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makeityours KU information technology


Table of Contents executive summary

Executive Summary..................................................................................[EX1]

engagement Events on Campus...................................................................................[E1] Involvement on Campus.........................................................................[E2] Create Weekly Connections....................................................................[E3] #YourIt.......................................................................................................[E4] Technology Generates Buzz...................................................................[E5] Enhance Apps on Campus.....................................................................[E6] Share it with Vine.....................................................................................[E7] Pillow Piece in Residence Halls.............................................................[E8] Engage with New Student Orientation..................................................[E9] Now You’re a Jayhawk...........................................................................[E10]

partnerships Lynda.com for Tech Training..................................................................[P1] Become a Strategic Partner....................................................................[P2] Promote Undergraduate Research........................................................[P3]

reputation Four Cornerstones Define KU IT.............................................................[R1] Identify with New Logo............................................................................[R2] Utilize Marketing Materials.....................................................................[R3] Give Away Free Flash Drives...................................................................[R4] Create a Unique Brand Identity..............................................................[R5] Tailor Website to Audiences...................................................................[R6] Synthesize KU Online Accounts.............................................................[R7]

exhibits Team Page................................................................................................[X1] Creative Strategy......................................................................................[X2] Timeline.....................................................................................................[X3] Make It Yours Style Guidelines...............................................................[X4] Photo Credits............................................................................................[X5] Pillow Piece...............................................................................................[X6] Strategic Partners Email.........................................................................[X7] KU IT-shirts...............................................................................................[X8] KU IT Jayhawk Logo................................................................................[X9] Let’s Talk Cookies Flier............................................................................[X10]

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Executive Summary KU IT provides many services, and the KU community uses them every day. But, not everyone realizes it is KU IT services they are using. Similar to other organizations, KU IT is vying for students’ attention. Its message is lost amongst the other groups that use the traditional campus brand identity. The “Make It Yours” campaign is an opportunity for KU IT to reach students by communicating that its services can help them to personalize their KU experience with technology. Although the KU community is vast and unique, KU IT is one of the few organizations that interacts with everyone on campus. Each student is different, but every student has at least one thing in common: they all use technology on campus. What matters is that KU IT can provide them with the tools and services they need to be successful. In the end, what KU IT does is help students learn, solve, discover and share by building a relationship with KU IT that lasts through their four years. The goal of the “Make It Yours” campaign is to create an open dialogue between KU IT and the student community. The idea of making it yours is inspiring. Understanding the possibilities within the services KU IT provides can help students achieve anything they set their mind to. To best communicate all of KU IT’s services, KU IT can simplify what they do into four cornerstones. These four cornerstones encompass the ways Jayhawks interact with, and use, KU IT. Jayhawks discover, learn, solve and share through KU IT and discover it in different ways. Some may begin with solving computer issues, and others may need help discovering research opportunities or learning how to connect to the Jayhawk Wi-Fi network. No matter where interactions with KU IT start, all paths lead to exploring the rest of KU IT’s services. Tech speak is a hard language to understand, but it’s not hard to understand four simple words: learn, solve, discover, share. This campaign and these cornerstones open the door to the possibilities of what KU students can achieve when they make KU IT their own.

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[EX1]


en gage ment


Events on Campus KU Dance Marathon, The Big Event and Rock Chalk Revue are important events for KU IT to be a part of. Large campus events provide the perfect opportunity for KU IT to strengthen relationships with students, faculty, staff and alumni at KU. KU IT’s presence at campus events will allow students to discover IT and all it has to offer. Maintaining a strong identity on campus allows the KU community to form a powerful connection with IT.

Participating in these events shows that KU IT cares about its campus and its community.

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Event participation: Large campus events, such as Rock Chalk Revue, will

provide an outlet to help IT promote the services it provides. T-shirts could be worn by employees at these events.

Participating in these events shows that KU IT cares about its campus and its community. Wearing KU IT T-shirts [See Exhibit X-8] during these events will increase recognition of the KU IT brand. Each event allows KU IT to advertise to a variety of audiences. By attending these events, KU IT will have the opportunity to gain brand exposure to major groups on campus, such as: Greek Life, Leadership & Education Development, Non-Traditional Student Services and LGBTQ Programs.

