2008 was another successful year for the RSM team. Key to the agency’s ongoing success is the commitment to helping our clients meet their objectives in a proactive, creative and professional manner. RSM is entering 2009 with a new-look corporate identity, expanded team and new clients. Although the business is constantly evolving as our involvement in online media and alternative channels continues to grow, our core values remain. That same passion and accountability is still very much part of the day-to-day operation.
Whether you’re looking to maximise exposure of your own marketing efforts or require a turnkey marketing solution, we can provide a tailored package to meet your objectives. Our expertise includes: market research marketing planning and campaigns internal and external communication strategies advertisement planning, buying and creative database and customer relationship management point-of-sale
RSM’s assistance with Lamborghini’s CRM programme was invaluable. For such a small team, a high-quality, passionate service was provided. Quality is paramount to Lamborghini, and RSM have amply demonstrated that they understand the needs of the brand and our customers.
Director for Brand & Design Automobili Lamborghini S.p.A
Hip Hotels is a global, prestige hotel affiliation group. RSM created an e-commerce site specifically for hoteliers to purchase copies of the exclusive Hip Hotels magazines. The website was marketed using e-newsletters and courtesy calls from RSM’s multi-lingual team.
RSM won the contract to produce the inaugural Intercontinental Rally Challenge yearbook. The publication represented the excitement and passion of the IRC and was used as a marketing tool for sponsors, manufacturers and stakeholders.
RSM developed a website to promote the joint venture between BRABUS tuning products and Mercedes-Benz Retail. The site, with its dynamic introduction, provided up-to-date product information and promotions.
RSM worked in partnership with Automobili Lamborghini to promote the launch of the Lamborghini Blancpain Super Trofeo one-make racing series. Over 300 international media attended the launch in Germany, and RSM will continue to support this pan-European championship throughout 2009.
Sony Business needed to drive sales on its business product range to corporate accounts, e-retailers, and key distributors (3,500 outlets), and put a tender document out to three agencies. RSM’s proposal was thoughtful, they showed a knowledge not only of incentives, but had also researched our sector, and it showed. RSM exceeded our targets by 215%.
Business Channel Marketing Manager Sony UK
The FIA World Touring Car Championship is one of only three international racing series officially recognised by the FIA. For the third year running, RSM promoted the UK round of the championship. The agency publicised the event through a multi-faceted programme of media coverage and competitions.
For the white goods manufacturer Indesit, RSM organised a unique incentive programme for its network of UK dealers. The agency liaised with organisers of the VW Fun Cup racing series to offer the prize of six race seats to the best Indesit sales people in the country, as well as other incentives such as global VIP trips.
When RSM create promotion and incentive campaigns, they are compelling and inviting, cementing loyalty to your company. Whether you’re targeting customers, suppliers or your staff, RSM can deliver all your promotional needs with passion and creativity.
RSM realises that the secret to successful PR is separating your company from the competition. Our strategic and imaginative campaigns challenge your target audiences perceptions, and have evolved from over two decades experience. Our skills include: pr strategy implementation across print, broadcast and online media product launches release and newsletter distribution pr reporting and coverage feedback
Tyre manufacturer Yokohama asked RSM to create a pan-European media campaign to inform and educate on the company’s worldwide motorsport programme. RSM responded with a strategy that provided regular and colourful updates of its respective motorsport successes via Track News.
It is vital for Vauxhall to work with partners who are able to support at a high professional level. RSM’s success in their role as PR agency for Vauxhall was down to the fresh ideas that they brought to the communications programme each year and their continued commitment to meeting our objectives.
Cobra are an industry-leading supplier of stolen vehicle tracking systems. Throughout 2008, RSM provided Cobra UK with PR services, distributing interesting and informative news to national and specialist media, as well as planning and arranging forward feature ideas for print and broadcast outlets.
As Europe’s largest motorsport show, Autosport International required a comprehensive PR campaign directed and implemented to various target audiences. RSM responded with a nationwide campaign, driving gate sales and raising awareness through national and specialist media.
VXR Brand Manager Vauxhall Motors
RSM has all the experience to ensure your event is remembered for all the right reasons. Our event team create conferences, launches and events that are imaginative and memorable, ensuring every eventuality is covered. Our team provides: event planning and preparation on-site support and management support material event promotion and reporting
Corvette Brand Manager General Motors
RSM coordinated and managed the Mercedes-Benz Christmas choir competition at the prestigious Mercedes-Benz World, Weybridge. The event was arranged to optimise footfall at the multi-million pound facility, including the interactive areas. A key element was to encourage and involve the local community.
RSM supported Sony Ericsson with a number of turnkey corporate hospitality events. The most prestigious of which was a VIP trip to Germany, which incorporated private plane travel, helicopter transfer and exclusive race circuit hire, while at the wheel of many of the world’s greatest sportscars.
General Motors has been working with RSM for more than five years with reference to the Corvette Racing program. RSM designs, builds and manages our exhibition stand and provides consultancy. What we love about RSM is that they always act with best intentions and never fail to deliver, they are a cherished supplier.
Connaught is the UK’s leading integrated services provider. RSM developed and organised memorable and diverse senior management events to accommodate between 40 and 240 delegates, at various locations across the UK.
Published on Mar 10, 2009