magazine is the pure content and how easy it is to read, so many people have commented to me that it is about time we had a magazine that really addresses the business side of hairdressing, so it was not hard to work out where we would spend our marketing dollar.” Cheers

Gita McKenna National Master Coach SALON ADVANTAGE


Hair Biz Media Pack