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Involvement on Campus Involvement on campus is about being proactive. This is an opportunity for KU IT to promote its brand to the KU community through avenues such as tabling, chalking and other simple promotions throughout the school year. It’s important to keep the KU IT brand in front of students as much as possible.

It’s important to keep the KU IT brand in front of students as much as possible.

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Promoting IT on Campus: Carnegie Mellon hosts annual events such as the Technology Tailgate, which attracts thousands of students.

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At the University of Oklahoma, a member of the Marketing Communications Team said, “We have tables and booths on campus for events, handing out pencils, notepads, fliers and playing music to get the word out about IT and raise awareness.” KU IT already uses the library help desk as a way to interact with students outside of its offices. An example of a potential IT event would be “Let’s Talk Cookies and Other Tech Stuff” [See Exhibit X10]. On National Cookie Day, which takes place on December 4, IT could offer cookies on Wescoe Beach to students who agree to tweet about or like KU IT on social media. This holiday falls right before finals week, so a warm cookie is a great stress reliever for all Jayhawks, and they will know it was KU IT that gave it to them.

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Create Weekly Connections KU IT can offer tech help to students in the places where they already spend time, such as the Union or Wescoe Beach. Student “techsperts” will be trained to answer a variety of questions. Whether students are seeking a solution to a hardware issue or looking to find a way to best utilize KU IT services, the techsperts are there to help.

Going to students will create a more personal interaction between KU IT and the KU community

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Tech Tuesdays: This weekly event allows students to get the tech help they need, where they are, from the people they trust.

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Making student employees “techsperts” is important to the success of Tech Tuesdays. Students in the J420 focus groups said that they are most likely to go to their friends first with technology questions. KU IT will be that friend. Students will be more inclined to sit down with someone like them. ISU student Shannon Breyfogle said that she appreciated ISU IT’s student employees because “they were on my level.” Going to students will create a more personal interaction between KU IT and the KU community. By working to best fit into the student’s schedules, and making KU IT’s services more accessible, students are better able to make their time their own.

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#YourIT Students today spend more time interacting on social media than they do studying. Engaging with students on social media is fun and this generation of new students is well versed in connecting socially online. Increasing your brand presence on social media platforms shows a commitment to interact on a very personal and familiar level with the KU community at large.

It’s not just any IT, it’s #YourIT.

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So Social: We’ve given you the tools to succeed. Now it’s your turn. Tag. You’re It.

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Using a hashtag specific to KU IT, like #YourIT, will encourage students to seek simple solutions to their technology problems through an already familiar platform. One of the strengths of the MU Division of Information Technology was answering questions and responding to each Twitter interaction. The goal of #YourIT is to encourage back-and-forth communication. The play on words alludes to the classic game of tag. Students and staff can “tag” KU IT on Twitter or Facebook, the same hashtag is used in the response. KU IT “tags” them back, creating a call to action for them to go out and do something great. #YourIT is consistent with the “Make it Yours” promise. It’s not just any IT, it’s #YourIT.

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Technology Generates Buzz Lists are an Internet trend that are more widespread than ever. Originating from Buzzfeed, lists have grown into an Internet sensation. Lists are a collection of memes and captions ranging from the “13 Cutest Things You’ll See Today” to the “14 Mac Hacks That Will Change The Way You Use Your Computer.” KU IT can capitalize on this popular trend to provide important IT information in a novel and recognizable way.

This style of communication demonstrates that KU IT understands the relevance of technology both on campus and in pop culture.

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A New Way to Communicate: Publishing lists will combine well-known computer and Internet icons with the knowledge KU IT provides.

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According to Buzzfeed, “More than 130 million unique visitors globally” viewed the site in the month of November – more visits than the first four years of the site’s existence combined. Lists are ubiquitous across Facebook and Twitter because of their inherent virality on social media. Providing new and current students with a list of the “Top Ten Tech Things to Know At KU,” would allow people to learn IT and then share it with friends. Unlimited options will drive traffic to KU IT’s website and the customized lists could be used for different events or circumstances. This style of communication demonstrates that KU IT understands the importance of technology both on campus and in pop culture. Mixing the two will be simultaneously relatable and helpful to the KU community.

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Enhance Apps on Campus Mobile applications are an enormous part of the digital lifestyle. The research survey shows that a large majority of students on campus have smartphones that are capable of downloading apps. An app created by KU IT could expand on the current application to provide new features that will excite new and current students.

Students using the KU IT app would know that it was KU IT that put the campus in their pocket and made it theirs.

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MyKU: KU IT will have a constant presence with individual students by putting the information they need right at their fingertips..

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Students at both Iowa State and VCU were quick to point out how helpful their schools mobile apps were, especially for new students and transfer students. A new “MyKU� app from KU IT could include dining hall menus and bus schedules, or tech specific items such as lab availability or a social media feed. Necessary announcements could also be sent through push notifications that will notify app users with a familiar phone alert. All of this information is available online, but in different places. KU IT can consolidate this information and make it more accessible. Students using the KU IT app would know that it was KU IT that put the campus in their pocket and made it theirs.

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Share it with Vine In the past year, Vine has become a popular social media tool. The University of Kansas embraces all forms of social media to connect with its students including Facebook, Twitter, Instagram and more recently, Vine. Adding Vine to KU IT’s social media network could bring a new, fun way to communicate with the KU community through six-second videos.

Adding Vine to KU IT’s social media network could bring a new, fun way to communicate with the KU community through six-second videos.

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Vine Time: KU IT would be one of the first organizations on campus to capitalize on this new and innovative social media app.

In six seconds or less, KU IT can post informative videos ranging from how to connect to Wi-Fi to how to check grades on blackboard or how to enroll in classes. These videos will serve as a quick and easy way to give students the help that they need with their IT services.

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Vine can also be an efficient way to inform students on upcoming projects and keep students in the loop about what’s going on at KU IT. When KU IT gives students extra printing money at the end of each semester, Vine can communicate that message. Students tend to pay more attention to their social media feeds rather than reading their emails. The more creative and helpful the Vines are, the more apt students will be to follow KU IT.

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Pillow Piece in Residence Halls From the moment a new KU student walks into their residential or scholarship hall dormitory, KU IT will be there. To accomplish this, a “pillow piece” with important information regarding services provided by KU IT can be placed in student rooms. A pillow piece should be a welcoming, yet stand-out document that helps students learn about IT.

This is what we put in their room...when they have a big pile of 8.5x11” stuff, this sticks out. Jacquie Cummings Marketing Manager MU Information Technology

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Stand Out in the Dorms: Connecting with Student Housing Residents

by distributing a pillow piece will provide a tangible item that provides valuable information to incoming students. [See Exhibit X6]

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This document will give new students important information about connecting to the Jayhawk network, using Blackboard and other components of being a new student at the University of Kansas. Jacquie Cummings’ team at the University of Missouri recognized the importance of outreach using a paper medium. The pillow piece will encourage students to connect with KU IT on social media and engage in Hawk Week activities. This is one of the first tangible brand images students will receive from KU IT. KU IT could also provide a channel list to show a fun service it provides for the days before classes start. Combining KU IT with the dorm experience demonstrates KU IT’s desire to provide a unique experience for new students from the start.

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Engage with New Student Orientation Becoming a Jayhawk begins the summer before classes start. When new students arrive in Lawrence for New Student Orientation (NSO), the first glimpse of campus should include KU Information Technology. The most memorable campus organizations and brands take part in NSO. KU IT should be there for freshman; but, also for transfer, international and graduate students who all rely on KU IT. New Student Orientation is the first big way for Jayhawks to discover IT.

It was a lot to take in. But it wasn’t too much. It was stuff that you need to know so, you’re kind of listening and you’re excited because you’re just now getting to college. Aaron Carr VCU IT Student Employee VCU Information Technology

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KU IT in the Summer: New students are excited about being on campus,

New Student Orientation is a great place to first expose these future Jayhawks to campus technology. [See Exhibit X8]

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Handing out information during NSO about KU IT’s services will establish KU IT as an important organization on campus. KU IT acts as a resource for incoming students planning to bring their own devices. According to the client orientation in August, KU students bring wi-fi enabled devices to campus now more than ever – orientation is the best way to communicate with those users. Though these may seem like small things, helping new students now will encourage them to seek help from KU IT later. KU IT, along with its distinctive brand identity, will stay top-of-mind between NSO and move-in. New students will know to make it theirs.

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Now You’re a Jayhawk This is an opportunity to embellish on tools and concepts introduced during the first week at school. With a couple of months under their belt, new students, faculty and staff could receive hands-on technical training by KU IT professionals.

The “Now You’re a Jayhawk” workshop series will focus on a different, advanced IT tool .

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Small class, Large Discoveries: The “Now You’re a Jayhawk” workshop

series goes beyond basic IT services and gives students, faculty and staff the chance to make it theirs with hands-on coaching.

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Nobody learns IT the same way--though some benefit from online tutorials (like Lynda.com), these classroom sessions will focus on how to simply do more with KU IT. Each session of the “Now You’re a Jayhawk” workshop series will focus on a different, advanced IT tool. By offering workshops on platforms like adobe design suite and ipad app development, KU IT provides the opportunity to “own” what it means to be an innovative Jayhawk in a digital world. This series is a way to market an already strong KU IT training program, after all it’s not about the service… it’s about what you do with them.

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part ners hips


Lynda.com for Tech Training KU IT should provide campus-wide access to Lynda.com for students, faculty and staff. Currently, KU IT teaches its own software training classes. These classes take place during the day, which limits student and professor involvement. Through Lynda.com, Jayhawks can receive online training to satisfy their software training needs – anytime and anywhere. Lynda instructors are top-notch and have a way of delivering focused information and provide what feels like a personalized experience.

It’s crazy not to deliver this to students … we have seen a steady 30 to 40 percent growth each year, if not more, in terms of not just number of users, but actual average number of hours viewed online. Tom Dugas

Head of PPMO & Associate Director Carnegie Mellon Computing Services

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Let Lynda Teach: With tutoring available 24/7 through a university-wide Lynda.com subscription students, faculty and staff can learn any program on their own time.

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Iowa State, Drake and Carnegie Mellon have university subscriptions to Lynda.com. At Carnegie Mellon, Tom Dugas and his team raved about the success of Lynda.com. Instead of hiring trainers, CMU used Lynda.com to train faculty in Microsoft Exchange. The feedback on Lynda was so outstanding they offered it to the entire university. At CMU, Dugas said professors appreciate Lynda.com because they don’t waste class time teaching programs like Adobe Creative Cloud. Instead, students can “come prepared to class with their expert knowledge and get straight into the instructional material.” At KU, a partnership with Lynda.com can help Jayhawks learn the skills they need to achieve their full potential and make it theirs.

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Become a Strategic Partner Reaching everyone on campus is complicated. A key takeaway from the Iowa State University trip was that its IT department had the same problem just three years ago. To solve this, ISU IT created “ITS Communications Partners.” Different representatives from important organizations and schools on campus make up this group. Creating a KU IT Strategic Partners Group (SPG) will serve as an effective way to connect KU IT with the rest of campus.

We get intimate with these groups, we build a true partnership, and then they come along on the ride with us. Lynette Sherer Marketing Communication Team ISU Information Technology

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KU IT Strategic Partners Group: SPG members work with KU IT to create

a relationship that will create open communication with IT and campus groups.

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KU IT will meet with the SPG twice a semester. Members of this group act as a liaison between IT and campus groups, creating a communication loop between KU IT and the rest of the KU community. SPG members become involved in upcoming IT projects, provide feedback regarding resources and campus impact, while also collaborating further on efficient communication tactics. KU IT sends drafts of its messages to SPG members and those messages are then tailored to best communicate the information to the individual publics they represent. Additionally, smaller meetings with select members of the SPG will cover specific technologies or initiatives that benefit those groups. As Lynette Sherer of ISU said, “We get intimate with these groups, we build a true partnership, and then they come along on the ride with us.” By allowing students and faculty to take ownership of KU IT, it will instill a personal connection and reinforce the idea of “making it yours.” SPG recruitment could begin before the 2014–2015 academic year [See Exhibit X7].

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Promote Undergraduate Research Students who choose the University of Kansas are given the opportunity to participate and forge their own research projects. KU is one of only 34 U.S. public institutions in the Association of American Universities. With opportunities like the Research Experience Program, KU IT can promote its services, which aid students in completing the program.

There are many powerful stories to be shared from undergraduate research students, most of which are strongly influenced by the services KUIT provides.

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Flagship Research Institution: Opportunities, like the Research Experience Program (REP), challenge students to research outside of the classroom. KU IT plays a large role in how students connect and share these discoveries.

All seven universities stressed the importance of research as a key component of the undergraduate experience. Celebrating the findings of undergraduate research university-wide will support KU IT’s message of “make it yours�. KU IT could partner with the KU Center for Undergraduate Research to recognize students who go above and beyond. There are many powerful stories to be shared from undergraduate research students, most of which are strongly influenced by the services that KU IT provides.

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rep uta tion


Four Cornerstones Define KU IT The “make it yours” campaign is about communicating to all audiences KU IT is able to help them achieve any number of goals they set for themselves. Individual members of the KU community are unique – the challenge is speaking to all of them. The four cornerstones encompass the ways Jayhawks interact with and use KU IT.

solveit shareit learnit discoverit things really well.

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Jayhawks discover, learn, solve and share through KU IT. All Jayhawks find KU IT in different ways. Some may begin with solving computer issues, and others may need help discovering research opportunities or learning how to connect to the Jayhawk Wi-Fi network. No matter where interactions with KU IT start, all paths lead to exploring the rest of KU IT’s services. These four cornerstones incorporate all the recommendations in this plansbook. These cornerstones are what define KU IT. Tech speak is a hard language to understand, but it’s not hard to understand four simple words: learn, solve, discover, share.

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Four Cornerstones: KU IT does many things, but they do these four

Tech speak is a hard language to understand, but it’s not hard to understand four simple words: learn, solve, discover, share.

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[R1]


Identify with New Logo Part of rebranding KU IT involves creating a new logo. Since the restructuring of the university’s marketing communications, all departments must follow structured guidelines when communicating with the public. A new, clean logo is one way KU IT can separate itself from the pack.

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//(KU)

This new logo alludes to the emotions associated with KU while being distinctly IT.

The KU IT Jayhawk Logo: This new logo will resonate with students, staff,

faculty and alumni by connecting KU and IT in one unique and appealing visual.

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Whenever the “TechHawk” has been tested in focus groups, it is consistently referred to as “cute and fun.” As the creative strategy explains, the tone of “make it yours” is friendly and open, but knowledgeable. It’s clear through testing that this logo speaks to that tone immediately. The KU community has a strong emotional connection with the Jayhawk. This new, university-approved logo alludes to the emotions associated with KU while being distinctly IT. Lastly, it is important that members of KU IT make it theirs as well. By possessing a brand identifier that already engages and excites, the community will be curious to learn more about a seemingly new organization. This serves as a base for what will become a strategic partnership.

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Utilize Marketing Materials As seen from campaigns such as the KU Buddy System, it is evident marketing materials can help an organization’s brand stick out in the minds of KU students. KU IT can take a similar approach and utilize marketing strategies that tie in with the “make it yours” campaign.

We want to change the perception of KUIT to be more of a strategic partner David Day Manager ofCommunications KU Information Technology

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New Student Orientation T-shirts: Mock KU IT-shirts tailored to New Student Orientation. KU IT employees can wear this IT-shirt during NSO to market KU IT as an important strategic partner on campus

KU IT could utilize marketing materials such as the t-shirts seen above to wear during new student orientation. This will make KU IT stick out at orientation from the get-go. The ITshirts include KU IT’s logo and tagline so that students will automatically associate “learn it” with KU IT. A few extra “learn it” IT-shirts could be made to hand out to new students who ask good questions during KU IT’s presentation at orientation. Wearing and recognizing IT-shirts across campus reinforces “make it yours” and KU IT’s visual identity.

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Aside from IT-shirts, KU IT can utilize other items to connect with the greater student population. For example, asking students to stop by the Union for tech help and then passing out flash drives [See Exhibit X8]; or giving away “discover it” pens to those who tweet about their experiences with KU IT’s services could both serve as ways to implement KU IT marketing materials. These materials will show students that KU IT is here to help them throughout their individual Jayhawk journey.

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Give Away Free Flashdrives College students love free stuff, so what better way for KU IT to communicate and connect with students than by giving them flash drives? KU IT flash drives are preloaded with documents containing information on key services KU IT provides. A KU IT flash drive is something students can hold in their hands that not only shows them, but teaches them about the wealth of services you, KU IT, provide.

It’s a pretty migrateable activity…All to information [is] available on thumb drives...we can go pretty much everywhere. Glenda Social Media Manager MU Information Technology

students at the walk-up window in the Union, during NSO or during Tech Tuesday events to share vital information.

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The documents pre-loaded on these flash drives could include information on Wi-Fi, Email, Enroll & Pay, Blackboard, KU Anywhere, Print from Anywhere and lab availability. Personalized flash drives will serve as a constant reminder of KU IT’s brand. It is a palpable promise to students that KU IT is going to provide what they need.

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New Student Orientation T-shirts: Hand out KU IT flash drives to

Flash drives don’t get thrown away. They will help Jayhawks be successful when engaging with technology at the University of Kansas. Providing something tangible truly makes it theirs.

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[R4]


Create a Unique Brand Identity Show the Jayhawk community that you, KU IT, have made it yours by establishing a unique brand identity that can be easily recognized on campus. With the large number of groups competing for students’ attention, creating a specific brand allows KU IT to separate itself from the rest.

solveit shareit learnit discoverit

It’s been a nice, challenging opportunity...you have to appeal to a broad audience, that’s a challenge. Gary Garbett Designer VCU Information Technology

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A recognizable brand identity: The “make it yours” logo will be utilized

on every piece of marketing collateral that comes from KU IT. Whether it be for students, faculty or staff, it will be yours for the KU community to identify with.

The idea of “make it yours” applies to more than just the KU community’s ability to recognize your brand. This recommendation presents a chance for you, KU IT, to make it yours as well. Traditional KU colors become white noise to students on campus. Establishing a set of brand guidelines, including your new equity colors and typography [See Exhibit 4], will streamline your brand presence – making it clear and consistent. Anyone on the campus seeing your new brand will immediately know that particular message comes from you, KU IT.

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Tailor Website to Audiences A key takeaway from Carnegie Mellon was the setup of its IT website. CMU Computing Services organized its homepage into three different sections: students, faculty and staff. Clicking these specific links take the user to a section of the site that offers the information they need most, based on who they are. By organizing its website in a similar way, sections can be tailored to the different groups that KU IT serves.

This year we launched these student, faculty, and staff specific pages ... if you go here you’re going to get not only everything that we have to offer for you, but we added quick links that offer other services the students are interested in. Patty Riether

Manager, Communication & Documentation Carnegie Mellon Computing Services

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CMU Computing Services website: After clicking on the “Student Services” link on the CMU Computing Services homepage, this is the image people see of the section tailored to CMU students.

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Different groups visit KU IT’s site for various reasons. Creating separate sites for separate publics allow for simple navigation and quick access to helpful information and answers to problems. Redesigning the KU IT website will help students, faculty and staff find what they need quickly and easily. As a bonus, KU IT website visitors will be more likely to explore the rest of KU IT’s site. By allowing your audience to choose their entry point into the website, you, KU IT, are reinforcing the promise of “make it yours” to those unique visitors.

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Synthesize KU Online Accounts KU students want to log in to their online portal once to access email, blackboard, enroll & pay, and other necessary online services. According to focus groups with first-year KU students, they feel overwhelmed with the difficulty of navigating these different tools. Consolidation will allow students to access what they need with ease.

One login. One window. One portal.

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Easy Online Access: Accessing all student tools with a one-time login will simplify the KU online experience.

When visiting with KU students in both formal and informal settings, they said they wanted a way to access all of their online accounts with just one login. Currently, they feel the process is tedious, and combining these services will create a user-friendly online environment. Incorporating these services under one umbrella allows students to have a customizable online experience specific to their digital needs. Giving students an online space that is specifically theirs, is exactly what the â&#x20AC;&#x153;make it yoursâ&#x20AC;? campaign promises.

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exh ibits


5G1G creative Anna Cofer

Account Coordinator

Whitney Antwine Research Director

Cali Forbes

Fall 2013

Planning Director

Kelli Klecan

Marketing Communications Director

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Chris Reynolds Creative Director

Hailey Lapin

Presentation Director

[X1]


5G1G Creative Strategy Objective: The purpose of this campaign for KU Information Technology is to encourage the KU community to connect with KU IT. Jayhawks unlock their full potential through services that provide the opportunities to make their own unique KU experience through technology

Strategy: This will be accomplished by clear statements that: 1. Foster a back-and-forth communication with specific publics through targeted messaging. 2. Demonstrate KU ITâ&#x20AC;&#x2122;s desire to have customers achieve their goals through technology. 3. Establish immediate connections with new members of the community to become a trusted partner.

Tone: Friendly and open but knowledgeable.

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Recommendations Timeline

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Make It Yours Style Guidelines Equity colors

C = 70 M = 12 Y=0 K=0

C=0 M = 83 Y = 82 K=0

C = 27 M= 3 Y = 100 K=0

C=0 M= 0 Y=0 K = 80

C=5 M= 3 Y = 10 K=0

Typography - Roboto thin thin italic light regular bold

makeityours fall campaigns 2013 makeityours fall campaigns 2013 makeityours fall campaigns 2013 makeityours fall campaigns 2013 makeityours fall campaigns 2013

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Photo Credits engagement [E1] [E2] [E3] [E4] [E5] [E6] [E7] [E8] [E9] [E10]

photo contributed by 5G1G Creative photo by campaigns class photo by campaigns class photo by campaigns class photo contributed by 5G1G Creative photo contributed by 5G1G Creative photo contributed by 5G1G Creative photo by campaigns class photo contributed by 5G1G Creative KU Marketing Communications

partnerships [P1] [P2] [P3]

photo by campaigns class photo contributed by 5G1G Creative photo by campaigns class

reputation [R1] [R2] [R3] [R4] [R5] [R6] [R7]

graphic contributed by 5G1G Creative graphic contributed by 5G1G Creative graphic contributed by 5G1G Creative graphic contributed by 5G1G Creative graphic contributed by 5G1G Creative photo by campaigns class photo by campaigns class

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Pillow Piece Top 10

things to do when your parents leave

1.Type something KU IT related for

learnit

students to do once they move in.

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students to do once they move in.

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makeityours@technology.ku.edu

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Strategic Partners Email Dear Mr. Smith, All the members of the KU IT team want you to know that we are here for you. Reaching 28,000 students is a challenge for everyone. KU IT believes it has created a solution to this problem KU IT is forming a Strategic Partners Group. This group would engage your school early on in our upcoming projects and seek your feedback on what is and isnâ&#x20AC;&#x2122;t working for the School of Business. Most of all, we want to work with you to create a communication-loop that works towards the most effective way for your school to hear the messages that benefit them most. The KU IT team would like to formally invite you to be a member of our new Strategic Partners Group.The group would meet twice a semester, with representatives from a variety of schools and organizations on campus. You would act as the liaison between IT and the School of Business so our messages to your audience would come from someone they know and trust. KU IT is striving to create campus-wide connections that allow for an open dialogue that leads to strengthening relationships throughout KU. Involving the School of Business is key to making sure the voiceâ&#x20AC;&#x2122;s of your students and staff are heard. If you are interested, please reply to this email or call 785-864-8080 Thank you, David Day Communications Manager KU Information Technology

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KU IT-shirts

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KU IT Jayhawk Logo

@<

//(KU)

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Head: Arial Bold pt.186 C=0 M=100 Y=80 K=5 Beak: Calibri Bold pt.232.5 Vertical Scale = 90% C=0 M=15 Y=100 K=0 Parenthesis: Calibri Bold pt.167 Tracking = - 50 Horizontal Scale = 93% C=100 M=55 Y=0 K=5 KU: Calibri Bold pt.125 Tracking = - 50 Horizontal Scale = 93% C=0 M=100 Y=80 K=5 Tail: Calibri Bold pt.167 Tracking = - 270 Vertical Scale = 80% C=0 M=100 Y=80 K=5 Feet: Calibri Bold pt.150 Vertical Scale = 77% C=0 M=15 Y=100 K=0

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Let’s Talk Cookies CookiesFlyer Flier Let’s Talk

Let’s Talk

Cookies ...and other tech stuff Computer too slow? Print from Anywhere not printing anywhere? Relieve your stress and connect with KU IT. Like us on Facebook and follow us on Twitter we’ll give you a free cookie on National Cookie Day. IT can’t get sweeter.

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5G1G creative

antwine. cofer. forbes. klecan. lapin. reynolds

campaigns fall 2013

5G1G Creative Plans Book  

The "Make it Yours" campaign was prepared exclusively for KU Information Technology. These recommendations were made as part of J640 Strat...

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